Presented by: Ocean Communicators Alliance/Thank You Ocean Campaign

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1 Workshop Goal REPORT: 2013 Ocean Communicators Alliance 1 Workshop Communicating the importance of Northern California s Marine Protected Areas (MPAs) Friday, July 12, 2013 Humboldt Bay Aquatic Center, Eureka, CA Presented by: Ocean Communicators Alliance/Thank You Ocean Campaign The goal of this workshop was to provide a forum for Ocean Communicators Alliance (OCA) members 1, the Marine Life Protection Act Initiative s North Coast Regional Stakeholder Group members, tribal representatives, and invited participants to help develop and discuss effective strategies to disseminate key messages about marine protected areas (MPAs) in the north coast of California. They also came up with a list of regional action items to implement as working groups after the workshop. Executive Summary Thirty five participants attended the workshop, which began with a welcome from Sarah Marquis of the Office of National Marine Sanctuaries, followed by a short video featuring Sylvia Earle titled Hope Spots. The morning s session featured presentations by the California Department of Fish and Wildlife, the Ocean Conservancy, a tribal panel, and a larger panel discussion focusing on MPA stewardship and communication. There were two breakout sessions during the afternoon. The first breakout session focused on messaging and audience types and the second aimed at message delivery and collaboration opportunities. An overarching action item that was suggested by Workshop Speakers workshop participants was to reach out to OCA Image: Ariadne Reynolds members to develop regional working groups that would focus on communicating MPAs and other related topics. Potential MPA related working group topics include: creation of an online MPA media database, creation of short film narratives about MPAs, development of a Thank You Ocean (TYO) page for teachers that could act as portal/clearing house for modules and experimental learning videos. Next steps were discussed, including development of a north coast region OCA presence and support for discussions and collaboration on local ocean issues, including MPAs. Please find the entire agenda attached to this report as an appendix. 1 The California Ocean Communicators Alliance (OCA) is a group of more than 300 professionals in ocean-related organizations, agencies and businesses who, in the course of their work, reach millions of Californians with ocean messages. NOAA Office of National Marine Sanctuaries, the California Natural Resources Agency, and aquarium partners organize and support the California Ocean Communicators Alliance. OCA members collaborate on common ocean messages and promote the Thank You Ocean public awareness campaign. 1

2 Opening Presentations The PowerPoint presentations from morning session can be found at and are hyperlinked below: Mary Patyten, California Department of Fish and Game, California s Marine Protected Areas : Jennifer Savage, Ocean Conservancy, MLPA and North Central Coast Region messaging : Presentation_4_13.pdf Erin Meyer, California Ocean Science Trust, OceanSpaces sharing MPA monitoring results and connecting communities around ocean health California s Marine Protected Areas Mary Patyten, California Department of Fish and Wildlife (CDFW) Mary Patyten gave an overview on the California Department of Fish and Wildlife s (CDFW) outreach efforts starting with background information about the Marine Life Protection Act and highlighting the MPAs that have been established in the north coast. The northern California MPA network covers 13% of state waters within northern California region, with 5% in no-take marine reserves. CDFW engages in MPA outreach and public education in order to increase public awareness of the MPAs regulations and to facilitate compliance and enforcement. Their tactic is to disseminate its outreach and educational materials broadly, and to rely on local partnerships in order to help distribute materials, leverage resources, fill gaps, and build stewardship. The CDFW encourages organizations to partner with and include the Department on their various efforts. The benefits of partnering with the Department include: Increased product and enforcement effectiveness Meeting local and network MPA goals Better information exchange Consistency in messaging The Department has committed resources to support partner coordination and has developed MPA outreach guidelines, templates, and a process of approval for outreach materials. An example of a successful partnership was the Monterey Bay Sanctuary Foundation MPA signage project. CDFW worked closely with the Sanctuary Foundation from the development stages which led to increased partnership and ensured that the correct information was included on the signs. In summary, CDFW encourages communicators who are working on their own MPA outreach materials to work with the department, inform CDFW of their products, and to take advantage of CDFW s resources in order to effectively outreach at a local scale. 2

