NATHALIE LAIDLER-KYLANDER 16 Miles Rd Hingham MA (781)

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1 NATHALIE LAIDLER-KYLANDER 16 Miles Rd Hingham MA (781) EDUCATION PhD, The Fletcher School, Tufts University, 2007 (Dissertation Title: Brand Equity in International Nonprofit Organizations: A System Dynamics Approach.) MBA, Harvard Business School, 1992 BSc Honors degree in Biochemistry, Imperial College, London University, 1987 PUBLICATIONS Journal Articles Nathalie Kylander and Christopher Stone, The Role of Brand in the Nonprofit Sector, Stanford Social Innovation Review, Spring 2012 Nathalie Laidler-Kylander and Bernard Simonin, How International Nonprofits Build Brand Equity, International Journal of Nonprofit and Voluntary Sector Marketing, 14;57-69, 2009 Nathalie Laidler-Kylander, Bernard Simonin and John Quelch, Building and Valuing Global Brands in the Nonprofit Sector, Nonprofit Management and Leadership, Vol. 17, No 3, 2007 John A. Quelch, James E. Austin, and Nathalie Laidler-Kylander, Mining Gold in Not-For-Profit Brands, Harvard Business Review, April 2004 Books Nathalie Laidler-Kylander and Julia Stenzel, The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity Jossey-Bass, 2013 John Quelch and Nathalie Laidler-Kylander, The New Global Brands, Managing Non- Government Organizations in the 21st Century, Thompson South Western 2005 Nathalie Laidler-Kylander, 2013 Page 1

2 Book Chapters Nonprofit Brands and Brand Management in Human Resource Management in the Nonprofit Sector: Purpose and Passion, co-edited by Cary L. Cooper and Ronald J. Burke and published by Edward Elgar Publishing Ltd, 2012 Conference Proceedings and Presentations The Role of Brand in the Nonprofit Sector, Nonprofit Management Institute, Stanford University, Palo Alto, September 2012 The Brand IDEA, CIVICUS World Forum, Montreal, September 2012 Modeling Brand Equity in International Nonprofit Organizations: A System Dynamics Approach, International System Dynamics Society Conference Proceedings, Boston MA Case Studies WWF, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) The BRAC and Aarong Commercial Brands, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) BRAC, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) Habitat For Humanity International: Brand Valuation, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) CARE USA, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) Amnesty International, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) ACCION International, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) International Federation of the Red Cross and Red Crescent Societies, John Quelch and Nathalie Laidler, Harvard Business School, Case (2003) Médecins Sans Frontières, John Quelch and Nathalie Laidler, Harvard Business School, Case (2002) UNICEF, John Quelch and Nathalie Laidler, Harvard Business School, Case (2002) Gallo Rice, John Quelch and Nathalie Laidler, Harvard Buisness School, Case (1993) Nathalie Laidler-Kylander, 2013 Page 2

3 Pechazur, John Quelch and Nathalie Laidler, Harvard Business School, Case (1993) Colgate-Palmolive Co.: The Precision Toothbrush, John Quelch and Nathalie Laidler, Harvard Business School, Case (1993) Bajaj Auto Ltd., John Quelch and Nathalie Laidler, Harvard Business School, Case (1993) Harlequin Romances Poland (A), John Quelch and Nathalie Laidler, Harvard Business School, Case (1993) Mary Kay Cosmetics: Asian Market Entry, John Quelch and Nathalie Laidler, Harvard Business School, Case (1993) Bausch & Lomb: Regional Organization, John Quelch and Nathalie Laidler, Harvard Business School, Case (1992) TEACHING EXPERIENCE AND ACADEMIC APPOINTMENTS Lecturer, Harvard Kennedy School, Harvard University, 2012 present Teaching Strategy Structure and Leadership in Public Service Organizations (MLD101) and Strategic Management of Nonprofit Organizations (MLD801) Adjunct Lecturer, Harvard Kennedy School, Harvard University, Teaching Strategy Structure and Leadership in Public Service Organizations (MLD101) Visiting Professor, CEIBS, Shanghai China, Teaching Entrepreneurial Marketing to MBA students Senior Research Fellow, Hauser Center, Harvard Kennedy School, Harvard University, present. Lead researcher on Understanding the Role of Brands in the Nonprofit Sector commissioned by the Rockefeller Foundation. Adjunct Assistant Professor, The Fletcher School, Tufts University, Teaching graduate classes in International Marketing, Entrepreneurial Marketing and Nonprofit Marketing. Adjunct Lecturer of Marketing, Boston University, School of Management, Taught MK 323 Core marketing to third and fourth year undergraduate students, and Global Strategic Marketing MBA course. Adjunct Lecturer of International Marketing, Fletcher School, Tufts University, 2005 Developed, directed and taught graduate level, case study based International Marketing course. Teaching Assistant to Prof. Bernard Simonin. Fletcher School, Tufts University, Lectured on branding and brand building and taught several case studies over 3 years. Nathalie Laidler-Kylander, 2013 Page 3

4 Guest Lecturer. Fletcher School, Tufts University, Invited to lecture on branding in both graduate and undergraduate courses Research Associate & Teaching Assistant to Prof. John Quelch, Harvard Business School, 2003 Graded oral participation and mid-term exams for a first year MBA course. Researched and wrote ten case studies. Research Associate to Prof. Quelch, Harvard Business School, Researched and wrote seven international marketing case studies and assisted in the development of a second-year MBA International Marketing course. OTHER PROFESSIONAL EXPERIENCE Medtronic Inc., Global Marketing Director, Heart Failure, Business Development Director, Atrial Fibrillation, Cardiovascular Account Manager, Business Development Manager, France Marketing Analyst, Belgium Instrumentation Laboratory, Marketing Manager, Customer Services United Nations Development Program, 2001 Economic Analyst, Dakar, Senegal Medecins Sans Frontieres, Country Coordinator, Yerevan, Armenia Braxton Associates, Management Consultants, Research Associate, London, UK GRANTS AND AWARDS American Marketing Association Foundation, Nonprofit Travel Grant, 2006 Fletcher PhD Conference Fund Award, 2006 Dean s Discretionary Fund Award, 2005 and 2006 Goldsmith Fellowship, 2001 Full Tuition Fellowship, Harvard Business School, 2001 and 2002 University Colors Award, 1986 Nathalie Laidler-Kylander, 2013 Page 4

5 PROFESSIONAL MEMBERSHIPS Active reviewer for the International Journal of Voluntary and Nonprofit Organizations and American Marketing Association Marketing Science Institute System Dynamics Society Nathalie Laidler-Kylander, 2013 Page 5

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