Getting your news out: Preparing your. Press Release. Using a press release. Other publications options. How to deal with queries.

Size: px
Start display at page:

Download "Getting your news out: Preparing your. Press Release. Using a press release. Other publications options. How to deal with queries."

Transcription

1 Using a press release Content Style Structure Other publications options Getting your news out: Preparing your Press Release How to deal with queries An exemplar Press Release Company Registration No Registered Charity No:

2 Getting your news out: preparing your press release Setting up a Free School is a public process. There is likely to be some interest in the progress of your School, be that positive or negative. You need to ensure that the message you are getting across to the press and the public is accurate, of interest and casts you in a positive light. This note aims to help you draft a press release and offers some guidance as to how to deal with any feedback. This note can only give you a general idea of how to make public statements. If you need particular guidance relating to your situation please contact the NSN and an adviser can give you feedback on your plans or a draft press release or offer advice as to how to obtain more specific guidance. Using a press release There are a number of different ways in which you can get news about your School published. In this note we are focusing on press releases. These are some of the circumstances in which it would be appropriate to use a press release: When you want to introduce yourself and your plans: a press release would be a useful way for you to introduce yourself to your community, it will reach a wide audience and should be hard hitting. When you want to make a brief news announcement: a press release should be short and sweet and punchy. You should not be aiming to set out arguments or lots of evidence. On the whole, it should be no more than 1 A4 page. When you want to make a positive case for you and your School: a press release should give you the opportunity to make a positive point about your plans. You will be drafting it, so make the most of the platform. When you want to reach a target audience: you should think about who you want to reach, this will determine which publications you will target with your press release and how you address them. A press release will be appropriate to reach a certain type of audience who is likely to read your announcement either in the media or on your website. Other readers may be more easily reached by other means, we elaborate on other options below. Content Your target audience and chosen medium will help you determine what you include in a 2

3 release. Always consider who you are talking to and how you are talking to them before you decide what you are going to tell them. Generally, when drafting a press release you should consider the 5 W s (and the H)! The questions that a press release should answer are: Who? Who are the key players? Who does the news affect? E.g. you may be talking about a DfE decision, news from the Local Authority or reaction from parents. What? What is your news? What do people need to know? E.g. a stage in your progress may have been approved, or you may have had a positive response to an event. Why? Why is this news important? E.g. you may need further feedback from parents and pupils or you may need to set the record straight if there has been negative feedback. Where? Where is your School? Does this news have a particular geographical content? E.g. you may be announcing news regarding your proposed site or you may be inviting readers to a meeting at a particular place. When? What is the timing of your news? Do you need to make your readers aware of a date? Do you need to receive a response by a particular date? E.g. you may want to inform readers of a decision made on a particular date, a meeting to be held or a deadline for a response. And possibly How? How did this news come about? If you stick to all or some of these questions, you should not get bogged down in unnecessary information. Style You need to keep your audience informed and interested and they need to be able to remember all the necessary information. So here are some top tips to keep their attention: Keep it short: Remember this is a press release not an article, if your news goes beyond one page then consider whether it would be better to produce it in a different format. Use punchy sentences: Keep the sentences short and to the point. Try to keep each sentence to a maximum of 25 words. Summarise: Make sure the essence of your story is in the first paragraph. Even if you lose the interest of your reader, they will have at least grasped the important information. Also, journalists typically only read one paragraph before they decide whether they are interested or not. Use a catchy title: the title should summarise your story in a few words, you should not need to include linking words like and, the 3

