Join hundreds of importers, wholesalers, retail chain buyers, restaurateurs and other key wine industry professionals; meet and greet over 300

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1 Join hundreds of importers, wholesalers, retail chain buyers, restaurateurs and other key wine industry professionals; meet and greet over 300 Italian vintners, including producers delegations from Apulia, Calabria, Tuscany and Veneto, plus all major importers of Italian wines. Taste and compare hundreds of Italian wine brands - Meet & Greet new Italian vintners seeking to enter the U.S. market.

2 VINO 2O10 After a very successful first edition in 2009, The Italian Trade Commission-ICE, in cooperation with the Regional Governments of Apulia, Calabria, Tuscany and Veneto is pleased to bring back VINO, the annual industry convention of Italian wine in America. Organized under the auspices of the Italian Ministry of Economic Development, Ministry of Agricultural Policies and with the participation of Buonitalia and Vinitaly, the event is scheduled for February 2-6, 2010 in New York City. VINO 2010-Italian Wine Week in New York, will kick off with a three day conference at the Waldorf Astoria Hotel in midtown Manhattan, culminating in a grand wine tasting involving hundreds of vintners form Italy and all major U.S. importers of Italian wines. All events taking place during VINO 2010, will be open exclusively to wine and food professionals, including wine importers, wholesalers, distributors, educators and journalists nationwide. During this week long symposium the organizers will host a series of educational seminars and grand tastings with the attendance of renowned wine experts, presenting the wines of over 300 Italian wine producers from all regions of Italy. Some of the country s most knowledgeable wine industry leaders will be involved in moderating seminars, tastings and discussions covering a wide range of topics. These include such well known names as: Alfonso Cevola, Anthony Dias Blue, Anthony Giglio, Bill Nesto,Bobby Stuckey,Charles Scicolone, David Glancy, David Rosengarten, Karen MacNeil, Michael Apstein, Michael Weiss, Piero Selvaggio, Ray Isle, Ronn Wiegand and others. Partnering in the event will also be a good number of Italy s regional agricultural promotion organizations. Among these, of paramount importance, to the success of the event, is the support garnered by the presence of producers delegations from the regions of Apulia, Calabria, Toscana and Veneto, as well as a contingent of 50 of the leading US importers of Italian Wines who will be showcasing their Italian portfolios. VINO2010 will try to build upon what was already started during the 2009 edition and bring into play many new synergies between Italian wine organizations and vintners that have joined efforts with the Italian Trade Commission-ICE this year. In addition to the participation by the regional wine promotional organizations, BUONITALIA and Vinitaly lead the way of other sponsorships, which include important consortia of producers such as those of Chianti Classico, Prosecco Conegliano Valdobbiadene Superiore, Brunello di Montalcino and Vino Nobile di Montepulciano. Working with these partners and others, the Italian Trade Commission-ICE has designed a program for 2010 that strives to bring together different interests within the Italian wine business and overall raise greater awareness for Italy s range of wines and their true marketing potential. The event, national in scope, will strive to serve US wine buyers by introducing them to an interesting mix of Italy s best produces and by previewing new wines early on in the year, even before some of them are commercially released and presented at Vinitaly, Italy s most important and time tested wine exposition. Also participating in VINO 2010 will be the presence of other regional promotional organizations, including the marketing arms of PromoSiena (Tuscany); the Chambers of Commerce of Udine(Friuli Venezia Giulia) and Nuoro(Sardinia); as well as AS.CO.VI.LO and PROMOS, the promotional organizations that will be presenting the Pinot Nero varietal wines from Lombardy s famed Oltrepò Pavese district. Highlights of VINO 2010 will certainly be the three days of meetings and seminars outlined in the program that follows, including, the Italian Wine Masters grand tasting on February 4th at the Waldorf Astoria Hotel, and the Italian Wine Exchange grand tasting, to be held the following day at the Hilton New York. This last event alone, will feature over 300 vintners from Italy, and just by itself, will constitute the greatest Italian wine tasting event ever staged outside of Italy. Other things interest within the program include: Press conferences; Interesting themed discussion panels; Meet & Greet events for new producers; Retail store promotions at key New York City locations; Receptions, dinners and more See you at VINO 2010 ITALIAN WINES. THE QUALITY OF LIFE.

