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1 THE MAGAZINE FOR THE PLASTICS AND RUBBER INDUSTRY media kit2015 The most read in Italy Mailed to 7,000 companies E-NEWS Reaching over 30,000 specialized players worldwide, both in Italian and English editions...just one click for a free subscription at e-magazine of the global plastics and rubber industry...and more Banner ads Classifield ads Trade shows ONLINE Publisher PROMAPLAST srl Supported by Centro Direzionale Milanofiori - Palazzo F/3 P.O.Box ASSAGO (Milan), Italy Tel Fax macplas@macplas.it
2 CIRCULATION IN ITALY Member of A.N.E.S. ITALIAN ASSOCIATION OF SPECIALIZED PERIODIC PRESS ITALIAN PERIODIC PRESS UNION In 2014 the average circulation of each bimonthly issue of MACPLAS (Italian edition) was about 7,000 copies. MACPLAS is distributed to companies operating in different segments of the plastics and rubber industry. The breakdown of circulation for each issue of the Italian edition, on the basis of readers' activity, is the following: Italian plastics and rubber processors and recyclers 5,500 (injection moulding and related processes 52% - extrusion 31% blow moulding 5% - thermoforming 5% - others 7%) Manufacturers and representatives of machinery & equipment 700 (including ASSOCOMAPLAST Members) Producers of raw materials and additives 300 Others (retailers, agents etc.) 200 Abroad (Chambers of Commerce, Associations etc.). 300 Total average circulation 7,000 MACPLAS INTERNATIONAL Some special supplements (in local language) are scheduled concurrently with the most important specialized fairs worldwide, including collective participations of Italian exhibitors. SUBSCRIPTIONS The rates for 1-year subscriptions to the printed edition of MACPLAS are as follows: MACPLAS (Italian paper edition - 6 issues) 40 euro + VAT for Italy 60 euro + VAT in Europe MACPLAS (electronic browsable edition) 25 euro + VAT MACPLAS (Italian paper + electronic browsable edition) 50 euro + VAT for Italy 70 euro + VAT in Europe. Two issues of the electronic version of MACPLAS are sent free of charge to the subscribers of MACPLAS (paper edition). The complete archive, starting from 2008, of the electronic version of MACPLAS is available for subscribers to the electronic version. 2
3 2015 ADVERTISING RATES Rates (euro) Macplas (Italian) Standard sizes (full colour) Full page (210x297mm) 1,300 1/2 page (172x125 or 86x250mm) 850 1/3 page (172x90 or 62x250mm) 600 Special positions Back cover 2,000 Inside front page 1,900 Inside front cover 1,700 Facing colophon/advertisers list 1,600 Facing leading article 1,450 Inside back cover 1,450 Requested placement (surcharge) 100 full page normal size 172x260 mm bleed 210x297 mm + 3 mm trim oversize 1/2 page 172x125 or 86x250 mm Inserts 2 pages 1,500 2 additional pages 650 Advertorials Full page (conditions to be established 1,300 with the editorial staff) 1/3 page 172x90 or 62x250 mm Different sizes are available on request Classified ads This specific advertising space is available for companies or private individuals interested in trade services or business opportunities, vacant positions, materials, reconditioned or stock machinery and equipment. The rate for each module (75x20 mm) is 50 euro + VAT. For any information please contact: Lerner Media Consulting (Martina Lerner lerner-media@t-online.de - for European countries excluding United Kingdom, Spain and France) and Giampiero Zazzaro (phone g.zazzaro@macplas.it). DISCOUNTS AND PRINTING MATERIAL PRINTING MATERIAL Printing material to be delivered on CD-R or transmitted by (g.zazzaro@macplas.it) within the dates mentioned in the editorial plan of page 5. The subject must be saved in CMYK, in the preset sizes and formats, as high resolution (300 DPI) PDF format, with a 3-mm trim oversize in case of bleed ads. A printing proof (chromaline) for full colour ads with the CD-R is suggested. To be consistent with readers, the ads must be in the same language as the edition in which they are published (Italian, English etc.). Exceptions must be agreed in advance with the editorial staff of MACPLAS. Inserts (210x297) must have trimming edge 10 mm up and 13 mm down, 2 mm left and 8 mm right. Paper weight must be between 135 and 175 g/m 2. DISCOUNTS (euro) from 2,500 to 4,000 10% from 4,001 to 6,000 15% over 6,000 20% The quantity discounts cannot be summed up for different advertisers even if managed by the same advertising agency. The agency commission (15%) is reserved only for acknowledged advertising agencies and is credited to them after payment of the advertisement by the customer. 3
