Espial MediaBase High Performance Multiscreen Video CDN

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1 Espial MediaBase High Performance Multiscreen Video CDN Espial Group All rights reserved

2 Powering The TV Experience Everywhere High Performance Multiscreen On-Demand Video CDN Platform Espial MediaBase - High Performance Multiscreen Video CDN Today s predominant industry trend in pay-tv today is consumers watching video anywhere and anytime using the device of their choice. Movies, TV and other video content is being viewed on tablets, PCs, mobile phones, blu-ray players, game consoles and TVs. At the same time, incumbent pay-tv service providers (cable, IPTV, satellite) are faced with competitive headwinds from over-the-top (OTT) startups like Netflix and Hulu. To respond to these market and competitive drivers, service providers need an ondemand video platform that can deliver video to their customers viewing medium of choice. The platform must provide excellent quality of service, a full range of on-demand video services, efficient content distribution across networks and a low total cost of ownership. It also must support service delivery across managed IP networks as well as the open Internet. Espial MediaBase ideally matches these requirements with a single platform for managing, delivery and streaming of video content, leading the industry in performance, cost, quality of service and service enablement. 01

3 ESPIAL MEDIABASE OVERVIEW Espial MediaBase is a high performance ondemand video platform on commercial off the shelf (COTS) hardware for the management, delivery and streaming of video content to any screen. Key services on the platform include ecosystem integration, content ingest and capture, QoS, high availability, resource optimization, performance, streaming and content distribution. On-Demand Services provides a full range of capture and ingest services including VOD, Timeshift TV (TSTV) and Network PVR (NPVR) and Live TV. Integration Services - open APIs to simplify ecosystem integration with TV Everywhere infrastructure including middleware, encryption, advertising engines and other systems. Supports both MPEG and adaptive bit-rate (ABR) video formats. Provides an RTSP toolkit for rapid set-top box integration. An SNMP agent is also available for easy integration into management systems. Multiscreen Ingest and Capture Services - ingest pre-packaged content and live TV for playback to TVs, tablets, mobile phones and PCs. Captures can be done by central or edge servers. Supports a full range of on-demand services including video-on-demand and timeshift TV to consumer devices. STB QoS Services - supports bandwidth reservation (RSVP) as well as packet loss recovery (PLR) to provide excellent video quality over managed IP networks. COTS Servers & Storage - Espial MediaBase is tested & integrated with industry standard servers and storage devices from HP & IBM. Multiscreen Streaming - delivers HTTP streaming and real-time streaming protocol (RTSP) in centralized or distributed deployments. Performance Optimization Services - automatically optimizes computing resources to maximize storage, content distribution and streaming. It provides high performance networking (HPN) and high performance I/O (HPIO / HPIO-A) for MPEG and ABR content. Content Distribution Services - supports multi-tier operators with central, regional and local sites. Efficiently multicasts MPEG/ABR assets from central to edge servers. Automates transfer of long-tail content from central to edge servers based on demand. Figure: Espial MediaBase Product Architecture See full view of diagram on following page 02

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5 CONFIGURATIONS Espial MediaBase is available in several high performance configurations for service providers including basic servers and internet servers. The table to the right illustrates the features available with each configuration. Feature ABR Streaming RTSP Streaming High Performance Networking (HPN) MB Basic Server MBi Internet Server High Performance I/O (HPIO) HPIO Adaptive (HPIO-A) CDN MPEG Assets CDN ABR Assets Video Quality RSVP / RET Private or 3rd Party CDN Integration Live TV Services (ABR) VOD Services TSTV Services Network PVR / Remote Storage DVR Open API COTS-Based High Availability 04

6 FEATURES & BENEFITS (1) Seamless Expansion Espial MediaBase is designed to support rapid growth: starting from a simple centralized deployment, operators can quickly and easily expand to a multi-tier storage, streaming and server clustering architecture. This allows them to meet extraordinary growth in demand. One Espial customer has realized a six-fold increase in content storage and a four-fold increase in streaming capacities over 5 years. Over this period, they expanded from a single central site to multiple regional sites while expanding at a 32% annual growth rate. Low Total Cost of Ownership (TCO) Espial MediaBase implements many cost saving capabilities. It features patented technology to monitor storage, streaming, and servers to optimize network and hardware utilization. It s high performance networking (HPN) and high performance I/O (HPIO and HPIO-A) achieve the maximum utilization of computing resources. A flexible pay-as-yougrow software licensing model allows customers to achieve the lowest cost of ownership. Intelligent Content Delivery Network (CDN) Espial MediaBase offers built-in CDN capabilities and failover mechanisms with both unicast and reliable multicast content distribution to edge servers. With the Espial MediaBase Manager, content distribution from central to edge servers can be automated based either on dynamic changes in demand or configurable policy-based settings. 05

7 FEATURES & BENEFITS (2) Private and 3rd Party CDN Integration Espial MediaBase provides an integration capability for both private and 3rd party CDNs. For private CDNs using Espial MediaBase, it provides both MPEG and HTTP content management and distribution. For 3rd party CDNs, it ingests, manages and distributes HTTP content using the Espial MediaBase Manager to configure and set CDN policies. Guaranteed Quality of Service Espial MediaBase is the first video server (see press release) to guarantee quality of service by reserving network bandwidth resources via the RSVP protocol. Espial MediaBase also supports RTP/RTCP-based packet loss recovery (PLR) retransmission (see whitepaper for detailed overview). PLR enables high quality video delivery over lowquality, noisy networks, improving QoS and customer satisfaction. PLR significantly reduces the cost of customer service calls and truck rolls. Lastly, it is the most cost and time effective way to increase revenues and extend subscriber reach. High Availability Design Espial MediaBase runs on carrier-class COTS with fully redundant components and offers both AC & DC power options. It includes software RAID for an extra level of reliability. Built-in failover mechanisms support high availability within and across clusters. Open APIs and Integrated 3rd Party Solutions Espial MediaBase supports standards-based protocols such as Interactive Services Architecture (ISA). It also offers extensive Java and SOAP/ML APIs and has been integrated with over 15 middleware systems as well as a wide range of encoders, encryption systems and set-top-boxes worldwide. 06

