DIGITALE TRENDS OG ÆLDRE

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1 DIGITALE TRENDS OG ÆLDRE

2 ALDERSKOMPLEKSITET

3

4 TALLENE BAG ALDERSGRUPPEN (60+)

5 MEDIEFORBRUG Gennemsnitligt medieforbrug (gennemsnitligt timeforbrug per uge) Totals CCS Nordic Benchmark 2010

6 MEDIEBRUG I LØBET AF DAGEN Watch television Read a newspaper Listen to the radio Take part in online social networking Read a magazine Use the internet on a laptop/pc Search for information CCS Nordic Benchmark am 9- midday 12-3 pm 3-6 pm 6-9 pm 9-12 pm 12-6 am

7 HOLDNINGER TIL INTERNET Totals CCS Nordic Benchmark 2010

8 HOLDNINGER TIL MOBIL Totals I feel lost without I like to have the my mobile phone latest mobile handset Like get ads on things I'm interested in on my mobile Like get news via mobile on things I'm interested in I often switch off My mobile is an my mobile phone important part of to escape my social life Mobiles essential 2 stay in touch wth family/friends I use my mobile device like a portable PC My mobile is my main source of entertainment CCS Nordic Benchmark 2010

9 ADFÆRD PÅ SOCIALE MEDIER 50 Social Media Segmentation Totals Authors Commentators Connectors Spectators Inactive CCS Nordic Benchmark 2010

10 ONLINE ADFÆRD 90 Online Behavior Totals Transaction Communication Watch & Listen Play Expression Creation & Selfpromotion Inactive CCS Nordic Benchmark 2010

11 KR BRUGT PÅ INTERNETKØB FDIH Dansk E-handelsanalyse 2010

12 TYPER AF VARER Fysiske varer: elektronik, bøger og bolig Ikke-fysiske varer: Rejser, billetter og oplevelser FDIH Dansk E-handelsanalyse 2010

13 » UAFHÆNGIGE MEN AKTIVE «

14 THE NEW PUBLIC SPHERE

15 CYBERDEMOCRACY The informed and opinionated consumer

16 Corporations need to be transparent and exposed and they must react to bad reviews. Anne Ellerup, Ph.D og Lektor i Virksomhedskommunikation ASB People have unprecedented access to information, largely thanks to the Internet. Employees can air information; shareholders can investigate; customers can compare products; activists can research firms. Don Tapscoll & David Ticoll, The Naked Corporation

17 Consumers are doing their own research like never before, and can quickly tell who is telling the truth and who isn t When you have information, you should disclose it, good or bad, exactly as it is Don Tapscoll & David Ticoll, The Naked Corporation

18 Through the Internet, the tools exist for open and effective dialogue; this is what consumers demand

19 Consumers hunger for transparency; they want to know where their products come from and know what they contain. A lot of the value you put into an object has to do with knowing where it comes from Christien Meindertsma PIG 05049

20 PÅ VEJ MOD ABSOLUT KONTROL

21 ABSTRACT ECONOMY

22 The convergence of media devices will simplify consumers daily life and restructure the traditional transaction platform of finance to a new convergent economy.

23 TANGIBLE MONEY TRANSFORMATION It is surprising how the convergence of different technologies have been assembled in one mobile/element so quickly as well as the development of data infrastructure - Jonas Fritsch, Ph.D. Student in Interaction Design Today you already buy a train ticket or a parking ticket with your phone and I believe that the services that the mobile provide make our everyday life easier and that s why it is so powerful - Kasper Åkerlund, Digital Director, Carat

24 Examples Squareup

25 And more... Square Card Case App Social payment: Pay with a tweet

26 PERSONAL GATEKEEPERS

27 People are surfing social media; becoming personal gatekeepers of information We call it... New Push

28 Old push Corporations New push Corporations

29 18 % GO TO SOCIAL MEDIA FIRST FOR NEW INFORMATION

30 A Facebook campaign to find blood by blood group in Israel saves lives Natal, the Israel Centre for Victims of Terror and War, created Facebook groups for the 8 different blood types. Thousands joined, and it now acts as a vital database to use to find blood donors at short notice, and it has saved lives Produced by

31 APPLICATION APPRECIATION

32 Consumers are not looking for an absolute solution but for tools; they want to be engaged while in the process of solving their everyday challenges. This leaves a valuable gateway for brands to engage the consumers informally.

33 Usability and utility It has to be new and hot, but the most important thing is the utility and the time saving aspect - Kasper Bering Liisberg, Host of DR2 Premiere, DR Fun is no longer enough, consumers will only use applications that adds real value to the usage situation - Casper Henriksen, Digital Strategist, Carat

34 From serious utilities

35 To very personal stuff Daily Burn Baby s Coming

36 To not so serious stuff Over 1 million downloads a day In total more than 250 millions downloads

37

38

39

40

41

42 NEXT TO ME

43 Consumers are seeking information based on their location and defined by the local. The mindset of constantly being online will further a geographical aspect of our communication.

44 Location information It is possible to gather information about any location in all sorts of depths and directions which opens the culture wherever you are on the basis of a geographic structure. - Morten Lervig, Head of Department, Centre for Advanced Visualization and Interaction Geotagging will be important for receiving information information when you need it - Astrid Haug, Community Manager at Berlingske Tidende

45 Facebook places & Foursquare

46 Examples Boligsiden Fastfood Nordic

47

48 Kontakt: Miriam Plon Sauer

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