3 MLPA and North Coast Messaging Jennifer Savage, Ocean Conservancy Jennifer Savage of the Ocean Conservancy gave a presentation focusing on audience specific communication as it relates to the north coast community, and what could be learned from past and on-going work. She noted that there are many creative ways to reach out to the local community and start the conversation about MPAs. One positive lesson learned from the Marine Life Protection Act (MLPA) Initiative was how the north coast community came together and developed a unified MPA proposal despite all the challenges this region encountered. Image: Ariadne Reynolds When the process of communicating the MLPA to the north coast began, the public had many concerns, mainly because how the media had highlighted the controversy. Since the north coast community is more remote and rural than most of California, the community felt that they had less political power and felt disenfranchised. Furthermore, Tribal considerations were a new element that had less emphasis in the previous regions. With a lot of work and collaboration with regional stakeholders, local political figures, and the tribes, the north coast region ended up with the only unified proposal in the state of California. A challenge when communicating about MPAs is that many people in the north coast region remain unclear about what MPAs are, and where they are located. Therefore, there is a need for creative education and outreach. Ocean Night, held once a month in Arcata, was identified as an example of a creative outreach opportunity. These events may be a platform to talk about MPAs in an entertaining forum, as they show a surf film and an environmental documentary and are well attended (~100 people per month). Another way to communicate about MPAs is to emphasize recreational opportunities. For example, talking about how one can recreate in MPAs and using this as a lead into discussing the ecological benefits of MPAs, is an effective way of talking about MPAs. Highlighting the recreational aspects of the MPAS (i.e. kayaking, bird watching, tide pooling, scuba, etc.) can pique the publics interest and create the same sentimentality that people have for state parks. Another possible avenue to promote MPA as recreational areas is to reach out to magazine for articles such as top 10 tidal pooling MPAs. Ms. Savage recommended focusing on 4 main aspects to touch upon when communicating about MPAs with the north coast audience: 1. The unified proposal a. All regional stakeholders came together to develop this proposal b. This was an unprecedented collaboration, not seen in the previous regions 2. MPAs are a great place to play a. MPAs allow for more wildlife and add natural beauty 3. MPAs are critical tools for economic sustainability 3

4 a. The California Coast is a major driver in the north coast tourism economy b. MPAs add to fishery sustainability 4. MPAs will give data and scientific analysis on MPAs and coastline as a whole Tribal Panel with Facilitated Large Group Discussion: Tribal Leadership and MPA Stewardship Panel: Hawk Rosales, InterTribal Sinkyone Wilderness Council Briannon Fraley, Smith River Rancheria Moderator: Ken Wiseman, MPA Collaborative Implementation Project Ken Wiseman introduced the panel and invited Suntayea Steinreck from the Smith River Rancheria to start this session off with a smelt and whale traditional song and prayer. Hawk Rosales then gave a presentation about tribal leadership and MPA stewardship followed by Briannon Fraley who discussed tribal role in establishment of MPA network. Following the presentations, the audience was encouraged to ask questions and there was a lively discussion. Tribal Leadership and MPA Stewardship Hawk Rosales, Executive Director, InterTribal Sinkyone Wilderness Council InterTribal Sinkyone Wilderness Council is an intertribal consortium that was founded in December 1986 and consists of ten federally recognized California Indian Tribes. Understanding and developing a platform for communicating accurate MPA information within a tribal context was very important. In tribal engagement it was important to bring forward the principals of Traditional Ecological Knowledge (TEK) as well as always circling back to tribal values. An important position for the tribes is that they are sovereign nations and as such, are fully capable of expressing their own views and values. In order to confront misinformation by parties who attempted to use the tribes to further their own agendas, the InterTribal Council produced multiple informative articles to combat this. Through effective collaboration with the State of California, 22 tribes are now listed as exempt from the no-take/limited take regulations in the north coast MPAs, which is the first time in the U.S. that a Image: Marisa Villarreal regulation formally protects tribal aboriginal rights to marine resources. These categorical exemptions essentially created a new category that is not recreational or commercial. The Tribes worked hard for this as their moral duty and succeeded with stakeholder support. The Council is now working on signage expressing what the tribal regulations will be, in order to inform the public. A delegation of 12 members of the Council will also be traveling to Spain in October to the 10 th World Wilderness Congress to share the achievements in tribal sovereignty working with MPA stewardship on the north coast. 4