8 ESPIAL MEDIABASE MANAGER (1) The Espial MediaBase Manager is a powerful element management, system management and content distribution networking console. It provides content management, configuration management, monitoring, reporting and content distribution management. It can manage single servers, high availability clusters and multi-tier configurations. It is an easy-to-use tool with a web-based graphic user interface (GUI). For single server deployments, it can run on the same server as Espial MediaBase; for multi-server and/or multi-tier management, it requires a standalone server install on a Linux server. Content Management Espial MediaBase Manager allows content administrators to set up and manage content sources, program schedules, and trick speeds for VoD, TSTV, NVOD and other multicast services. 07

9 ESPIAL MEDIABASE MANAGER (2) Content Distribution Management Espial MediaBase supports both point-to-point and point-to-multipoint asset transfer. Administrators can define rules and policy and manages content distribution. The transfer rules can be based on asset characteristics such as language, popularity and other criteria. For popularity-based transfers, Espial MediaBase can automatically push popular long-tail assets to one or more edge sites at run-time based on local demand. This feature enables service providers to respond promptly to unexpected high demands for certain assets, reduce backbone network bandwidth and reduce the storage requirements at the edge servers. This also reduces OPE on manual operations to monitor, identify and transfer newly popular content to edge servers. Configuration Management In addition to server configuration, system administrators can control and assign physical system resources for efficient resource management. Content administrators can configure encoder parameters for live stream captures, Time-Shift TV (TSTV) services, NVOD services and also content sources (aka Content Stores) for content ingestion. Reporting Historical, aggregated and real-time reports can be generated to identify the asset inventory, current play out requests, failure information on asset ingest, asset play out, alarms triggered by reaching resource threshold and SNMP traps. All reports are available as time-based graphs for easy trend identification. Aggregated data can be kept for a defined length and after which system will start purging to make space for new data. Monitoring Administrators can easily track status of Espial MediaBase services including server-level applications and resource management, and also asset transfer and delivery services. Administrators can define alarm thresholds for managing SNMP traps for resource management. 08

10 THE COTS ADVANTAGE Espial MediaBase leverages the power of commercial-off-the-shelf (COTS) servers and storage from market leaders HP & IBM. Some of the advantages of COTS include: Continuous Innovation harnessing the power of Moore s law, COTS servers are continuously expanding their capabilities to drive dramatic improvements in performance for streaming, captures and networking. The illustrative charts to the right show the gains in streaming and storage capacity over several generations of COTS servers. In fact, today, many service providers can meet their streaming and storage requirements with a single server (non-redundant) per site. Manageability COTS servers offer powerful remote server management capabilities that are always available, even if you aren t physically at the server. Just log in and you can gain precise remote control of your server from anywhere in the world. As well, it also enables simplified server setup, power and thermal optimization, embedded health monitoring and remote restart. Global Distribution and Support Espial works with global brands HP & IBM. This provides service providers with the confidence of having a committed supplier with in-country pre-sales, sales, service and support. With incountry services and support, spare parts are a mere four hours away if required. Localization COTS server solutions are designed to meet local in-country customization, standards and regulatory requirements. Standardized Configurations (Building Blocks) to simplify ordering, fulfillment and support, Espial has worked directly with COTS suppliers to create standardized configurations. The building blocks are designed to meet the needs of a wide range of storage and streaming deployments. They can scale per-server storage from 6TB to 640TB; streaming from Gbps. Please contact Espial if you d like custom configurations designed. Reliablity with dual power supplies, dual fans, AC and DC power options and NEBS compliancy, COTS servers are designed to meet the most demanding requirements of service providers across the world. Server Re-Use Espial MediaBase work across different generations of servers. As new and more powerful servers are introduced, customer can re-use older servers at sites with less rigorous demands. 09

11 HARDWARE SPECIFICATIONS HP External Storage Platform Server - HP Proliant DL380 G8 Server Storage Enclosure - HP 2600 Drives - 600GB HDD / 2TB HDD Streaming Capacity Gbps Storage Capacity 6TB-320TB IBM External Storage Platform Server - IBM System x3650 M4 Storage Enclosure - IBM System Storage EP2524 Express Storage Enclosure Drives - 600GB HDD Streaming Capacity Gbps Storage Capacity TB HP Internal Storage Platform Server - HP Proliant DL380 G8 Server Storage - HP 2600 HDD Drives - 146GB HDD / 600GB HDD SSD Drives - 120G Streaming Capacity 6-26 Gbps Storage Capacity 1.4TB - 8TB 10

12 CONTACT US Corporate Headquarters 200 Elgin Street. Suite 900 Ottawa, Ontario K2P 1L5 Canada TEL: TF: FA: Europe - United Kingdom First Floor 335 Cambridge Science Park Milton Road, Cambridge Cambridgeshire, CB4 0WN United Kingdom TEL: United States 3375 Scott Blvd. Suite 130 Santa Clara, CA TEL: FA: Asia-Pacific / Tokyo Sales Office 815 BURE Kyobashi , Kyobashi, Chuo-ku, Tokyo Japan TEL: Espial MediaBase - High Performance Multiscreen Video CDN 11

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