3.3 Million Educator s

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1 Only From Market Data Retrieval The LARGEST, MOST COMPLETE File 3.3 Million Educator s MDR Successful School Marketing Starts Here

2 E-Marketing Solutions for Success Plus Plus DM-Optimizer Conduct Timely, Targeted Campaigns to Reach More Educators Than Ever It s Fast and Easy Reach Your Target Audience Just Pennies Per Message MDR s E-Marketing Solutions E@quire, E@quire Plus, E@ppend, E@ppend Plus, and DM-Optimizer give you a broad range of options to stay connected to your customers. All of our products feature deployment and detailed results tracking and reporting. Plus, you only pay for deliverable messages. Plan Your E-Marketing Strategy With MDR Use MDR s E-Marketing Solutions to: Promote new products, provide updates, and test campaigns Conduct market research Build brand awareness and customer loyalty Expand your direct marketing window during the school year Drive qualified traffic to your Web site Implement multi-channel marketing programs

3 MDR The Education E-Marketing Leader Cutting-Edge Solutions and Market Expertise Help You Implement Highly Successful E-Marketing Campaigns MDR Is Your FULL-SERVICE Provider MDR gives you access to a full range of e-marketing services specifically focused on the education market. Our value-added solutions help you make highly effective customer connections. Smart Merge/Purge Eliminate duplication between lists and save money. Reverse Append When you only have an address, use this selection to add the name and school to your file. Complex requests? We can handle them! All of our solutions are backed by the quality and service you expect from MDR. Build Relationships Join top education marketers, such as Houghton Mifflin and Pearson Higher Education, who successfully use MDR s E-Marketing Solutions to stay in touch with their customers. MDR provides: The largest file of educator s on the market Unsurpassed e-marketing experience Exclusive marketing delivery technology High-quality consultative service Call your MDR Representative at to get started.

4 MDR s E-Marketing Strategy E@ppend Connects You to Your Direct Customers your customers or append addresses to your customer file to use in-house. Your customers are your most responsive e-marketing audience. E@quire Links to Your Customer File to Find Indirect Customers Target prospect schools in districts where their schools have purchased your product or service. E@quire Reaches Prospects Who Look Like Your Customers Choose from hundreds of targeted selections to identify your highest potential buying audience. Use DM-Optimizer to create multi-channel results across all of your marketing efforts. All MDR products are fully compliant with the CAN-SPAM Act.

5 FREE! Marketing Campaigns Best Practices and Tips Updated to reflect the details on the CAN-SPAM Act. Includes helpful hints to plan and execute winning campaigns. Download your PDF copy at Prospect and Indirect Customer Solutions Hot Prospects and Convert Them to Customers Quickly and Cost-Effectively is the solution with access to MDR s database of over 3.3 million addresses. Get the most precise list to reach the right educators for your products and services. Choose from hundreds of MDR selections job function, enrollment, school type, Direct Response Index (DRI), response names, and more to target the highest potential prospects. For a bigger response boost, select confirmed opt-in s too. No customer file is required. One-time deployment $325/M E@quire Plus Pump Up Your Response With a Follow-Up Message Send a second message within 21 days of your first deployment to follow up with nonresponders. You can alter your message content or leave it unchanged. This is a highly successful and cost-efficient way to get the most out of your mailing. $550/M Perfectly Timed Delivery Our no-mass throttling technology an MDR exclusive safeguards your s from overwhelming a school s server or numerous teachers boxes at one time. Multiple s are delivered into a single building over a short, staggered period to ensure a time-sensitive delivery pattern

6 Direct Customer Solutions Plus Increase Your Profitability With Targeted s to Your Customers Take Advantage of a Tried-and-True Direct Response Marketing Practice The easy, low-cost solution to append addresses to your customer file. Your customers tend to be your best performers. Be sure to reach them with E@ppend. Standard, one-time deployment $350/M Premium, includes one message deployment; customer file is returned with appended addresses $850/M Deploy Only $150/M Two Simple Steps MDR Does the Rest! Supply your customer file to MDR Provide us with your marketing message Additional E-Marketing Options Message Set-Up $100 Flat Fee 1 Click-To s and Attachments Free Minimum Order $500 Leverage the success of E@ppend with a follow-up campaign for added response. Resend your message within 21 days of your first deployment to customers who haven t yet responded. Alter the message or leave it as before. $600/M 1 Complex messages may incur an additional fee. All MDR products are fully compliant with the CAN-SPAM Act.

7 Multi-Channel Marketing DM-Optimizer Double Your Exposure Maximize Your Response Get the best of both worlds purchase a direct mail list and get a specially priced identical list. Use the list to alert your customers and prospects about an upcoming promotion or as an effective means to follow up. This synchronized direct mail/ alert solution helps increase your exposure and your response. Purchase a direct mail list and get the corresponding list for $125/M to use for a pre/post campaign. Product guidelines apply. Call for details. For the Best RESPONSE Remember the basic principles of direct marketing and apply them to your e-marketing campaigns: Use a well-thought-out segmentation strategy to place your prospect universe into subgroups. Deliver your focused message based on that group s characteristics. Result: A targeted, interested audience who is much more likely to respond to your offer

8 MDR Successful School Marketing Starts Here 1 Forest Parkway P.O. Box 907 Shelton, CT Prsrt Std U.S. Postage PAID Bridgeport, CT Permit No. 418 Address Service Requested Eastern Region 1 Forest Parkway P.O. Box 907 Shelton, CT Tel: Fax: Midwest Region 20 South Clark Street Suite 2100 Chicago, IL Tel: Fax: Western Region 150 Spear Street Suite 1300 San Francisco, CA Tel: Fax: mdrinfo@dnb.com