International College of Management Sydney Bachelor of Sports Management (BSM) Degree Structure and Subjects

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1 International College of Management Sydney Bachelor of Sports Management (BSM) Degree Structure and Subjects Course CRICOS Code: B; Provider CRICOS Code: 01484M The Bachelor of Sports Management degree structure is based on eight trimesters (each of 13 weeks duration), with between three and five subjects taught in each trimester comprising: 10 Compulsory "Business Core" subjects; 12 "Specialisation" subjects; 4 General Electives; plus 600 hours of 'Industry Training' (WIL); and a 3 day 'Foundation' subject "Applied Leadership" To qualify for award of this degree a candidate shall accrue an aggregate of at least 91 credit points (units), including satisfactory completion of the core subjects. Trimester One - Five courses required 100 ICMS101 Introduction to ICMS ECO100 Business Economics 100 MGT101 Managing People & Organisations 100 MKT100 Principles of Marketing 100 SPO110 Intro to Sport Management In order to achieve success in education and business, students must be able to communicate professionally on a written and spoken level and assimilate a number of tertiary tools and skills relevant for college and career readiness. In addition, students need to understand the importance academic rigour as part of their student experience and career readiness. Students should be able to critically select, interpret, develop, evaluate and present researched information in academic documents worthy of any business environment. This subject focuses on the academic and business skills and performance needed in a professional workplace where students will be career ready. Students will be taught various academic study and writing skills. Emphasis will be on the understanding and execution of academic and information literacy and research skills. In addition students will be required to recognise industry training and placement needs and opportunities. Emphasis will be on creating their own resume and developing their online profile. Students will also be required to use relevant tertiary tools to aid their student experience. These skills will assist in producing graduates with keen professional communication and performance skills, able to take their place in any business or management context. Economics is the cornerstone subject in any financial, commerce or business related study. All businesses operate within an economic environment and an economic, social, legal and political framework. Understanding the business environment and the framework is vital to sound strategic business decision making. You will learn how to apply economists' eyes to see the world at work and understand the relevance of economic principles to everyday life. You need to be equipped with the practical and personal skills necessary to work successfully in a highly competitive global environment. This subject introduces the core concepts and framework of economics that must be understood before students can undertake an analysis of key and empirical policy issues. This subject is a study of management theories, emphasising the management functions of planning, organising, leading, controlling, motivating and decision making. The subject also provides an introduction to management from an organisational perspective for management students. Students will be faced with making a range of decisions related to real life business scenarios, which not only tests their theoretical knowledge of the subject but also enhances their ability to make informed and appropriate decisions based on that knowledge and the given circumstances of a variety of situations. In the course of an ordinary day we encounter hundreds, even thousands of marketing efforts brought to us by professional marketers, and we are the targets of countless marketing communications campaigns. This subject (unit of study) will introduce you to the techniques and the concepts that paracticing marketers use to develop products and successful marketing campaigns. Marketers work to bring about exchanges that will simultaneously satisfy our needs and the needs of their organisations. We will examine the evolution of marketing theory and the environment in which it operates. We will look closely at what constitutes a market and how a marketer identifies, segments and targets markets. We will introduce you to the ways in which marketers develop the elements of the marketing mix. This subject will enable students to become practitioners of marketing theory through a series of exciting, competitive and interactive tutorials. The unit allows student to gain a basic understanding of a number of key aspects of the business of sport and how it differentiates itself from other industries. The unit looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges and external factors such as professional sport, new media, not-for-profit and organizational structures, governance and role of the state including the influence of politics in the business of sport. All topics draw on Australian and international case studies and modern day examples to support the theory.

