Global Digital Video Surveillance Markets

Transcription

1 A Datamonitor report Global Digital Video Surveillance Markets Finding Future Opportunities as Analog Makes Way for Digital Published: Jul-04 Product Code: DMTC1014 Providing you with: Market sizing by types of IT component: software, hardware, storage medium, integration and business consulting Use this report to... Identify the size and growth potential of specific vertical markets and geographies Geographic analysis by region and major countries in: Americas (US and Canada), EMEA (UK, Germany, France) and Asia Pacific (Japan, China) Estimates of vertical industries: retail, public sector, manufacturing, financial services,transit, utilities, warehousing, media and leisure

2 Global Digital Video Surveillance Markets: Finding Future Opportunities as Analog Makes Way for Digital DMTC1014 Introduction Analog CCTV is increasingly being replaced by more advanced digital video surveillance (DVS) solutions, often utilizing IP technology and networked architecture. This paradigm shift has been triggered by technological advances as well as increased awareness of the need for hightened security in particular vertical markets such as government and transportation. Key findings and highlights This technology shift is causing end-user enterprises to adopt new purchasing processes, involving the IT department in decisions that were the sole responsibility of physical security officers in the past. It also means new opportunities for IT vendors who can contribute their high-tech expertise to offer more advanced DVS solutions. However, their movements will be challenged by physical security integrators who historically have had a strong hold over the customer as well as the rest of the solution value chain and are now gearing up to acquire the IT skills needed to respond to new customer requirements. Reasons to buy Digital video surveillance is a high-growth niche within the overall surveillance market at 54% CAGR between 2003 and Between 2003 and 2007 the market will grow from ca. $1bn to ca. $7bn globally as a result of heightened security awareness, ROI benefits of digital and IP solutions and technology maturity/replacements. The Americas dominate the DVS market globally with 55% market share, driven by the strong interest in security in the US as well as the vast size and number of enterprises located in the region. The US alone represents 47% of the Americas market. Retail is the largest opportunity due to the existence of numerous retail locations and this sector s ability to achieve high ROI. Much of the public sector opportunity stems from the US where surveillance is a key focus in law enforcement, high security and federal government buildings as well as the education sector, but also from Asia Pacific. Identify the size and growth potential of specific vertical markets and geographies Gain insight into end-user purchasing path and reasons to shift from analog to digital technology Understand how to best position yourself within the emerging value chain as physical and logical security players compete for market dominance Contact us... From Europe: tel: fax: tcsales@datamonitor.com From Germany: tel: fax: deinfo@datamonitor.com From the US: tel: fax: usinfo@datamonitor.com From Asia-Pacific: tel: fax: apinfo@datamonitor.com

3 Sample pages from the report Key findings Global DVS revenues top-level DVS is a high-growth niche within the overall video surveillance market at 55% CAGR between 2003 and Between 2003 and 2007 the market will grow from ca. $1bn to ca. $6bn globally as a result of heightened security awareness, ROI benefits of digital and IP solutions and technology maturity / replacements. $m 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - Consulting and IT integration services will dominate DVS market revenue, as advanced Key findings DVS projects will require large-scale physical (access Regional and country DVS control, revenues burglar alarm) as well as logical (network access) The Americas dominate the security DVS market integration globally along with with 55% market share, driven by the strong interest in security integration the US of new as well equipment as the vast size and number of enterprises located in the region. with The existing US alone technology represents 47% of the Americas market. EMEA is hampered investments. by legacy investments, a less acute sense of security threat and 2006stringent 2007 surveillance laws. However it is still a sizeable opportunity at 25% and continental Europe will present significant opportunities. 4,000 Americas Datamonitor Preliminary findings 3,500 Asia-Pac EMEA 5 3,000 RoW $m 2,500 2,000 1,500 1, Key findings Datamonitor Preliminary findings 6 Vertical DVS revenues By 2007 retail is leading the way in DVS implementations followed by public sector and travel and transit. It is interesting to note that while retail and public sector continue to dominate throughout the period financial services is overtaken by travel and transit in 3 rd place by Also entertainment exceeds manufacturing in revenue terms and utility takes market share from warehousing. Retail continues to be a large segment due to the existence of numerous and multiple retail locations and this sector s ability to achieve high ROI. Much of the public sector opportunity 2005 stems 2006 from the 2007 US where surveillance is a key focus in law enforcement, high security and federal government buildings as well as the education sector, but also Asia Pacific. The public sector is relatively unaffected by legacy investments in surveillance, facilitating higher growth here. Travel and transit, especially air transport and ports get a boost from investments in person and cargo security Retail 25% 2007 Retail 24% Travel & transit 13% Financial services 14% Public sector 22% Travel & transit 14% Financial services 13% Public sector 22% Datamonitor Preliminary findings 7 Request more sample pages...for FREE! From Europe: tel: fax: tcsales@datamonitor.com From Germany: tel: fax: deinfo@datamonitor.com

