2 ESL Overview Electronic Shelf Labeling (ESL): The Solution Transforming Today s Retailers Today s savvy retailers are casting a critical eye to determine how to optimize and enhance their store operations. Three key areas under close scrutinization are pricing, promotions and costs. Opticon s Electronic Shelf Labeling (ESL) solution addresses these key areas as ESL allows retailers to instantly and accurately execute price changes and promotions anytime to any store shelf from a centralized location. In addition, ESL eliminates the paper labels that are often changed weekly in stores - freeing up labor and reducing paper waste. Opticon s wireless ESL system is optimized for the retail industry as it s based on a innovative radio architecture and e-paper tags and displays that provide advantages in performance, coverage, cost and power consumption. Opticon s end-to-end solution aims to dramatically impact how retailers operate their businesses providing a superior platform that can improve a retailer s profitability and enable new customer-facing applications, promotions and loyalty programs. The Benefits of ESL Ensures Accurate Pricing and Product Information Enables On-Demand, Real-Time Pricing Promotions Improves Margin and Increases Sales Reduces Labor Costs and Errors Enhances Customer Loyalty and Satisfaction Integrates with Existing Retail Systems Centralized Administration of all Devices with Full Visibility Create In-Store Marketing and Promotion Centers Intelligently Manage Shelf Layout 100% Content Flexibility Allowing for Future Updates System can be Deployed as Shelf Tags, Overhead Displays, or as End Caps and Kiosks No Expensive Back-Office Server Infrastructure Strong Return on Investment, Easy to Maintain
3 EE441 ESL in the Store EE ESL tag can be used to highlight product promotions or where more detailed product information is required such as in the healthcare or electronic departments. EE270 Base Station EE ESL tag is an excellent solution for larger product facings or in areas where product pricing needs to be more predominantly displayed. EE200 EE740 EE200 2 ESL tag can be used on shelves with smaller product facings and in peg hooks areas. EE201 The EE ESL tag can be deployed on end of the aisle promotional areas or in locations where the tag needs to be more viewable such as room signs, upper level shelves, bulk item storage or warehouse racks. EE201 2 ESL tag can be used when large fonts are needed to improve visibility in areas where information is displayed on upper level shelving
4 Wireless Communications and Software Solution includes the hardware and software necessary to manage and communicate bidirectionally with the ESL tags Centralized administration of all devices and content Host System (Back Office) 100% tag/display flexibility Operates on it s own independent 2.4 GHz wireless network (IEEE ) Infrastructure is lightweight, demanding only the installation of PoE (Power Over Ethernet) base stations Portable Terminal Electronic Shelf Label ACK Signal Base Station Server POS No expensive back-office server infrastructure, straight forward to deploy and manage System can be deployed as shelf tags, overhead displays, or as end caps and kiosks Lightweight administrative application only requires off-the-shelf Windows-based PC or tablet Coverage area of 25,000 square feet per base station System administered locally in the store via any PC (tablet, laptop, desktop, server etc.) or host the administration utility and manage it from a mobile device Base Station EBS30 ESL Base Station The EBS30 ESL Base Station communicates bi-directionally with the ESL tags and manages the centralized administration of all devices and content. CPU: Cortex M3 32-bit MCU Clock Frequency: 80 MHz Memory: FlashROM: 256 Kb, Internal RAM: 96 Kb External RAM: 8 MB Ethernet: 10 Mbit/sec & 100 Mbit/sec, half duplex & full duplex Protocol: IEEE based Modulation: DSSS Band: 2.4 GHZ, 18 available channels Encryption: 128-bit AES Transfer Speed: 128 kbits/second over the air Max load: 10,000 ESL s per base station Range: 30 meters indoor; 100 meters open-field Dimensions (w x h x d): x x 32.4 mm (without antennas) Administrative Software: Windows based Administration software allows hardware configuration, display tag content management, scheduling, provisioning and polling Mounting: Optional mounting solutions include adhesive backing, locking bar