5 Comment from Atta Stevenson, California Indian Water Commission: Technology offered during the MLPA process was good, but the tutorial time was lacking. There is also an ongoing issue with divulging culturally sensitive information on marine species and tribal use of those species. The question is how to be careful in revealing this and not compromising Tribal values. Tribal Role in Establishment of MPA Network Briannon Fraley, Self-Governance Director, Smith River Rancheria Ms. Fraley started her presentation with a story about Pyramid Point MPA which is where many tribes camp and fish every year. She noted that it is critical for everyone to remember that tribes and tribal communities are one with the marine environment and are the original stewards of the land. She then spoke about tribal governing rights, Smith River Rancheria s involvement in the MLPA process, and how tribes are taking a leadership role in MPA management. When working on the MLPA process, Smith River Rancheria made sure that their cultural values and Image: Marisa Villarreal perspectives made it into the CDFW s factual record: Tolowa Dee-ni lifeways are inseparable from the marine resources they have stewarded, ritually protected, and subsisted on for millennia. Currently, Smith River Rancheria is working on an interactive tool to show the main watersheds of their land which encompasses sq miles within California, and 32 miles along coast. When working with tribes and tribal communities, it is also important to remember that the tribal leadership structure is a federally recognized government entity, with governing documents including a constitution, tribal laws, policy and procedure. There are also federal guidelines that govern consultation and coordination with Indian tribal governments. Smith River Rancheria also operates under: Shared jurisdiction with the state of California Inherent right to govern own territory and self Elected governing body run by a tribal council Developed ocean governance focusing on three areas of tribal, state and federal marine initiatives In regards to MPA implementation and management, Smith River Rancheria agrees that there is a need to provide consistent MPA messages that emphasize traditional tribal values such as: 1. Honoring our past, serving our tribal family, protecting our culture and independence and controlling our future, as well as leaving abundant natural resources and a healthy environment for the next seven generations. 2. The tribes did not waiver on the position of our unceded right to govern our people and utilize marine resources. 3. The identity of who we are as indigenous people; tribal people are part of the marine ecosystem. 4. A shared vision regarding the value of MPAs, and attaining stewardship through co-management. 5

