Andrea Genovese. Summary. Experience. Co-founder at Roma Startup

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1 Andrea Genovese Co-founder at Roma Startup Summary I help corporate clients and businesses develop their potentials and gain greater value combining startup coaching, digital marketing and new business models. My clients range from new startups to the top brands, in various industries including digital media, consulting, information & communication technology, utilities, publishing, healthcare and non profits. I'm co-founder of Roma Startup and I collaborate with some of hightech initiatives and accelerator programs, such as: Wind Business Factor, Luiss Enlabs, Mind the Bridge, InnovAction Lab, Founder Institute. I founded three companies and I'm consultant and advisor of various startups in the Internet and digital media sector: such as: TheBlogTV, UserFarm, Formabilio, PixelBook, SpotOnWay and many others. Lecturer and trainer on brand management and social media marketing at University, speaker on the topics of digital marketing and business coaching for several companies, masters and academies. Co-author of the books: Social Media Marketing (Hoepli 2012) and Italo Globali (Lupetti 2013). The basis of my experience are creativity and technology, combined with the leadership and multidisciplinary approach (in fact, I lived in a mix of cultures because my father was born in China). Outside of work you can find me spending lots of time with family and friends, traveling, organizing and attending courses on personal growth, life and business coaching, yoga, kite surfing. Experience Co-founder at Roma Startup September Present (2 years 10 months) The association of local Startup ecosystem. Roma Startup is a non-profit organization with the aim of promoting the area of Rome as the Italian and Mediterranean Hub for growing innovative startup companies. Membership is open to any enabler, accelerator, provider - with a proven track record - who has established activities in Rome, or who's willing to. See more on Association's website. Digital Strategist & Project Leader at TheBlogTV S.p.A. January Present (4 years 6 months) Marketing and Business Development for projects of brand community, social media strategies, e-commerce, content marketing, lead generation, customer acquisition and digital brand awareness. Concept and Project Leader of the first italian virtual startup accelerator, Wind Business Factor. 2 recommendations available upon request Business and Leadership Coach at AICP - Associazione Italiana Coach Professionisti September Present (4 years 10 months) Page1

2 A mix of creativity, humanistic approach and pragmatic method to support individuals, startups and organizations to achieve a specific personal or professional result or goal. Lecturer and member of Faculty for the Master in Social Media Marketing & Web Communication at IULM University Present (6 years) The Master in Social Media Marketing and Web Communication of Iulm University (Milan) was the first educational path in Italy to address the challenges of digital communication and the social web. Digital strategist and Digital PR at Fondazione Telethon June December 2010 (1 year 7 months) Concept and implementation of the first digital marathon for research on rare genetic diseases. Fund raising, digital PR and innovative digital communication activities. Digital Strategies Consultant at Rai - Radiotelevisione Italiana S.p.A. January July 2010 (1 year 7 months) I worked on the launch of the channel Rai Educational, implementation of many digital projects and strategic consulting for RAI. Docente e membro di facoltà del Master "Cultural Experience Design and Management" at Domus Academy December 2009 (2 years) Domus Academy is a creative laboratory and one of the most prestigious schools of Italian post-graduate training in the design and fashion. I took care of Interaction Design. CEO at MAP Cross Communication Srl March (10 years) Map was one of the first web agencies specializing in internal communications and new media for the corporate world. Founded in 1999, after working for several years in advertising (Fluidea), television (launch of Rai Educational) and in consulting and information technology (Andersen Consulting, IBM, Information Systems, PARS, etc..). MAP created the first Mobile Corporate Portal for TIM-Telecom Italy, intranet projects, HR portals, CRM systems, e-learning, multimedia productions, advertising campaigns and digital marketing for Alcatel, Edison, Enel, RAI, Telecom, TIM Treccani. Map also carried out projects of interactive installations and exhibitions, Europedia, sponsored by the European Commission for the 50th anniversary of the founding of the European Union. 1 recommendation available upon request Founder and Director at 7thFLOOR Business Magazine June December 2008 (2 years 7 months) 7thFloor was the first magazine in Italy on the culture of innovation. It anticipated projects such as Wired Italy etc. creating a network of professionals and experts in strategic areas of technology, design and digital Page2

3 communication. 12 issues in two years, companies involved, events, workshops and training seminars. 1 recommendation available upon request New Media Scientific Consultant at Rai - Radiotelevisione Italiana S.p.A (3 years) Scientific consultant for the development of multimedia projects and the launch of Rai Educational. Concept and implementation of new digital formats online and offline for the Multimedia Encyclopedia of the Philosophical Sciences, MediaMente, World 3, Mosaic, with TRECCANI, UTET, Paravia. ICT Consultant at Andersen Consulting (2 years) ICT projects for the development of youth entrepreneurship. Development of IT systems and distance learning projects. Projects Wind Business Factor January 2011 to Present Members:Andrea Genovese Languages English French Italian Skills & Expertise Social Media Marketing Corporate Communications Web Marketing Start-ups Business Development Business Model Innovation Social Media Online Advertising Social Networking Digital Marketing Web 2.0 Digital Strategy Public Relations SEO Marketing Communications Entrepreneurship Page3

