Strategic Employee Communication Summit Changing Workplace Dynamics that Influence Communication Management

Transcription

1 The 2011 Strategic Employee Communication Summit Changing Workplace Dynamics that Influence Communication Management March 3 4, 2011 The Conference Board Conference Center, New York, NY March 15 16, 2011 Blackstone Renaissance Hotel, Chicago, IL Learn which platforms and tools can help you motivate employees to take ownership of their culture Inspire your employees to connect with colleagues by capitalizing on what they really care about in life and work - Navigate the rules for successful employee engagement Consider how a company culture becomes viral in the online world Presented with assistance from:

2 Benefits of attending - Develop employee communication strategies that influence attitudes and behaviors Redefine your vision and business goals through communication Win support for new business initiatives Use social media effectively in the workplace - Shape perceptions through dialogue and conversations Measure the effectiveness of your employee communication both online and offline Who should attend If you re involved with social media, intranets, internal communication, and organizational effectiveness, you should plan to attend. These workshops demonstrate how employee communication and social media are not about technology, but about people and the way we must communicate to be effective. We will have real-world examples and proven tactics for problem solving. You ll find this program stimulating, useful and incredibly informative. Previous participants of the Strategic Employee Communication Summit American Express Company Apple, Inc. Bristol Myers Squibb Company Deutsche Bank Endo Pharmaceuticals Inc. Exxon Mobil Corporation Harris Corporation IBM Corporation Honeywell International Inc. Johnson & Johnson Liberty Mutual Group Macy s, Inc. Meijer Inc. Memorial Sloan Kettering Cancer Center Merck Philips Electronics North America Pfizer Inc. Prudential Financial, Inc. QUALCOMM, Incorporated Raytheon Company Starbucks Coffee Company Starwood Hotels & Resorts Worldwide, Inc UnitedHealth Group Inc. Virgin America, Inc. McDonald s Corporation

3 March 3, 2011 New York / March 15, 2011 Chicago Strategic Employee Communication Planning: Overcoming Barriers to Highly Effective Communication registration and continental breakfast 8 9 am a 9 am 12:15 pm welcome and introduction Lee Hornick, Program Director, The Conference Board Communication that Engages Employees, Despite the Obstacles It s never been more challenging to communicate with employees, given constant organizational change, information overload and a high degree of skepticism. Yet communication has more potential than ever before to create a sense of purpose, recognize achievement and help employees feel connected to one another and to the organization. This session will explore how to tap into this potential and take communication to the next level, as an agent of change that engages employees and drives company success. New York and Chicago Alison Davis, Chief Executive Officer, Davis & Company New York: Communicating to the Next Generation With today s increased emphasis on employee engagement and technology, communication is more than just a tactical corporate activity it becomes a key element in ongoing success. Results-driven communication now allows you to treat each of your employees as individuals with distinct wants and needs. During this session, you will discover unique ways to reach out to employees and win their support. Eric T. Epperson, Vice President, Corporate Culture and Communications, Pinnacle Airlines Corp. Chicago: Building Credibility During an Acquisition Laurie Bischel, Director, Internal Communications, CME Group networking and refreshment break 10:45 11 am Supporting a Global Business Strategy by Reaching Employees Worldwide Globalization brings many challenges and opportunities to the 21st century workforce. Apart from work-related travel, one of the major challenges today is efficient collaboration between teams working on different time zones around the world. During this session, a senior communication executive reveals how to communicate your global business strategy to employees. Call Customer Service at

4 New York Judi Pfancuff, Director, Global Internal Communications, Eaton Corporation Chicago Angelo Ioffreda, Senior Director, Employee Communications NII (Nextel International) Influencing Behaviors and Attitudes Making a solid case for change is critical for the change to have a lasting effect. Cynical stakeholders who have seen change initiatives fail in the past are likely to avoid risks associated with change. They become roadblocks when new change initiatives are broached. During this session, you will discover new ways to influence behaviors and attitudes of employees in a variety of situations. networking luncheon 12:15 1:15 pm b 1:30 3 pm Measuring Communication Planning Working Group Measuring communication effectiveness through audits, benchmarking and surveys reveals how you can improve workplace performance, increase understanding and achieve business success. Please come prepared to participate in a very meaningful way. This session is highly interactive. New York and Chicago Alison Davis, Chief Executive Officer, Davis & Company networking and refreshment break 3 3:15 pm c 3:15 5 pm Communicating to Support Organizational Change Change initiatives, no matter how well-intentioned and planned, fail without appropriate communication. When you undertake change without having a communication strategy and plan, the result is communication inconsistency and confusion. During this session, you will gain new insights into supporting organizational change. New York Susan Odenthal, Vice President, Global Pharmaceutical Communications & Public Affairs, Johnson & Johnson Chicago Matthew Gonring, Vice President and Chief Communications Officer Pactiv Corporation Emerging Trends to Create a New Communication Paradigm The only constant factor within organizations is the continuous change efforts. Globalization, deregulation, privatization, mergers, advances in technology, business process redesign are only some of the reasons for creating a new communication paradigm. During this session, you will discover new ways to communicate with employees. New York and Chicago Jill Feldon LaNouette, Vice President, Communications, Public Affairs, Cardinal Health adjournment 5 pm