2 Trimester Two - Four courses required 100 ACC100 Accounting Fundamentals 100 HRM100 Introduction to Human Resources The subject material has been designed for those who will be working in the complex & diverse business environment. The introductory theoretical base and meaningful practical applications to business scenarios combine to make this subject a realistic and useful learning experience. This subject (unit of study) allows you to examine and understand the basic framework of the accounting information system so that they can interpret and use it to enhance the decision-making process. The subject uses a practical approach and examines the way financial statements are formed from source data giving you every opportunity to be familiar with the accounting processes and the assumptions, concepts and principles upon which the final financial statements are based. This subject provides an introduction to human resources management (HRM). The subject emphasises HRM practices and draws on case studies and related research to illustrate these practices; it has been designed to help you explore the way and organisation manages its human resources. The way in which people are managed is vital for the sustainability of any organisation. Organisational sustaintability relies not only on financial outcomes but also wellbeing, customer satisfaction and social environmental responsibility. The course will challenge you to think analytically and explain how HR concepts are applied in an organisational setting. The subject relies on reflection and higher order thinking skills, so that you are more confident when it comes to HRM matters. It has been designed to build upon knowledge that has been learnt in COM100 and is a pre-requisite before taking HRM SPO100 Contemporary Health Issues This unit is designed for students from a diverse background while being a core unit in the Sports Management program. The unit provides an introduction to the multidisciplinary field of health studies and canvasses key and emerging health issues in contemporary society as they relate to sports and community / public health. Topics covered include: health and inequality; ethical perspectives on health; health promotion. The unit aims to situate day-to-day debates about individual health issues in their broader context. The unit also includes an introduction to the study of human anatomy in a sport-context. Sport- and community-relevant health topics including eating disorders, obesity, stress, drug and alcohol abuse will also be covered. 100 SPO120 Sports Psychology, Health and Wellbeing As the Business of Sport Management has grown to become a worldwide revenue source, so have the associated research activities in areas of sport and health psychology.psychological constructs are applied across a wide range of life situations and there is growing evidence that psychological concepts can be applied to enhance sport performance, sports management, personal growth, and exercise participation. The world of sport, spectator-ship and a health concious population can be viewed as a microcosm reflecting trends and providing a perspective on society as a whole. Therefore, effective Sports Management cannot occur without understanding the underlying psychological processes in different types of sport and fitness environments. Trimester Three - Four courses required 100 STA101 Business Statistics 200 MGT202 Service Management & Innovation A basic level of understanding of statistical tools is necessary for any contemporary educated business manager to make informed decisions. This subject provides a broad introduction to statistical concepts and techniques for data analysis. The subject is basically concerned with the development of an understanding of statistical practice and importantly how it is applied in a business situation. The introductory theoretical base and meaningful practical applications to scenarios that address the service encounters and moments of truth combine to make this subject a realistic and useful learning experience. This subject has been designed for all those who are, or will be, working in the diverse environment of service management. The customer is the foundation of the business and consequently this unit takes a service management approach to establishing an excellent business relationship with the customer and developing a positive service culture. The assumptions, concepts and principles upon which excellent services are given are examined from both a scholarly viewpoint and a practical application approach. In this way, students will be confident and well informed about quality service management.

3 200 MGT230 Facilities Management This subject will introduce you to the principles and practices of Facilities Management and Workplace Health and Safety (WHS). It provides an interactive learning approach to facilities, health and safety management in a range of workplaces and professions. Topics covered include facilities design, operations and management, work health and safety, relevant legislation, risk management, and accident/ injury management. Learning will occur through a combination of theory lectures, practical exercises and student presentations. The teaching methodology is such that the students are required to place themselves in the position of a manager faced with making a range of decisions related to Facilities Management and Workplace Health and Safety, which not only tests their theoretical knowledge of the subject but also enhances their ability to make informed and appropriate decisions based on that knowledge and the given circumstances of a variety of situations 200 SPO200 Introduction to Sport Law Introduction to Sport Management (SPO110 or SPOR111) Risk assessment and risk management require careful examination, as it is essential that laws and regulations impacting on sports management are clearly understood. With the increasing legal liability imposed upon individuals and businesses in the current commercial world, the sports management student needs to be acquainted with the significance and impact of legal implications on the industry. Trimester Four - Industry Training 200 IND201 Industry Training IND201 Requirements Where appropriate, Industry Training is a compulsory component of most degree programs at ICMS. It is designed to provide students with learning in the workplace that supports, illustrates and extends the theoretical and practical learning provided through the classroom environment. Students will experience the workplace, apply and broaden their professional and theoretical skills and form a network of industry contacts. The concepts and principles of each student's chosen specialisation are examined in the work setting providing substantial student learning and benefits to the employer through the introduction of new ideas at the forefront of the discipline. Trimester Five - Five courses required 200 HRM220 Career Planning and Strategy Introduction to Human Resources (HRM107 or HRM100) 200 MGT203 Applied Leadership 1 15 This subject is comprised of an initial two day intensive program, a small group assessment and a concluding formal dinner and presentations. Students examine teamwork, quality and leadership concepts as they relate to the workplace and to life through a series of structured experiential activities. The program addresses the development of interpersonal and team skills. 