6 Smith River Rancheria has three main strategies for MPA management which are: using informed science, informed management practices, and conducting outreach and education. In regards to using informed science, tribal leadership brought forward changes on how the state views science through the inclusion of Traditional Ecological Knowledge in the baseline data gathering. Tribes are currently working to enhance information sharing and develop protective measures standards, as well as working on relationship building with state agencies to develop effective communication. Smith River Rancheria also recognizes that partnerships will be critical in enforcement efforts because the tribes are out in many of the MPAs every day. Tribes can enhance enforcement efforts by acting as feet on the ground, and they have already documented illegal fishing in MPAs. Examples of collaborations that have formed between tribes and other groups include: Tribal data gathering with Humboldt State University Educational outreach: Tribes support the shared goals of the MPAs and embrace the opportunity to educate the general public Site protection and enforcement: Smith River Rancheria is developing a marine code to ensure MPA integrity is upheld Through increased partnership and collaboration, there have been positive outcomes. Some notable examples include increased dialogue between state and tribes, the development of the Northern California Tribal Chairman s Association, and tribal take is now codified within State regulations. Panel Discussion How do we talk about MPAs? Panel: Briannon Fraley, Smith River Rancheria Christine Pattison, California Department of Fish and Wildlife Hawk Rosales, InterTribal Sinkyone Wilderness Council Jennifer Savage, Ocean Conservancy Kelly Sayce, Strategic Earth Consulting Joe Tyburczy, California Sea Grant Extension Moderator: Ken Wiseman, MPA Collaborative Implementation Project The large panel discussion centered on tribal management and MPAs, enforcement issues, and outreach and partnership opportunities. Ken Wiseman introduced the panel and had Kelly Sayce and Joe Tyburczy give brief backgrounds about their work since the other panelists had already given presentations. Ms. Sayce highlighted that she is a transplant and not from this region, but emphasized that forums like this workshop are a good starting place for talking about communication on north coast. The first topic discussed was about enforcement issues, particularly those regarding illegal fishing within MPAs that allow for tribal take. Because identifying activities of tribal take versus non-tribal, illegal take is challenging, a concern was expressed that MPA baselines for species might reflect population declines and the incorrect assumption that tribal take is the cause. Mr. Rosales addressed this concern stating that education on many levels is going to be the most important approach to address enforcement issues. He is working with other groups to develop signage that emphasize and clarify MPA regulations and restrictions as well as information regarding tribal take. He also noted that these issues present an opportunity for collaboration between citizen science groups and MPA officers who steward the MPAs and help with enforcement. He noted that this may be an opportunity for cross deputizing with tribal law enforcement officers and that a similar model already exists. Ms. Fraley also emphasized that co-management can help address this issue. 6

7 A workshop participant noted that CDFW officers often come on to tribal lands without notification or permission, and that because tribal land is private property, they need to notify tribes when they enter tribal land. This is important for keeping good relations with tribes and demonstrating respect and good communication practices. Jordan Traverso, Deputy Director of Communications, Education and Outreach at the CDFW added that due to limited resources, enforcement is currently concentrated into areas where there is a high concentration of illegal activity or hot spots such as poaching stings and abalone stings. She mentioned that if people continue to call enforcement hotlines, that could help trigger response and identify other hotspots that the Department maybe unaware of. A question was raised as to what co-management with tribes would look like, and whether a formal agreement like a Memorandum of Agreement would be established. It was discussed that comanagement could be more informal, such as establishing an agreeable set of terms between agencies and tribes, in managing MPAs jointly. This could be developed through a consultation process. Overall, it was noted that tribes should make sure they are continuously talking to CDFW. Part of the larger issue is that many people do not know about MPAs, and are not familiar with CDFW, and where to report illegal fishing. To combat this, there are on-going efforts to place signage in and around the MPAs to ensure people know the regulations of the MPAs in order to comply with those regulations, and to know that CDFW is the enforcing body. It was concluded that the documentation of violations is important and that the public needs accurate information regarding the specific rules and regulations for the north coast MPAs. It was also noted that forming citizen watch groups could support enforcement efforts and subsequently increase compliance. Mr. Wiseman mentioned that individuals can form watch dog groups and document illegal activities within MPAs using their personal cameras. It was also noted that providing hotline numbers and Image: Ariadne Reynolds 7

