Assessment Schedule 2009 Media Studies: Demonstrate understanding of a specific media industry (90599)

Size: px
Start display at page:

Download "Assessment Schedule 2009 Media Studies: Demonstrate understanding of a specific media industry (90599)"

Transcription

1 NCEA Level 3 Media Studies (90599) 2009 page 1 of 5 Assessment Schedule 2009 Media Studies: Demonstrate understanding of a specific media industry (90599) Evidence Statement The candidate names an appropriate media industry. The candidate responds to ONE option (there is no penalty for not identifying the option, but the selection must be evident in the answer). The response is appropriate to the chosen option: Option A: response discusses how and / or why regulations and industry practices are significant controls on a media industry. Option B: response discusses how and / or why commercial (economic) considerations are the most important control on a media industry. Option C response discusses how and / or why media industries are ultimately controlled by their audiences. The candidate s discussion may agree or disagree with the statement OR consider both viewpoints. Describes at least TWO features of organisation and / or control, eg: ownership local / national / global / international, crossmedia, chains vs independents, etc financial controls box office receipts, ratings, budgeting and funding restraints, market demands, management structure, news path (any medium) sales / marketing (any medium) a key person and their role and relationships with other personnel director, producer, on-air host, editor production processes technology, editorial policy, time constraints, industry selfregulation government policies codes and regulations, statutory bodies, legislation pressure groups market demands societal standards / values digital / technological advancements internet and internet applications. May introduce material to refute or support the statement.

2 NCEA Level 3 Media Studies (90599) 2009 page 2 of 5 (cont d) Explains in some detail how and / or why these organisational and / or control features operate AND Gives supporting evidence relevant to the chosen industry in the explanation for BOTH features, eg: details of specific businesses and their practices other related media organisations detailed examples of specific media texts specific examples of the features of organisation and control in action detailed activities of named personnel quotes or critical commentary from media analysts, academics, commentators, or other relevant persons. Analyses the significance / effect of these organisational and / or control features on a media industry. Analysis may include a detailed examination of how or why these organisational and control features operate in an industry or specific company. This analysis could: show the complexities of industry operations, structures, organisations give detailed background into the development or influence of specific features allow a discussion of the effects of particular features of organisation and control, of which discussion could include, but is not limited to, the effect on: the overall industry structure / organisation companies, their personnel and work practices specific products audiences. May discuss possible changes, future developments or alternatives. May discuss wider implications, such as long-term future effects on products, the industry, the market and / or audiences or wider society. Examples of wider implications include, but are not limited to: effects on audience size and composition narrowing or expansion of range / variety of media products manipulation of audience / society values and tastes changes in packaging and sale of audiences to advertisers loss of media impartiality downsizing changes in costs selectivity / bias changes in media ownership overseas control / globalisation profits draining offshore narrowcasting media fragmentation niche broadcasting Analyses perceptively the significance / effect of these organisational and / or control features on a media industry and / or wider society. Perceptive analysis will show insight some indication of conclusions drawn from the candidate s own investigation or analytical thinking into the industry s organisation and / or controls, the effect these structures and boundaries have on the industry, and how / why these have arisen. Some historical perspective may be appropriate at least an understanding of the forces / rationales at work. May discuss possible changes, future developments or alternatives. May discuss wider implications, such as long-term future effects on products, the industry, the market and / or audiences or wider society. Perceptive analysis may be reflected in the way that the chosen statement is argued, eg: a balanced and considered analysis of the statement which looks at the question from different perspectives a proven hypothesis about the organisation and / or control of the industry refuting or proving the statement with considered analysis.

3 NCEA Level 3 Media Studies (90599) 2009 page 3 of 5 restriction of choice / variety lack of reflection of local / national culture political interference and implications (eg National Radio, TVNZ charter) censorship PC or specific political / social / religious / philosophical biases cheaper high entertainment / low value productions dumbing down of content loss of market-share cross-media ownership impact of digital technological change media convergence or development of synergies. Uses evidence relevant to the chosen industry. May include a critique of established perceptions of industry organisation and / or controls, and suggest new interpretations of evidence.