200 SPO213 Risk Management in Sport Risk management is an essential part of the overall sport program. Risk management in sport is a vital part of the 21st century management skills within the sport industry to reduce injuries, damages and losses. Sport and recreation is a part of the normal day for people. Weather they are participants or spectators in sport its still a risk to be involved, witch needs to be managed by coaches and clubs. For all sport organisations who are involved with events and its activity, its important to systematic identify and monitor the risk that will arise for the sport clubs and organications. 200 SPO230 Innovation in Sports Management Due to the instantaneous nature of the world today, a sports manager must be acutely aware of the latest innovation in multiple areas of sport. The world is now shrinking due to globalization, people are far more interconnected and related via new emerging social media. All on the back drop of ever changing political, social and physical environmental changes. Given the impermanent, fluctuating and transient nature of the global community, the sports manager of the 21st century must be able to adapt quickly and innovatively to change as they occur. This course will equip the manager with the skills to be creative, innovative and entrepreneurial in all facets of sport. Plus one level 200 elective subject*

4 Trimester Six - Four courses required 300 RES300 Research Methods 300 EVT300 Promotions and Sponsorship Principles of Marketing (MKTG221 or MKT100) One of the key differences between average managers and great managers is their ability to turn questions, challenges and problems into answers, opportunities and solutions. Success in business, as in management generally, cannot come only from reproducing what is done elsewhere. It comes from applying new or improved solutions to existing problems, from existing solutions to new problems and new solutions to new problems. Problem identification and clarification is a mandatory first step. This includes substantiating the issue at hand, exploring its origins, assessing its consequences and proposing how they could be addressed. This process is to be executed following proven research principles and procedures. This subject addresses the application of these concepts Sponsors and commercial partnerships are essential to help fund and promote business, consumer and sports events. It is important to understand how to manage the sponsorship alignment and how to maximise leverage from the arrangement for mutual benefit. Choosing the best mix of media to promote the event is equally important and the use of integrated marketing communication techniques to link sponsorship with advertising, direct and digital marketing and public relations is critical to the success of the overall event marketing strategy. This subject (unit) examines the issues of sponsorship and integrated marketing communications, equipping graduates with the necessary skills to make informed decisions in the workplace. 300 RET230 E Commerce & Social Media This subject provides students with a distinctive conceptual foundation and practical approach to developing successful e- commerce and social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students explore rules of engagement and social media ethics with a view to behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth Plus one level 200 elective subject* Trimester Seven - Three subjects required Business Organisation Principles (BBA MGT300 Strategic Management or MGT100) - [Managing People & Organisations] The purpose of this subject is to equip the student with the ability to approach complex and strategic business challenges from the cross-functional and multi-dimensional perspective of the general manager. The process of formulating complex strategy at the business-level requires the systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its external industry and macroenvironments. Once this is achieved, management can develop appropriate strategies with which to pursue sustainable competitive advantage in domestic and international markets. At the corporate level, the key issue is the management of the growth of the firm. Topics addressed in this regard include: The strategy development process - Strategic analysis (external and internal); Strategy formulation (corporate and business strategy, international strategy, acquisitions and alliances); Strategy implementation (leadership, organisational structure, corporate governance, strategic entrepreneurship) 300 SPO314 Performance Mangement in Sport Player & Performance Management (SPO210 or SPOR212) Performance management commences with developing a thorough understanding of the lived experience of an athlete. Without this knowledge, a sport manager is ill-equipped to comprehensively manage and achieve the best results from their athlete/s. This subject explores a variety of systematic and accountable sport performance management assessments, which optimizes the possibilities of the "human assets"- the athlete. Additionally, students are armed with a broad range of performance enhancing strategies to understand what is needed to perform for coach and athlete on a high level in sport in the 21st century. Sports Promotion & Sponsorship (SPO SPO346 Sports Media Management or MKTG234) Sport broadcasting and communications is extremely important when studying the business of sport as good media management. It ultimately determines what level of professionalism the sport is at and how populare it is both domestically and internationally. Topic outlines will incorporate all facets of this subject and include media releases, interview technique and interview promotion.

