Ecommerce design & development Strategy

Transcription

1 Ecommerce design & development Strategy

2 Ecommerce design & development Strategy 360 Testing About Us 360 Testing Approach 360 Testing Case Studies 360 Testing Timeline & Budget Execution & Interactive Testing

3 About US Why CopperBridge Media? Delivering Design & Development of complex and custom Ecommerce sites since 2008 Business owners partner with us to maximize their online presence, business ROI and content management Our domain expertise is complemented by decades of experiential hands-on knowledge of analytic tools & multichannel campaign analysis Team We have a dedicated team of 45 highly experienced UI / UX, Ecommerce and data experts with an average experience of 8 years. Web Technologies & Open Source Php, Java,.NET, Ruby and Python WordPress, Joomla, Drupal, Opencart and Magento Data / Analytic / UI-UX Tools Balsamiq, Axure, Google Analytic, KissMetric, CrazyEgg / any client preferred tool Past Collaborations National Geographic Explorer, Largest men s Apparel shop in UK At a glance Developed and delivered 180 CMS / custom E- commerce websites. We have been designing and developing Ecommerce websites in WordPress since year We have successfully designed and developed 350 websites and 20 plugins. What we bring to the table? Virtual team access Post-launch loyalty Campaign Management transparency We adhere to the best practices of virtual project management and Campaign structuring More than 3 members of our team are certified by Google

4 About Us Principal Architects Vineet is associated with CopperBridge as its founder and CEO. In his 15 years of multilevel association with IT industry, he has been involved in Global Program Management, client relationship & engagement, vendor contracts and relationship, business process reengineering, cross-functional delivery and strategy, operations management, and more. He worked for Ford Motor Company and Whirlpool Corporation as Senior IT Program and Strategy Consultant from 1995 to In 2006, he joined Hudson Highland Group as the Director of its IT Strategy & Delivery Group before going on an entrepreneurial trail. Vineet is a graduate & Post Grad. from IIT Kharagpur, an Executive Leadership Scholar from Cornell University and MBA from Southern California University. He is also associated with Information Systems Audit and Control Association (ISACA) and American Society for Quality (ASQ) as their certified member. Shrirang is the technical architect for CopperBridge who works closely with clients to understand their long term business plans and aligns it with profitable online marketing strategies. His active inclination towards Research and Development in the field of Online Marketing has always put Copper Bridge Media in winning position while delivering innovative marketing solutions to clients.prior to joining CBM he was an executive responsible for managing the teams of web developers and online marketers.shrirang holds a Master s in IT Degree from the Deakin University Melbourne, Australia.

5 Ecommerce design & development Strategy Project Objectives: Detailed brief from Client Project Scope Verification & Freeze Generate a working schema of the Project Ecommerce: Technical Database Ecommerce: UI / UX Platform / Language: Select from PHP / Java / ROR / ASP after 360* evaluation of all the technical aspects Inventory Sync-up: with the existing accounting / ERP system Payment Gateway: Payment Gateway Integration for a robust & secure Ecommerce system Subscription Model: Integration of the most apt subscription model customized for Food retail segment Execution & Interactive Testing Database Design: Selection & architecture of the right database (MySQl / SQLite / Oracle) Mobile / Tablet compatibility: Design & Architecture for Mobile / Tablet compatibility Security: Top Site security features integrated Minimalist Design: Dominated by white space so that product, content and User Call-To-Action take centrestage. Responsive Design: The Ecommerce site can be viewed and consumed on all mobile devices, desktops / Laptops. Visual Queuing: Site Navigation should require minimal use of viewer s memory / intellect it should be intuitive Product Detail Page: Simple and Intelligent Product Detail Page - Use of No-click alternate images & Smart Fields Checkout Process: The process & design should instill confidence into buyer Product Image Zoom: Zoom-enabled images on the PD page Social Secure: The buyer should find the site secure and socially interactive

6 Case Study1 Project: Deliver a super-fast, highly aesthetic and functional Ecommerce site for NaturesBaby Organics Brief: NaturesBaby Organic (www. naturesbaby.com/) is an Ecommerce site created on WooCommerce. It is one of the most popular online stores for organic baby products. Insight: A visual brief Multi-Lingual Theme Color Selection Responsive / Multi-device compatible Ecommerce capability Execution & More Interactive than 270% Testing jump in leads & inquiries Content & Product Catalog Management has reduced the manual error by > 200% Site speed / performance has seen a three-fold improvement with the new Database design The smart integration of WordPress with WooCommerce has delivered a high performance Ecommerce site with an extremely easy content management interface.

7 Case Study2 Project: Launch a minimalistic, responsive and fast-loading family-centric Ecommerce site Brief: 15Kids ( is a family-centric Ecommerce website dedicated to the health and well being of the younger members of the family. The products are still being uploaded to the site Insight: A visual brief Requirement Gathering And Analysis Stage Minimalistic & Fast Loading Secure & Socially Ecommerce Interactive site Responsive / Multi-device compatible Intuitive Execution Self-Management & of the Interactive website content Testing & Product Multi-device compatible (responsive) site - has lead to a > 200% jump in the mobile commerce inquiries Powerful and simplistic inventory management and connectivity with the accounting system Extremely easy, minimalistic and secure checkout process fast-loading and clean Product Detail Page:

8 Client-Tell HIring CopperBridge was the best thing I did for my productivity, effectiveness and sanity. I have used them for design work, PPC management, and website maintenance, and they work as though my company is their company. They are committed, very talented, cost-effective, and reliable. Hugely reliable. Send them a project and it will be done to your specifications. And if they have a recommendation that goes above and beyond what you asked they'll make it - something I find rare among contractors. They seem to understand that your success is their success and they perform to that standard. Casey Murphy, Director of Marketing, Conversion Conference Very good service. We are very likely to work together again. Best of luck guys. Adam Ampericon Inc. Adam Fisch, Principal Partner, Ampericon CopperBridge was exceptional to deal with - did excellent work. We will use them again. Ralf Kaiser, CEO, EdgeADExchange CopperBridge Media has done an excellent job on our portal, and dramatically enhanced our Internet presence. I wholeheartedly recommend them to any business. -Brent Brooks, Founder, Brooks Labrador Highly recommended if you need someone to make a custom web page for you with a lot of different components. Tammy Bennecke, President, RedApple Reading

9 Ecommerce Design & Development Food Retail: Timeline & Budget [A] Information Gathering [B] Scope Freeze [C] Project Communication Protocol [D] Project Review Process & Dates Establishment 360 Testing Beta [A] Site Launch & Database Architecture [B] Information Flow [A] Wireframes & Design Mock-Ups [B] Design draft revisions [C] Design Freeze [D] Design Sign-Offs [A] Development / programming [B] Database Integration [C] Review Meeting [A] Unit testing [B] Functional Testing [C] Integration testing [D] System Testing [E] Launch / Deployment Requirement Gathering And Analysis Stage

10 A few of our Clients