4 NCEA Level 3 Media Studies (90599) 2009 page 4 of 5 Explains TWO features of organisation or control over a media industry (describes feature and explains how and / or why it operates) AND Gives supporting evidence for EACH feature [F1, F2]. Analyses the effects or implications of the organisational and / or control features on a media industry [SW1, SW2 So What ]. Analyses perceptively the effects or implications of the organisational and / or control features on a media industry and / or wider society, with evidence as support [PA]. eg Option B / New Zealand Music Industry Financing [partial answer only] Introduction: The New Zealand music industry is, of course, ultimately controlled by economic considerations. Artists want to make money from their music, as do music producers, the record label, the promoters, and all of the many people involved in the industry. One important economic control is the way that artists only get a small part of the per-unit sales. Another is the small size of the New Zealand market. F1 The hip hop music scene in New Zealand is a very important sector of the market, but it is often difficult for artists to be able to get a good, steady income from sales of their music. Artists only get a small part of the per unit sales. Even if an artist manages to sign with one of the big, major labels (Sony, EMI, Universal, or Warner), they are likely to get only 21 cents per unit (per CD), according to Wendy Day, the founder of Rap Coalition. This can be a big return if you really make it though. X1 For example, Scribe s album, The Crusader, went platinum and sold albums in the first three months of its release. However, the hard truth is that most New Zealand album sales number in the hundreds, and it is very difficult to make a profit. For those not contracted to one of the major labels then it is difficult, if not impossible, to make a real living out of this. SW1 In hip hop, the economic considerations are not just about profits from the music sold. There is a huge commercial tie-in to a huge variety of other products, which use not just hip hop music as a marketing tool to sell these products, but also the style and culture of hip hop. This is another way that the big music companies can make money from particular artists, ie if they are selling clothing, jewellery, books, promoting movies, or selling food and drink. Hip hop style has become an important marketing tool to sell these products and this is true in New Zealand as much as it is in the USA. For example, in New Zealand in 2007, rap artists fronted the Boost Mobile advertisements, and the New Zealand branch of the company sponsored such events as The Boost Mobile Hook Up Tour, The Boost Mobile MC Battle for Supremacy, The Boost Mobile Aotearoa Hip Hop Summit, and dedicated TV music slots. Through this, the company promoted its products and sales. These commercial link-ups are also an important part of the way that artists can gain an income as well, through such promotions, and the marketing of merchandise at concerts, etc. In 2002, King Kapisi started his own clothing label, Overstayer Clothing, and this was the first local urban street label to be made available in Farmers Trading Stores nationwide. PA Although it is obvious that economic considerations are an important driving force in the hip hop music industry in New Zealand, the drive to promote this music has had interesting cultural spinoffs as well, particularly within the Pacific Island community. In the 1990s, the development of the Urban Pacifika style of hip hop created a new, distinctive variant. For example [specific example(s) given to support this point] The identification with hip hop culture has become an important point of cultural difference for many Pacific Island teenagers. They identify with many of the ideas of independence and defiance. Examples of this include [specific examples given to support this point] And, of course, this music and style has been heavily exploited by the major record labels, as music videos and MTV have sold Pacific Island teenagers a dream they now see hip hop as part of their culture, while marketers simply see the selling of hip hop as another way to make money...

5 NCEA Level 3 Media Studies (90599) 2009 page 5 of 5 Judgement Statement F1 F2 SW1 + SW2 PA Codes: The following Media Studies-specific marking conventions may also have been used when marking this paper: F = Explanation of feature with supporting evidence. SW = Implication (So What). PA = Perceptive Analysis.

NCEA Level 2 Media Studies (91248) 2014 page 1 of 6

NCEA Level 2 Media Studies (91248) 2014 page 1 of 6 NCEA Level 2 Media Studies (91248) 2014 page 1 of 6 Assessment Schedule 2014 Media Studies: Demonstrate understanding of the relationship between a media product and its audience (91248) Evidence Statement

More information

Chapter Objectives. That s Entertainment. Entertainment Marketing. Types of Entertainment Businesses

Chapter Objectives. That s Entertainment. Entertainment Marketing. Types of Entertainment Businesses Entertainment Marketing Types of Entertainment Businesses 2 Chapter Objectives Define entertainment marketing. Identify different types of entertainment media. Explain the economics of entertainment marketing.

More information

BTEC Music Technology Revision Guide

BTEC Music Technology Revision Guide BTEC Music Technology Revision Guide Name: Form: Music Venues Small Venues There are a number of small venues that host music events. These include the following: Pubs Clubs Theatres Different venues

More information

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 10: The Recording Industry

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 10: The Recording Industry 1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 10: The Recording Industry Like many other industries, the recording industry has been impacted strongly by digital technologies, but the

More information

Types of Entertainment Products. Media Product Marketing

Types of Entertainment Products. Media Product Marketing Types of Entertainment Products Media Product Marketing 2 Chapter Objectives Identify types of entertainment products. Define evergreen products. Describe location-based entertainment (LBE). Explain the

More information

Teacher Resource Bank Unit 2 Exemplar Assignments

Teacher Resource Bank Unit 2 Exemplar Assignments Teacher Resource Bank Unit 2 Exemplar Assignments GCSE Media Studies Version 1.2 Contents Assignment 1 - Introduction to the Media Page 2-5 Assignment 2 - Cross-Media Study Page 6-11 Assignment 3 Practical