5 Trimester Eight - Three subjects required One compulsory specialisation subject 300 SPO310 Sports Management Project Research Methods (RES300) Success in business, as in management generally, cannot come only from reproducing what is done elsewhere. It necessarily comes from innovation, i.e. applying new or improved solutions to existing problems or from existing solutions to new problems. Either way, once the problem has been identified and suitably researched, its satisfactory resolution will necessarily go through a prototyping of the proposed solution and an in-depth analysis of the lessons learnt from that exercise. It is to the study of these steps that this subject is dedicated. It builds on the outcomes of the course RES300 - Applied Research Methods, which is a mandatory pre-requisite for this subject. Successful completion of this subject demands the actual realisation of a specific solution or a detailed feasibility study to an industry or organisational problem as identified and researched when completing RES300. Plus two level 300 elective subject*

6 *Elective Subjects Tables Level 200 Elective Subjects 200 ENT200 New Enterprise Creation This subject will trace the path of an enterprise from ideation to implementation. The subject will migrate from a macro to micro view of all activities which must be engaged in to actually launch an enterprise. An enterprise could take the form of a brick and mortar store, a catalogue, a web based business, or any combination thereof. The retail enterprise created on desktop will potentially be an actual opportunity which students may have the opportunity to join, in an actual real world setting, once the subject work has been completed. Initial ideas will be identified, edited, and then a specific idea will be selected and validated with respect to market capacity, competitive opportunity and economic viability. From this starting point a business plan will be created, a financing strategy will be created, and organisational, operational, merchandising, and marketing plans will be formulated. The subject will be broadly divided into two halves: Planning and Implementation. The subject will be presented through a combination of structured lectures, team assigned work projects and presentations, and select guest appearances of individuals whose specific area of expertise will aid the class in accomplishing its final objective: the launch of a viable business. These outside "experts" will represent areas such as investment banking, organisational design, operations, logistics and systems planning, real estate planning, store design, etc. 200 ENT210 Entrepreneurship and Innovation Service Management (MGMT112 or MGT200) This subject explores the concepts and skills required to successfully develop and commercialise new products and services. It provides students with a framework to find and develop innovative business ideas, construct a business model with a formal written business plan and very importantly how to make the ideas a commercial reality by sourcing venture capital. Students develop skills and understanding of entrepreneurship and innovation through the study of the importance of innovation and entrepreneurship to business and the national economy, the sources and processes of innovation, innovation commercialisation and marketing, entrepreneurship and new venture creation, business planning and business finance 200 EVT200 Event Production and Design Introduction to Event Management (EVT110 or EVT111) 3 75 Understanding event technologies enables the event manager to successfully combine show-craft, theming, staging and concept design with the core objectives of staging the event. Key areas of event production and design include script writing, voice-over copy editing, event printed materials, room layouts, power, lights, sound, audio visual and special effects, music, colour, decorations and costumes. This subject provides both theoretical and practical application in these areas and will enhance students ability to make informed and appropriate decisions based on their knowledge and on the given circumstances of a variety of events. 200 EVT210 Legal Issues for Event Management Intro to the Event Industry (EVT111) Risk assessment and risk management require careful examination, as it is essential that laws and regulations impacting on event planning are clearly understood. With the increasing legal liability imposed upon individuals and businesses in the current commercial world, the event management student needs to be acquainted with the significance and impact of legal implications on the industry. This subject examines a wide range of Common Law, Legislation, Licenses, Permits and other legal requirements relevant to event management. Potential risks associated with events are identified and possible contingency plans explored. In lectures students will learn legal definitions, concepts and theories that are relevant to event planning and management. In tutorials, students will work through case studies and group activities with the lecturer. 200 EVT220 Event Practicum Event Operations and Logistics (EVT100 or EVT121) 3 75 This unit provides a comprehensive and interactive approach to learning through the practical exercise of staging an event. The teaching methodology is such that the students are required to place themselves in the position of an Event Manager and organise an event from pre-planning/concept phase, through to execution and post evaluation stage. The students will stage events at ICMS and externally for clients and will be applying their theoretical and practical knowledge from previous units in order to successfully practice the key stages on running and event 200 EVT230 Exhibition Services Intro to the Event Industry (EVT111) This subject examines the role of Exhibitions within the Event and Business Tourism Industries. It explores the many benefits and challenges of this dynamic and diverse sector of the event industry with the application of theory and practical application of real life scenarios. 200 FIN201 Business Finance Accounting Fundamentals (ACCG121 or ACC100) The subject (unit) is designed to equip students with the strategic management, practical and personal skills necessary to work successfully in a highly competitive global environment. Management of any business requires a thorough grounding in methods of business finance. This subject will introduce the student to the various financial instruments, institutions and markets that form a part of the Australian economy and the role they play, through globalisation in the world economy. A thorough grounding in the mathematics of finance will also assist the student to better understand the intricacies of the financial sector. What you learn will be relevant in the world of finance no matter where your travels take you.

