6 MEDIEBRUG I LØBET AF DAGEN Watch television Read a newspaper Listen to the radio Take part in online social networking Read a magazine Use the internet on a laptop/pc Search for information CCS Nordic Benchmark am 9- midday 12-3 pm 3-6 pm 6-9 pm 9-12 pm 12-6 am
7 HOLDNINGER TIL INTERNET Totals CCS Nordic Benchmark 2010
8 HOLDNINGER TIL MOBIL Totals I feel lost without I like to have the my mobile phone latest mobile handset Like get ads on things I'm interested in on my mobile Like get news via mobile on things I'm interested in I often switch off My mobile is an my mobile phone important part of to escape my social life Mobiles essential 2 stay in touch wth family/friends I use my mobile device like a portable PC My mobile is my main source of entertainment CCS Nordic Benchmark 2010
9 ADFÆRD PÅ SOCIALE MEDIER 50 Social Media Segmentation Totals Authors Commentators Connectors Spectators Inactive CCS Nordic Benchmark 2010
11 KR BRUGT PÅ INTERNETKØB FDIH Dansk E-handelsanalyse 2010
12 TYPER AF VARER Fysiske varer: elektronik, bøger og bolig Ikke-fysiske varer: Rejser, billetter og oplevelser FDIH Dansk E-handelsanalyse 2010
13 » UAFHÆNGIGE MEN AKTIVE «
14 THE NEW PUBLIC SPHERE
15 CYBERDEMOCRACY The informed and opinionated consumer
16 Corporations need to be transparent and exposed and they must react to bad reviews. Anne Ellerup, Ph.D og Lektor i Virksomhedskommunikation ASB People have unprecedented access to information, largely thanks to the Internet. Employees can air information; shareholders can investigate; customers can compare products; activists can research firms. Don Tapscoll & David Ticoll, The Naked Corporation
17 Consumers are doing their own research like never before, and can quickly tell who is telling the truth and who isn t When you have information, you should disclose it, good or bad, exactly as it is Don Tapscoll & David Ticoll, The Naked Corporation
18 Through the Internet, the tools exist for open and effective dialogue; this is what consumers demand
19 Consumers hunger for transparency; they want to know where their products come from and know what they contain. A lot of the value you put into an object has to do with knowing where it comes from Christien Meindertsma PIG 05049
20 PÅ VEJ MOD ABSOLUT KONTROL
21 ABSTRACT ECONOMY
22 The convergence of media devices will simplify consumers daily life and restructure the traditional transaction platform of finance to a new convergent economy.
23 TANGIBLE MONEY TRANSFORMATION It is surprising how the convergence of different technologies have been assembled in one mobile/element so quickly as well as the development of data infrastructure - Jonas Fritsch, Ph.D. Student in Interaction Design Today you already buy a train ticket or a parking ticket with your phone and I believe that the services that the mobile provide make our everyday life easier and that s why it is so powerful - Kasper Åkerlund, Digital Director, Carat
24 Examples Squareup
25 And more... Square Card Case App Social payment: Pay with a tweet
26 PERSONAL GATEKEEPERS
27 People are surfing social media; becoming personal gatekeepers of information We call it... New Push
28 Old push Corporations New push Corporations
29 18 % GO TO SOCIAL MEDIA FIRST FOR NEW INFORMATION
30 A Facebook campaign to find blood by blood group in Israel saves lives Natal, the Israel Centre for Victims of Terror and War, created Facebook groups for the 8 different blood types. Thousands joined, and it now acts as a vital database to use to find blood donors at short notice, and it has saved lives Produced by
31 APPLICATION APPRECIATION
32 Consumers are not looking for an absolute solution but for tools; they want to be engaged while in the process of solving their everyday challenges. This leaves a valuable gateway for brands to engage the consumers informally.
33 Usability and utility It has to be new and hot, but the most important thing is the utility and the time saving aspect - Kasper Bering Liisberg, Host of DR2 Premiere, DR Fun is no longer enough, consumers will only use applications that adds real value to the usage situation - Casper Henriksen, Digital Strategist, Carat
34 From serious utilities
35 To very personal stuff Daily Burn Baby s Coming
36 To not so serious stuff Over 1 million downloads a day In total more than 250 millions downloads
42 NEXT TO ME
43 Consumers are seeking information based on their location and defined by the local. The mindset of constantly being online will further a geographical aspect of our communication.
44 Location information It is possible to gather information about any location in all sorts of depths and directions which opens the culture wherever you are on the basis of a geographic structure. - Morten Lervig, Head of Department, Centre for Advanced Visualization and Interaction Geotagging will be important for receiving information information when you need it - Astrid Haug, Community Manager at Berlingske Tidende
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