3 The Biggest Italian Wine Event Ever Held Outside of Italy. New York City February 2-6, 2010 Join hundreds of importers, wholesalers, retail chain buyers, restaurateurs and other key wine industry professionals; meet and greet over 300 Italian vintners, including producers delegations from Apulia, Calabria, Tuscany and Veneto, plus all major importers of Italian wines. Taste and compare hundreds of Italian wine brands - Meet & Greet new Italian vintners seeking to enter the U.S. market. REGISTRATION TO ALL SEMINAR SESSIONS AND OTHER EVENTS WILL ONLY BE POSSIBLE ON-LINE AT R.S.V.P. by January 25, 2009: For information, please call (This phone line does not take reservations) ALL PROGRAMS ARE RESERVED TO QUALIFIED MEMBERS OF THE WINE INDUSTRY, WINE PRESS AND EDUCATORS. ADMISSION IS ON A FIRST COME FIRST SERVED BASIS. No one under 21 years of age will be admitted

4 Meet the Presenters & Moderators of Vino 2010 Seminars Tastings and Presentations: Alfonso Cevola Director, Italian Portfolio Glazers Distributing Company, Farmers Branch, Texas Anthony Dias Blue Blue Lifestyle Correspondent; WCBS Radio; Editor in Chief The Tasting Panel Magazine and Wine writer, Los Angeles, California Anthony Giglio Author Food & Wine Magazine Wine Guide 2010; Wine Columnist La Cucina Italiana, New York City Bobby Stuckey M.S. Frasca Food & Wine Restaurant, Boulder, Colorado David Glancy M.S. Sommelier /Wine Consultant, San Francisco, California Bill Nesto Master of Wine, Milton, Massachusetts Charles Scicolone Author and Wine Journalist, New York City David Rosengarten Wine and food journalist, author and television personality, New York Karen MacNeil Chairman of the Rudd Center for Professional Wine Studies, the Culinary Institute of America, Greystone; Author, The Wine Bible; Wine Writer, St. Helena, California Michael Apstein WineReviewOnLine.com; Contributing wine writer San Francisco Chronicle, Boston, Massachusetts Michael Weiss Professor in Wine Studies, The Culinary Institute of America at Hyde Park, New York Piero Selvaggio Owner Valentino Restaurant, Santa Monica California and Las Vegas, Nevada Ray Isle Senior Wine Editor at Food & Wine Magazine New York City Ronn Wiegand M.W./ M.S.; Restaurant Wine Newsletter Napa, California

5 VINO 2O10 - Italian Wine Week Program of Events and Seminars: DAY 1 TUESDAY, February 2 nd Evening: Out-of-town speakers and invited buyers arrive. Hotel Check-in at: Waldorf Astoria Hotel, New York City DAY 2 WEDNESDAY, February 3 rd Location: Waldorf Astoria Hotel, New York City 10:00 AM - All Day FINAL REGISTRATION / CHECK-IN by out-of-town speakers and invited buyers. 11:00 AM Room: Empire Room (off the ground floor lobby) INAUGURAL PRESS CONFERENCE Italian Trade Commission-ICE, Buonitalia and Vinitaly, present VINO 2010 Italian Wine Week in New York. 12:00 NOON Room: Hilton Room (off the ground floor lobby) VINITALY PRESS CONFERENCE AND LUNCHEON Vinitaly, Buonitalia and the Italian Trade Commission-ICE, present VINITALY Italy s most important and time tested wine exposition - Wine themed luncheon to follow 2:00 PM SESSION 1 Seminar # 1 Room: Starlight Roof NORTH (18th floor) Guided Tasting: Venetian Native Grape Varieties Moderator: Michael Apstein Panelists: Bartolomeo da Breganze; Cantina di Soave; Guerrieri Rizzardi; La Capuccina; Vaona Odino; Corte Antica; Masottina; Monte del Frà; Ornella Molon; Vignalta; Moletto Description: Native wine grape varieties (vitigni autoctoni) from the Veneto yield some of Italy s most popular classic wines, from the elegance and vibrancy of sparkling Prosecco to the depth and majesty of Corvina-based Amarone della Valpolicella, one of Italy s very greatest wines. This seminar will present a range of varieties and wine styles, with commentary by a number of eminent Veneto