4 Keep it relevant: unless it is appropriate for your story, it is probably best to avoid national politics and stick to local issues that directly impact you and your community. Keep it positive: if you want your readers to have a positive reaction keep your language active, avoid the passive form. Avoid being negative about others: emphasise what is so good about your School not what is bad about others. Avoid criticizing local or national policy, it will only come back to haunt you! Structure Obviously, the structure will depend on the medium you are using but if you are setting your news out in a traditional texted press release, we suggest the following: A catchy and informative title A first paragraph which includes all the necessary information for your story A second paragraph which expands on that information if necessary without being too long winded A third paragraph which includes a quote from a relevant and if possible impartial person: a quote from you praising yourself may not be as convincing as a glowing quote from a parent / pupil / local community member A fourth paragraph which includes any further action which the readers may be interested in. Finish off with contact details and other sources of information such as links to relevant web sites. Do feel free to use images or photos to illustrate your story but keep these interesting and relevant. A photo could be of a group or a person in an interesting scene rather than a head and shoulder shot. Always provide a caption to show that the picture is relevant. Graphs or tables should probably be avoided as they are too detailed for this type of publication, but if you do use one make sure it is clear, simple and easy to understand in a glance. If your press release cannot fit into this template, consider whether it really is a press release or whether it should be produced in a different format. Other publication options It is important that you apply the right tone and provide the right amount of information so that your news has full impact. A press release may not be the best format for you because it may not reach your target audience. For example, a younger audience may be better reached on social networking sites. You will need to alter your drafting style accordingly. Older members of the community may not be as familiar with the internet and you may want to reach them by post or through direct contact at meetings. 4

5 Alternatively, you could have so much information that your press release is becoming unwieldy. In which case, you could produce a snappy press release but refer the reader to further information which is available on your web site or another source. You will then impart your high impact news to all your readers but enable some to understand the situation better if they wish to follow up. Make sure that all the necessary news is included in the press release and that it is expressed in the right tone as some of your audience will not go any further. You could also consider writing a comment piece to be published in the media. This would be especially useful if you are trying to refute some negative press. If you want to present more arguments and evidence in your favour, an article would be more appropriate. Consider which publication would be best placed to reach your audience. Keep your arguments tight and relevant and keep your outlook positive. If you need further help on producing an article and how to place this in the media, do contact NSN. You could also consider giving an interview for either print or broadcast media. You could offer this when distributing your press release or as a standalone initiative. If you are going to give an interview make sure you are fully prepared. You will need to be able to answer questions on any and every aspect of your project. You might also be asked wider questions about Free Schools, so think through what your answers would be. Whichever route you choose, do consider very carefully which is the most appropriate and ensure that you communicate clearly and concisely. How to deal with queries Whatever form you publish your news in, you will occasionally have to deal with queries, be that from the press or from readers. You may be asking for a response or you may be hoping not to receive one. Either way, be ready for it. If you need a response, make sure that you state clearly how you wish the public to respond. Ensure that this is in an appropriate form for the audience you wish to reach. Some people may prefer to respond in writing, some online, some in person. If you want to steer their response in a certain direction there may be ways of doing this. You can devise a questionnaire so it is more likely to receive a positive response by putting the questions in a certain way. Even if you are not expecting any response, you may still receive one either from your readers or from the press. You can obtain further details on dealing with the press from NSN but the basic guidelines are as follows: Be prepared: You may be distributing your press release to both national and local journalists. Always be prepared for any questions from journalists or readers and viewers. 5

6 Consider all the questions that could arise from your announcement and then some more: be prepared for positive and negative responses and the unexpected! Pre-empt any objections by making interested third parties aware. For example, you may be announcing a decision by the Local Authority, make sure that they are aware you are publishing a statement, and if appropriate send them an advance copy. Being prepared will make your arguments stronger and you feel more confident. Be available: Make sure that there is always someone available to answer questions, however inconvenient these may be. It is advisable to choose one person in your group to be spokesperson to ensure consistency. Make sure that their contact details are included on the press release and ideally on your website too. A telephone number is preferable as a journalist may not be willing to wait for a response to an . Be pro-active: Do not wait for negative press to come to you; fend off any potential stories by providing positive information before people have even asked for it. If you want your news to have more impact consider your timing carefully, your release will have more readers if it is made at a time when the subject is being spoken about nationally or locally, although try to surf a wave of positive news rather than a deluge of negativity. Be cooperative: Make sure you send your press release to the media in the most helpful format. For example, it is far preferable to include the text of the press release in the body of an rather than attach it as a separate document. Always check how journalists would like to receive your news and who is best to receive it. Your news will just be put at the bottom of a pile or deleted if you send it to the wrong department. Follow up: It is not enough just to send out a press release and think your job is done. You need to build up a relationship with key journalists, particularly those who report on education locally. Once you have ed your press release, call the journalist to check they received it and ask whether they have any questions. Please do consider your press releases very carefully. Good media coverage will help your school succeed as you will attract more interest from local families interested in applying for places. Be positive and upbeat about your progress but be prepared to deal with members of the press and the public who might not think like you and aim to convince them otherwise. An exemplar press release 6

