over your network Network Analysis and Advisory Service

Transcription

1 over your network Network Analysis and Advisory Service

2 Putting you in charge of your operations As competition on the world's telecommunication markets intensifies, it is becoming more and more difficult for telecom operators to maintain optimum control over their networks. The appearance of new providers with unpredictable capacity requirements, increasingly complex customer expectations, changes in telecommunication patterns and falling market prices are forcing operators to deploy their existing network resources more economically and dramatically reduce their operating costs. A spectrum of specialized services Choose Siemens and you profit from a comprehensive range of advanced network analysis and advisory services geared precisely to the needs of existing and new telecom operators with EWSD and/or multivendor networks, including AXE, S12, and UT 100 (among other switch types). Our aim is to ensure that every single aspect of your network operations functions at maximum efficiency and the services we offer are designed to do precisely that. Our services include: Remote traffic data analysis We have the technology to subject our customers' multivendor traffic data to remote analysis in accordance with ETSI E 500 recommendations Reliable network analysis We have the resources needed to carry out professional assessments of operator networks. We supervise switching network traffic (in trunk groups and to relevant destinations) for statistical purposes. Siemens Network Analysis and Advisory Service uses leading-edge Filed tariffs have decreased significantly, levelling off after about five years, while volume has continued to grow. technologies to monitor your network performance and suggest ways of optimizing it. We can help you to deploy your network resources to maximum effect, 3.00 US$ Entry Price War Consolid. - 56% 400 tax minutes Entry Price War Consolid % enabling you to avoid expensive surplus capacity on the one hand and costly overload situations on the other. Elimination of calls lost as a result of network overload will vastly improve your present and future revenue flows, while the Tariffed price for a 3 minute call New York - San Francisco Falling prices accompanied by spiralling traffic growth: the consequences of deregulation on the US telecom market in exponential improvement in the services you offer, reflected in interconnection quality, will be a major boost to your image. 2

3 A sure-fire way to your network and revenues Service quality supervision We supervise the service quality of the PBX connections primarily of interest to business users. This can be offered to external customers, supporting the operator's sales activities and creating a positive image to the outside world. Network planning support After analysing your needs, we calculate the parameters relevant to all your network planning activities. Service quality statements We take care of the service quality statements often required by regulatory and administrative bodies. Periodic reporting We provide regular reports for internal and external use structured to meet the information requirements of senior management as well as your financial and marketing executives. Reporting back: a key link in the process chain A careful and impartial analysis of your network resources is essential before we can decide what steps you need to take to improve them. No less important is the way we present this information to you. Reports play a leading role in our all-inclusive approach and cover the following elements: A detailed description of all the problem areas detected The action we recommend you to take to eliminate the problems A recommended time frame within which problems should be dealt with Information for people at the top Apart from general operational, engineering and overall performance issues, our reports can also be used for bandwidth wholesale activities or analysis of SLA compliance levels. Your marketing management can benefit from service usage indicators and assurance reports as strategic marketing tools. Results can also be relied on to provide a clear overview of the effects of rate and tariff changes and of new products and services on your revenues. Needless to say, our services also include supervision and control of any action taken. Customized consulting services for special needs No two telecom service providers have the same requirements. At Siemens, we make allowance for this by offering a number of customer-specific consulting services tailored precisely to the job in hand. The jobs carried out regularly by our network optimization experts include: Daily performance monitoring and reporting. The aim here is to detect and eliminate any shortterm problems related to the customer's switching network and to identify specific service quality indicators Supporting carrier wholesales projects (tax minute, bandwith sales of surplus network capacity Continuous network optimization, analysis and advice on possible improvements. The length of a typical contract here would be two to three years. Customer segmentation. Here, we identify specific customer groups with a view to establishing potential sales and profitability. New market support and service definition. Supporting telecom market regulators with reliable definitions of quality of service requirements. Any or all of these services are available on request. 3

4 What's in it for you? No additional investments in hard ware,software and human resources Advice from leading experts with many years' experience of network planning and statistical analysis and interpretation Results are immediately available Increased revenues resulting from optimum utilization of all the resources available on your network. The reassurance of knowing that the decisions you make for your future network needs are based on the best and most accurate information available. A service you can't afford not to have Traffic analysis is a key issue in an environment as keenly contested as today's telecom market. If you want to keep your prices competitive, you have to ensure you have no redundant capacity and avoid bottlenecks on your networks. If your aim is to offer your customers high-level reliability, you have to be certain that your network can be adapted quickly and easily to changing traffic patterns. Planning and utilizing your network resources for maximum efficiency calls for a partner with a strong track record and the extensive professional expertise that comes from many years of experience in the business. Siemens Network Analysis and Advisory Service is a single-source supplier of all the information you need to make crucial decisions at the right time. A report from the front A major European telecom carrier benefited from Siemens' expertise to control service quality and plan long-term network resources and investment. Long-term performance monitoring had shown that bottlenecks regularly occurred on telephone lines between Beijing and Hong Kong at Chinese holiday times precisely when the operator had free capacity. Armed with this information, the carrier was able to sell this surplus capacity to the Chinese operator and generated additional revenue amounting to some $US 50,000 per day! Importing Management Planning and Projects Management Layer Output Output Output System Engineer Switch Planning Layer Engineer Layer Processing and Analysis NAAS - Team One Data Source Data Transfer AXE EWSD S12 Network Element 4

5 satisfied Make lost revenues a thing of the past Losing revenue from periodic lost calls is one thing. Losing customers permanently is another. But that's precisely the risk you run if you are unable to guarantee your customers the services and facilities they're paying for when they need them. Analysts estimate that no less than 70% of all telecom customers would be only too happy to change their provider. In deregulated markets, this is reflected in a churn rate of up to 3% per month: in other words, providers need to attract over 30% new customers every year merely to maintain their existing position! To rub salt into an already painful wound, the customers lost are often profitable business subscribers, lured away by more attractive offers from the competition. And if you still have any doubt about the necessity of streamlining your network services, consider one sobering fact: You have to invest five times more money to win back customers than you do to keep them. Make your network more effective than ever The facts of the matter are plain. In an increasingly competitive market environment, network operators who can be relied on to supply the low-cost, quality services their customers need when they need them are in an infinitely stronger position than those who cannot. Providers who cut costs by deploying their resources effectively, avoiding excess capacity and the loss of revenues and image caused by network overload, are infinitely better equipped to maintain and expand their market share. lost revenue per year (US$) 600' ' ' ' ' '000 You stand to increase revenue by more than $ 250'000 per year The information and expertise you need to make a these advantages yours are just a phone call away. Or is this an opportunity you can afford to miss? 0 0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1 1, lost calls / day 2000 lost calls / day revenue / call (US$) Finite network resources regularly lead to overload situations. And the risk of losing revenues is permanent. 5

6 Contact Siemens Schweiz AG, Belpstrasse 26, CH-3001 Bern Customer Service Bruno Gasser Tel. +41 (0) Or visit our website Order no. A1-D100-A ZH Copyright 1999 Siemens Switzerland Ltd Carrier Networks Belpstrasse Bern This document is for information purposes only and is not part of an order or contract. Delivery of products and services subject to availability, right of technical modifications reserved.