More information

Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem

Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem Entrepreneurship and Innovation Strategy - Mini-Project Spotify s Ecosystem Diego Diaz, Luis Gonzalez, Henrique Thielen Description Origin Spotify is a Swedish music streaming platform that offers digitally

More information

Private Television in Poland & Slovakia

Private Television in Poland & Slovakia Private Television in Poland & Slovakia, March 2003 Matúš Minárik CONCLUSION AND RECOMMENDATIONS The present policy paper and recommendations result from the policy research done in the framework of the

More information

INVESTORS AND SPONSORSHIP PROPOSAL

INVESTORS AND SPONSORSHIP PROPOSAL INVESTORS AND SPONSORSHIP PROPOSAL Eve nt Produc e r: Charlie "Rock " Jimenez www.talentcircleagency.com PROPOSAL TABLE OF CONTENTS EVENT OUTLINE 1. Concert Event 2. Event Background 3. Target Spectators

More information

Careers in the Music Business

Careers in the Music Business Careers in the Music Business Careers in Music Business/Management Personal Manager (or Artist Manager, Agent) Personal managers represent one or more musical groups or artists and oversee all aspects

More information

4. Summary/pupil profile Brief text providing some background about the pupil (around 50-60 words).

4. Summary/pupil profile Brief text providing some background about the pupil (around 50-60 words). APP exemplification standards file [v3] 1. Subject GEOGRAPHY 2. Pupil code and school GESCMP GESCCL (Sum09-02a) Plus Cardinal Newman fashion essay 3. Level 7 4. Summary/pupil profile Brief text providing

More information

Can you imagine a world where music flows into our homes much like water or

Can you imagine a world where music flows into our homes much like water or The Future of Music: Manifesto for the Digital Music Revolution By David Kusek and Gerd Leonhard Boston, Massachusetts: Berklee Press, 2005, ISBN 0-87639-059-9 Price $16.95, pp. 193 Reviewed by Ron Giambalvo

More information

REMIX AGREEMENT. The label commissions the producer to remix the title: at a length of. minutes.

REMIX AGREEMENT. The label commissions the producer to remix the title: at a length of. minutes. REMIX AGREEMENT Concluded on the day indicated below between Name/Firm:... Address:... Telephone number:... Email address:... Bank account:... referred to hereafter in short as the label, and Name/Firm:...

More information

Business. Are Digital Downloads Crippling the Music Industry? Brad Edmonds

Business. Are Digital Downloads Crippling the Music Industry? Brad Edmonds Business Are Digital Downloads Crippling the Music Industry? Brad Edmonds This paper was written for Dr. Kovak!s Management and Organizational Behavior course. This essay analyzes the growing problem among

More information

Television New Zealand Limited and subsidiaries. Statement of Intent. For 4 Years Ending 30 June 2018

Television New Zealand Limited and subsidiaries. Statement of Intent. For 4 Years Ending 30 June 2018 Television New Zealand Limited and subsidiaries Statement of Intent For 4 Years Ending 30 June 2018 Table of Contents 1. Introduction 2 2. Who we are and what we do 2 3. Challenges within the operating

More information

14.23 Government Regulation of Industry

14.23 Government Regulation of Industry 14.23 Government Regulation of Industry Class 24: Regulation of Copyright: The case of internet music MIT & University of Cambridge 1 Outline What is copyright? The History of Napster Economics of Copyright

More information

RadioWorks for Car Sales

RadioWorks for Car Sales 1. Summary 2. Observations 3. Introduction 4. Radio Advertising 5. The Car Dealership Market 6. Radio Advertising for Car Dealerships 7. Summary 8. Key Facts and Figures 9. Source Information 10. Appendix

More information

WKDS: FM Radio Station

WKDS: FM Radio Station MARKETING WKDS: FM Radio Station Market Opportunity There continues to be no permanent commercial radio station entirely dedicated to young children in the United States, and specifically in the target

More information

Legislative Council Secretariat INFORMATION NOTE. Regulation of advertising and sponsorship for commercial radio broadcasting in selected places

Legislative Council Secretariat INFORMATION NOTE. Regulation of advertising and sponsorship for commercial radio broadcasting in selected places INFORMATION NOTE Regulation of advertising and sponsorship for commercial radio broadcasting in selected places 1. Background 1.1 At its meeting held on 13 May 2010, the Panel on Information Technology

More information

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Content of the presentation, focus areas and limitations This presentation handles the networks

