ICSC Retail Strategy & Trends Forum
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1 ICSC Retail Strategy & Trends Forum November 2014 Meliá Milano Hotel, Milan, Italy Enhancing the Value of Retail DISCOVER strategic initiatives that deliver value in changing times DEBATE the opportunities and take away practical solutions DRIVE your business with strategic insights NETWORK with asset managers, investors, developers, researchers and advisors Expert Speakers Include: Julian Treasure Chairman, The Sound Agency ICSC Global Partner Luca Pellegrini Professor of Marketing, ILUM University, Milan and President, TradeLab David Mattin Insights, Victor Busser CEO, Arcus Real Estate Jonathan Doughty Managing Director, Coverpoint ICSC Asset Management Education Seminar Join this one-day intensive training on 26 November 2014 to learn practical tools and gain fresh insightsthat can be applied in your roles! ICSC European Partners TO REGISTER VISIT OR CALL #ICSCEUROPE
2 Enhancing the Value of Retail Retailing is forever changing. The customer is diversifying, evolving and adopting a range of ways to shop. Customer behaviour and shopping trends dictate how retailing must respond in order to remain at the forefront of the consumers needs. The ICSC Retail Strategy and Trends Forum will examine how we must engage with customers on different levels to encourage loyalty and drive new business by offering the consumer more choice and ultimately creating true retail destinations to enhance the value of retail. It will provide participants with a valuable insight into the latest industry trends, combining Research and Asset Management perspectives in an environment that facilitates networking and learning. EARN more with ICSC We are the global trade and professional association of the shopping centre industry. ICSC is a not-forprofit organisation with over 66,000 members across more than 100 countries worldwide. We represent everyone in the industry, including shopping centre owners, developers, managers, marketing specialists, investors, retailers and agents. We support you and your company to make the most of business opportunities and provide you with the services to EARN more. Education High quality and customised professional education and awards programmes Advocacy Industry champion influencing European Union policy and public debate on the retail real estate industry Research Global source of retail real estate intelligence, including information designed to broaden your knowledge and keep you informed about industry trends and market conditions Networking Build strong long-lasting business relationships through international networking at ICSC events and connect with other members online via our member database To find out more about ICSC and our membership please contact us. t: e: icsc.europe@icsc.org w: Programme Planning Committee Conference Chairs Richard Davies Fabian Wildenauer Partner, Head of EMEA Retail Property & Asset, Cushman & Wakefield Head of Research & Strategy, Wincasa AG Committee Members Jack Busby Centre Director Gunwharf Quays, Land Securities Renato Cavalli Sole Director, Prassicoop Società cooperativa Rafael Pelote Head of Market Intelligence, Sonae Sierra Alexandra Petit Group Head of Insight, Hammerson Herculano Rodrigues Associate Partner International, CACI Barbara Somogyiova Head of Leasing, Percassi Group Arcus Real Estate Event Sponsors
3 Programme 27 November :00 Registration Opens 09:00 Welcome Address Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 09:15 Keynote: The New (Ab)Normal Globalisation in the Post-Crisis Context The known knowns: the pervasiveness of globalisation The known unknowns: globalisation in the post-crisis context The unknown unknowns: the landing spot of the global world Professor Carlo Altomonte, Associate Professor of Economics of European Integration, Università Bocconi 09:45 Panel Discussion: Megatrends Shaping the Future of Retail Real Estate Investigating areas that will have a profound impact on the industry: Technological changes Demographic shifts Climate change and sustainability Urbanisation Panellists: Paul Nicholls, Head of European Retail Asset Management, TIAA Henderson Real Estate Philippe Beurtheret, Real Estate Director, Immochan, Ukraine Simon Wallace, Vice President, European Research Analyst, Deutsche Asset and Wealth Management Tatiana Romão, Market Research Manager, Sonae Sierra Richard Betts, Associate Publisher, PropertyEU 10:30 NETWORKING BREAK 11:00 Sound Affects Creating the Right Shopping Environment How does your brand sound? Understand the power of sound and how it affects people in their daily lives and shopping Understand cross-modality and super additivity Learn how to unleash the power of sound in a retail environment See examples of designed sound in action in retail Julian Treasure, Chairman, The Sound Agency 11:35 Panel Discussion: The Growth of Travel Retail Transforming the airport and rail retail experience The importance of product and brand positioning Knowing the travelling customer Understanding the needs of the leisure and business traveller Developing new concepts and pop-up stores Maximising opportunities from increased footfall at travel hubs International links and expansion possibilities Panellists: Elisabetta Latini, Marketing Director, Aeroporti di Roma Spencer Sheen, Head of Retail, Gatwick Airport Luigi Battuello, Commercial Director Non-Aviation, SEA Aeroporti Milano Manolo Escudero, Head of Travel Retail, Parfois Barbara Somogyiova, Head of Leasing, Percassi Group Arcus Real Estate 12:30 Analysing the Latest Pan-European Consumer Developments Research findings Assessing the latest shopping pattern trends in shopping centres, city centres and e-commerce Luca Pellegrini, Professor of Marketing, ILUM University, Milan and President, TradeLab 13:00 ROUNDTABLE LUNCH Attendees have the option to join a hosted roundtable for an in depth discussion on a variety of related topics 14:15 Interactive Workshops A. Rental Impact Simulator (e-risc) Marije Braam, Senior Investment Analyst - Research & Strategy, CBRE Global Investors B. The Future Customer Experience: Digital Transformation to Omni-channel Retailing Heather Hopkins, Senior Analyst, Econsultancy C. Trend-Led Innovation Workshop: Unpack and Apply F&B Trends for the Retail Industry Delia Dumitrescu, Lead Innovation Architect, 15:30 NETWORKING BREAK 16:00 Interactive Workshops Continued 17:15 Inspirational Women Working in Retail Real Estate Barbara Somogyiova, Head of Leasing, Percassi Group Arcus Real Estate 18:30 NETWORKING DRINKS RECEPTION Aperitivo at a secret location in Milan 19:30 End of Day