8 general contact information to report illegal activities to the public is important. It was also suggested that developing a curriculum for docents and wardens about each county s MPAs, and the tribal connection/practices/perspectives around those MPAs, is important for enforcement and public education. Finally, it was suggested that groups work with state of Oregon to monitor the northern California-Oregon border, and to educate and notify Oregon fishermen of the MPAs existence and regulations. A joint collaboration between two states and tribal nations may be beneficial to regulate the area. Ocean Spaces: Sharing MPA Monitoring Results and Connecting Communities around Ocean Health Erin Meyer, Ocean Science Trust OceanSpaces: Erin Meyer gave a brief overview of the online forum OceanSpaces, including who is involved, and how OceanSpaces can help disseminate and highlight scientific data collected from MPAs in the north coast region. Ms. Meyer noted that the north coast is a place where there aren t as many data collection institutions, and that consequently, this is an area of more data gaps. She highlighted that because of this, there is opportunity to begin collecting new data and information. The MPA Monitoring Enterprise, an initiative of the Ocean Science Trust (OST), is taking the pulse of the MPAs through a baseline monitoring program. This baseline monitoring allows us to see new data and put this new data into a historical context to evaluate whether the MPAs are working. The OST is charged with sharing the data that is being collected from the MPA Monitoring Enterprise with anyone who is interested in seeing it, so they developed OceanSpaces, a platform for people to find and share data and information about MPAs. OceanSpaces is used as a repository for data on MPAs, where online conversations about MPA data is driven and developed by the online OceanSpaces community. The ethos of OceanSpaces is that citizen and stakeholder involvement is critical to successful and effective MPA management. OceanSpaces also recognizes the importance of community involvement in collecting, and analyzing the data around MPAs. It also uses a partnership-based model for monitoring, the benefits of which include: cost effectiveness, education and outreach, and building capacity within the communities. It also provides summary information so people who can t attend meetings, symposiums, and workshops can still find relevant information from those events. 8

9 Breakout Groups The afternoon consisted of two breakout sessions which covered audience and messaging, and delivery and collaboration: BREAKOUT SESSION I: Message and Audiences During the first breakout session, workshop participants were asked to consider key MPA messages and identify audiences they would like to reach with those particular messages. Three working groups were formed and they discussed MPA messages that resonated well within this region and tailored it to a specific audience of their choice. Outcomes of this first breakout group included: Key MPA messages, audience selected, and example of message and audience pairing. BREAKOUT SESSION II: Delivery and Collaboration The following were possible avenues for delivering messages, and opportunities for collaboration (Participants were also encouraged to come up with their own form of outreach): Traditional & Online Media (Print news, TV, radio, blogs, online news) Social Networking/Web sites (Facebook, Twitter, web sites, mobile, apps) Informal Education (aquariums, museums, field contact, docents, researchers) Film/Video (PSAs, YouTube, Commercial Film) Formal Education (K-12, University, Adult Education) Outcomes of the second break out group included: Three ideas for collaboration, and how to measure success. Breakout Session I: messaging strategies for particular audiences Breakout Group I Messages - A network of MPAs protects ecosystem health, traditions, and the people that depend on them. - Healthy oceans for future generations (Legacy) - Coastal gems: beautiful and bountiful - A great place to play - What can I do? (Can be interpreted as what can I do in them or what can I do for them) - 85% of the north coast state waters is unaffected by MPAs, but the 15% that is protected ensures healthy oceans for future generations Audience Selected: Local Community - Residents who live within coastal counties on the north coast. This can include: o Fishermen (Recreational) o Fishermen (Commercial) o Tourists o Youth/students o Scientists o Industry o Non-consumptive users 9

10 Breakout Group II Messages - Legacy o Connects to tribal seven generations philosophy o Investment- tribal values incorporate this into daily life o Education- communicating to kids that there is ONE ocean o Tribal message of water as sacred, passing these values down - Fertile Old Female Fish (FOFF) o Fish might not know where boundaries are o How can we assess migratory fish populations in MPAs? o Not the strongest message Image: Marisa Villarreal - Underwater Parks o Nature at its finest o By pointing out Yosemite, it might be bringing a connotation of a crowded developed area to MPAs o Parks means recreation- need a place for subsistence - What about me? o Swimming might be dangerous in north coast o Surfing is not good for smelt Tribes do not encourage surfing at pyramid point for example o It s not always best to create infrastructure to attract people- the place might lose its magic o Bring a message of stewardship instead of play and selfishness Audience Selected: Pre-schoolers o Care about animals o Information conveyed in a fun way (ex. SpongeBob) o Visual, simple message. Tailor FOFF message to preschool ages because they value animals o Stories that help build kinship between animals and humans. This is common in tribal culture o Stewardship = taking care of fish An MPA is a special place where we can take care of fish and later see the results of that o Home-base or a safe zone for fish- creating a game that relates to everyday activities and building that into curriculum o If you can touch children s lives at this point, it will stay with them for life. Don t just tell, show. 10

