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1 PERFORMANCE COMPARISON OF INSURANCE COMPANIES Kobra Haddadi Moghadam 1, Zeynab Atefi 2, Parisa Barati 3, Masoumeh Omidi 4, Azadeh Zoghi 5 1, 2,3,4,5 M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Guilan, Iran Abstract Insurance and economics are Necessary and required together and they are the two scales in social and economic relations. Because on one hand economic welfare and power of purchased community is caused attention and tending people to providing appropriate insurance coverage and increasing share of insurance in costs group of families and on the other hand, insurance through the preservation of national wealth, guaranteed investments, credit creation and development of insurance exchanges, providing the financial security in commercial activity and increasing efficiency of capital owner, development of investment due to following reasons is improved economic situation. The aim of this paper is to compare the performance of different the insurance companies in Iran in 9- month period of Because in this competitive environment comparing the performance of the insurance companies to gain competitive advantage and identify top competitors is considered from most important necessary actions to provide promotion field of the insurance companies. The results of this study are as follows: Iran and Asia and Alborz insurance have most premium manufacturing and insurance of Dey and Mihan have and very good growth in the same period from the previous year. Keywords: Insurance, Performance, Compensation, Premium Manufacturing 1. Introduction Environmental complexity, intensity of competition, prevailing new and advanced technologies, the development of information and communication technologies, new ways of providing goods and services, environmental issues, and changing the organizations method from tangible assets to the intangible are major factors that is caused Organizations and businesses will face during its life with too several risk and many risks and even unpredictable. So in order to reduce risk and to offset losses caused by it, today in scientific literature of risk management types including risk management of enterprise, risk management of business and strategic risk management are discussed and has a special position (Hajiheydari et al,2011). The two key component of risk, ie uncertainty about the future state of the target phenomenon and at least presence of them is two conditions conceivable for this situation. What are insurance as "risk transfer mechanism"? In insurance in exchange for a fixed payment, called a premium, uncertainty about unpleasant consequences of risk occurrence means damage, from the person concerned with this risk or the so-called policyholder is transferred to firm received of premiums and a commitment to compensate the possible loss or terms the insurer. In other words, insurer in exchange accepts a cost of certain and definite means paid their insurance premium achieves tranquility about unfortunate consequences occurrence of risk (Mohammad Beygi, 2011). 2. Research Significance Obviously due to situation complex and competitive business in nowadays age, risk management regained their importance to over the past and managers to sustain their firms and reduce losses should be tending to it and be committed to its implementation (Hajiheydari, 2011). So in such a situation to measure and compare the performance to determine direction research is important. Performance measurement is at the center of marketing strategy formulation and implementation and provides the method and an opportunity for managers that assess requirements and the effects of their strategic decisions (CravensT, 1998). There are two key debates in Competitive business strategy, strategy at the business unit level (that includes a number of corporate strategy functions such as marketing, production and finance) and competitive marketing strategy (strategy in level of marketing tasks): - (Where should we compete) - (how should we compete in product s market) (Sfidani, 2011). 3. Performance of Insurance Companies: Financial institutions support economic growth by different ways. Most empirical studies have been conducted in this regard, only banks and other compounds of banks, stock market, bond market and the insurance market is considered and In this issue began to discussion and analysis. Insurance is non-bank financial institution that by COPY RIGHT 2012 Institute of Interdisciplinary Business Research 259

2 creating safety provided development field of production and service activities. In other words, insurance companies have created financial stability and reduce anxiety through compensation. Also insurance companies by investing activities led to efficient allocation of resources (Jafari, Kardgar, 2006). Insurance companies differ from each other in various ways. These companies can be grouping based on a range of activities (local or international markets), activities (direct or reinsurance), type of activity (life insurance, property insurance, or mixed), monitoring that applies to them, and another components (Sfidani, 2011). Operations of Insurance companies are separate in three areas of professional activities (technical), financial activities and administrative services. At the beginning technical activities and partly way of financial activities is considered the main distinguishing feature of institutions or organizations and also common feature among insurance companies (Sfidani, 2011). Performance management is analysis of the information in order to make decisions effectively and improve performance. In the meantime, everything that directly or indirectly involved achieving higher goals in the organization, will dealing with performance management (Sana, 2005). The main purpose of using a performance management system, it is ensuring that organization and all its subsystems (including process, sections, working decisions of staff) work together in an optimal position to achieve the desired results (Daneshvar,2010). Nowadays, IT is used extensively to communicate with brokers, insurance processing, determining the premium, market analysis, sales forecasting, and accounting. Obviously an insurance is industry related to information, so by information and communication technology can be effective (Sfidani, 2011). 4. Research Methodology This study in terms of the objective is applied and in term of implementation is descriptive. Methods of data collection are library and Data collection tools are databases and computer networks. This study will paid to compares the amount of the premium manufacturing and ratio of compensation by insurance companies of Iran, Asia, Dana, Alborz, Moalem, Parsian, Karafarin, Razi, Mellat, Tosee, Sina, Omid, Hafez, Saman, Dey, Omid, Iran Moein, Pasargad, Mihan, Kosar and Ma insurance. In other words, due to the limited types from insurance use all of insurance companies data. In this study the recorded information of insurance companies in the period from March to December in 2011 are examined. 5. Research Hypotheses: 1. Different insurance companies have identical ratio of compensation. 2. Growth rates of premium manufacturing are the same amount for all of different insurance companies. 3. Share of the market for premium manufacturing is the same for all insurance companies. 6. Data Analysis: By analysis of variance using the information contained in the table below will examine to compare the compensation ratio and the growth rate of manufacturing premium (compared to the same period last year) among insurance companies. One-way 1- Value of Premium manufacturing 2- Share of the market for premium manufacturing The ratio of compensation to percent Table 1: ANOVA Sum of Squares df Mean Square F Sig. Between Groups 7.131E E13. Within Groups Total 7.131E14 20 Between Groups Within Groups Total Between Groups Within Groups Total COPY RIGHT 2012 Institute of Interdisciplinary Business Research 260