7 200 HOS200 Hospitality Operations II Hospitality Operations I (HOS100 or HOSP110) This subject (unit) provides an introduction to Beverage and Bar Management, advanced service and banqueting skills. This is achieved through the study and practical application of operational procedures and the basic concepts, styles and operations in a variety of; beverage and bar management, banqueting and dining room scenarios. The student's understanding of best practice beverage and bar operations, food service and banqueting methodology is greatly enhanced by the practical application of theoretical knowledge, acquired in the classroom and the practical labs will enable students to achieve competency required to operate successfully in a management context. 200 HOS230 Gastronomy The introductory historical approach to the principle aspects of gastronomy form the platform and theoretical base for the study of food and drink. The various social and cultural aspects combine to give a meaningful and reflective understanding of the important nature of food and drink in society. The historical framework allows for analysis and evaluation from the past to the present combining to make this subject a realistic and useful learning experience. This subject has been designed for all those who are, or will be, working in the diverse environment of hospitality, tourism and services. It also provides the opportunity for self-reflection and the development of personal interests in gastronomy. 200 HRM207 Performance Management Introduction to Human Resources (HRM107 or HRM100) This subject examines the concepts, principles and systems associated with managing individual employee performance in the workplace and how raising individual performance leads to better overall organisational performance. Students develop an understanding of the relationship between performance and reward, managing team performance and the alignment of performance management systems with organisational objectives. Students will examine the various approaches, methods and skills considered necessary to optimise performance in organisations and will learn basic theoretical principles of human motivation, attitudes, and cognition so as to better understand the value of the performance management practices of appraisal, feedback, and development. Emphasis will be placed on the development, evaluation and critical analysis of performance management systems. 200 HRM210 Leading Organisational Change 3 45 This subject explores the nature and processes of organisational change. It focuses on the technological, administrative and process innovation that underpins change as well as contemporary techniques and procedures used to understand, initiate, plan and implement change. 200 LSC200 Operations Management Introduction to Logistics & Supply Chain Management (LSC100) Operations Management (OM) is concerned with the management of resources and activities that produce and deliver goods and services for customers. This function exists in all industries, including manufacturing, retail distribution and government services. The goal of OM is to provide value to the customer via the pursuit of efficiency and effectiveness. The subject focuses on the basic concepts, issues, and techniques for efficient and effective operations. Topics include history of OM, product and service design, process design and analysis, capacity planning, supply chain management, simulations, lean production systems, inventory management, quality management and project management. The learning experience offered by this subject comprises lectures, assignments, case studies, class discussions and presentations. In all of them, students will analyse different operations and discuss approaches to improve them. Subject content is designed to foster critical thinking and to facilitate the acquisition of life-long learning skills. Assessment is weighted toward informed, reasoned and well-argued analysis based on the contextual factors and constraints presented in various scenarios 200 MGT211 Cross Cultural Management Understanding cultural differences and effectively managing these differences is critical to working, communicating and transferring knowledge in multi-cultural and international business environments. The rationale of this subject is to provide conceptual and theoretical frameworks for understanding the ways in which cultures differ, and how cultural differences impact on organisations, communication and knowledge transfer. This subject also considers strategies for managing and valuing the diversity within organisations. Special focus is placed on Asian institutional environments that affect the capacity of Western companies to carry out effective economic management, and on examining the leading Asian companies that compete locally and globally. 200 MMM200 Global Media and Communication This subject is designed to provide students with an understanding of the pervasiveness and power of the global media. The subject will deepen their understanding of the historical, social and political contexts in which the media industries operate, and examines the place of the media industries in creating a 'global' society. Students will identify and evaluate different theoretical approachesto media analysis through case studies in order to understand the role of the global media in shaping and transforming a global public sphere and a global marketplace.

