Advance Certificates in Finance. London Birmingham Manchester Worldwide

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2 Advance Certificates in Finance

3 Advanced Corporate Finance Learn about corporate finance and the principles that govern this area of finance. Gain a thorough understanding of the key decisions that companies are expected to make and how these decisions affect shareholders. The course explores instruments used for the evaluation of investment and financial decisions, as well as their impact at a national and international level. It also equips you to recognise possible improvements to finance and investment decisions. Principles of Corporate Finance Corporate Finance Tools The programme is ideal for financial professionals, consultants and executives who are already familiar with valuation, option pricing theories and capital structure, but want to gain a wider knowledge of finance within organisations. On successful completion of the programme, students should be able to: Analyse advanced principles and trends in corporate finance. Evaluate the benefits and drawbacks of discounted cash flow and cash flow evaluation methods in financial management. Show an in-depth knowledge of corporate finance. Critically evaluate the relative economic and strategic benefits of treasury risk management and enhancing value. Demonstrate problem-solving skills and an analytical approach to managing risk in corporate finance Approx. 2 years of relevant business experience and the drive to develop your skills even further course is taught in English

4 Derivatives and Alternative Investment Develop a full awareness of Derivatives and Alternative investments. Learn how to value assets and explore techniques essential for utilising derivative instruments as a risk and portfolio management tool. You will graduate equipped to build financial models and draw from theories in financial management. Risk and Portfolio Management Asset valuation You should study this course if you want to develop the skills to value derivatives and alternative investments. It is designed to teach you how to implement established security analysis models and create value while applying them. On successful completion of the programme, students should be able to: Value derivative and alternative investment instruments. Demonstrate how investment instruments are used to create, enhance or destroy value. Critically evaluate the applicable strategies in derivatives and alternative investments, while showing evidence of insights. Analyse derivatives and alternative investment strategies, and offer alternative strategies considering the various pay-offs. Write and present senior management level reports on their findings, in an advisory position. Approx. 2 years of relevant business experience and the drive to develop your skills even further course is taught in English

5 Equity and Fixed Income Investments Gain an introduction to the nature of equity and fixed income investments, through this practical course. You will cover analytical issues in valuation, commonly used models of securities valuation, and also how to apply these and their possible shortcomings. This will gear you up to use your knowledge across both public and private sectors. Analysis and Valuation of Fixed Income Investments Analysis and Valuation of Equity This course is ideal for students looking to gain knowledge and practical skills in valuing private and public companies, and assess the use of fixed income securities as part of the investment process. Students in middle to senior management positions will be able to draw a comprehensive understanding of the subject. On successful completion of the programme, students should be able to: Analyse and apply concepts and techniques to the valuation of equity and fixed income investments. Identify and appraise the impact of the current global financial environment on equity valuation. Perform appropriate valuation analysis of private companies. Critically evaluate the issues involved in valuing private and public companies. Assess the use of fixed income securities in the investment process. Approx. 2 years of relevant business experience and the drive to develop your skills even further course is taught in English

6 Financial Risk Management This course will allow you to gain a comprehensive understanding of the types of risks that financial institutions may face, including credit risk, market risk, operational risk, as well as loans and deposits management. You will also better understand the means to managing these risks. Market, Credit and Operational Risk Analysis Risk Management This course is suited for middle to senior management positions who are looking to gain the skills needed to make sound decisions and manage risks in the world of financial institutions. On successful completion of the programme, students should be able to: Analyse the challenges and risks banking institutions face. Examine the pricing, profitability and credit risks taken as part of the lending cycle. Evaluate the nature of market and operational risk. Explain and compare the challenges banking groups face when managing assets and liabilities. Analyse the major strategic issues in the management of risk by financial institutions. Approx. 2 years of relevant business experience and the drive to develop your skills even further course is taught in English

7 M&A and Private Equity This course is ideal for students wishing to learn how to apply advanced analysis to the valuation of companies involved in mergers and acquisitions, especially in middle to senior management positions. Valuation and Feasibility of M&A Corporate analysis and decision-making This course is perfectly suited to middle to senior managerial positions, looking to develop the rare competencies needed to facilitate the buying and selling of ownership between companies of different sizes. On successful completion of the programme, students should be able to: Examine the importance of various M&A and private equity drivers. Recognise value creation, and critically assess the levels of success of different private equity investments, as well as M&A transactions. Analyse the M&A and private equity strategies currently employed by a selected global organisation and make suggestions for improvement. Critically evaluate the key elements in successful M&A and private equity transactions, as well as their relative importance. Carry out vital analyses of comparative issues in M&A and private equity. Approx. 2 years of relevant business experience and the drive to develop your skills even further course is taught in English