11 Breakout Group III Messages - What about me? Too selfish. Promote responsibility instead - Yosemite of the Sea- Puts too much value on specific area of land (water), when all land (water) is important. - Underwater Parks-. Doesn t work well for north coast because it is confusing from a regulatory perspective. o Ocean Wilderness is an effective message - Fertile Old Female Fish (FOFF) message is too limiting and does not include enough detail: this message focuses on one particular type of fish, rockfish, which is a small subset of the entire ecosystem Image: Marisa Villarreal Audience: Fishermen - How do we convey benefits to fisheries? - Use fishermen to aid scientific monitoring o Fisheries suffer from scientific uncertainty which gives opportunity for fishermen to be a part of the growing science - Need to say something specific to north coast - Legacy: North coast specific messaging such as legacy of providing for future of generations to come or revitalizing legacy of old growth fisheries. - Focus on healthy ecosystems and/or fisheries - Bring attention to the accomplishment this network is the 2 nd largest in the world o Emphasize uniform proposal that came out of this region o North coast has more State Marine Conservation Areas than State Marine Parks - Emphasize ensuring economics/investments in MPAs - Delivery mechanism o Have kiosks at access points o Use State Parks to educate/promote MPAs o Educate young fishermen o Radio, PSA s, local TV, Newspaper, Billboards, signage - Ocean night, great vehicle for communication in the north coast o Maybe also Jazz night, potlucks, lecture series Breakout Session II: Delivery and Collaboration Breakout Group I Audience: Community Leaders - Messages should be rolled out in phases o First phase would be to introduce MPAs at public meetings, such as Council meetings and Board of Supervisors. 11

12 o The second phase would be to begin outreach through social media (Facebook, Ocean Spaces). o The third phase would be creating events and programs, such as ocean wilderness day as venues to disseminate these messages - Messages need to be featured in multiple venues to be effective. o Build on existing events such as Ocean Night, Arts Alive or other community events. o Partner with local businesses. Ex. Have a local brewery make an MPA IPA or a vineyard for an MPA wine (Coastal Gem). - Messaging needs to be continually adapted to the community needs and incorporate feedback Successes - Ocean Night and Surfrider Dunes not Dumping campaign - Saturation of s is effective at keeping people knowledgeable about the MPA process - Mary Payton talked about the and as being effective way CDFW have directly communicated with the public on marine issues. Breakout Group II Audiences: Preschool - Best communication tools: Traditional communication: Telling stories Technology: creating a kid friendly Oceanspaces.org, creating a mobile phone app (for example, adopt a fish in an MPA) Games: Create games such hashtag with home base as an MPA Music: Sounds of an MPA and songs of stewardship Art: Develop activities where children draw an unhealthy or a healthy ocean Traditional/Tribal practices: Teaching words in other languages, i.e., salmon in tribal language 1. Regional Communities - Best communication tools: Town hall meetings Formal education- communication skills HSU students need a course on community, communications to bridge the gap between academics, tribes, agencies, etc. 2. Tribes - Best communication tools: Educate tribal members by first educating tribal leaders- to share the message that MPAs have shared goals with their communities- with family members face to face and via newsletters Successes Friends of the Dunes docent program for community outreach Tribal ownership of MPAs- feeling of protection and stewardship throughout community TV, PSAs Collaboration Fair, equitable access to funding, equal commitment across agencies, tribes and organizations 12