8 200 PRO210 Land and Property Law Introduction to Property Management (PRO120 or PROP111) This subject will expose students to the fundamental concepts and principles of Land and Property Law. The meaningful application of these concepts and principles to the broad range of property sectors, namely, residential, commercial and industrial, will enable the student to have an understanding of any possible legal implications. 200 RES200 Current Issues in Business Management Business Organisation Principles (BBA122 or MGT100) - [Managing People & Organisations] This subject is designed to equip students with a strategic management, practical and personal skills necessary to work successfully in a highly competitive global environment. In order to achieve any degree of success in education and management, it is vital that students have the ability to retrieve, interpret, select,develop, evaluate and present qualitative and quantitative information, and to incorporate this information into a study, report or paper. The students will develop their ability to complete an individual business research paper, carrying out both primary and secondary research, analysing their findings and presenting the results in a formal argumentative piece of work for academic review. This subject is designed to give the participants a compact base from which their skills and competencies in this field might be further developed. This subject will provide a sound base for those students wishing to proceed to further studies at degree level. 200 RET250 Integrated Marketing Communications Principles of Marketing (MKTG221 or MKT100) As consumers we are bombarded daily with thousands of promotional messages. As marketers we have a dazzling array of communication tools to choose from. In this subject we will examine the relevance and usefulness of these tools in retail marketing. Students will learn how to make logical strategic choices and how to recognise the importance of cut through creative strategy to successful campaigns. This subject will enable students to plan and implement;integrated marketing communications strategy to generate store traffic and retail sales. It also considers the impact of the internet on retail marketing together with the opportunities afforded by e-commerce. The subject is delivered through a series of lively and stimulating lectures to explain theory and interactive tutorials that provide an opportunity to apply the theory. Online and experiential activities round out the learning experience. 200 TOU200 Destination Management Issues Destination Sales & Marketing (TOU110) Tourism has the potential to contribute significantly to the development of most economies, including those less developed and peripheral areas. It depends heavily however, on environmental conditions, both natural and man-made, for its market and sustainability. Thus it is necessary for any analysis of the economics of tourism to be holistic. This subject analyses the elements of the Tourism System, and then considers in detail the variables that will have an impact on the natural and built environments and future sustainability of the destination and industry. The concepts and knowledge delivered will become essential, regardless of what management area within the tourism industry is obtained 200 TOU210 Tourism Governance and Policy Introduction to Tourism Management (TOU120) Tourism, on both an international and domestic scale, is a complex and multi-dimensional industry that requires well-designed policy, planning, development, marketing, management, and operations to ensure that it is sustainable and profitable. Tourism policy must be compatible with other governmental policies regarding the economy, society, culture, and physical environment. At the same time it must enable the tourism industry to compete successfully with various other tourism, leisure, and recreation products at home and abroad. Tourism policy sets the vision and the guidelines for development, and it dictates the conditions and the utilization of resources under which development occurs. Tourism development will continue to occur in all parts of the developed and underdeveloped worlds. The question is whether or not it will take place according to the accepted principles of sustainability that help to achieve the goals and objectives set forth in the destination's tourism policy 200 TOU240 Tourism Technology and Service Innovation Introduction to Tourism Management (TOU120) This subject examines technology innovation in the tourism industry, its effects and applications. Links between innovation, creativity, entrepreneurship and competitive advantage will be investigated. Application of the innovation process to a range Tourism enterprises from small business to large corporations will be examined. The risks and benefits of innovation as well as factors affecting the success or failure of products and services will be discussed