5 March 4, 2011 New York / March 16, 2010 Chicago Employee Communication and Social Media Management: Shaping the Future of the Organization Using Social Media registration and continental breakfast 8 9 am a 9 am 12:15 pm welcome and introduction Lee Hornick, Program Director, The Conference Board How Participation is Changing Communication Instinctively, communicators know that expectations of communication have changed. Our audience employees are rating and commenting on shopping and other external websites, and posting on YouTube and Facebook. And research tells us that employees value interaction: they want the opportunity to hear from senior leaders in face-to-face settings, so they can ask questions and get unscripted answers. Part of the solution is a focus on participation: less one-way, more two-way communication. But we also have to consider how it changes the way we deliver information. For example, social media is one set of tools that will help us work differently. During this session, we ll review new expectations for employee communication and how it impacts your role. New York and Chicago David Pitre, Vice President, Consulting Services, Davis & Company Sharing Ideas and Views; Jamming, Chatting and Other Forums In a competitive marketplace, speed of response time is critical. How organizations communicate with employees makes a significant difference. Organizations that can use social media strategically can adapt to changes in the workplace faster to get results. During this session, you will gain valuable insights into sharing ideas and views using various social media platforms. New York Carol Goodall, Senior Director, Internal Communications, Rogers Communications networking and refreshment break 10:45 11 am Closing the Trust Gap Using Social Media Social media platforms, Facebook, Twitter, MySpace, Google Buzz and so on, have fundamentally shifted our definition of friend. In the past most of us could manage a small handful of people we called friends. Today each of us has literally hundreds of people we call friends, thanks to social media. During this session, you will discover how to communicate to your employees and win their trust. Conference KeyNotes Registration includes this summary of conference highlights and a post-conference interactive webcast

6 New York and Chicago Shannon Frederick, Director, Global Associate Communications Wal-mart Stores, Inc. Micah Laney, Digital Communications Manager, Wal-mart Stores, Inc. networking luncheon 12:15 1:15 pm b 1:30 2:30 pm Interactive Workshop: Overcoming Obstacles to Social Media When managed effectively, social media can be a great addition to an existing employee engagement strategy. During the working group session, you will engage in social media strategies with your colleagues. networking and refreshment break 2:30 2:45 pm c 2:45 4 pm Engaging Employees Using Social Media A corporate evolution is changing the way we communicate with our employees. Communicating using various social media platforms is vital if we are to succeed in our 24/7 economy. During this session, you will learn how to engage employees using social media. Unlocking the Potential of your Workforce With all of the new media tools at your disposal, organizations have more opportunities and face more challenges in engaging their employees than ever before. Engaged employees are valuable, as they care more about their company and are more likely to see their work as an investment rather than simply a job. During this session, you will gain new insights into social media strategies that work. Presentations Available online in advance of the conference

7 Registration Information Online Phone :30 am to 5:30 pm ET Monday through Friday The 2011 Strategic Employee Communication Summit Changing Workplace Dynamics that Influence Communication Management March 3 4, 2011 New York / The Conference Board Conference Center March 15 16, 2011 Chicago / The Blackstone, a Renaissance Hotel Strategic Employee Communication Planning: Overcoming Barriers to Highly Effective Communication March 3, 2011, NY ( ) and March 15, 2011, CHI ( ) Associates $1,095 Non-Associates $1,245 Employee Communication and Social Media Management: Shaping the Future of the Organization Using Social Media March 4, 2011, NY ( ) and March 16, 2011, CHI ( ) Associates $1,095 Non-Associates $1,245 Hotel Accommodations Fees do not include hotel accommodations. New York does not have a discounted room block. Please call customer service for a list of local hotels. For discounted reservations in Chicago, contact the hotel directly no later than the cut-off date and mention The Conference Board Strategic Employee Communication Summit. The Blackstone, a Renaissance Hotel 636 South Michigan Avenue Chicago, IL Tel: Hotel Reservations Cut-off Date Tuesday, February 22, 2011 The Conference Board Conference Center 845 Third Avenue Between 51st and 52nd Streets, 3rd Floor New York, NY Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $300 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed and bound by Sheridan Printing Co., Inc., Alpha, New Jersey, an FSC-certified printer. This brochure is printed on Mohawk Via paper, which is 100% post-consumer waste fiber, manufactured with wind power, and is process chlorine free. No films or film-processing chemicals were used in the printing of this brochure. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. January 2011

8 The 2011 Strategic Employee Communication Summit Changing Workplace Dynamics that Influence Communication Management March 3 4, 2011 The Conference Board Conference Center New York, NY March 15 16, 2011 The Blackstone, a Renaissance Hotel, Chicago, IL The Conference Board 845 Third Avenue, New York, NY Promotion Code