3 As can be observed significance level for the Fisher test, ANOVA table for every 3 statistical hypotheses is equal to 0 and test was performed with 95% confidence level. In other words. Thus hypothesis of equality (the amount of premium manufacturing) and (market share of premium manufacturing), and (ratio of compensation) for insurance companies are rejected and we conclude that the insurance companies have a significant difference in terms of performance. So they have different ratio of competitive advantages. In following show diagram premiums manufacturing by insurance companies. Table2: Performance statistics of companies on the insurance market (providing date) the first nine months of 2011 compared to the same period last year (amounts in million Rials) Insurance company Iran Asia Dana Alborz Moalem Parsian Karafarin Razi Melat Tosee Sina Omid Hafez Saman Dey Novin Iran Moein Pasargad Mihan Kosar Ma amount Growth rate% Share of market % Compensation ratio COPY RIGHT 2012 Institute of Interdisciplinary Business Research 261

4 market share of premium manufacturing Mean Growth rate of Premium compared to the same period last year Mean ijcrb.webs.com Chart 1: Growth rate of Premium compared to the same period last year Chart 2: Chart based on market share of premium manufacturing COPY RIGHT 2012 Institute of Interdisciplinary Business Research 262

5 Compensation ratio to percent Mean ijcrb.webs.com Chart 3: Chart based on compensation These charts indicate that Insurance India, Asia, Dana, Alborz and Parsian have the highest manufacturing premium, Therefore, are devoted a larger share of the market for premium and other words in terms of performance have been more successful to the other companies, in terms of compensation, Mellat insurance has allocated to first place and in terms of growth rate compared to the previous Day and Mihan Insurance have growth rate significantly and this means applying new strategies to improve the effectiveness and efficiency of the organization. 7. CONCLUSIONS Present difference between the performance of insurance companies show somewhat backward of the insurance industry is in Iran. Studies show that Insurance market in Europe, America, Southeast Asia and even India is the world's most successful markets and covers millions of jobs depend on the insurance industry around the world, but in our country, despite long history of the insurance industry (Anari & Roshanaei, 2008) but statistics published from sigma institute show that insurance industry in Iran is lagged in comparison with other countries (Mazloomi et al, 2008). So by using a successful strategy in competitive markets can be coordinated with fast changing customer needs, and to identify the main barriers provided help to managers to better achieve to an organization of the desired and effectiveness and is caused growing in insurance industry in Iran. COPY RIGHT 2012 Institute of Interdisciplinary Business Research 263

6 References Anari,M.R;Roshanaei,Gh.(2008). Check of discount systems - penalties in Car Insurance, Journal of the insurance industry, the twenty-third year, No. 1 and 2, pp Beygi,M;Azam,A.(2011). Risk management, publication of poshesh gostar,printing shams book. Cravens, DW&Piercy, N.(1995),"The network paradigm and the marketing organization ",European Journal of Marketing,vol.29.no.3,pp Daneshvar.M.(2006). Design and to explain performance evaluation model of Dana insurance branch by using techniques of data envelopment analysis, Master's thesis, Tarbiat Modares University. Haji Heydari,N et al.(2011). Asses Risk classification of policyholders vehicle body insurance by using data mining algorithms, Journal of Insurance - twenty-six years - No 4 - pp 107 to 129. Jafari Samimi,A;Kargar,E.(2006). Do will insurance development support economic growth, journal of economic research,sixth year,no 2. Mazloomi,N;Zare,S;Lalianpour,N.(2008). Insurance assessment of country in path of prospects and development plan of the in insurance industry (providing guidelines for its excellence), Journal of the insurance industry, and the twenty-third year, No. 1 and 2, pp Sana,M.(2005). multidimensional evaluation of Supply chain performance by OLAP application, Second National Conference of Performance Management, Management school of Tehran University. Sfidani,M.R et al.(2011). Effect Internet on Marketing performance of life insurance, Journal of Insurance - twentysix years - No 2- pp 83 to 113. COPY RIGHT 2012 Institute of Interdisciplinary Business Research 264

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