8 Advanced Certificates in General Management

9 Advanced Certificate in Carbon Management and Entrepreneurship Gain an in-depth understanding of the local, national and international issues surrounding carbon management. You will develop the skills and knowledge required to create an effective carbon management strategy. You will become familiar with the concepts, frameworks and practices behind development strategies aimed at reducing greenhouse gas emissions. The programme investigates the barriers businesses face when putting new technologies in place. You will also explore carbon management from the perspective of individuals, communities, corporations, and governments. Strategic Management and Leadership Strategic Technology Management Innovation and Production Development The course is aimed at individuals either in or aspiring to middle or senior level management. It is also targeted specifically at employees of companies receptive to working in an environmentally friendly way. On successful completion of the programme, you should be able to: Understand the drivers behind carbon management emissions targets Report requirements at both an international and a national level Know the key steps in a robust and successful carbon management strategy Define Carbon Footprinting Appreciate the use of carbon impact assessment in business decision making Understand the role of project accounting within greenhouse gas emission mitigation and reporting Develop, implement and monitor an action plan to achieve a measurable reduction in greenhouse gas emissions Identify KPIs and the characteristics of successful change management even further. course is taught in English.

10 Contemporary Issues in Oil, Gas and Energy Management Gain a full understanding of key management issues relating to Oil, Gas and energy with this specialised short course. You will have the opportunity to explore international initiatives affecting the sector. These include UK and EU emissions trading schemes, the need for cleaner technology and the environmental impact of production activities. The programme discusses the opportunities and challenges these present, and how they are shaping the future of the industry. Strategic Management and Leadership Contemporary issues in Oil, Gas and Energy Carbon Management and Entrepreneurship This programme is ideal for middle or senior level managers who want to achieve a deeper awareness of the contemporary issues affecting the energy industry. On successful completion of the programme, you should be able to: Discuss the objectives and functions of commercial relationships between companies and organisations in the upstream oil and gas supply chain Evaluate the significance of marketing and marketing issues in the sector Analyse the broad principles and practical implementation of petroleum taxation regimes in various regions of the world Assess energy sector strategic responses to key global challenges and governmental initiatives. These include EU and UK emissions trading schemes, environmental management systems, industrial symbiosis networks, cleaner technology, and renewables Recognise, discuss and justify some of the primary contractual clauses in the main contracts in the oil and gas industry Determine the effect of these clauses on the contractual parties even further. course is taught in English

11 Entrepreneurial Business Management This course covers all key aspects of entrepreneurship, using real-life examples to provide you with essential knowledge on starting a successful business. You will learn to deliver professional solutions to the business problems faced by entrepreneurs and companies committed to innovation. The course ensures that you gain valuable insight into the commercial challenges involved in running a business. You will also acquire the knowledge required to develop new products and the skills needed to meet these challenges head-on. Strategic Management and Leadership Entrepreneurial Business Management Innovation and Production Development This programme is directed towards professionals looking to develop the skills required to run their own businesses. It is also aimed at individuals seeking an in-depth understanding of the skills and techniques required in entrepreneurial roles. On successful completion of the programme, you should be able to: Examine ways in which ideas can be turned into practical ventures and commercial success Identify, design and implement the key processes in setting up a business Evaluate the relationship between innovation and commercial success Examine challenges to innovation and offer relevant solutions Describe and assess business ideas and the implementation process Design and use a range of techniques and tools to appraise ideas for new product development even further. course is taught in English.

12 Advanced Certificate in Innovation and Product Development This short course will develop your understanding of strategy formulation and its effects on organisational direction. You will be introduced to the concepts and theories behind decision making and their impact on organisations. Your studies will teach you to incorporate new technologies and innovations into an organisation s existing culture and practices. The impact of technology on business strategy will also be investigated. Strategic Management and Leadership Strategic Technology Management Innovation and Production Development The ideal course candidate is a middle or senior level manager looking to take advantage of innovation and technology as business drivers. It is also an excellent option if you are responsible for the management and introduction of technologies and innovations. On successful completion of the programme, you should be able to: Evaluate the relationship between innovation and commercial success Analyse the common features in innovation across industries Design and use a range of techniques and tools to develop ideas for new product development Investigate commercial, social and political influences on innovation, including the design process Examine challenges to innovation and offer relevant solutions even further. course is taught in English.