9 Level 300 Elective Subjects Principles of Marketing (MKTG221 or 300 EVT300 Promotions and Sponsorship MKT100) Sponsors and commercial partnerships are essential to help fund and promote business, consumer and sports events. It is important to understand how to manage the sponsorship alignment and how to maximise leverage from the arrangement for mutual benefit. Choosing the best mix of media to promote the event is equally important and the use of integrated marketing communication techniques to link sponsorship with advertising, direct and digital marketing and public relations is critical to the success of the overall event marketing strategy. This subject (unit) examines the issues of sponsorship and integrated marketing communications, equipping graduates with the necessary skills to make informed decisions in the workplace. 300 EVT330 Conventions & Meetings Management 300 HOS303 Global Trends in Hospitality & Tourism Introduction to Event Management (EVT110 or EVT111) Introduction to Hospitality Management (HOS110 or HOSP121) 3 75 The complex meetings industry has long been recognised as a major market sector in the tourism and hospitality industry, and the business events tourism sector industry is one of the fastest growing global sectors. Its complex and diverse nature is represented in the diversity of stakeholders and operational aspects it covers: accommodation management; food and beverage management; tourism destination marketing; engineering and technical services; front office; facility marketing and sales; risk management and project management. The global growth of the convention market and the role and power of the Associations within Industry sectors is also pivotal and a core componet of this subject. The hospitality and tourism industry is a global industry. It is international due to its mobility and expectations of consumers, the mobility of the labour force, and the internationalization of products, the impact of multinational hospitality and tourism companies as well as international education 300 HOS330 Global Wine Tourism Wine and tourism have enjoyed a complementary relationship for many years, the quality and variety of the wine available can be instrumental in the attractiveness of a wine region, and a motivational factor in attracting visitors for tourism purposes. This subject (unit) aims to examine this growing form of special interest tourism in detail including the implications for winery operators, the surrounding community and the wine tourists 300 HRM320 Managing Workplace Conflict Introduction to Human Resources (HRM107 or HRM100) Provide students with the tools to manage common types of workplace conflicts that a manager may face. 300 ITM320 Enterprise Systems and Supply Chain Management Systems Analysis, Design & Project Management (ITM120) This subject will provide you with an understanding of the business processes across the supply chain. You will learn how enterprise systems are used to manage supply chains and how this enables organisations to make effective business decisions. The course will show you how integrated processes create value and demonstrates how these processes look in enterprises systems via hands-on lab exercises using SAP ERP software simulations. 300 MGT320 Business Ethics Business Organisation Principles (BBA122 or MGT100) - [Managing People & Organisations] Business Ethics examines the moral and ethical contexts that inform and frame business decision-making to enlighten students to the consequences of their decisions and actions. The subject calls on students to examine the bias, prejudice, vested interests, etc, that underpin behaviour and points of view in the world of business. 300 MGT322 Management Thought in Context Business Organisation Principles (BBA122 or MGT100) - [Managing People & Organisations] Management theories are built upon different perspectives of man and society that are significant not so much for what they lead to, but even more so for what they assume. Human Resource Management, Organisational Behaviour, Marketing or Economics for instance are based on assumptions about man and society that are not only almost never made explicit, but also and more importantly cannot be reconciled. The ability to critically evaluate these perspectives so as to choose which one to adopt is essential to managers, however, for managing is impossible in the absence of moral references, in the darkness of an imprecise language or in the senseless outline of a world without intellectual bases. This course proposes an evaluation of the assumptions upon which important worldviews rest and how these translate into management theory. Doing so also increases students' critical thinking skills, for one truly knows something and appreciates the limitations of one's knowledge only when one is able to argue against that knowledge. 300 MGT330 Quality Management & Customer Service Service Management (MGMT112 or MGT200) This subject explores the fundamentals of quality management, with a focus on customer service. At a fundamental level, any organisation is concerned with delivering value to its customers and an important part of this value is achieved through customer service. The concept of value, however, hinges on that of quality delivered and quality perceived. In most industrialised countries, the service sector now accounts for a major and increasing portion of the economy. In addition, many manufacturing companies are now recognising that they compete by providing their customers with outstanding service. For customer service managers, this means in practice transposing some of the lessons learned in manufacturing with respect to process management, analysis and supply chain efficiency. For manufacturing managers, this means applying some of the lessons learned in the service sector with respect to service quality and customer service. Achieving quality involves managing flows: information flows, material flows and financial flows. In this subject, students will learn effective methods organisations use to measure, monitor and improve the quality of their products and services across these activities.