producers. Sponsor organizations: Veneto Region; Italian Trade Commission-ICE Seminar # 2 Room: Starlight Roof CENTER (18th floor) Guided tasting: Oltrepò Pavese Pinot Nero: A Bevvy of Great Value Wines Moderator: Bill Nesto Panelists: Cantine Montagna; Terre D Oltrepò; San Giorgio; Conte Vistarino; Tenuta Mazzolino. Description: Did you know that Oltrepò Pavese produces more Pinot Nero (Pinot Noir) than any other quality wine region in Italy? Here, Pinot Nero yields distinctive table wines (both red and rosé), as well as excellent metodo classico sparkling wines. In this seminar, five red and five sparkling wines will be tasted, wines that show the wide range of excellent, value-oriented Pinot Neros from this esteemed district. Sponsor organizations: Consorzio Tutela Vini Oltrepò Pavese; Italian Trade Commission-ICE Seminar # 3 Room: Starlight Roof SOUTH (18th floor) Guided Tasting: Gaglioppo the Great: The New Generation of Southern Reds Moderator: Alfonso Cevola Panelists: Ceraudo; Fratelli Zagarella; Criserà; DuCropio; Feudo dei Sanseverino; Val Di Neto; Ippolito1845; Colacino; Senatore Vini; l Acino; Enotria. Description: The red wines of southern Italy have garnered widespread publicity in recent years and deservedly so. Significant investments in viticultural and winemaking practices have yielded more distinctive, high quality wines than ever--few of which have shown such remarkable success as Calabria's own Gaglioppo. This seminar will present a range of Gaglioppo-based wines from esteemed Calabrian producers, several of whom will be present. Sponsor organizations: Calabria Region; Italian Trade Commission-ICE

6 Seminar # 4 Room: Metropolitan Suite (18th floor) Presentation: Transparency, Traceability and Wine: The Italian System of Guaranteeing Authenticity of Origin of the Grapes Back to the Source Moderator: Michael Weiss Panelists: Attilio Scienza, Professor of enology and wine expert; G. Ricci Cubastro, oenologist, President of FEDERDOC; Giuseppe Martelli, President of the Comitato Nazionale Vini; and others. Description: Italy's appellation of origin system is one of the most detailed and complex in the world. Although abuses still occur, new measures are being adopted to ensure that Italy's precious denominazione di origine wines are produced where, how, and utilizing the varieties they are legally required to. Sponsor organizations: Italian Trade Commission-ICE; FEDERDOC. 5:00 / 7:00 PM Location: Empire Room (off the ground floor lobby) INAUGURAL WINE TASTING RECEPTION Prosecco and Oltrepò Pavese: Unique Expressions of Italian Sparkling Wines Sponsor organizations: Italian Trade Commission-ICE; Consorzio Conegliano Valdobbiadene Prosecco Superiore; Consorzio Tutela Vini Oltrepò Pavese 7:00 PM VINO 2010 WELCOME DINNER Invited buyers will receive vouchers for dinner at one of the following restaurants: Dinner: Buyers Dinner Hosts: Buonitalia; Vinitaly; Italian Trade Commission-ICE Location: Del Posto Ristorante - 85 Tenth Avenue, New York City Dinner: Friulano Dinner Hosts: Chamber of Commerce of Udine (Friuli Venezia Giulia); Italian Trade Commission-ICE Location: Le Cirque - 58 Beacon Court, New York City DAY 3 THURSDAY, FEBRUARY 4 th Location: Waldorf Astoria Hotel, New York City 8:30 AM Room: Empire Room (off the ground floor lobby) Breakfast Presentation: The 2009 Harvest in Italy: The World Outlook for Italian Wine Moderator: Ray Isle Panelists: Giuseppe Martelli, President Assoenologi and President of the Comitato Nazionale Vini; Laura DePasquale MS, Palm Bay Imports; and others Description: What does the harvest of 2009 augur in terms of quality and quantity for the wines of Italy? In this difficult market, where will the bright spots be in 2010 for Italian wines? What wines will face the greatest challenges in the year