13 Advanced Certificate in Management Consulting This certificate course is your opportunity to discover how a management strategy is formulated and the impact it has on a business with this certificate course. You will gain an excellent understanding of pivotal concepts and theories behind strategic decision-making while initiating change across business functions. These include performance management, risk and project management, marketing, customer services, business planning and problem solving. Strategic Management and Leadership Project Management and Leadership Management Consultant Toolkit This programme is aimed at middle or senior level managers whose role it is to effectively oversee organisational transition periods. The skills you will gain are applicable across a variety of industries. On successful completion of the programme, you should be able to: Analyse management consulting processes and practices, and their application to businesscritical challenges Define key factors and issues relevant to a consulting engagement Evaluate processes and interventions involved in management consulting Prepare and present consulting reports to senior level management Present analysis of organisational problems in a concise, accurate, clear and interesting manner even further. course is taught in English.

14 Advanced Certificate in Project Management and Leadership This course guides you through the principles and techniques of project management and leadership from a practical managerial viewpoint. You will investigate the relationship between goals and resources, gaining an in-depth understanding of the roles of communication and control in achieving organisational goals. The course ensures that you develop the strategic skills required in leadership positions. You will also establish an excellent understanding of individuals, teams and organisations working to deliver project goals successfully. Project Planning and Environment Commercial Management Project Leadership and Risk Management The course is designed for project managers and the business leaders of the future. It is ideal for individuals looking to develop the ability to manage change and project problems within an organisation. On successful completion of the programme, you should be able to: Examine a project life cycle and determine alternative approaches to project management Outline how effective planning, management and implementation help a project to run smoothly Analyse a company s current project management and leadership practices, and recommend improvements Apply the appropriate tools, approaches and methods to project planning, monitoring, control, evaluation and risk management of a given project. Understand the concept of carbon offsetting and its role within a robust carbon management strategy Apply selection criteria for purchasing offsets Assess the criteria for measuring project success and examine the effect leadership can have on this. even further. course is taught in English.

15 Advanced Certificate in Strategic Sales Management This programme provides a complete overview of the sales function within an organisation. It is also geared towards international sales strategy and management. You will acquire a wide range of tools and techniques that will allow you to profile customers. It will also give you the ability to analyse information used to drive leads and sales strategy within an organisation. Leading the sales function Strategic Sales Management Sales Management and Control This programme will give you everything you need to lead the sales function within an organisation. It is ideal for future sales managers or those responsible for the overall performance of the sales team. On successful completion of the programme, you should be able to: Perform a close analysis of the principal approaches to strategic sales management Investigate the global sales environment to determine its impact on sales strategy formulation for a given global organisation Appraise the current strategic sales management practices in an organisation Identify and assess suggestions for improvement of sales management practices Construct and apply models for sales strategy implementation Synthesise and inspect a strategic sales analysis and plan for a global organisation even further. course is taught in English.

16 Advanced Certificates in Marketing

17 Customer Relationship Management This programme provides you with knowledge and insight of current global Customer Relationship Management (CRM) practices. You will develop the ability to critically asses and analyse the benefits of various CRM techniques and practices. In addition, you will learn to make informed decisions about the CRM software and techniques suited to a wide variety of businesses. Strategic Sales Management Advertising and Promotion Management Business Development The course is ideal if you are looking to develop skills in customer data collection. This applies particularly to management roles tasked with maximising sales efficiency. These skills are at the forefront of CRM development, making you invaluable in your current role and opening a variety of career opportunities. On successful completion of the programme, students should be able to: Appraise the main approaches to Customer Relationship Management Evaluate how effectively CRM strategies, tools and development approaches achieve customer acquisition and retention Assess the current CRM practices in a global organisation and propose ways to improve them Investigate current developments in CRM and evaluate their potential impact on the customer acquisition and retention strategies of a chosen organisation Examine the relationship between CRM tools and software, their management and the performance of a customer-driven enterprise even further. course is taught in English.