4 Programme 28 November :45 Registration Opens 08:00 Next Generation Business Breakfast 09:00 Welcome Back Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 09:10 Futurist Presentation: Key Retail Consumer Trends for 2015 and Beyond! David Mattin, Head of Trends & Insights, 10:00 An Overview of Occupancy Cost Ratios (OCR) Robert Bonwell, International Director, CEO Retail EMEA, JLL 10:10 Panel Discussion: City Regeneration and Revitalising Shopping Centres Panellists: Victor Busser, CEO, Arcus Real Estate Andrea Faccio, Portfolio Manager, TIAA Henderson Real Estate Kathrine Heiberg, CEO, reteam 11:00 NETWORKING BREAK 11:30 The Multichannel and E-commerce Revolution How Will it Affect the Retail Landscape and the Shopping Centre? The explosion of tablet usage and how it can be exploited by retailers and malls The evolving shopping centre Today s demanding and ever changing consumers how marketing strategies will have to meet their every need Speaker to be confirmed 12:15 Exploring the Expansion Potential of Food & Beverage in Shopping Centres Maximising and enhancing the leisure experience Jonathan Doughty, Managing Director, Coverpoint 13:00 Closing Remarks Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 13:15 NETWORKING LUNCH 14:15 Walking Tour of Milan High Street 17:00 End of Event
5 ICSC Asset Management Education Seminar This intensive one-day seminar focuses on retail real estate training in the field of asset management led by experienced industry practitioners with an international background and leads to an ICSC Certificate of Completion. The ICSC Asset Management Education Seminar is designed for Asset Managers, Shopping Centre/Retail Property Managers, Owners and Investors who want to enhance their day-to-day performance by achieving strong total returns for their investors from income and capital growth. The education seminar offers participants the finest learning experience to create enhanced value for your property and an unrivalled exchange with industry experts and executives. Participants will come away with powerful tools and best practices which can be immediately applied in the workplace. To encourage dynamic interaction among participants and faculty, participants will be asked to complete assignments in small groups to review materials, discuss business problems and propose solutions, exchange ideas as well as engage in real life case studies. Seminar Programme 26 November 2014 Facilitator: Peter Cooper, Portfolio Director, Hammerson 09:00 Registration and Networking Coffee 09:30 Learning Objectives for the Morning Session Understanding real estate investors and their investment criteria Financial performance measurements (IRRs, NOIs and other key metrics) Using new performance metrics to drive performance (sales densities, total occupational cost ratios) A new model of property management destination management Creating a retail asset management value-add plan 11:00 NETWORKING BREAK 11:30 Continuation of the Morning Session 12:45 NETWORKING LUNCH WITH SPECIAL GUEST SPEAKER 13:45 Learning Objectives for the Afternoon Session Including a Case Study Asset management levers: leasing, management, commercialisation, marketing and development Tenant mix in the 21 st century: shaping retail destinations in the age of the Internet Case study Practical: develop a retail asset management value add plan 15:15 NETWORKING BREAK 15:45 Continuation of the Afternoon Session 17:00 NETWORKING DRINKS RECEPTION 18:30 NEXT GENERATION DINNER WITH SPECIAL GUEST SPEAKER
6 27-28 November 2014 Meliá Milano Hotel, Milan, Italy 2014 RAMC Register Online Online registration requires a valid credit or debit card. To download a registration form for payment by invoice only, please go to Group discounts are not valid for online registrations. Deadlines To qualify for the Advance Registration fees, we must receive your registration and payment by 26 September For your name to appear in the delegate list, we must receive your registration and payment by 21 November Registration Options ICSC Retail Strategy & Trends Forum, November 2014 Advance Registration Standard Registration By 26 September 2014 From 27 September 2014 Discounted Member Fee = = Non-Member Fee = = Individual Shopping Centre Managers and Retailers Discounted Member Fee = = Non-Member Fee = = Next Generation The Next Generation fee includes full access to the Retail Strategy & Trends Forum as well as the dedicated Next Generation Dinner and Business Breakfast. To find out more about eligibility for the Next Generation fees or to register for this category, please mzalac@icsc.org Next Generation Discounted Member Fee = = Optional Event: Walking Tour of Milan, 28 November 2014 There are limited spaces available for this event. Discounted Member Fee = Non-Member Fee = ICSC Asset Management Education Seminar, 26 November 2014 Advance Registration Standard Registration By 26 September 2014 From 27 September 2014 Discounted Member Fee = = Non-Member Fee = = Accommodation Cancellations/substitutions Data protection ICSC has secured special room rates at the Meliá Milano Hotel. To make your reservation, please visit Written cancellation and refund requests received at ICSC by 26 September 2014 will be awarded a full refund minus a 150 processing fee. Refunds on cancellations received between 27 September - 24 October 2014 will be subject to a 50% charge. From 25 October 2014, no refunds will be given. All requests for refunds must be received from ICSC in writing. Substitutions can be made at any time. By entering your details into this form you agree to allow ICSC to contact you via mail, fax, , phone or otherwise regarding their services and events that may be of interest to you or your colleagues. Ways to register International Council of Shopping Centers/Europe LLC, 1221 Avenue of the Americas, New York, NY , USA
ICSC Retail Strategy & Trends Forum
ICSC Retail Strategy & Trends Forum 27-28 November 2014 Meliá Milano Hotel, Milan, Italy Enhancing the Value of Retail DISCOVER strategic initiatives that deliver value in changing times DEBATE the opportunities
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