7 New School for Freeleigh given Green Light to proceed Proposals for a new secondary school for Freeleigh have today been given a green light by the Department for Education. The Freeland Free School, proposed by a group of local parents and teachers had submitted an application for the new school earlier in the year, and today - along with twelve others in the North East region - received confirmation that it has been approved to open from September next year. [Chair] of the Freeland Free School welcomed the news: "We are absolutely delighted to have been approved to open; parents are crying out for more choice in the Freeleigh area, particularly when it comes to providing a more academic route post GCSEs. Over 300 families have already come forward to support our proposals and we look forward to working with them and the local community as we move towards next September, when we will open our gates for the first time to 150 Year 7s from the local area." The group behind the new school comprises local parents and six local teachers, all of whom are from the Government backed Teach First scheme. Over the coming weeks, the Freeland Free School will announce where the school will be located and will be hosting a series of public meetings for parents and residents interested in finding out more about the school. ENDS Media enquiries: Joe Bloggs on NOTES TO EDITORS 1. The Freeland Free School will be a brand new state school, approved as part of the Government's Free Schools programme. 2. For more information visit: 7

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science

More information

information sheet 6.1 Writing a Press Release for Local Press

information sheet 6.1 Writing a Press Release for Local Press information sheet 6.1 Writing a Press Release for Local Press There is a huge amount of positive, newsworthy work carried out within the voluntary and community sector. Securing press coverage of your

More information

Information for Law Firms On Public Relations

Information for Law Firms On Public Relations Information for Law Firms On Public Relations USING PUBLIC RELATIONS TO PROMOTE YOUR FIRM Public relations is an extremely broad heading and can be used to cover a wide range of activities undertaken by

More information

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media.

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media. Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.

More information

The news media: Writing press releases

The news media: Writing press releases The news media: Writing press releases Climatica www.climatica.org.uk Kathryn Adamson, Tim Lane, Richard Selwyn Jones Contents 1 From paper to press release: preparing your work for the news media The

More information

A Guide to Writing Press Releases

A Guide to Writing Press Releases A Guide to Writing Press Releases How to write and distribute a press release Welcome to Lantra s Press Release Guide. We hope that you find this guide helpful in enhancing your PR strategy. The guide

More information

Spreading the word through smart communications :: How to write a press release

Spreading the word through smart communications :: How to write a press release Spreading the word through smart communications :: How to write a press release Version 1.0 March 2012 How to write a press release A press release (or media release, media alert) is the most basic and

More information

Writing a Press Release

Writing a Press Release Writing a Press Release A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales

More information

Running a Successful Club Publicity Officer

Running a Successful Club Publicity Officer Tips for Young Farmer Leaders Running a Successful Club Publicity Officer Welcome to running Successful Clubs Tips for Leaders - a guide to help you run a strong and successful Young Farmers Club. The

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Skills Week event. It provides a range of ideas, even taking

More information

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) CISV PUBLIC RELATIONS GUIDE Contents 1. Plan your Public Relations...2 2. Select someone (or some people) to be responsible...2 3. Communicate your news...3

More information

Why do we need a theme?

Why do we need a theme? 2009-2010 Yearbook What is a yearbook? A memory book A reference book Make sure we have EVERYONE at LEAST once in the book. Check spelling of the name multiple times A history book Remember, we are history

More information

Writing a press release: READ ALL ABOUT IT!!