ahead--and how can these challenges be overcome? This seminar will provide an overview of the entire Italian wine market, with a focus on exports. Sponsor organizations: Italian Trade Commission-ICE; ASSOENOLOGI 9:00 AM Room: Hilton Room (off the ground floor lobby) Press Conference: The Italian Wine Masters Directors and/or Presidents of each consortia will discuss the creation the Italian Wine Masters Program through the collaboration by the groups of vintners that they represent. Sponsor organizations: Consorzi - Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano and Consorzio Conegliano Valdobbiadene Prosecco Superiore; Italian Trade Commission-ICE 10:00 AM SESSION 2 Seminar # 5 Room: Starlight Roof NORTH (18th floor) Guided tasting: The Evolution of Prosecco Presenter: Anthony Giglio Description: The history of Prosecco from DOC to DOCG status. A journey through the region of Conegliano-Valdobbiadene, home of the only producers designated with the DOCG status for Proscecco by the Italian Government. This seminar will include discussion on grapes grown within the designated production zone, subzonal differences, and some of the different styles of Prosecco currently made, including the very limited production of Cartizze.

7 Sponsor organizations: Consorzio Conegliano Valdobbiadene Prosecco Superiore; The Italian Wine Masters; Italian Trade Commission-ICE. (To be repeated at: 2:00 PM ) Seminar # 6 Room: Metropolitan Suite (18th floor) Guided Tasting: Cannonau: Sardinia s Noble Red Moderator: David Glancy Panelists: Giuseppe Gabbas; Cantina del Mandrolisai; Cantina Dorgali; Giuseppe Sedilesu Description: Few people realize that some of the world's best Grenache-based wines are produced in Sardinia. This seminar will focus on practices that are improving the reputation of this island's noblest wine, and on the producers who are making them. A range of fine Cannonau-based wines will be tasted. Sponsor organizations: Sardinia Region; Italian Trade Commission-ICE Seminar # 7 Room: Louis XIV Suite (4th floor) Presentation: Virtual Vino, Millenials and Social Media DECANTED! Moderator: Anthony Dias Blue Panelists: Doug Cook, Director of Search at TWITTER; Alder Yarrow, Vinography; Susannah Gold, Avvinare/ Vigneto Communications; Steve Raye, Managing Partner, Brand Action Team; Susanna Crociani, Azienda Agricola Crociani, Montepulciano (Siena). Description: From blogs to Twitter, the internet is abuzz with new tools and techniques for targeting wine consumers. A lively discussion about social media, the Millenial Effect, technology's seductive appeal, and its growing role in reaching, informing, entertaining tomorrow's Italian wine drinking customers. Sponsor organizations: PromoSiena; Italian Trade Commission-ICE 11:30 AM / 2:00 PM Room: Hilton and Empire Rooms (off the ground floor lobby) MEET & GREET THE VINTNERS Wine tasting and Luncheon (Invited buyers, bloggers and press ) Tasting of Italian wines never previously imported in the U.S.A. Sponsor organization: Italian Trade Commission-ICE 11:00 AM / 6:00 PM Room: Grand Ballroom; East and West Foyers THE ITALIAN WINE MASTERS GRAND TASTING: TUSCANY & PROSECCO The consortia representing producers of Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano and Conegliano Valdobbiadene Prosecco Superiore, will stage a grand tasting with the participation of over 140 of their member wineries. Admission is open to importers, wholesalers, retail buyers, restaurateurs, and other professionals in the wine industry. Sponsor organizations: Consorzi - Brunello di Montalcino, Chianti Classico; Conegliano Valdobbiadene Prosecco Superiore; and Vino Nobile di Montepulciano; The Italian Wine Masters and Italian Trade Commission-ICE 12:00 NOON SESSION 3 Seminar # 8 Room: Starlight Roof SOUTH (18th