4 Global Digital Video Surveillance Markets: Finding Future Opportunities as Analog Makes Way for Digital DMTC1014 Table of contents DVS MARKET UPTAKE Global DVS revenues by type of IT component: - SW (VS-related, content management) - HW (VS-related kit, servers) - Storage medium - Integration - Business consulting Regional and country DVS revenues - Americas - US individual split and potentially Canada also (depends on demand) - EMEA - UK, Germany, France, individual split - Asia Pac - China/HK, Japan individual splits - Rest of world Vertical DVS revenues (see below for verticals) DVS revenues in enterprise size bands (small, medium, large enterprise) DVS deployment numbers vs. CCTV deployment numbers (in nr. of projects, not $) VERTICAL INDUSTRY ANALYSIS Retail Public sector Financial services Travel and transit Manufacturing Entertainment, media and leisure Warehousing and wholesale Utility Other For each vertical, description of: - Definition - Location - Use of digital video surveillance - USPs/prospect targeting - Nature of vertical - Legislation/issues affecting demand - Overall evaluation: - Maturity - Future growth potential - Willingness to employ - Need of advanced systems END-USER ANALYSIS DVS positioning in a sales context Security purchasing trends - purchasing path and organization functions involved Likely DVS adopter profile Reasons to switch from analog to DVS GEOGRAPHIC ANALYSIS Americas trends - verticals, barriers to entry, growth prospects, legislative issues, legacy adoption EMEA trends - verticals, barriers to entry, growth prospects, legislative issues, legacy adoption Asia Pacific trends - verticals, barriers to entry, growth prospects, legislative issues, legacy adoption CHANNEL ANALYSIS DVS value chain Physical security systems integrator positioning Access control and CCTV equipment vendor positioning A&E and risk consultant positioning Turnkey building and defence contractor positioning COMPETITIVE ANALYSIS FOR AN INTEGRATED DVS APPROACH Physical security systems integrators IT systems integrators Large DVS hardware and software vendors Storage specialists Generalist consulting firms Competitive analysis and/or positioning matrix of selected vendors: Siemens BT, ADT/Tyco, Diebold, Chubb/UTC, Netversant, EDS, StorageTek, HPCompaq, IBM, Sony, Bosch, Pelco, Securitas...The key to success for any new entrant is extensive partnering as the emerging DVS value chain is very fragmented. Software and hardware vendors partner extensively with dealers, distributors and integrators in order to get their products and solutions to end-users... Global Digital Video Surveillance Markets

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6 Global Digital Video Surveillance Markets: Finding Future Opportunities as Analog Makes Way for Digital DMTC1014 Datamonitor's Enterprise Security Strategic Planning Program (SPP) is a tailored, continuous advisory service combining a number of information sources. Interested in this topic? IT security is growing as a proportion of technology spending as organizations become more aware of the threats to their IT systems. This SPP covers all of the major security products including firewalls, intrusion detection systems, anti-virus tools and public key infrastructure solutions. The SPP also analyzes IT security professional services including consulting, integration, education, training and managed services. Secure Access Solutions: Smart Cards for Logical and Physical Access Datamonitor's perspectives on the secure access solutions market Published: Apr-04 Product code: DMTC0977 Other reports available in this series Online Media and PC-TV Convergence Analyzes technology advancements that change in existing digital TV competition and business models Published: Oct-04 Product code: DMTC1018 Evolving Enterprise Security Spending Trends Examines evolving enterprise security spending trends Published: Sep-04 Product code: DMTC1015 Enterprise Security Product Markets A comprehensive look at the 12 key enterprise security product markets - from anti-virus and firewall/vpns to PKI and identity management - with revenue breakdowns by region, European country, size of organization and vertical market Published: Aug-03 Product code: DMTC0913 Enterprise Security Services Markets A comprehensive report looking at the markets for security consulting, integration, maintenance, education and training and managed security services by geographic region, European country and by vertical market Published: Dec-03 Product code: DMTC0933 For more information on reports and briefs go to: Subscribe to Monitor A monthly update of Datamonitor's new products, delivered to you by . monitor@datamonitor.com

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