More information

HIGH SCHOOL MASS MEDIA AND MEDIA LITERACY STANDARDS

HIGH SCHOOL MASS MEDIA AND MEDIA LITERACY STANDARDS Guidelines for Syllabus Development of Mass Media Course (1084) DRAFT 1 of 7 HIGH SCHOOL MASS MEDIA AND MEDIA LITERACY STANDARDS Students study the importance of mass media as pervasive in modern life

More information

CONTENTS A BASIC INTRODUCTION INTO SOCIAL MEDIA AND ONLINE MARKETING FOR ARTISTS

CONTENTS A BASIC INTRODUCTION INTO SOCIAL MEDIA AND ONLINE MARKETING FOR ARTISTS CONTENTS Introduction... 2 Followership... 3 Where to generate followers... 3 Build your audience!... 4 How to generate followers... 5 1. Where to send your fans from search engines?... 5 2. Flyer, poster,

More information

Planning & Allocation vs. Replenishment: When is Each the Best Strategy?

Planning & Allocation vs. Replenishment: When is Each the Best Strategy? Planning & Allocation vs. Replenishment: When is Each the Best Strategy? As a full line retailer, you carry many types of products to meet your customers needs. Everything from fashion softlines to commodity

More information

Info@WDSRO.com (954) 404-3805 @dirtysouthradio /dirtysouthradio /dirtysouthradio

Info@WDSRO.com (954) 404-3805 @dirtysouthradio /dirtysouthradio /dirtysouthradio Welcome to Dirty South Radio Online. Currently, Dirty South Radio Online dominates Dirty South Rap music's online marketplace. This has been accomplished through solid, consistent programming, encouraged

More information

Competition and Monopolies

Competition and Monopolies Competition and Monopolies This chapter describes the influence of competition on supply, demand and price. It also looks at perfect competition, pure monopoly, oligopoly, and monopolistic competition

More information

1 FORMATS 2 Television Early 50 s-mimicked radio programming strategies. TV hired radio talent and tech people Radio had to change due to TV s

1 FORMATS 2 Television Early 50 s-mimicked radio programming strategies. TV hired radio talent and tech people Radio had to change due to TV s 1 FORMATS 2 Television Early 50 s-mimicked radio programming strategies. TV hired radio talent and tech people Radio had to change due to TV s increasing popularity Radio had to change to survive 3 Specialization/Narrowcasting

More information

Investor Agreement Checklist

Investor Agreement Checklist Investor Agreement Checklist What are the expectations of the investor and the artist? Is the investment in o The artist career as a whole o A specific project o A combination of the career and a project

More information

Before the COPYRIGHT ROYALTY BOARD LIBRARY OF CONGRESS Washington, D.C. TESTIMONY OF CHARLES CIONGQLI

Before the COPYRIGHT ROYALTY BOARD LIBRARY OF CONGRESS Washington, D.C. TESTIMONY OF CHARLES CIONGQLI Before the COPYRIGHT ROYALTY BOARD LIBRARY OF CONGRESS Washington, D.C. ) In the Matter of ) 1 ADJUSTMENT OF RATES AND TERMS FOR ) PREEXISTING SUBSCRIPTION SERVICES 1 AND SATELLITE DIGITAL AUDIO RADIO

More information

2016 IMS The 6th Annual Interfusion Music Summit SPONSORSHIP OPPORTUNITIES

2016 IMS The 6th Annual Interfusion Music Summit SPONSORSHIP OPPORTUNITIES 2016 IMS The 6th Annual Interfusion Music Summit SPONSORSHIP OPPORTUNITIES The 6th Annual Interfusion Music Summit is an annual 3-day event for independent artists, DJs, music producers, record labels,

More information

Assessment Schedule 2014 Economics: Demonstrate understanding of macro-economic influences on the New Zealand economy (91403)

Assessment Schedule 2014 Economics: Demonstrate understanding of macro-economic influences on the New Zealand economy (91403) NCEA Level 3 Economics (91403) 2014 page 1 of 10 Assessment Schedule 2014 Economics: Demonstrate understanding of macro-economic influences on the New Zealand economy (91403) Assessment criteria with Merit

More information

Digital Photography and Imaging

Digital Photography and Imaging Digital Photography and Imaging Section B.93 12/16/2015 Ontario College Diploma (2 Years - 4 Semesters ) (1093) 705.759.6700 : 1.800.461.2260 : www.saultcollege.ca : Sault Ste. Marie, ON, Canada PROGRAM

More information

Copyright (Infringing File Sharing) Amendment Bill 2010 - further glossary of terms relating to File Sharing and the Digital Environment