18 Digital Marketing Communications This course will build your knowledge in a range of marketing fields, including internet and digital marketing communications. You will develop a clear understanding of marketing strategy and the laws relating to digital media. You will also be introduced you to the spectrum of digital channels and mediums available, including mobile platforms and affiliate marketing. Advertising and Promotion Management Internet Marketing Management The course is ideal if you are a middle or senior manager looking to refresh your knowledge of marketing principles and marketing campaigns. It is also beneficial if you want to improve your knowledge of the day-to-day considerations involved in creating an integrated communication strategy. On successful completion of the programme, students should be able to: Critically assess primary approaches to internet marketing and e-promotion Scrutinise effective strategies, tools and development approaches for digital marketing Determine the relationship between effective internet and digital marketing communications strategies Identify and critically appraise communications strategies Analyse current developments in New Media Evaluate the potential impact of New Media developments on the internet and digital marketing communications strategies of a chosen organisation Evaluate the current internet and digital marketing communications practices in a global organisation even further course is taught in English

19 Internet Marketing Communications Gain an in-depth understanding of search engine methodology, its functionality and value in internet marketing. This course covers best practices for content creation, optimisation and tracking. It will provide you with the tools and skills necessary to create innovative and successful internet marketing campaigns. Search Engine Optimisation Advertising and Promotion Management This course is aimed at professionals who would like to build their knowledge and awareness of search engine optimisation. It is also suited to those wishing to develop their ability to use practical internet marketing techniques more efficiently on a practical level. On successful completion of the programme, students should be able to: Inspect the principal approaches to internet marketing and e-promotion from a critical perspective Analyse effective strategies, tools and development approaches for digital marketing Evaluate the current internet and digital marketing communications practices in a global organisation, and identify and consider suggestions for their improvement Gain practical insight into enhancing search engine optimisation Analyse developments in new media, evaluating possible impact on an organisation s internet and digital marketing strategies even further course is taught in English

20 PR Management This course will cover the elements necessary to build a productive and innovative public relations strategy, and as a result you will be able to address the key developments in the industry today. Explore the variety of options available to PR managers, and critically asses which are best suited in a variety of professional scenarios. Corporate Communications Advertising and Promotion Management The course is aimed at those wishing to gain insight into today s global PR practices for use in middle and senior management positions. You will gain a fresh perspective on the industry which can then be integrated into effective marketing campaigns. On successful completion of the programme, students should be able to: Investigate the relationship between organisational and public relations strategies Determine the nature of corporate communications and its impact on the public relations management process Ascertain the importance of effective cross-functional communication within an organisation and its influence on the effectiveness of external communication Examine current developments in PR management and evaluate their potential impact on the corporate communications strategies of a given organisation Critically evaluate the relationship between corporate image and corporate reputation in various organisations even further course is taught in English

21 Social Media Communications Cultivate an excellent understanding of the fast-growing social media marketing field with this course. You will develop the skills necessary to maximise the efficiency of communications campaigns. You will also gain key skills used to critically analyse and improve social media strategies across a variety of industries and businesses. Internet Marketing Management Corporate Communications Advertising and Promotion Management The course is ideal for business decision makers looking to gain an excellent working knowledge of social media platforms for marketing purposes. The skills gained will be invaluable when integrating social media marketing in future marketing campaigns. On successful completion of the programme, students should be able to: Critically examine the primary social media marketing strategies Identify and analyse effective social media marketing strategies, tools and development approaches. Build brand awareness so as to increase market share and enter new markets Evaluate the current social media marketing best practice at a global level, and identify ways to increase performances Examine current developments in social media to evaluate their potential impact on the marketing strategies of a chosen organisation Scrutinise the interaction between the design, deployment and implementation of social media marketing strategies even further course is taught in English

22 Investimento Módulo Internacional Cursos oferecidos em Londres: Advanced Certificate in Finance Advanced Certificate in Management Advanced Certificate in Marketing Escola: School of Finance and Business Investimento: $ libras Este valor inlcui: 02 semanas de curso período full time no módulo escolhido. 02 semanas de acomodação em flat ou shared house single room. Taxas (matrícula/acomodação). 02 semanas de seguro viagem. Receptivo de Chegada. Taxa de Assessoria Shelton durante todo o programa. Contato: Mais informações podem ser obtidas com a Shelton Intercâmbios no site ou pelo intercambio@shelton.com.br. Unidade Shelton Campinas Rua José Paulino, 1542 sala 19 Centro Fone: (19) Unidade Shelton Jundiaí Rua Bernardino de Campos, 166 Centro Fone: (11) Unidade Shelton São Paulo Av. Paulista, º andar Bela Vista Fone: (11)

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