4 MAILING SERVICE Our mailing service consists of sending an , completely customizable, from MACPLAS account but on behalf of your company. The extrapolation of the address from our database, based on the classification technology and on the countries of your interest, allow a particularly effective and targeted communication. If you are interested to use this service you should provide a text in HTML format, or alternatively in Word, including one or more links and possible images. We will tell you the number of readers who have downloaded the images and the number of readers who have clicked on links included in your communication. Our mailing service has a flat fee of 300 euro euro + VAT for each address. Mailing service for the whole mailing list of our Italian and English newsletters (30,000 addresses) has a rate of 3,000 euro + VAT. For further information please contact Giampiero Zazzaro (g.zazzaro@macplas.it). MACPLAS ONLINE With its recently renewed graphics, MACPLAS ONLINE ( is a daily updated magazine authorized by the court of Milan. The table below describes the various formats available to advertisers to promote their activity and the rates valid until 31 st December 2015 for the English and Italian versions of the website. Banner (from 10 kb until 30 kb) Euro Length of time Top Header (all pages) Fixed 970x80 pixel month Rotating 970x80 pixel month Small side ad (all pages) Rotating 210x80 pixel 200* 1 month Big side ad (all pages) Rotating 210x160 pixel 300* 1 month Skyscraper (all pages) Fixed 210x400 pixel month Advertising-Editorial banner Fixed 685x80 pixel + written text 1,000 1 month Files may be saved in one of the following formats: GIF, GIF ANIMATE, JPEG or FLASH. Flash files must include the URL destination. MACPLAS E-NEWS WEBSITE The bilingual newsletter MACPLAS E-NEWS (Italian and English) was created four years ago and is sent to all the companies included in the magazine database. The Italian newsletter contains a selection of news published on the MACPLAS website, and it is mailed twice a week to 13,000 Italian addresses, while the weekly English version reaches 17,000 foreign addresses (mostly plastics and rubber processors, but also machinery manufacturers, raw material producers, research institutes, agents etc.). In each issue of MACPLAS E-NEWS banner ads are available for advertisers to promote their products and services, delivered directly to the mailboxes of readers. Newsletters will be not published on the occasion of Italian holidays and from August 1 st until August 31 st and from December 24 until January 1 st. Banner (from 10 kb until 30 kb) Euro Length of time Top Header Fixed 700x80 pixel month Small side ad Fixed 210x80 pixel month Big side ad Fixed 210x160 pixel month Advertising-Editorial banner Fixed 500x80 pixel + written text 700 for 4 newsletters* *equal to 2 weeks for the Italian and 4 weeks per the English newsletter. Files can be saved in GIF or JPEG. E-NEWS 4
5 EDITORIAL PLAN MACPLAS staff: Managing director: Mario Maggiani Editor in chief: Riccardo Ampollini Editor: Luca Mei Sales office: Giuseppe Augello Editorial assistant: Giampiero Zazzaro MACPLAS MACHINERY & MATERIALS & TRADE FAIRS DEADLINE DEADLINE PUBLICATION ISSUE ANCILLARY APPLICATIONS FOR EDITORIALS FOR AD EQUIPMENT MATERIALS 345 February/ Injection Moulding Machines Plastics for packaging 07/01/ /01/ /02/2015 March of Small and Average Tonnage PET Blow Moulding Polyolefins In Mould Labelling Styrenic Resins Feeding and Conveying Moulds and Manipulators Measurement and Controlling 346 April/ Preview of Machinery Innovations at Plast 2015 Plast 2015, 27/02/ /03/ /04/2015 May and Auxiliary Equipment Milan, May presented at Plast 2015 Electric/Electronic 5-9, 2015 Engineering Polymers Polyamides 347 June/ Rotomoulding Plastics for Architecture 20/04/ /05/ /06/2015 July and Design Foamed materials moulding EPS, EPP Machining Centres Polyurethane Dehumidification and Drying PVC Laser Systems Selection and Vision Systems 348 August/ Special Technologies Elastomer Applications Fakuma, 15/06/ /07/ /07/2015 September for Moulding Friedrichshafen, Automotive October 2015 Plants for Rubber Processing Polyethylene Robots and Manipulators