The most influential gathering of data centre expertise in Germany

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1 The most influential gathering of data centre expertise in Germany October 2014 Messe Frankfurt The building and running of a data centre involves the relentless pursuit of continuous improvement, increased efficiency and smart investment. Data Centre World Frankfurt is Your Route to a More Efficient Data Centre. This practical and compelling event is for everyone in Germany and the DACH region involved in building and running data centres and will be the first exhibition dedicated to the information needs of German data centre professionals With a comprehensive line up of leading speakers sharing experiences and solutions, an unparalleled line-up of the leading data centre and infrastructure suppliers plus a series of VIP and networking events and programmes this event is not to be missed! Having been present at this year s Data Centre World in London, this is exactly the event the German market needs. A major dedicated exhibition bringing together all the key players and the data centre value chain. Aisles and stands packed with decision makers and real business to be done. I am very much looking forward to Data Centre World Frankfurt being a similar success. Andrew Jay, Executive Director of Data Centres, CBRE

2 Germany has the largest and most powerful economy in Europe and is also one of Europe s largest data centre markets. Data Centre growth is driven by its pivotal position as a data hub between East and West Europe as well as domestic demand as IT spend and cloud technology adoption grow. Germany is also the biggest European IT market representing almost a quarter of all IT spend in Europe and is increasingly turning to cloud computing as the arguments for flexibility and cost savings outweigh data and security issues, and as early adopters experiences become known. BITKOM and KPMG found adoption rates grew by 32% between 2012 and 2013 with further significant growth projected. According to Experton, cloud spend in Germany will increase by 50% in 2014 and continue to grow to represent an Eu18 billion market by All this is driving data centre demand. Frankfurt the natural location Frankfurt is the heartland of the German data centre market. According to CBRE Frankfurt was the best performing of the major (European data centre) markets in It now represents 43% of total third party data centre space in Germany and its capacity is expected to grow by 30,000 square metres per annum over the next five years (Tariff Consultancy Ltd Feb 2014). MORE THAN 200 SPEAKERS IN A SIX STREAM CONFERENCE PROGRAMME FREE TO ATTEND FOR INVITED DELEGATES Free to Attend for invited delegates More than 100 infrastructure and data centre suppliers exhibiting Thousands of visitors 2014 DCW GLOBAL SPEAKERS INCLUDE: NOW IS THE TIME AND DATA CENTRE WORLD FRANKFURT IS THE PLACE. All the key challenges addressed including efficiency or capacity planning, reliability or performance management. Every facet of building and running a data centre including space, power, cooling, fiber, security and storage. The inside scoop on the latest in virtualisation or software defined networking and data centre infrastructure management. First hand access to the latest technologies. How others are facing and overcoming - the myriad of data centres challenges. n Iskak Hendrawan n Jay Park n Johnson Tan n Anil Karmel n Kris Holla n Julian Kudritzki n Manik Narayan Saha n Glenn Allan n Travis Howerton n Vijay Mistry n Ian Dixon n Dan Oldham n David Gauthier n Juergen Urbanski n Steven Watt n Mike Powell n Paul Jennings n Matthew Finnnie n Ian Cohen n Jonathan Galore ANZ Facebook Barclays National Nuclear Security Administration (NNSA) Nortek Inc., CES Group Uptime Institute SAP NAB National Nuclear Security Administration (NNSA) Morgan Stanley Colt Digiplex Microsoft Deutsche Telecom St Andrews University Southampton University Surrey County Council Interoute Jardine Lloyd Thompson Wonga.com

3 THE PROGRAMME MULTI STREAM PROGRAMME Data Centres of the Future Keynote Programme Software Defined Data Centres Advances in Critical Equipment & Facilities Management Virtualisation Infrastructure and Platforms Data Centre Infrastructure Management Cloud Computing MORE THAN 200 SPEAKERS 50 CASE STUDIES RECOGNISED INDUSTRY EXPERTS LEADING ANALYSTS FREE TO ATTEND FOR INVITED DELEGATES FROM END USER AND THIRD PARTY DATA CENTRES Every stream housed in theatres directly on the exhibition floor. Ensuring all delegates spend the most time possible with exhibitors on the stands WHO SHOULD EXHIBIT Application Software & IT Business Continuity Cabling Connectivity Consultancy Data Centre Construction Data Centre Design Design/Build Services Facilities Management Fire Detection and Suppression Heating and Ventilation Operating Systems Outsourcing Power Generation Power Management Property Agents Property Management Racking & Cabinets Security - Data/Virtual Security - Physical/Site Servers/Hardware Storage/Hardware Training Virtualisation