floor) Guided Blind Tasting: Terroir: Diversity and complexity of Brunello di Montalcino, Chianti Classico and Vino Nobile di Montepulciano Presenter: Anthony Giglio Description: A look at three of Tuscany's most famous winegrowing appellations: Brunello di Montalcino, Chianti Classico, and Vino Nobile di Montepulciano, and the common thread that ties them together, Sangiovese. Sponsor organizations: Consorzi - Brunello di Montalcino, Chianti Classico and Vino Nobile di Montepulciano; The Italian Wine Masters; Italian Trade Commission-ICE (To be repeated at: 3:30 PM) Seminar # 9 Room: Starlight Roof CENTER (18th floor) Presentation: Italian-American Food Why DON T it get NO Respect? Moderator: David Rosengarten Panelists: Lou Di Palo, Di Palo Fine Foods, New York City; Tony May, Owner SD 26 New York; Michael Batterberry, Editor in Chief and Publisher, Food Arts Magazine; Piero Selvaggio, Owner Valentino Restaurant, Santa Monica California and Las Vegas, Nevada Description: Waves of southern Italian immigrants reached US shores around 1900, mostly through Naples. They adapted, and fashioned the food of their homeland into a delicious "new" cuisine on American soil, one of Italy's greatest regional cuisines! It's just that the "region" is

8 a little far from Rome and just don t get no respect! Why not? Sponsor organization: Italian Trade Commission-ICE 2:00 PM Repeat of Seminar # 5 Room: Starlight Roof NORTH (18th floor) Guided tasting: The Evolution of Prosecco 3: 30 PM Repeat of Seminar # 8 Room: Starlight Roof SOUTH (18th floor) Guided Blind Tasting: Terroir: Diversity and complexity of Brunello di Montalcino, Chianti Classico and Vino Nobile di Montepulciano 7:00 /10:00 PM REGIONAL WINE DINNERS Series of wine maker dinners for invited buyers and press DAY 4 REGIONE APULIA Room: Park Avenue Center North (4th floor) Guest chef: Nicola Marzovillo, I Trulli Wine Ambassador: Tom Maresca, Wine journalist and Author REGIONE CALABRIA Room: Conrad Suite (4th floor) Guest chef: Vito Gnazzo, Il Gattopardo Wine Ambassador: Jesse Salazar; Union Square Wines & Spirits REGIONE TOSCANA Room: Louis XVI (4th floor) Guest chef: Cesare Casella, Salumeria Rosi Wine Ambassador: Joshua Wesson, Best Cellars at A&P. REGIONE VENETO Room: Hilton Room (off main lobby) Guest chef: Odette Fada, SD 26 Restaurant Wine Ambassador: Ed Mc Carthy, Co-Author Wines For Dummies; wine journalist Sponsor organizations: Regions of Apulia, Calabria, Tuscany, Veneto and Italian Trade Commission-ICE FRIDAY, FEBRUARY 5 TH Location: Hilton New York, 1335 Avenue of the Americas, New York City 8:00 AM / All Day EXHIBITOR REGISTRATION Italian Exhibitors pick up their badges, kits and find out location of their exhibit station 8:30 AM Room: Murray Hill Suite (2nd floor) Breakfast and presentation: On Premise: Is it still the National Brand Building Machine Moderator: Ronn Wiegand Panelists: David Francke, General Manager, Folio Wine Partners; Fred Tibbitts, Jr President, Fred Tibbitts & Associates, Inc.; Marilyn Vogel, National Accounts, Banfi Vintners; Dan Hoffman, Marriott Hotels. Description: The recession has had a significant impact on wine sales in restaurants. Has it also changed how national wine brands are marketed and sold in restaurants? This seminar will assess the current and upcoming wine brand landscape in USA restaurants. Sponsor organization: Italian Trade Commission -ICE 10:00 AM SESSION 4 Location: Waldorf Astoria Hotel, New York City Seminar # 10 Room: Starlight Roof NORTH (18th floor) Guided Tasting: Tuscany s Etruscan Coastline: Bolgheri and Morellino di Scansano Moderator: Piero Selvaggio Panelists: Giorgio Meletti; Le Fornacelle; Batzella;Conduzione e Miglioramenti Fondiari; Gigliola Trambusti; Guado al Melo; Villa Patrizia; Motta Az.Agraria; Celestina Fè; Luigi Cecchi; Il Palagio; Mantellassi