Writing a press release: READ ALL ABOUT IT!! Writing a press release: READ ALL ABOUT IT!! Whether you re organising a local health event or campaign, promoting new research findings or launching a new service, the right publicity can be the key to

More information

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?

More information

Before writing your press release sit down and think about what you want to say and who you want to say it to.

Before writing your press release sit down and think about what you want to say and who you want to say it to. TEACHER'S NOTES ACT NOW CONTENTS KS3/KS4 Press release guide How to be a good interviewee Photo call PRESS RELEASE GUIDE INTRODUCTION Media coverage of a citizenship event you have organised can be very

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Evaluation Support Guide 3.3 Report Writing

Evaluation Support Guide 3.3 Report Writing Evaluation Support Guide 3.3 Report Writing Evaluation can help you to work out what difference you are making through your services or activities. Evaluation Support Guide 1.1 helps you to clarify your

More information

Guide to writing a press release

Guide to writing a press release Guide to writing a press release 1 YOUTHMUSIC.ORG.UK Generating publicity We feel it s important that the value of the work done by all the organisations Youth Music supports is publicly recognised. We

More information

BBC News School Report WW1 Assignment and Production Guide

BBC News School Report WW1 Assignment and Production Guide BBC News School Report WW1 Assignment and Production Guide If you are is visiting World War One battlefields why not share the experience with other students, staff and maybe even your local community,

More information

How to create a newsletter

How to create a newsletter How to create a newsletter Why? Creating a newsletter is a valuable way of communicating with a specific audience group. However, its production does take time, energy and resources so it s important to

More information

Publicising Your Club

Publicising Your Club Publicising Your Club How to issue a press release and generate positive publicity for your club Phil Foster These guidance notes include: What is the value of local media relations? How to write a press

More information

Conducting Successful Public Relations & Media Interviews. Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor

Conducting Successful Public Relations & Media Interviews. Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor Conducting Successful Public Relations & Media Interviews Rhett Butler Center for Faith-Based and Community Initiatives U.S. Department of Labor Benefits of Media Coverage Greater public awareness makes

More information

How to write a media release

How to write a media release How to write a media release It s important to think about which media you are targeting are you going to send this to a local community newspaper or a national paper like The New Zealand Herald or The

More information

A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE

A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE A GUIDE TO PR AND HOW TO MAXIMISE MEDIA COVERAGE This PR guide has been prepared to help organisations to plan their approach to generating media coverage for a range of events and activities. It covers

More information

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep.

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep. Mastering the Media COURTESY OF Save the Children Young People s Press Media Prep. Knowing the Media You should know what type of interview you will be giving: Know the subject matter and how your interview

More information

How to plan marketing communications?

How to plan marketing communications? 10 Minute Guide How to plan marketing communications? Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered Institute

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

MDI-01 EXAM PREPARATION & ADVICE

MDI-01 EXAM PREPARATION & ADVICE MDI-01 EXAM PREPARATION & ADVICE DIPLOMA 1. EXAM STRUCTURE AND MARKING SCHEME The MDI-01 exam is 3 hours in duration and has a total of 200 marks available and carry a pass mark of 55% (110 marks to pass).

More information

school resource CREATE DEBATE THE

school resource CREATE DEBATE THE school resource CREATE THE DEBATE welcome The Create the Debate pack has been produced by Parliament s Education Service with help from the UK Youth Parliament and BBC Three s Free Speech. This easy-to-use,

More information

Tower Hamlets Education Business Partnership JOB DESCRIPTION

Tower Hamlets Education Business Partnership JOB DESCRIPTION Tower Hamlets Education Business Partnership JOB DESCRIPTION Project Manager National Number Partners (12 Month Fixed Term) MAIN PURPOSE OF JOB 1. The post holder will increase the Number Partner schemes

More information

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations 82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling

More information

AIA Design Assistance Team (DAT) Media and Public Relations Plan

AIA Design Assistance Team (DAT) Media and Public Relations Plan AIA Design Assistance Team (DAT) Media and Public Relations Plan A carefully developed public relations program is essential to the long-term effectiveness of a Design Assistance Team effort and can help