4 C M Y CM MY CY CMY K WHO YOU WILL MEET Chief Information and Technology Officers IT Directors Data Centre Managers Data Centre Facilities Managers and Engineers Information Technology and Infrastructure Managers Operation Directors CEO/MD/Chairman/Partners/Owners Finance Directors Project Managers Purchasing Managers/Corporate Buyers IT/Computer Management Corporate Management Network Managers Network, Cabling and Communication Engineers and Integrators Storage Planners Asset Managers System Managers System Security Managers Facilities/Premises Directors/Managers Architects Design/Build Consultants Security Managers/Directors Busy aisles, busy theatres, busy stands... AWARD WINNING MARKETING DCW Frankfurt will benefit from the same investment in marketing as the UK event delivered by the team that for the last three years has held the Exhibition News Best Marketing award. The campaign will feature more than 200,000 print promotions and direct mail, more than 1 million s, partnerships with key media, search and social media marketing plus a dedicated telemarketing campaign to personally invite key data centre decision makers from end user and third party data centres. The approach earned us audited attendances of over 12,000 in the London event and 5,035 in our Data Centre World and Cloud Expo Asia launch event in November THE VERY BEST PLACE TO TAKE CRITICAL INFORMATION FROM OTHERS. IRONIC REALLY. The largest most influential gathering of data centre expertise ever assembled in the UK. 200 world class speakers Dozens of compelling case studies Technology and solution innovations from more than 200 international suppliers Thousands of your peers FREE to attend Register for your FREE tickets at

5 RUNS ALONGSIDE POWERING THE CLOUD With a ten year track record of attracting thousands of senior IT and infrastructure decision makers Powering the Cloud and Storage Networking World will run alongside Data Centre World. With over 100 exhibitors and more than 150 speakers the events provide more reasons for senior infrastructure and IT makers to be at Messe Frankfurt on 28-29th October. In London and Singapore the similar co-location of Data Centre World with Cloud Expo Europe led to a combined audited attendance of more than 17,000 delegates. Frankfurt will look to develop along similar lines. KEY BENEFITS OF EXHIBITING Lead Generation Data Center World Frankfurt will put you in front of the largest gathering of buyers and senior decision makers in the German data centre market offering a wonderful opportunity to generate new leads. Get face to face 93% of marketers believe face to face is the most persuasive media channel (Facetime IRT). It s also proven to help develop more long term relationships and, if you believe in your product, it s the best way to let people really see and experience what you have and compare it with others in the market. Launch new products Data Centre World Frankfurt will provide the perfect platform to get customer feedback on planned or actual launches. Branding With the quality and number of visitors planned, exhibiting at DCW Frankfurt will offer your organisation an excellent opportunity to expose your brand to the market. Educate the market DCW Frankfurt offers you the opportunity to participate in the largest data centre focused educational programme in Germany. Exhibitors and sponsors have a unique opportunity to join other leading industry figures and users to put their message across in the best possible company. Keep in touch with customers With a VIP programme inviting the key decision makers from the biggest data centre operators in Germany we will be targeting your key customers make sure you are there to meet them at the show. Networking The biggest focused gathering of cloud and data centre expertise represents your ideal opportunity to meet and network with your peers and prospective and existing partners. This is the ideal place to analyse and formulate strategies for your business.

6 WHAT EXHIBITORS SAY ABOUT DATA CENTRE WORLD EVENTS This show is huge for meeting data centre end users. This is a very focused event and is well attended. We ve had very good quality of people attend our stand and have already reserved our place for next year. Christine Modla-Thomas, Global Marketing Director, Munters Last year s event led to a job worth 1m. We can t afford not to be here. Gary Meadows, Sales Manager, Advanced Diesel Engineering Our stand has generated a lot of interest. We ve been really busy and have got leads for new projects. Karly Taylor, Marketing, Eaton We make more new contacts here than at other shows. Stuart Crump, Head of Business Development EMEA, Future Facilities This show gives you a snapshot of what s going on in the industry and is very good for networking. The quality of people is good and it allows visitors to view your product and get more information. Paul Inett, International Business Director, Excool We re very pleased with the event this year. We ve had a steady flow of visitors to the stand and have got some good leads out of the show. Damian Porter, Channel Manager UK & Northern Europe, Corning Cable Systems cablelines Providing Structure To Your Network This show is great for our exposure. We ve been continuously busy and have picked up some potential business. It s great for networking too. Sarah Hammond, New Business Development Manager, Cablelines For a young company like us, this has been a very useful event. We met a lot more people than we expected to, which has allowed us to explain what we do and get our name out in the market. Neil Sugden, PreSales Manager, Canopy From the multi-award winning CloserStill Media Technology division If you supply data centres and want to win business in the lucrative German market Data Centre World Frankfurt is the place to be this Autumn. The only dedicated exhibition for data centre suppliers. With an audience of thousands of buyers. A proven way of reaching your target market. Stand space is available on a first come first served basis. If you are interested in seeing the floor plan call +44 (0) or and

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