Copyright (Infringing File Sharing) Amendment Bill 2010 - further glossary of terms relating to File Sharing and the Digital Environment Copyright (Infringing File Sharing) Amendment Bill 2010 - further glossary of terms relating to File Sharing and the Digital Environment As requested by the Commerce Select Committee Contents Introduction

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

Debate It! related Activities

Debate It! related Activities Debate It! Overview The First Amendment s protection of freedom of speech was intended to protect citizens against government censorship. Citizens are free to express their views, even (and especially)

More information

NCEA Level 1 Economics (90986) 2014 page 1 of 9. Achievement Achievement with Merit Achievement with Excellence

NCEA Level 1 Economics (90986) 2014 page 1 of 9. Achievement Achievement with Merit Achievement with Excellence Assessment Schedule 2014 NCEA Level 1 Economics (90986) 2014 page 1 of 9 Economics: Demonstrate understanding of how consumer, producer and / or government choices affect society, using market equilibrium

More information

Graduate Diploma in Purchasing and Supply

Graduate Diploma in Purchasing and Supply Graduate Diploma in Purchasing and Supply Strategic Supply Chain Management LEVEL 6 L6-02/Jul11 DATE: 19/07/11 TIME: 09.30 to 12.30 DURATION: 3 hours Instructions for Candidates: This examination is in

More information

MINIMUM ACADEMIC REQUIREMENTS Ontario Secondary School Diploma with Grade 12 College English (C) ENG4C, or mature student status.

MINIMUM ACADEMIC REQUIREMENTS Ontario Secondary School Diploma with Grade 12 College English (C) ENG4C, or mature student status. Video Game Art Section B.95 11/14/2015 Ontario College Diploma (2 Years - 4 Semesters ) (4006) 705.759.6700 : 1.800.461.2260 : www.saultcollege.ca : Sault Ste. Marie, ON, Canada PROGRAM OVERVIEW This 2

More information

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world

More information

ENTERTAINMENT, MEDIA & ADVERTISING

ENTERTAINMENT, MEDIA & ADVERTISING ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 Richard K. Miller & Associates 15 th Edition September 2016 eisbn: 9781577832447 368 pages PART I: MARKET SUMMARY 1 CONSUMER USE OF

More information

Report to the Secretary of State (Culture, Media and Sport) on the operation of the media ownership rules listed under Section 391 of the

Report to the Secretary of State (Culture, Media and Sport) on the operation of the media ownership rules listed under Section 391 of the Report to the Secretary of State (Culture, Media and Sport) on the operation of the media ownership rules listed under Section 391 of the Communications Act 2003 Statement Publication date: 22 November

More information

ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO

ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO FORENSIC AND LITIGATION CONSULTING CORPORATE FINANCE/ RESTRUCTURING ECONOMIC CONSULTING TECHNOLOGY STRATEGIC COMMUNICATIONS

More information

For your Business Solutions

For your Business Solutions For your Business Solutions Part-I: Introduction 1. Google AdWords An Overview Google AdWords is a pay-per-click solution offered by Google. Pay per click type of advertising can help transform your web

More information

Assessment Schedule 2009 Economics: Describe an economic problem, allocative efficiency, and market responses to change (90630)

Assessment Schedule 2009 Economics: Describe an economic problem, allocative efficiency, and market responses to change (90630) NCEA Level 3 Economics (90630) 2009 page 1 of 6 Assessment Schedule 2009 Economics: Describe an economic problem, allocative efficiency, and market responses to change (90630) Evidence Statement Q Evidence

More information

EVENT PLANNING GUIDE

EVENT PLANNING GUIDE EVENT PLANNING GUIDE This guide is designed for the planning of medium to large events in the community. Use judgement in the application of the recommended planning strategies so that it suits your event.

More information

not think the same. So, the consumer, at the end, is the one that decides if a game is fun or not. Whether a game is a good game.

not think the same. So, the consumer, at the end, is the one that decides if a game is fun or not. Whether a game is a good game. MR CHU: Thank you. I would like to start off by thanking the Central Policy Unit for the invitation. I was originally from Hong Kong, I left Hong Kong when I was 14 years old, it is good to come back with

More information

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12 2 Weeks 1. Marketing Basics How do the basic concepts of marketing start the business process? How do the seven functions of Marketing interrelate with each other? Characteristics of Marketing Functions

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

How to Start a Vertical Market Ad Network and Build a Valuable Asset

How to Start a Vertical Market Ad Network and Build a Valuable Asset How to Start a Vertical Market Ad Network and Build a Valuable Asset Prepared by: Andrew Nester Biz Strategies, Inc. http://www.bizstrategies.biz/ email: andrew@bizstrategies.biz Phone: 707-987-8375 Introduction:

