Taming the Data Explosion

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2 Taming the Data Explosion Vish Mulchand, Director, HP Storage Solutions, Hewlett-Packard Co Jeff Rochlin, Manager of Systems Engineering/Infrastructure Operations, Dreamworks Animation SKG

3 Our World has Changed

4 Big Everything: demand, objects, capacity, data

5 The data explosion challenge: Exponential data growth is the largest infrastructure challenge Largest data growth in unstructured file data Online data has grown 56x over seven years. 62% of enterprise customers will invest in archiving projects *Source: Gartner Group, User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure **Source: ESG Research Report, Digital Archive Market Forecast , July 2010

6 Key questions when dealing with the data explosion Do I want to keep it All? Will it be repeatedly used? How often? Must I use all of it, or are samples enough? Are there regulatory retention considerations? Will it be updated? Do I need it in (or near) real time? Where Should I Store it? Storage cost going down but it still costs a LOT of money Acquisition costs Power and cooling costs Skills, people, time to manage Onsite? Offsite? Primary and backup? Private/Public cloud Online? Near-line? Archive?

7 Key Technologies to conquer the data explosion challenge Scale-out NAS Policy based Tiering across Disk and Tape Automated Tiering Data Deduplication Thin Technologies

8 SCALE-OUT NAS Scale performance & capacity Attack big everything workloads Medical Media Internet Massive scalability for the most demanding environments Multi-PB Namespace

9 How scale-out NAS Addresses Unstructured Data Growth The Need The Solution Look for Manageable growth Manage many as one Largest single namespace Online scalability Modular storage Industry-standard, scaleout architecture Consistent performance Economical storage Data protection Performance, balanced across disks Store more, spend less Multiple copies of data Non-disruptive, automatic re-balancer Policy based tiering Continuous parallel replication balanced across modules Absolute value Streamlined solution All-inclusive feature-set

10 Automated tiering - optimize capacity utilization Tiering allows infrequently accessed data to be moved to a slower, less expensive tiers More frequently accessed data can be moved non-disruptively to faster tiers Policy based file and block level tiering This allows storage cost to stay in check as capacity spirals Non-Tiered Volume Multi-Tiered Volume

11 Deduplication - meet demands of the data explosion Virtual Machine Servers VM VM VM VM Backup Systems backup & archive Backup Applications client backup server Enterprise Storage & Scalability Look for a single architecture that can span these different areas

12 Thin Technologies allow for efficient capacity utilization Thin Provisioning Eliminate upfront capacity purchases Buy up to 75% less storage capacity Thin Conversio n Convert existing data stores to thin Free 50% capacity or more Thin Reclamation Free stranded capacity Recover 25% 50% capacity

13 Taming the Data Explosion Taming the Data Explosion Jeff Rochlin Manager of Systems Engineering / Infrastructure Operations Dreamworks Animation SKG

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15 DreamWorks Animation SKG Largest Animation Studio in the World Studios in: Glendale, California Redwood City, California Bangalore, India employees worldwide

16 Studio Ambition Drives Storage 5 releases every 2 years Each release taking 4-5 years Over a dozen in flight at any time Sequels are a key component

17 Each Film Requires Growth Artistic Appetite Complex visual imagery Increased number of visual elements Each release reaching higher Stereoscopic 3D

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23 Enabling our Filmmakers Vision through Technology Innovation!

24 The Data Explosion is just getting started Technology Advancements in Filmmaking Larger, more detailed frames 2K vs. 4K More frames per second captured 24 to 48 to 60 More projection / viewing formats IMAX

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26 The Right Storage Helps Scalable NAS Provides a critical piece of our storage infrastructure Ideal for growth as we need it Datacenter friendly Provides a scalable NFS platform with reliable performance that is easy to grow as need

27 The Right Storage Helps Next Generation Utility Storage Storage layer is critical to the clustered database architecture and allows us to scale horizontally. No need for the DBAs to craft complex IO schemes, storage layer balances IO across spindles and controller heads.

28 The Right Storage Helps Next Generation Utility Storage Ease of management, DBA s can manage storage provisioning without the need of a storage team

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31 Thank you

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