More information

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make

More information

Preparing for and coping with a crisis online. White Paper 2 Crisis management in a digital world

Preparing for and coping with a crisis online. White Paper 2 Crisis management in a digital world Contents 3 6 11 16 19 Introduction Preparing for a crisis During a crisis After the crisis About The Partners Group 2 In the new world of social media and mobile technology, communication is instantaneous,

More information

Proposal Writing: The Business of Science By Wendy Sanders

Proposal Writing: The Business of Science By Wendy Sanders Proposal Writing: The Business of Science By Wendy Sanders The NIH System of Review The NIH has a dual system of review. The first (and most important) level of review is carried out by a designated study

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Project Management. From web projects through to major change projects

Project Management. From web projects through to major change projects S O L U T I O N S * I D E A S * S O L U T I O N S * I D E A S Project Management From web projects through to major change projects Project Agency S O L U T I O N S * I D E A S * S O L U T I O N S * I

More information

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION AMERICAN RENTAL ASSOCIATION COMMUNICATIONS Marketing, meeting notices, and other forms of internal (among your board/members) and external (public) communications are covered here. ARA assistance is discussed

More information

PUBLIC SPEAKING GUIDE

PUBLIC SPEAKING GUIDE PUBLIC SPEAKING GUIDE Please direct all queries to Jordi Lockhart, the competition convenor, who can be contacted at: jordi.lockhart@ 2 CONTENTS INTRODUCTION PAGE 3 ADVICE FOR PREPARED SPEECHED PAGE 4

More information

Public Relations: What is it? How can you get the most from it?

Public Relations: What is it? How can you get the most from it? Public Relations: What is it? How can you get the most from it? An OCSA Veterinary Outreach Program Guide Dec. 10, 2012 Wisecarver Public Relations, LLC Big Ideas. Powerful Results. This is PR 101! This

More information

CHILDREN S HOSPICE ASSOCIATION SCOTLAND JOB DESCRIPTION

CHILDREN S HOSPICE ASSOCIATION SCOTLAND JOB DESCRIPTION JOB DESCRIPTION 1. JOB IDENTIFICATION Job Title: Press Officer Job Family and Level: Support Services Non hospice Location: Head Office Responsible to: PR Manager Salary: CHAS Band 4 2. JOB PURPOSE Working

More information

A quick and often effective way to get the word out about WIC is through the media newspapers, radio, and television. Media coverage is a great way to bring WIC to the attention of the public and to build

More information

PR & Journalism Jargon Glossary

PR & Journalism Jargon Glossary PR & Journalism Jargon Glossary This glossary should provide a detailed overview of PR terms and tools for ADHA members involved in PR activities on behalf of their constituents or components. Since PR

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

How to Write an Effective News Release. A Guide for Industrial Marketers

How to Write an Effective News Release. A Guide for Industrial Marketers How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts

More information

WRITING EFFECTIVE REPORTS AND ESSAYS

WRITING EFFECTIVE REPORTS AND ESSAYS WRITING EFFECTIVE REPORTS AND ESSAYS A. What are Reports? Writing Effective Reports Reports are documents which both give a reader information and ask the reader to do something with that information.

More information

Related guides: 'Planning and Conducting a Dissertation Research Project'.

Related guides: 'Planning and Conducting a Dissertation Research Project'. Learning Enhancement Team Writing a Dissertation This Study Guide addresses the task of writing a dissertation. It aims to help you to feel confident in the construction of this extended piece of writing,

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

Press Releases. - How to write them and get them published. Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk

Press Releases. - How to write them and get them published. Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk Press Releases - How to write them and get them published Aaron Wallis Sales Recruitment, 01908 764280, www.aaronwallis.co.uk Table of Contents 2. Introduction 2. What is a Press Release? 3. Down to basics

More information

What is a Press Release?! 2. Format! 3. How to Write a News Story! 5. What Makes a Story Newsworthy?! 7. Media Contacts! 9

What is a Press Release?! 2. Format! 3. How to Write a News Story! 5. What Makes a Story Newsworthy?! 7. Media Contacts! 9 PR Notes What is a Press Release?! 2 Format! 3 Example! 4 How to Write a News Story! 5 The Five "W"s and the "H"! 5 More Tips! 6 What Makes a Story Newsworthy?! 7 Timing! 7 2. Significance! 7 3. Proximity!