More information

E commerce Package. anyone can create a web site. shopping carts are free

E commerce Package. anyone can create a web site. shopping carts are free E commerce Package We have developed an e commerce Package that is proven to enhance any existing business or create a business from scratch. It is a feature rich package aimed at allowing you the maximum

More information

Asian Patents Attorney Association

Asian Patents Attorney Association Asian Patents Attorney Association Hong Kong - Anti-Counterfeiting Committee Report 56 th Council Meeting [October 19, 2008] [9:00 a.m. 12:00 p.m.] By Tan Loke Khoon / Ruby Chan - Baker & McKenzie, Hong

More information

Introduction. The merger and conversion of the Halifax

Introduction. The merger and conversion of the Halifax Introduction Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way process through which

More information

School of Arts and Cultures. Media, Culture, and Heritage. BA (Hons) JOURNALISM, MEDIA AND CULTURE (P500) Stage 1 2015-16 CHOOSING YOUR MODULES

School of Arts and Cultures. Media, Culture, and Heritage. BA (Hons) JOURNALISM, MEDIA AND CULTURE (P500) Stage 1 2015-16 CHOOSING YOUR MODULES School of Arts and Cultures Media, Culture, and Heritage BA (Hons) JOURNALISM, MEDIA AND CULTURE (P500) Stage 1 15-16 CHOOSING YOUR MODULES 1 The BA (Hons) Journalism, Media and Culture programme provides

More information

Essential Knowledge & Skills

Essential Knowledge & Skills - LWDAT Explain and apply the mix Identify and explain the four types of business ownership Explain the economic impact of Sports and Entertainment Marketing Explain economics and free enterprise Discuss

More information

E1 Enterprise Operations

E1 Enterprise Operations Enterprise Pillar Operational Level E1 Enterprise Operations 23 November 2010 Tuesday Morning Session Instructions to candidates You are allowed three hours to answer this question paper. You are allowed

More information

THE IDEA THAT GOOD MUSIC COMES CHEAP IS ONE BIG LIE!

THE IDEA THAT GOOD MUSIC COMES CHEAP IS ONE BIG LIE! THE IDEA THAT GOOD MUSIC COMES CHEAP IS ONE BIG LIE! TABLE OF CONTENTS TEACH YOUR KIDS GOOD HABITS TEACH THEM THE IMPORTANCE OF COPYRIGHT The potential to earn income from sales and other uses incentivises

More information

Texas Examinations of Educator Standards (TExES ) Journalism 8 12 (156)

Texas Examinations of Educator Standards (TExES ) Journalism 8 12 (156) Texas Examinations of Educator Standards (TExES ) Journalism 8 12 (156) Purpose The purpose of the TExES Journalism 8 12 test is to measure the requisite knowledge and skills that an entry-level educator

More information

Agritoursim: Designing Your Marketing Strategy

Agritoursim: Designing Your Marketing Strategy Agritoursim: Designing Your Marketing Strategy Conrad Braganza Senior Research and Development Analyst Melanie Coventry Community Relations Manger Gay Fontana Director of Research and Development Fresno/Clovis

More information

Figure 1. The Research Framework on Hit Song Prediction

Figure 1. The Research Framework on Hit Song Prediction Paper 3368-2015 Determining the Key Success Factors for hit songs in the Billboard Music Charts Piboon Banpotsakun, MBA Student, NIDA Business School, Bangkok, Thailand Jongsawas Chongwatpol, Ph.D., NIDA

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

GCSE Media Studies. Course Outlines. version 1.2

GCSE Media Studies. Course Outlines. version 1.2 GCSE Media Studies Course Outlines version 1.2 GCSE Media Studies and GCSE Media Studies Double Award Models of Delivery Introduction All GCSEs taken after summer 2013 will be linear in structure. Candidates

More information

Marketing in NI and ROI. NITB Marketing Team

Marketing in NI and ROI. NITB Marketing Team Marketing in NI and ROI NITB Marketing Team Market summary Segments & motivators How NITB talk to them Accessing NITB s routes to market Why invest in the NI market? NI Market NI residents took 2 million

More information

Effects of the Enlightenment Grade Nine

Effects of the Enlightenment Grade Nine History Ohio Standards Connection: Benchmark A Explain connections between the ideas of the Enlightenment and changes in the relationships between citizens and their governments. Indicator 1 Explain how

More information

Google AdWords Success Stories. Hear from other Australian businesses and their success with Google AdWords.