13 California Regional Environmental Education Community (CREEC)- a collaborative environmental education program in the North Coast Workshop to share community efforts and reduce duplicative effort- OCA could lead Project standards Tracking agency and organization efforts Transparency The Agency Strategic Partnership Meeting (quarterly) Breakout Session III Audiences: Cross cultural audiences that are Consumptive Users (specifically Seaweed Harvesters) - Avoid stereotyping, but identify groups that are using the resources, and tailor the message to those groups, - The idea of legacy may resonate better with this audience because it allows them to continue harvesting - Appeal to their culinary heritage. How do we ensure that they can continue fishing without overharvesting? - This provides an opportunity for tribes, agencies, and social justice groups to reach out to this group in particular - It s important to reach out with compassion and to not profile. Need to appreciate that they may be unaware of MPAs and specific regulations, and that seaweed harvesting is, and has been a part of their culture Image: Marisa Villarreal 13

14 Audience: Education of Youth/all Californians? - Include MPA curricular material o These materials could include tribal traditional values - Use social media Successes - Listservs, forums, social media, being on panels to spread message - Informal Education programs o Use grad students o Provides hands-on experiential learning - Signage: have it available where people interface such as boat ramps, access points, dive club meetings, rotary, outdoor stores, etc. - Radio - Approach Board of Supervisors/chamber of commerce o Utilize spokespeople who have direct communication that are trusted. - MPA websites o OceanSpaces could be used as a community forum - Social Media o Important to not rely too heavily on this method as internet is sometimes spotty in this regions Collaboration - Important to consider how we get people not being paid to participate in the discussion - Get agencies, tribal, counties, parks, etc. to talk about enforcement and provide workshops and travel expense - Ideas to develop: o Geocache for MPAs o Kids passport for MPAs o Google/ocean Earth (can plot MPA) o Marine Bio Image: Marisa Villarreal 14

15 Action Items from workshop The following are a list of potential action items that this region is interested in pursuing after the workshop as a regional working group: Create an on-line list of all events related to MPAs available to the public, and possibly house on TYO website Add a youth-centered section of OceanSpaces that could connect to a web-based game or app on TYO. More workshops like the OCA MPA workshops with more participants and diversity. o Notify elected officials regarding these kinds of workshops and events Additional trans-border MPA education Oregon/California Development of curriculum materials about MPAs (K-12) Publish books about the various MPAs (photo-books, history of MPAs), and placing these books in hotels and other tourist locations. o Pyramid Point MPA Smith River Rancheria Hotel can promote this specific MPA o Reach out to local Chambers of Commerce. o More tourist education Train tribal docents to provide first person interpretation of the cultural significance of the MPAs (i.e. follow the model of National Parks) Naturalist training of MPAs (collaborative opportunity with training tribal docents to give naturalists tribal knowledge as well). Have quarterly/standing meetings on MPAs Film a PSA about MPAs for north coast. Publish biological reports about each MPA to review why the MPAs were designated for protection o Generate from the monitoring results from OceanSpaces? Next steps: The Thank You Ocean staff will contact OCA members and other workshop participants to develop a regional Ocean Communicators Alliance presence and to support further discussion and collaboration on local ocean issues, including MPAs. 15

