Business and Communication Systems. Unit 3: E-Commerce. Controlled Assessment Task

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1 General Certificate of Secondary Education 2011 Business and Communication Systems Unit 3: E-Commerce Controlled Assessment Task May 2010 May 2011 INSTRUCTIONS FOR THE CONTROLLED ASSESSMENT TASK There are 6 controlled assessment tasks. You must complete all 6 tasks. You have a total of 30 hours to complete the tasks.

2 Controlled Assessment Scenario Six years ago, Pamela Stewart started a small enterprise selling hanging baskets and plants in the summer months from her house. She had a very small customer base and as her children grew up she realised she could develop this hobby further. Today she has developed the business into a fully operating Garden Centre with a florist section and gift shop. Pamela would like to reach a wider audience and attract more customers to her flower and gift shop. Her daughter is studying e-commerce as part of her GCSE course and feels that this would be a good way forward for the business. She feels that her mother could advertise her business and obtain more sales via selling online. To achieve this she needs to develop an e-commerce website and needs your help. The following is a summary of the tasks that you will be required to complete:- Develop a PowerPoint presentation to give to a bank manager to obtain the necessary investment for the development of an e-commerce site; Research e-commerce sites; and Develop a website for Pamela, providing a detailed business rationale for any design choices made. Evaluate the following:- The website you have created; and Your own performance against the plan you developed. 2

3 Task 1 Project Planning Your first task is to devise a timetable for this project detailing how long you intend to spend on the: research and production of a presentation for the bank manager to obtain funding research of e-commerce sites production of a website and evaluation of the website you have produced and an evaluation of your own performance Advice to students Students should have read all of the tasks that they have to complete before attempting Task 1. AO1: [3] Marks 3

4 Task 2 Research of e-business and e-commerce Carry out research on the following the role of ICT in the e-business what is e-commerce the advantages of e-business for the business itself and its customers the costs associated with setting up an e-commerce site Advice to Students When carrying out your research it should be from two different sources of information. When using the Internet, you should show how you have carried out an advanced search and searched using two different search engines. You need to clearly identify what research you have carried out. You need to create a bibliography clearly referencing any materials used for research for this section. This research should be placed at the back of your work and clearly labelled Appendix 1 Research for Task 2. AO2: [6] Marks 4

5 Task 3 PowerPoint Presentation Develop a PowerPoint presentation (with speaker notes) to present to the bank manager in order to raise funds to develop your website. You should address the following in your presentation:- the role of ICT in the e-business what is e-commerce the advantages of e-business for the business itself and its customers the costs associated with setting up an e-commerce site. Advice to Students The powerpoint should be a maximum of six slides. You will receive marks in this section for the content and the ICT skills demonstrated in the powerpoint. AO1: [6] marks 5

6 Task 4 Evaluation of existing e-commerce sites You have decided to go ahead with developing an e-commerce site. Before you begin to develop the site, you need to research three e-commerce sites. To do this you should decide on five criteria to evaluate the website against. Advice to Students You should design a table to capture this information. This table should fit onto one page. Once you have looked at three sites, you should make a final judgement about the sites and decide which is the best and why. AO3: [6] marks 6

7 Task 5 Development of Website Using your research, you now need to create a website (of no more than six pages) which includes the following pages:- home page catalogue page(s) order form page You need to draw up a plan for your six slides before you start. This should take the form of a story board. You need to make the site informative and attractive. It should demonstrate your understanding of good practice for business web design. You should include the following features when appropriate:- appropriate backgrounds, texts, fonts and sizes graphics scrolling marquees sound video a clear navigation system hit counter roll over areas hyperlinks hyperlinks to other appropriate websites any other features which would enhance the appearance of your website AO2: [14] marks 7

8 Task 6 Evaluation Part A Create one A4 page document to clearly demonstrate the business rationale for design choices of the website you have created. Part B Create a six slide powerpoint presentation, with speaker notes, to cover the following:- an evaluation of the website you have created including recommendations for improvements an evaluation of your own performance. AO1: [4] marks AO3: [11] marks Total: [15] marks 8