Google AdWords Success Stories. Hear from other Australian businesses and their success with Google AdWords. Google AdWords Success Stories Hear from other Australian businesses and their success with Google AdWords. Healesville Glass Blowing Studio Glass blowing studio based in Victoria hgbs.com.au Tali Dalton

More information

Principles of Measuring Advertising Effectiveness

Principles of Measuring Advertising Effectiveness Print article Close window Principles of Measuring Advertising Effectiveness By David Olson Testing the effectiveness of advertising is a big business. With the cost of producing a commercial at $500,000

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Digital Strategy (2203) April 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 8 marks Task 2 is worth 37 marks Task 3 is worth

More information

Digital music consumption and digital music access

Digital music consumption and digital music access January 2011 Digital music consumption and digital music access More music available, in a prolific ecosystem: the hyper-fragmented market offer unprecedented opportunities and challenges where both the

More information

SiliconANGLE Media, Inc.

SiliconANGLE Media, Inc. SiliconANGLE Media, Inc. Company Overview & Capabilities Data Driven Contents Our Why, What and How /SiliconANGLE Media Brands...3 The Team...4 Products...5 n Wikibon...5 n thecube...6 n siliconangle....7

More information

Music Maestro. How can a beer brand overcome classical music sponsoring? by Izzy Van Aelst

Music Maestro. How can a beer brand overcome classical music sponsoring? by Izzy Van Aelst Music Maestro How can a beer brand overcome classical music sponsoring? by Izzy Van Aelst Content 1. The Briefing 2. The concept 3. The Implementation 1. The Briefing 4 1.1. Context Alken Maes = market

More information

Inbound Marketing. Donnie R. Shelton

Inbound Marketing. Donnie R. Shelton Inbound Marketing Donnie R. Shelton Overview 1. Inbound Marketing 2. Converting Prospects 3. Getting Found By Prospects 4. Making Better Decisions 5. Moving forward Inbound Marketing Part 1: What exactly

More information

OCR Business Studies for AS

OCR Business Studies for AS Size and structure of a business 5 Revision questions (38 marks; 40 minutes) 1 Analyse why both small and large businesses can operate successfully within the same environment. (8) Reasons why small and

More information

Unleash the power of radio for your business. Destiny Radio broadcasts 24 hours a day, 7 days a week from studios in Oxford.

Unleash the power of radio for your business. Destiny Radio broadcasts 24 hours a day, 7 days a week from studios in Oxford. RADIO ADVERTISING MEDIA PACK Unleash the power of radio for your business Why are people listening to Destiny Radio? Destiny Radio broadcasts 24 hours a day, 7 days a week from studios in Oxford. Daytime

More information

Your Los Angeles Neighborhood Radio

Your Los Angeles Neighborhood Radio Your Los Angeles Neighborhood Radio Client service philosophy Target Audience Coverage Map The Music On Air Personalities Station Features Don Cheto Music Trendsetters/ Hit Makers Ratings Calendar of Events

More information

Outlook 2011: Survey Report

Outlook 2011: Survey Report Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics

More information

Welcome to Overview of Business in the Media and Entertainment Industry OBM 1000-O

Welcome to Overview of Business in the Media and Entertainment Industry OBM 1000-O Welcome to Overview of Business in the Media and Entertainment Industry OBM 1000-O Welcome to Overview of Business in the Media and Entertainment Industry! This course does not have a textbook. Instead,

More information

New Stage of Corporate Social Responsibility: Business case and capital cost Megumi Suto

New Stage of Corporate Social Responsibility: Business case and capital cost Megumi Suto This article was translated by Kazutaka Kuroda, CMA and Mike Tyrrell, and reprinted from the September 2012 issue of the Securities Analysts Journal (R) with the permission of the Securities Analysts Association

More information

Marketing at McDonald s

Marketing at McDonald s at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the

More information

1 The Role of Accounting

1 The Role of Accounting 5 1 The Role of Accounting Accounting Information Accounting provides financial information for a variety of entities to enable them to make informed judgements and decisions. It is important that you

More information

Grants for the arts music recordings and labels

Grants for the arts music recordings and labels Grants for the arts music recordings and labels This information sheet is for prospective applicants to the Grants for the arts programme, who will be applying from 1 July 2013. Please also read our How

More information

MUSC 160 The Blues and Its Influence April 2008 STUDENT LEARNING OUTCOMES ADDRESSED:

MUSC 160 The Blues and Its Influence April 2008 STUDENT LEARNING OUTCOMES ADDRESSED: 1 SOUTH SEATTLE COMMUNITY COLLEGE Academic Programs COURSE OUTLINE Revision: Diane Schmidt, DEPARTMENT: CURRICULUM: COURSE TITLE: COURSE NUMBER: Academic Programs Visual, Literary and Performing Arts The

More information

Sports and Entertainment Marketing

Sports and Entertainment Marketing Sports and Entertainment Marketing Course Outline Board Approved: March 27, 2012 I. Course Information A. Course Title: Sports and Entertainment Marketing B. Course Code Number: 1BU150 C. Course Length:

More information

DRAFT Local Digital Television Programme Service (L-DTPS) licence application form

DRAFT Local Digital Television Programme Service (L-DTPS) licence application form DRAFT Local Digital Television Programme Service (L-DTPS) licence application form DRAFT This document is a draft of Ofcom s Local Digital Television Programme Service (L-DTPS) licence application form.