10 300 MMM320 Applied Market Research Careers in market research provide a valuable and constructive path to overall marketing management as well as providing a distinct career path in themselves. This subject demonstrates how the market research function is critical to and integrates with other aspects of marketing management and how effective market research leads to a more marketing oriented organisation. The subject assumes prior marketing knowledge through the prerequisite of marketing principles. The learning outcomes of this subject will ensure that students are able to contribute to the planning and formulation of market research projects and will understand how to conduct research, analyse the results and make marketing management recommendations based on sound findings. Techniques and Elements of Finance 300 PRO300 Property Investment and Finance (FIN200) This unit provides the student with the necessary tools to evaluate property as an investment class in Australia with a focus on property finance. Students are exposed to key terms, issues and finance techniques and given the skills required to evaluate various property investment options either singularly or as part of a portfolio. 300 PRO320 Commercial Real Estate Commercial Building & Hotel Valuation (PRO200) One of the growing sectors in the Australian property industry is the Corporate Real Estate in which property is an operating asset enabling a business or organisation to delivery their business strategies. The Corporate Real Estate manager needs to be able to develop strategies and apply their skills to effectively and efficiently manage the property portfolio to support the enterprise. This management perspective is contrast to the property manager in the property investment and development industries where the key focus is to make investment or development returns 300 PRO330 Design Concepts The requirements that a designer works to are both objective and subjective. The objective requirements are easy to understand. They are technical and business requirements that allow for measurement and direct comparison. It s the subjective, creative side of design that s hardest to explain and hardest for most people to understand. The aesthetic side of design relates to fashion, human behaviour, emotion and cultural influences. Designers are immersed in the visual language of their culture and industry specialisation. Designers bring human and cultural values to business problems, values that sell products and services, create demand and inspire customer confidence and loyalty. Design is a planning process. It produces the best solution based on the stated business objectives and the information and resources available. It uses a methodical procedure to ensure that solutions are well thought out and all the known criteria for success are considered. Good design enhances your work experience and productivity. 300 RET330 Visual Merchandising & Design Visual Merchandising is the presentation of product within the retail environment. Visual merchandising is a key process in attracting, engaging and ultimately purchase of product by the customer. Visual merchandising creates store image and the opportunity to differentiate from competitors. 300 TOU320 Enviro Planning Sustainability Tourism Governance and Policy (TOU210) Sustainable tourism must be seen as a holistic concept so that all aspects of tourism planning, management and sustainability must be considered simultaneously to achieve objectives set within the tourism sector. This unit will explore the concept of sustainability whilst examining the various tools and techniques of environmental planning used by management and the range of socioeconomic relationships that must be nurtured between visitors, host communities and the tourism industry. International College of Management Sydney 151 Darley Road, Manly Sydney NSW 2095 Australia Tollfree (within Australia) CRICOS Provider Code: 01484M March 2015 Disclaimer: Information in this publication is correct at time of printing, byt may be subject to change. The College reserves the right to change the content, withdraw any subject or program of study, or to impose limitations on enrolment in any subject or program of study.

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