More information

An exhibitor s guide to PR

An exhibitor s guide to PR An exhibitor s guide to PR Prepared by Storm Communications Official PR agency for Helitech International 2016 What is PR at Helitech International 2016 Helitech International is Europe's largest helicopter

More information

Introduction to working with the media

Introduction to working with the media Introduction to working with the media Introduction to working with the media Five reasons to work with the media 3 The secret to working with journalists 4 PR tactics 5 Photo stories 5 Media gift 5 Partnership

More information

Email standards, protocol and guidance

Email standards, protocol and guidance Email standards, protocol and guidance July 2010 1 Email standards, protocol and guidance A good guide to communications for staff Introduction The following guidance introduces good practice for writing

More information

How to write a marketing and communications strategy

How to write a marketing and communications strategy How to write a marketing and communications strategy Bringing together all you ve learned and all elements of the marketing mix to make a positive impact on your target audience, here s a simple accessible

More information

NGO Media Outreach: Using the Media as an Advocacy Tool

NGO Media Outreach: Using the Media as an Advocacy Tool NGO Media Outreach: Using the Media as an Advocacy Tool Produced by the Coalition for the International Criminal Court, September 2003 I. Harnessing the Power of the Media A. The Importance of the Media

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

PARTNERSHIP OVERVIEW. Business Marketing and Design Services

PARTNERSHIP OVERVIEW. Business Marketing and Design Services PARTNERSHIP OVERVIEW Marketing and Design Services C BU S I N E S S M A R K E T I N G 1 QUALIFIED COMMUNICATION SERVICES C Qualified Communication Services is a content provider and training organization.

More information

Developing Communication Skills in Learning for Life and Work

Developing Communication Skills in Learning for Life and Work Key Stage 3 Developing Communication Skills in Learning for Life and Work 1 Communication is central to the whole curriculum. Children should be able to communicate in order to express themselves socially,

More information

Cambridge Judge Business School Further particulars

Cambridge Judge Business School Further particulars Cambridge Judge Business School Further particulars JOB TITLE: REPORTS TO: MBA MARKETING & COMMUNICATIONS CO-ORDINATOR HEAD OF MBA MARKETING & COMMUNICATIONS Background The MBA is a major teaching programme

More information

Exercise 7.1 What are advertising objectives?

Exercise 7.1 What are advertising objectives? These exercises look at the topics in the context of a communications mix. We start with an examination of what advertising objectives are (Exercise 7.1). We then look at how to set advertising objectives

More information

Christie marketing primer

Christie marketing primer PR does not mean press release PR stands for Public Relations, and PR is more than just writing press releases. It is a multifaceted marketing discipline that covers a number of interrelated activities

More information

Writing Reports BJECTIVES ONTENTS. By the end of this section you should be able to :

Writing Reports BJECTIVES ONTENTS. By the end of this section you should be able to : Writing Reports By the end of this section you should be able to : O BJECTIVES Understand the purposes of a report Plan a report Understand the structure of a report Collect information for your report

More information

Developing Work Plans

Developing Work Plans Developing Work Plans Communications Strategy Template This template can be used to plan how you want to promote your partnership. The template helps set out the key messages about the partnership as well

More information

University of Manchester. School of Law

University of Manchester. School of Law University of Manchester School of Law Writing An Essay 2004-2005 for LL.B (Law; English Law and French Law) BA (Accounting and Law; Law with Politics) BSocSc (Criminology and Social Policy) & Visiting

More information

GCE. Business Studies. Mark Scheme for January 2013. Advanced GCE Unit F293: Marketing. Oxford Cambridge and RSA Examinations