More information

Technical Accounting Alert

Technical Accounting Alert TA ALERT 2009-09 JULY 2009 Technical Accounting Alert Income from licensing intangibles Overview Licensors enter into various types of licensing agreements with third parties. These licensing agreements

More information

Anime Industry in Japan 1 1 Market Size in Japan

Anime Industry in Japan 1 1 Market Size in Japan Anime Industry in Japan 1 1 Market Size in Japan Anime The sales figure for Anime Video Software shown in [Chart 1] is the total of that for the general public and that for children among Japanese anime,

More information

10 Questions and Answers for Public Service Broadcasting

10 Questions and Answers for Public Service Broadcasting 10 Questions and Answers for Public Service Broadcasting The ten Q&A below explains in simple terms the basic concept of public broadcasting. 1. What is a public broadcaster? According to the World Radio

More information

Ch. 7 and 8 Sports and Entertainment Marketing Test

Ch. 7 and 8 Sports and Entertainment Marketing Test Ch. 7 and 8 Sports and Entertainment Marketing Test True/False Indicate whether the sentence or statement is true or false. 1. Money is the greatest factor that fuels international competition of sports.

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Advertising and Sponsorship ABC Commercial

Advertising and Sponsorship ABC Commercial Guidance Note Advertising and Sponsorship ABC Commercial Issued: 0 December 0 Scope of this Guidance Note This note provides guidance on: (i) The management of advertising and sponsorship in ABC Commercial

More information

* Sponsorship fee does not include meal tickets.

* Sponsorship fee does not include meal tickets. Following the success of the 2010 Awards Ceremony, CIMTIG s Travel Marketing Awards will move to the Intercontinental London Park Lane on Thursday 24 March 2011. In 2010 the event was attended by 330 guests,

More information

Company Name - Regulatory Business Plan

Company Name - Regulatory Business Plan Company Name - Regulatory Business Plan Contents Page No. Executive Summary 1. Firm s Background and Business Planning 2. Marketing 3. Products 4. Financial Projections 5. Personnel and Internal Controls

More information

Florida Department of Education Student Performance Standards

Florida Department of Education Student Performance Standards Florida Department of Education Student Performance Standards 2015 2016 Course Title: Digital Audio Production 1 Course Number: 8772310 Course Credit: 1 Course Description: The course provides competencies

More information

Predicting Box Office Success: Do Critical Reviews Really Matter? By: Alec Kennedy Introduction: Information economics looks at the importance of

Predicting Box Office Success: Do Critical Reviews Really Matter? By: Alec Kennedy Introduction: Information economics looks at the importance of Predicting Box Office Success: Do Critical Reviews Really Matter? By: Alec Kennedy Introduction: Information economics looks at the importance of information in economic decisionmaking. Consumers that

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want.

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. Read this report to learn the 7 things you must know before you produce a TV spot.

More information

online event registration. stress less. raise more. MEDIA KIT

online event registration. stress less. raise more. MEDIA KIT MEDIA KIT TABLE OF CONTENTS Page Topic 01. About Eventarc 02. The Founders 03. So What Can You Do With Eventarc? 04. So What Can You Do With Eventarc? (continued) 05. Existing Client Base 06. Fun Facts

More information

Legal Issues Involved in the Music Industry

Legal Issues Involved in the Music Industry Nourishing the Creative Spark! 213 W. Institute Place, Suite 403 (312) 649-4111 Phone Chicago, IL 60610 (312) 944-2195 Fax info@law-arts.org * These materials are presented for informational purposes only

More information

Ralph Lauren. Shelby Gray Group #2 BUS 440.02 11:30

Ralph Lauren. Shelby Gray Group #2 BUS 440.02 11:30 Ralph Lauren Shelby Gray Group #2 BUS 440.02 11:30 0 COMPANY OVERVIEW Polo Ralph Lauren is a company specializing in the production of lifestyle products. Ralph Lauren began forty years ago with simply

More information

Public Youth Radio in Europe

Public Youth Radio in Europe Public Youth Radio in Europe June 2008 European Broadcasting Union l Strategic Information Service Public Youth Radio in Europe June 2008 Public Youth Radio in Europe 1 Introduction The aim of this report

More information