9 Description: Few fine wine regions in the world are as dynamic as Tuscany's Maremma, which has seen an explosion of new producers and vineyards in the past 20 years. In particular, the wines of Bolgheri and Morellino di Scansano have skyrocketed in quality and reputation, and now are considered among Italy's best. This seminar will present wines that reflect the current state of both denominazione, along with several of the producers who make them. Sponsor organizations: Tuscany Region; Italian Trade Commission-ICE Seminar # 11 Room: Starlight Roof CENTER (18th floor) Presentation: Luxury Wine How To Help It Survive in the New Age of Austerity Moderator: Karen MacNeil Panelists: Barbara Insel, Stonebridge Research Group; Dan Berger, Journalist, Vintage Wine Experiences; Sergio Esposito, Owner Italian Wine Merchants, New York; Joshua Wesson, Senior Beverage Director, Wine, Beer and Spirits, Best Cellars/The Great Atlantic & Pacific Tea Company Description: The economic downturn slowed the sale of higher priced wines in the USA, as many wine drinkers simply traded down in their wine purchases. But what happens when the recession truly ends? Will the old spending habits return? What if they don't? What if the 'new $100 wine' actually sells for $50 (or less)--what then? How will so-called 'luxury wines' survive in the new age of austerity? Sponsor organization: Italian Trade Commission-ICE Seminar # 12 Room: Starlight Roof SOUTH (18th floor) Presentation: The Remarkable Wines of Apulia Moderator: Charles Scicolone Panelists: Schinosa; Alberto Longo; Tormaresca; Agrinatura; Feudi di Guagnano; Pasquale Petrera; Angelini; Vallone; Valle dell Asso; Cantina Sociale Barletta; Diomede; Feudi di San Marzano Description: Puglia is a prodigious wine region that now offers both more consistent wine values and higher quality wines with unique, distinctive character than ever before. In this seminar, we will taste several exciting wines from Puglia, presented by leading wine producers, and discuss reasons for the region's steadily improving wines. Sponsor organizations: Apulia Region; Italian Trade Commission-ICE Seminar # 13 Room: Metropolitan Suite (18th floor) Presentation: Noble Wines of Friuli Venezia Giulia: The Heritage of Modern Friulano Moderator: Bobby Stuckey Panelists: Aquila del Torre; Bidoli; Blason Giovanni; Cantarutti; Collutta; Conte Attims; Poggiobello Tenuta di Blasig; Zaglia; Zorzettig Description: Friulano is Friuli's leading white wine; the variety covers more vineyard acreage here than any other white variety. But Friulano is anything but a straightforward wine; it can be fragrant and crisp or powerful and rich, and everything in-between. In this seminar, a range of Friulanos will be presented by several noted Friulano producers. Sponsor organizations: Chamber of Commerce of Udine(Friuli Venezia Giulia); Italian Trade Commission-ICE 12:00 NOON / 7:00 PM Location: Hilton New York 1335 Avenue of the Americas, New York City Rooms: Grand Ballroom, Trianon Ballroom and Mercury Ballroom Suites (3rd floor) VINO ITALIAN WINE EXCHANGE GRAND TASTING Grand tasting of Italian wines featuring wine producers from all over Italy. Become acquainted with over 300 Italian wine producers, Meet & Greet new companies interested in entering the U.S. market, visit the Italian portfolios of hundreds of US importers of Italian wines. Join hundreds of industry opinion leaders and key wine industry personnel as they taste and compare the best selection of Italian wines anywhere in America under one roof. DAY 5 Sponsor organization: Italian Trade Commission-ICE SATURDAY, FEBRUARY 6 th Location: Waldorf Astoria Hotel, New York City 10:00 AM Buyers and delegates depart

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