5 Shelf Tags Opticon s e-paper display technology boasts a high contrast ratio and superior viewing angle. It s bi-stable, so the image will remain on the display even after power is disconnected allowing enterprises to operate the solution with five daily updates and 20 second polling for over 10 years time. We have 2, 2.7, 4.41, and 7.4 e paper signs before moving into a powered, full color Thin Film Transistor (TFT) models in 10, 32, 55, 75 and 90 sizes. EE200 ESL Shelf Tag Model Number: EE200 Size: 2 Resolution: 200 x 96 Contrast Ratio: 10:1 DPI: 111 Outline (mm) HxVxT: 57(H) x 28.80(V) x 1.00(T) EE201 ESL Shelf Tag Model Number: EE200 Size: 2 Resolution: 200 x 96 Contrast Ratio: 10:1 DPI: 111 Outline (mm) HxVxT: 57(H) x 28.80(V) x 1.00(T) EE270 ESL Shelf Tag Model Number: EE270 Size: 2.7 Resolution: 264 x 176 Contrast Ratio: 10:1 DPI: 117 Outline (mm) HxVxT: 70.42(H) x 45.80(V) x 1.00(T)
6 EE441 ESL Shelf Tag Model Number: EE441 Size: 4.41 Resolution: 400 x 300 Contrast Ratio: 10:1 DPI: 113 Outline (mm) HxVxT: 98.50(H) x 80.42(V) x 1.00(T) EE740 ESL Shelf Tag Model Number: EE740 Size: 7.4 Resolution: 480 x 800 Contrast Ratio: 10:1 DPI: 126 Outline (mm) HxVxT: 111.0(H) x 169.0(V) x 1.2(T) TFT Displays Powered, Full Color Thin Film Transistor (TFT) Displays TFT displays are available in 10, 32, 55, 75 and 90 models. Full Color Images Anti-Glare Wireless Image Transfer HD Video Streaming Low Power Consumption IEEE , 2.4 GHz
7 Mounting Options We provide a wide variety of secure, durable and esthetically pleasing ESL shelf mounting options and accessories for instore shelving. Our broad product offering fits the most popular shelving systems on the market. A majority of our shelf profiles are lightweight allowing for an easier and cost effective migration from traditional paper labels to ESL tags. All mother carriers remain on the shelf and only the tags may need to be changed which allows for efficient and intelligent shelf management.
8 CLST-REAR For Linde, Storebest, Tegometall, Van Keulen, Eden and other shelves COANT-REAR For regular 16-22mm thick shelves & usage of dividers CKE-REAR For wire basket, metal shelving & glass shelving 7-10mm (upwards) COPT-REAR For U-channel shelves & usage of dividers CHSAC-REAR For Hermes Metal shelves CWT-REAR For Wanzl Wire tech and various click shelves
9 CANT-REAR For regular 16-22mm thick shelves CCSA-REAR For Cefla shelves CEP-REAR Aluminium bar, or front of shelf with two horizontal wires (big). CFRW-REAR For Wanzl Wire shelves, or front of shelf with two horizontal wires (small). CGLS-REAR For 7-10mm glass ESL Tag Front Rail This is not a back track, but a front rail for ESL tags. Required for all mounting types.
10 Sales Guide - Electronic Shelf Labeling (ESL) About Opticon, Inc. Founded in 1976, Opticon is a worldwide family of companies consisting of Opticon, Inc., OPTOELECTRONICS Co., Ltd and Opticon Sensors Europe BV. Opticon has a proud tradition of developing and manufacturing world-class 1D laser and 2D imager barcode scan engines. These engines are used, in turn, to power fixed position scanners, cabled and wireless scanners, data collectors, companion scanners and mobile devices. Opticon maintains its industry leadership position by continuing to develop innovative technology. Most recently, Opticon has been a leader in 2D auto-focus, liquid lens technology and in e-paper display technology, which is used in electronic shelf labeling (ESL) solutions. Opticon designs and manufactures its products in ISO 9001 certified facilities and observes international standards of quality, safety and environmental protection. Opticon supports a broad network of partners telecommunication carriers, system integrators, distributors, independent software developers and resellers who provide innovative solutions, diverse service offerings and focused industry expertise. Opticon views the success of its partners as one of its core values. Get Started! Order your ESL Demonstration Kit today and discover for yourself what the power of Electronic Shelf Labeling (ESL) can do for you. Your kit includes: (5) Opticon 2 shelf tags Electronic Shelf Labeling (1) Opticon ESL Base Station (1) Toshiba laptop computer with Opticon ESL Demonstration Software and Manuals Reset Switch DC Power Ethernet Port 1 Ethernet Port 2 (1) Ethernet cable Call or to place your order: Opticon Sales Phone: (800) or (425) Copyright Opticon. All rights reserved. This information is subject to change without prior notice. The Trademarks used are the property of their respective owners. - The Netherlands: Hoofddorp - France: Issy Les Moulineaux - Germany: Dietzenbach - Italy: Villanova di Castenaso (BO) - Sweden: Järfälla - United Kingdom: Luton, Bedfordshire - U.S.A.: Renton, WA - Brazil: São Paulo - Japan: Warabi City - Taiwan: Taipei - P.R.China: Shanghai Opticon, Inc Lind Avenue SW Suite 100 Renton, WA Toll Free: (800) Local: (425) Fax: (425) ESL Sales Guide _01
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