Masterbatches Moulds and Hotrunner Systems and Additives Process control 349 October/ Plants for Recycling Plastics in the Ecomondo, Rimini, 21/09/ /10/ /11/2015 November Photovoltaic November 2015 Compound, Pipes Industry and Profiles Medical Applications Grinders and Granulators Polycarbonate Calibration and Belling Biopolymers Filtering Selection Systems 350 December/ Extrusion of Film and Sheets Aerospace 23/11/ /12/ /01/2015 January Thermoforming Composites Thermowelding and printing Mineral Fillers and Reinforcement Calendering Acrylic Resins Refrigeration and Thermoregulation Barrels and Screws MACPLAS MACHINERY & MATERIALS & TRADE FAIRS DEADLINE DEADLINE PUBLICATION INTERNATIONAL ANCILLARY APPLICATIONS FOR EDITORIALS FOR AD EQUIPMENT MATERIALS Macplas Innovations in Machinery Thermoplastics Interplastica+ 24/10/ /11/ /12/2014 International and Ancillary Equipment and Elastomers Upakovka/Upak at Interplastica at Interplastica 2015 Innovative Italia, Moscow, 2015 (in Russian) Applications January 27-30, 2015 Macplas Innovations in Machinery Thermoplastics Plast 2015, Milan, 27/02/ /03/ /04/2015 International and Ancillary Equipment and Elastomers May 5-9, 2015 at Plast 2015 at Plast 2015 Innovative (in English) Applications Macplas Innovations in Machinery Thermoplastics Fakuma, 27/07/ /08/ /09/2015 International and Ancillary Equipment and Elastomers Friedrichshafen, at Fakuma 2015 at Fakuma 2015 Innovative October 2015 (in English) Applications On each issue: Opinion Forum - Plastics and Environment (recycling, biopolymers) - Composites News - Cesap Bulletin and Technical Q&A - Standards and Regulation - Bulletins of the Associations: Assorimap, Uniplast, SPE Italy and Aipe - Technical Library - Fairs and Exhibitions - Courses and Workshops - Meetings and Congresses - Technical articles and news (machinery, ancillary equipment, instrumentation, materials and applications) - Marketing. 5
6 ACG & ITF (PLASTEX) ADSALE EXHIBITION SERVICES (CHINAPLAS) AMBROGIO BERETTA AMUT AMUTEC ANES ANTON PAAR ITALIA ANTONIO MACRÌ ARBURG ARCOPLEX TRADING ASSOCOMAPLAST ATE AUTOMATIK PLASTICS MACHINERY B&R AUTOMAZIONE INDUSTRIALE BARUFFALDI PLASTIC TECHNOLOGY BASF BATTENFELD CINCINNATI BAUSANO & FIGLI BD PLAST FILTERING SYSTEMS BFM BOCA B-TEC BÜHLER BUSS CACCIA ENGINEERING CESAP CHEM TREND CHEMORBIS CIMBRIA COLINES CONTROL TECHNIQUES COREPLA COSSA POLIMERI COSTRUZIONI MECCANICHE CRIZAF COSTRUZIONI MECCANICHE LUIGI BANDERA DEPUR PADANA ACQUE DGTS ELASTOMERS UNION ELBA ELESA ELOGIA (EQUIPLAST) ENGEL ENGIN PLAST ENSINGER EREMA ENGINEERING EUROBELT EUROCHILLER EUROMAP FAINPLAST FAIRTRADE (PLAST ALGER) FAP FESTO FILTEC FIMIC FRANCESCO FRANCESCHETTI ELASTOMERI FRIGOSYSTEM FRIUL FILIERE GALA KUNSTSTOFF UND KAUTSCHUKMASCHINEN GAMMA MECCANICA GAP GEFIT GEFRAN GIMATIC GIURGOLA STAMPI GMC DI MACCAFERRI GRAFE ADVANCED POLYMERS GREEN BOX GUMMIWERK KRAIBURG HCH.KUENDIG+CIE. HERRMANN ULTRASCHALLTECHNIK HIRONDELLE HS-UMFORMTECHNIK IAG ICMA SAN GIORGIO IDICE (FIP) IMG INDUSTRIAL FRIGO INGLASS IPM IRV SYSTEMS ITIB KAUTEX MASCHINENBAU KISTLER ITALIA KONICA MINOLTA KUNSTSTOFF- UND FARBEN LAWER LEHVOSS ITALIA LUIS ANDRADE INTERNA- TIONAL MEDIA (EQUIPLAST) MAAG AUTOMATIK MACAM THANK YOU FOR HAVING CHOSEN MACPLAS MACCHI MAGIC MP MAINTECH MAST MAXI MELT MBG & E V E N T S (ARGENPLAS) MECC ANO- PLASTICA MERO MESSE DÜSSELDORF (K) MINK-BÜRSTEN ML ENGRAVING MOBERT MOOG MORETTO MOVENGINEERING MPI NEGRI BOSSI NORDSON KREYENBORG NOVA FRIGO ENGINEERING OLMAS OMV MACHINERY PAGANI IMBALLAGGI PAVONE SISTEMI PE SCHALL (FAKUMA) PETRO POLYMER SHARGH PIOVAN PLAS MEC PLASTIBLOW PLASTIC SYSTEMS POLIBLEND POLIVINIL ROTOMACHINERY POPULAR PLASTICS & PACKAGING PORDENONE FIERE (SA- MUPLAST) PRESMA PROFILE DIES PROMIXON REED EXHIBITIONS ALCANTARA MACHADO (FEIPLASTIC) REG-MAC RIMINI FIERA (ECOMONDO) RIPRESS ROBOLINE S PLASTIC MACHINERY SACMI IMOLA SAIP SALDOFLEX SELLA SEPRO ROBOTIQUE SGC GRECU SIAPI SIMO SIRA SISE SOLVIN SONDERHOFF SPE SPI STAR AUTOMATION EUROPE TAIPEI PLAS TAMI TECNOMATIC TECNOVA TEKNOMAST TRIA TUYAP (PLAST EURASIA) ULTRA SYSTEM UNILOY MILACRON UNITEAM VANETTI VELOX ITALIA VEPLASTIC VERSALIS WM WRAPPING ZAMBELLO RIDUTTORI Publisher PROMAPLAST srl Centro Direzionale Milanofiori Palazzo F/ Assago (Milan), Italy tel. (+39) fax (+39) macplas@macplas.it - For advertising: (lerner-media@t-online.de - g.zazzaro@macplas.it)
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