4 Magazines User Experience Online Marketing E-commerce Interaction Design Blogging New Media Advertising Italian Marketing Strategy Mobile Devices Content Management Lead Generation Marketing Web Analytics SEM Digital Media Brand Management CRM Google Analytics Mobile Marketing Community Management Graphic Design Web Content Management Publishing WordPress Social media marketing Social media Marketing online Publications Social Media Marketing - Manuale di comunicazione aziendale 2.0 Hoepli 2011 Authors: Andrea Genovese, Paolo Iabichino, Gianluca Diegoli, Nazzareno Gorni, Mauro Lupi, Alessio Semoli, Guido Di Fraia, Mirko Lalli, Andrea Serravezza, Michele Marzan, Marco Massara Born out of the experience of the first Master in Social Media Marketing & Web Communication at IULM University, Milan, this book is a real best seller on digital marketing and communication, written togheter by the best italian experts on social media marketing. Education Università degli Studi di Roma 'La Sapienza' Laurea, Ingegneria Elettronica - Informatica, Activities and Societies: Tesi di laurea: TV interattiva, sperimentazione di un servizio di video on demand in una campus area. (CNR - Roma) Page4

5 1 recommendation available upon request Liceo classico statale Terenzio Mamiani Diploma di Maturità Classica, Interests The basis of my experience are creativity and technology, combined with the leadership and multidisciplinary approach (in fact, I lived in a mix of cultures because my father was born in China). Outside of work you can find me spending lots of time with family and friends, traveling, organizing and attending courses on personal growth, life and business coaching, digital marketing, yoga, kite surfing. Page5

6 Andrea Genovese Co-founder at Roma Startup 5 people have recommended Andrea "Andrea ha grande capacità di intuire e alimentare le potenzialità altrui. Bravissimo nel costruire un team creativo e strategico, nel motivare i suoi collaboratori, spingendoli a sperimentare attitudini ancora inespresse. Grande conoscitore del mondo startup, esperto di marketing, spiccata capacità di sviluppare contatti e collaborazioni, notevole intuito nell'individuare le potenzialità e i limiti di un progetto imprenditoriale online. Dopo l'esperienza vissuta insieme durante la creazione e il lancio di WInd Business Factor, continuo a mantenere un dialogo progettuale e creativo con Andrea." Cristiana Rumori, Web Content Manager, TheBlogTV S.p.A., reported to Andrea at TheBlogTV S.p.A. "Andrea è un prezioso project leader capace di motivare le risorse nel team di lavoro e in grado di trovare la giusta misura tra l'orientamento agli obiettivi di business e la formazione e la crescita professionale/personale di chi lavora con lui. Insieme abbiamo raggiunto traguardi di successo con windbusinessfactor.it e spero di avere altre occasioni per condividere dei progetti." Gioia Pistola, Content & Community Manager, TheBlogTV S.p.A., reported to Andrea at TheBlogTV S.p.A. "I worked with Andrea in several projects that involved the events we organize at HSM (World Business Forum and World Marketing & Innovation Forum) and his magazine 7th Floor. If I have to define him with a few adjectives, I'd choose: innovator, out-of-the-box thinker with strong PR capabilities, all immersed in a hard working framework. I consider 7th Floor a wonderful project which tears down the paradigm of business publications in a very "2.0" way." Gianfranco Chicco, Marketing Director, HSM Italy, was with another company when working with Andrea at MAP Srl & 7th Floor Magazine "Mi ha invitato all'evento "Online Marketing Revolution Summit" organizzato da Business International e promosso da 7thFloor, abbiamo affrontato tematiche sui Social Media e visto case study di successo italiani. Ha fatto un superbo lavoro di mediazione e devo dire che ha una conoscenza profonda della comunicazione e del marketing. E' stato un piacere lavorare con te!" Tin Hang Liu, Social Media Guru, So Simple, was a consultant or contractor to Andrea at 7thFLOOR Business Magazine Page6

7 "L'Online Marketing Revolution Summit è stato strepitoso: una giornata densa di contenuti, spunti interessanti e soprattutto finalmente non solo teorie. Oltre alla scelta dei relatori ho apprezzato moltissimo stile di conduzione di Andrea: molto orientato ai casi concreti e ai risultati. Andrea ha saputo dare VALORE a tutti i presenti." Helga Ogliari, Owner, MYJOB, studied with Andrea at Università degli Studi di Roma 'La Sapienza' Contact Andrea on LinkedIn Page7

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