Entrepreneurship & Small Business Management. USF College of Business. MAN 4802 Fall 2014 Room: BSN 124. Instructor: Jennie Jolly

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1 Entrepreneurship & Small Business Management USF College of Business MAN 4802 Fall 2014 Room: BSN 124 Instructor: Jennie Jolly Direct Phone: Office Hours: By Appointment Course Description The course will elaborate on the entrepreneurial process, examine business owners, and the essentials of effectively managing start-up ventures and established small businesses. The course is interdisciplinary, drawing upon invaluable, real world knowledge of entrepreneurs and case studies. Students must analyze this information and develop the critical understanding of how business owners create, manage, and ultimately gain profits from products and services. Readings and guest speakers will introduce the students to business owners and their unique insights into the achievement of entrepreneurial success. Entrepreneurs come from every background all of them share the need to analyze and develop critical thinking skills, strategies, and most importantly, the ability to perceive and handle challenges as they arise. Course Objectives Explore entrepreneurship as activity and mindset. Further develop critical thinking skills. Analyze new and existing ventures for traits that maximize the likelihood of success. Enhance your communication and interpersonal skills. Encourage potential entrepreneurs in the class with their ventures. Establish relationships that enhance and encourage your creativity Mentorship. Student Learning Outcomes Students in this course will demonstrate the ability to identify the critical processes of new venture creation, growth and development. Students will demonstrate, through the use of varied learning pedagogies, the capability to select and utilize appropriate frameworks and tools to identify opportunities and potential problems presented in the creation and growth of small businesses. Students will also demonstrate the proper selection of management techniques and legal frameworks to successfully launch new business ventures.

2 Texts 1. Required: -- Entrepreneurship and New Venture Formation by Drs. Michael Fountain with Thomas Zimmerer, available at Pro Copy -- Ownability: How Intellectual Property Works by Brent C.J. Britton 2. Recommended: -- The Millionaire Fastlane by MJ DeMarco -- Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg -- The War of Art by Steven Pressfield Course Overview We will explore entrepreneurs as individuals and as icons, as well as what environmental and social factors inspire core ideas that lead to new ventures. We will discuss the genesis of products and services, including how opportunities are identified and how ecosystems evolve around ideas. We will look at international, national, and local examples of entrepreneurial ventures. Hopefully, this course will inspire one or many of you to create your own dream company or to participate in the creation of a new venture in the near future. General Approach to Teaching I designed this course around a variety of key subject areas that I have arranged by date and topic we will have a continuous dialogue throughout the semester in class and through the aid of a journal, you will keep that I have named the "Ne Plus Ultra" Journal. The term is a Latin phrase that denotes the highest state capable of obtainment. There will be assigned topics, but I encourage you to write to or about any of our guest speakers, especially if he/she inspires you to strive to reach for your own highest potential. The topics will derive from the readings related to all things entrepreneurial, but I also want to know your perspective on the subjects we discuss in class. I want to see tuned in answers to my questions, so please view this journal as part of our class conversation I do. Additionally, there will be entrepreneurial assignments within the readings and designated from our guest speakers. Students in need of academic accommodations for a disability may consult with Students with Disabilities Services to arrange appropriate accommodations. Students are required to give reasonable notice prior to requesting accommodation. Rules of Engagement

3 Please be respectful. This applies to your interaction with your classmates, any speakers or guests in our classroom, and me. Class Attendance and Participation Class attendance is required. Three absences without prior approval will result in the loss of a letter grade. Come to class on time. Cell phone use or other devices that disrupt the class are not permitted. Your active participation in this class is absolutely essential. For each class an attendance sheet will be circulated. Students are responsible for signing this sheet prior to the end of each class. *Check Canvas Often. Assignments will be uploaded day of class and will be due by the next class. Determination of Final Grade Final grades will be based on the following items: Item: Up to: Attendance 15% Exercises 10% Class Participation 15% Journal 15% Group Presentation 25% Tests 20% Total 100% Grade Matrix A = % A->=90-94% B+ =>87-89% B>=83-86% B->=80-82% C+ =>77-79% C>=73-76% C->=70-72% D+ = 67-69% * A letter grade of "F" is anything below 60%...Let's not go there. Testing