16 APPENDIX Workshop Evaluations Participants were given evaluation sheets at the end of the day; 19 were returned. 16

17 Communicating the Importance of Northern California's Marine Protected Areas Ocean Communicators Alliance Workshop Humboldt Bay Aquatic Center, Eureka, CA July 12, 2013 AGENDA Time Topics Who 8:30-9:00 Registration/Coffee Welcome and around the room self-introductions 9:00-9:25 Review agenda Sarah Marquis Office of National Marine Sanctuaries 9:25-9:45 9:45-10:05 10:05-10:50 VIDEO: Inspiring change: Sylvia Earle Hope Spots California MPAs: Summary of the statewide implementation status North Coast CA MPA network Role of public and private partnerships MLPA and North Coast Region messaging Background and overall recommendations Existing programs, products and four major messages Messaging for selected audiences Tribal Panel with Facilitated large group discussion: Tribal Leadership and MPA Stewardship Panel: Hawk Rosales, InterTribal Sinkyone Wilderness Council Briannon Fraley, Smith River Rancheria Mary Patyten, CA Dept. of Fish and Wildlife Jennifer Savage Ocean Conservancy Facilitator: Ken Wiseman MPA Collaborative Implementation Project 10:50 11:00 BREAK (10 min) 11:00-11:45 Panel with Facilitated large group discussion: How do we talk about MPAs? Panel: Briannon Fraley, Smith River Rancheria Christine Pattison, CA Dept. of Fish and Wildlife Hawk Rosales, InterTribal Sinkyone Wilderness Council Jennifer Savage, Ocean Conservancy Kelly Sayce, Strategic Earth Consulting Joe Tyburczy, California Sea Grant Extension Facilitator: Ken Wiseman 11:45-12:05 OceanSpaces: Sharing MPA monitoring results & connecting Erin Meyer California Ocean Science 17

18 12:05 12:15 12:15-1:15 1:15 2:00 2:00 2:15 2:15 3:00 communities around ocean health Summary of presentations Instructions about breakout sessions LUNCH (1 hour) Breakout Session I: Messages and Audiences Report out from each breakout group Breakout Session II: Delivery and Collaboration Trust Sarah Marquis Instructions: Sarah Marquis Moderator: Miho Umezawa Instructions: Sarah Marquis 3:00-3:10 BREAK (10 Minutes) 3:10-3:25 3:25-3:35 3:35-3:45 3:45-4:00 Report out from each breakout group Wrap Up Identify action items VIDEO: Thank You Ocean inspirational PSA Thank You Ocean Update: MPA Page, OCA toolbox OCA Membership Next Steps Action items Moderator: Miho Umezawa Sarah Marquis & Miho Umezawa Miho Umezawa Sarah Marquis & Miho Umezawa 4:00 ADJOURN ** No-host reception to follow after workshop at the Bayfront Restaurant 1 F St, Eureka, CA 95501** 18

19 Communicating the Importance of Northern California s Marine Protected Areas Ocean Communicators Alliance Workshop Workshop Participants July 12, 2013 Calla Allison, MPA Collaborative Implementation Project Bethany Baibak, California State Parks Erika Collins, Bear River Band of Rohnerville Rancheria Susan Doniger, North Coast Redwoods District, California State Parks Brandi Easter, Recreational Diver, Former Regional Stakeholder Group Member Matt Fitzgerald, Upwell Suzie Fortner, Friends of the Dunes Briannon Fraley, Smith River Rancheria Stacy Galleher, Oregon Department of Fish and Wildlife Jessica Hall, Humboldt Baykeeper Zack Larson, Del Norte Fish and Game Advisory Commission Rosa Laucci, Smith River Rancheria Bill Lemos, Natural Resources Defense Council Sarah Marquis, NOAA Office of National Marine Sanctuaries Rebecca McMahon, Hoopa Valley Tribe Erin Meyer, Ocean Science Trust Emily Mortazavi, Delta Science Council Christine Pattison, California Department of Fish and Wildlife Mary Patyten, California Department of Fish and Wildlife Ariadne Reynolds, California State Coastal Conservancy Marnin Robbins, California Department of Fish and Wildlife Megan Rocha, Consultant Hawk Rosales, InterTribal Sinkyone Wilderness Council Amanda Sackett, California Ocean Protection Council Jennifer Savage, Ocean Conservancy Kelly Sayce, Strategic Earth Consulting Suntayea Steinruck, Smith River Rancheria Atta Stevenson, California Indian Water Commission Jordan Traverso, California Department of Fish and Wildlife Joe Tyburczy, California Sea Grant Extension Miho Umezawa, California Ocean Protection Council Marisa Villarreal, California Ocean Protection Council Tom Weseloh, Joint Committee on Fisheries and Aquaculture c/o Assemblymember Wesley Chesbro Ken Wiseman, MPA Collaborative Implementation Project 19

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