GCE. Business Studies. Mark Scheme for January 2013. Advanced GCE Unit F293: Marketing. Oxford Cambridge and RSA Examinations GCE Business Studies Advanced GCE Unit F293: Marketing Mark Scheme for January 2013 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Academic Assignment Guide for Students. Cohort 5, 2014

Academic Assignment Guide for Students. Cohort 5, 2014 Academic Assignment Guide for Students Cohort 5, 2014 Contents 03 04 05 06 06 07 07 08 11 15 15 16 Welcome Letter 1. The Academic Assignment 2. Assessment of the Academic Assignment 3. The Academic Assignment

More information

How to use the Erasmus+ press release template. A short guide to help you to spread the good news about your project

How to use the Erasmus+ press release template. A short guide to help you to spread the good news about your project How to use the Erasmus+ press release template A short guide to help you to spread the good news about your project How to use the Erasmus+ press release template Press releases are a great way to talk

More information

HOW TO WIN THE BES POSTER PRIZE!

HOW TO WIN THE BES POSTER PRIZE! HOW TO WIN THE BES POSTER PRIZE! Tips, suggestions and worthy advice from Emma Sayer Why bother putting effort into your poster? You have a few days to go before the meeting; you ve been rushing to finish

More information

Building your school s reputation

Building your school s reputation Building your school s reputation Athene Communications Athene Communications is a public relations and marketing agency which helps organisations build and manage their reputations through proactive,

More information

Marketing Your Telehealth Program

Marketing Your Telehealth Program Marketing Your Telehealth Program A White Paper Marketing Your Telehealth Program 1 Marketing Your Telehealth Program Many Telehealth networks were built on a premise that came from an old movie: If you

More information

Advocacy Toolkit 2009

Advocacy Toolkit 2009 Advocacy Toolkit 2009 Working with the Media What Is Media Relations? Media relations is more than getting an interview in your local newspaper or with your TV, radio, or cable station. Media relations

More information

Quick Guide. Oral presentations. Four-step guide to preparing oral presentations. What is in this guide. Step 1: Plan

Quick Guide. Oral presentations. Four-step guide to preparing oral presentations. What is in this guide. Step 1: Plan Oral presentations What is in this guide Four-step guide to preparing oral presentations Step 1: Plan Step 2: Prepare Step 3: Practise Step 4: Present Reflecting on the presentation Oral presentations

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

5Ws & H, Types of Stories. Fundamentals of Journalism - JR 220 Week 2 - Sept. 13 Emerson College - Fall 2012

5Ws & H, Types of Stories. Fundamentals of Journalism - JR 220 Week 2 - Sept. 13 Emerson College - Fall 2012 5Ws & H, Types of Stories Fundamentals of Journalism - JR 220 Week 2 - Sept. 13 Emerson College - Fall 2012 5 Ws & H Who What Why Where When How 5 Ws & H All of this information should be included in your

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key

More information

www.intergeo.de Press guide

www.intergeo.de Press guide www.intergeo.de Press guide Foreword Dear Exhibitor, we look forward to welcoming you to INTERGEO in October. In recent years, trade fairs have adapted to suit the changing market requirements. They primarily

More information

An introduction to FaceTime. We champion best practice so we need champions

An introduction to FaceTime. We champion best practice so we need champions An introduction to FaceTime FaceTime is the marketing body for the multi-billion pound live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships

More information

7 Ways in which Better Communications Can Boost Your School s Intake. Getting your message out to the parents of your future pupils

7 Ways in which Better Communications Can Boost Your School s Intake. Getting your message out to the parents of your future pupils 7 Ways in which Better Communications Can Boost Your School s Intake Getting your message out to the parents of your future pupils Ambitious Minds 7 Ways in which Better Communications Can Boost Your School

More information

REUTERS/Wolfgang Rattay

REUTERS/Wolfgang Rattay Corporate Training REUTERS/Wolfgang Rattay WHAT WE DO We are the Training Division of the Thomson Reuters Foundation. Drawing on the values and global footprint of the world s largest provider of news