4 There will be a midterm and a final both of which we will discuss in detail as those times draw near. I have yet to determine the format. I prefer a mixture of short essay and multiple-choice questions, but I will evaluate the class as we move forward as to the best testing methods, as the majority of our class time will be spent in open discussions and with guest speakers. Tentative Course Schedule *The following outline will be updated and adjusted to accommodate outside speakers.* Date Topics Readings/Assignments **Due by next class period** 1. 8/29 Schedule Group Assignments Class introduction and syllabus review. Networking and interviews for first Assignment due September 5. Assignments should be typed, with 1" margins, Times New or other appropriate, readable fonts and delivered to Canvas inbox by 12 p the day of the next class period. Interviews : Introductions and class "Mixer" Reading: Pro-Copy Packet/New Venture Formation: Chapter 1 Relationships (Articles to be posted in CANVAS) Class Discussion 2. 9/5 Chapter 1: Entrepreneurship and the Entrepreneur What is an Entrepreneur? Relationships PPT Reading: Pro-Copy Packet/New Venture Formation: Assignment: Chapter 2 Reading TEAR SHEET ASSIGNMENT 1 Group Selection Tear Sheets Deliverables for 9/12:

5 Tear Sheet with source materials 5-10 minute group presentation 3. 9/12 Chapter 2: From Creative Ideas to Market Viability "Strategic Assessments" PPT DUE NEXT CLASS Pro Copy Packet/New Venture Formation: Chapter 3, Chapter 5 Tear Sheet 4. 9/19 No Class Startup Surge Day **SEE ANNOUNCEMENT** **BRING TEAR SHEETS for 9/26** Entrepreneurial Exercises Ch. 2 READINGS for 10/3 5. 9/26 **Tear Sheet 2 Presentations** Go over Chapter 2 Creative Ideas Turn in Entrepreneurial exercises for Ch 2 (Exercises ) Chapter 3: Creating the Business Model Chapter 3: Creating the Business Model Chapter 4: Entrepreneurial Marketing Pro-Copy Packet/New Venture Formation: Entrepreneurial Exercises , READINGS for 10/ /3 Chapter 4: Entrepreneurial Marketing Guest Speaker: Leon McIntosh TEBURU Chapter 5: Creating a Solid Financial Plan Chapter 6: Managing Cash Flow ALL Entrepreneurial Exercises for Chapters 5+6 Chapter 5: Creating a Solid Financial Plan

6 7. 10/10 Chapter 6: Managing Cash Flow Guest Speaker: Jon Solomon/SollyCo **Internship Opportunity** Midterm 10/17 **MidTerm Review** 8. 10/17 **MidTerm** Chapter 7: The Founder and Entrepreneurial Team Guest Speaker: Steven Fage 5NinesAutomation **Internship Opportunity** DUE FOR 10/24 TEAR SHEET 3 Reading: TBA Ownability: How Intellectual Property Works 9. 10/24 Intellectual Property Ownability: How Intellectual Property Works by Brent C.J. Britton **TEAR SHEET 3 Presentations** Readings Due 10/31 Chapter 9: Equity Capital Chapter 10: Debt/Alternate Forms of Investment Capital /31 Chapter 9: Equity Capital Chapter 10: Debt/Alternate Forms of Investment Capital *Articles to be posted in Canvas Pro-Copy Packet/New Venture Formation: Entrepreneurial Exercises Chapters /07 Chapter 11: Structuring the Deal Chapter 12: Creating the Business Plan Guest Speakers : Jennifer Sineway, JLS Mediequip, Desmond Williams, AquaMelon Pro-Copy Packet/New Venture Formation: Entrepreneurial Exercises Chapter **Due for 11/14 TEAR Sheet 4**

7 Guest Speakers: Dr. Karl Klicker, USCENTCOM /14 David Katz, SRA, Kathryn Cox TEAR SHEET 4 Presentations /21 **Final Review** /28 NO CLASSES/Thanksgiving Holiday /5 Final Exam Group Assignment: I have presented the class with a variety of topics related to entrepreneurship, which we will address through the writings and experiences of individuals from a variety of backgrounds. For the group projects, small groups of students will select among these subject categories, complete a research project, and create a case study. I will post in Canvas an outline of how to complete a case study, including how to format source material. Specifics will be discussed in class and POSTED ON CANVAS, check often. I want everyone in the group to have a part in the presentation of the ideas, but I am also aware that on any entrepreneurial team, people have a variety of strengths. In your teammate evaluations, which will be due at the end of the assignment, I would like an assessment of your fellow teammates for my purview. I want to see that everyone participates equally and according to his/her strengths and, even better, contribute in ways that illuminate new skills, interests, and abilities.

8 Academic Honesty: I take this very seriously. I will post in Canvas and discuss in class how I want original source materials to be cited. Do not cheat. Do not plagiarize. Do not copy. I will not consider it a happy accident. For further questions about this, please refer to the University of South Florida's policy on Academic Integrity: ACADEMIC DISHONESTY Plagiarism is defined as "literary theft" and consists of the unattributed quotation of the exact words of a published text, or the unattributed borrowing of original ideas by paraphrase from a published text. On written papers for which the student employs information gathered from books, articles or oral sources, each direct quotation, as well as ideas and facts that are not generally known to the public at large, must be attributed to its author by means of the appropriate citation procedure. Citations may be made in footnotes or within the body of the text. Plagiarism also consists of passing off as one's own, segments or the total of another person's work. Punishment for academic dishonesty will depend on the seriousness of the offense and may include receipt of an "F" with a numerical value of zero on the item submitted, and the "F" shall be used to determine the final course grade. It is the option of the instructor to assign the student a grade of F or FF (the latter indicating academic dishonesty) in the course. The University of South Florida has an account with an automated plagiarism detection service (SafeAssignment.com) which allows instructors to submit student assignments to be checked for plagiarism. I reserve the right to 1) request that assignments be submitted to me as electronic files and 2) electronically submit assignments to SafeAssignment.com, or 3) ask students to submit their assignments to SafeAssignment.com through myusf. Assignments are compared automatically with a database of journal articles, web articles and previously submitted papers. The instructor receives a report showing exactly how a student's paper was plagiarized. For more information about SafeAssignment and plagiarism, go to and click on Plagiarism. More information on Academic Integrity can be found at: Early Notification Requirement for Observed Religious Days

9 Students who anticipate the necessity of being absent from class due to the observation of a major religious observance must provide notice of the date(s) to the instructor, in writing, at the beginning of the term. Gender-Based Crimes Educators must report incidents of gender-based crimes including sexual assault, sexual harassment, stalking, dating violence and domestic violence. If a student discloses in class, in papers, or to an instructor, the instructor is required by law to report the disclosure. The Center for Victim Advocacy and Violence Prevention ( ) is a confidential resource where you can talk about such situations and receive assistance in confidence. Additional confidential resources on campus are: the Counseling Center ( ) and Student Health Services( ). Students with Disabilities Students with disabilities are responsible for registering with Students with Disabilities Services (SDS) in order to receive academic accommodations. SDS encourages students to notify instructors of accommodation needs at least 5 business days prior to needing the accommodation. A letter from SDS must accompany this request. See student responsibilities: SafeAssign Privacy policy In order to comply with privacy laws, students are not required to include personal identifying information, such as your name, in the body of the document. Submitting to the SafeAssign Global Reference Database allows papers from other institutions to be checked against your paper to protect the originality of your work across institutions. Please follow your instructor's instructions carefully regarding what identifying information to include. Blackboard Quick Reference Guide - Submitting SafeAssignments. University Emergency Policy In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and messaging and/or an alternate schedule.

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