More information

How to write effective e-newsletters that get read

How to write effective e-newsletters that get read How to write effective e-newsletters that get read by Redina Kolaneci McConkey Johnston international UK Everybody is doing e-newsletters these days. You are probably receiving them from companies you

More information

The University of Adelaide Business School

The University of Adelaide Business School The University of Adelaide Business School MBA Projects Introduction There are TWO types of project which may be undertaken by an individual student OR a team of up to 5 students. This outline presents

More information

Video Guide. What is video? Video is a string of moving pictures, usually combined with sound, that can be edited to tell a story. Why video?

Video Guide. What is video? Video is a string of moving pictures, usually combined with sound, that can be edited to tell a story. Why video? Video Guide What is video? Video is a string of moving pictures, usually combined with sound, that can be edited to tell a story. Why video? Video can be a powerful medium for storytelling because it captures

More information

Project Management. From small self contained projects through to major change projects. Brought to you by Project Agency www.projectagency.co.

Project Management. From small self contained projects through to major change projects. Brought to you by Project Agency www.projectagency.co. Solutions * Ideas * Tips Project Management From small self contained projects through to major change projects Solutions * Ideas * Tips Brought to you by Project Agency www.projectagency.co.uk Why Write

More information

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released

More information

Why do we need publicity?

Why do we need publicity? Publicity Pack R E D R O P E P U B L I C I T Y P A C K 1 Why do we need publicity? Red Rope needs publicity in order to raise the profile of the organisation, to put our views across, and to recruit new

More information

Making PR and social media work for your business. 1 st February 2015

Making PR and social media work for your business. 1 st February 2015 Making PR and social media work for your business 1 st February 2015 Why we re here today How we came to work with RYA Attract new participants to the three-in-one taster sessions Developing and delivering

More information

If I don t receive your feedback by 5:00pm next Wednesday, I will deem that yu are OK with the content of the attached document.

If I don t receive your feedback by 5:00pm next Wednesday, I will deem that yu are OK with the content of the attached document. Email Tune-up 02: Asking for comments Original Email Subject: Please review this document Dear Emily, I should be glad if you review the attached document. Please can you let me know if you have any inputs,

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

How to Write a Great Press Release: A Sample Press Release Template from PublicityInsider.com

How to Write a Great Press Release: A Sample Press Release Template from PublicityInsider.com How to Write a Great Press Release: A Sample Press Release Template from PublicityInsider.com (While the examples he uses are not public education related, the excellent descriptions can easily be transferred

More information

Let s talk Stevenage Borough Council Corporate Communications Strategy 2011 to 2014

Let s talk Stevenage Borough Council Corporate Communications Strategy 2011 to 2014 Let s talk Stevenage Borough Council Corporate Communications Strategy 2011 to 2014 2 Corporate Communications Strategy 2011-2014 Contents Let s Talk, Councillor Sharon Taylor, Leader of Stevenage Borough

More information

10 simple steps to create. an awesome scientific poster

10 simple steps to create. an awesome scientific poster 10 simple steps to create an awesome scientific poster introduction An awesome scientific poster is a work of art. It successfully combines two rather unrelated fields: science and graphic design. Not

More information

The spin-doctors. TEXT 7 - Persuasion in Public Relations WORDCRAFT

The spin-doctors. TEXT 7 - Persuasion in Public Relations WORDCRAFT TEXT 7 - Persuasion in Public Relations The spin-doctors Organisations and companies who specialise in public relations have a very clear purpose: to promote a business/voluntary organisation/politician

More information

Step-by-Step Guest Blogging for Lawyers

Step-by-Step Guest Blogging for Lawyers Step-by-Step Guest Blogging for Lawyers By James Druman In this short guide, you will learn how to harness one of the most powerful content marketing strategies on the Internet guest blogging. What is

More information

Blogging for Business

Blogging for Business Blogging for Business Part 1 We have written a series of reviews recently on a number of blogging platforms that you have access to (both paid and free) but you may not have the first idea of why you should

More information