use this Fireman Mike guide Blueprint Main Street Marketing Machines

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1 guide Fireman Mike Blueprint

2 Overview This is your Make It Go guide. Take the scripts we have provided, tailor them to your specific business and start generating results. Choose Your Target Business Type Select a business type you want to go after from the list below: Authors, Experts, Speakers Plastic/Cosmetic Surgeon Home Remodeling & Repair Auto Body Shops Automobile Repair Heating, Ventilation & Air Conditioning Insurance Broker or Agency House Painting Roofing Contractor Real Estate Agent or Broker Landscape Design Moving Company Carpet & Flooring Corporate Attorney DUI Attorneys Tax Attorneys Divorce Attorneys Litigation Attorneys Estate Attorneys Financial/Investment/Retirement Planners College Planners CPA/Accountants Arborists & Tree Services Garage Remodelers Chiropractors Dentists Dermatologists Lasik Surgeons/Ophthamologists Podiatrists Lap Band Surgeons Orthodontists Construction Equipment Leasing Manufactured and Log Homes General Contractors Spas and Resorts Retirement Communities Assisted Living Facilities Home Theaters & Entertainment Systems Fencing Companies Home Security Systems Windows & Doors Companies Plumbing Contractors Wedding Planners Bridal Gown Shops Private Schools & Academies Portrait, Wedding & Special Event Photographers Interior Designers Endocrinologists & Hormone Replacement Clinics Tour Companies & Guides Corporate Events Planners Party Planners & Supplies Caterers Pool & Spa Design & Construction Architects & Designers Psychiatrists Coaches, Counselors & Therapists Charter Fishing & Hunting Guides Solar Energy Design & Installation Alternative Medicine Sports Facilities Pet Boarding & Kennels Equestrian Centers Medical Imaging Centers Golf Courses & Country Clubs Automobile Dealers RVs and Mobile Homes Jewelers Banks & Financial Institutions Timeshare Properties Veterinarians & Animal Surgeons Transmission Repair Shops Cable & Satellite TV/Internet Companies Storage Facilities Casinos & Resorts Commercial Machinery Leasing Engineers Fire/Water Damage Restoration Hospitals, Clinics & Urgent Care Centers Electrical Contractors Summer Camps & Sports Camps Commercial Real Estate Brokers Boat Dealers Auditors Business & Management Consultants Hotels & Meeting Facilities Infertility Clinics Orthopedic Surgeons Oral Surgeons Water Well Digging & Construction Concrete Suppliers Landscape Stone, Rock & Brick Suppliers Outdoor Barbecue Dealers Granite & Tile Dealers Environmental Services

3 All these business types have a relatively high average sales amount, which increases the odds they will be able to afford your services and realize the massive transformational value you will bring to them. Create a Free Special Report & Coupon Create a free special report and coupon offer that will capture leads for the client who will eventually purchase this launch campaign from you. We ve already written a ton of special reports you can download and modify for this purpose. You ll find them in the Biz Box. Create a coupon with the Coupon Creator in Traffic Geyser. Then add it to your offer to make it more valuable for the prospect and strongly encourage an initial purchase. For example, the exterminator might offer a coupon for a free first application or $50 off a termite inspection. This has the double benefit of making the opt-in more valuable and getting new customers for the exterminator. Set Up a Lead Capture Mini-Site We ve created a template you can use for the copy on all the pages but here is an example of the landing page copy you would use: A. Avoid getting ripped off by (biz) and discover the insider secrets to get the best (biz) in the (area) Free Buyer s Guide: Learn The Secrets Of An Ex- (biz) And Avoid Getting Ripped Off. The Ultimate Insiders Guide To Getting The Best (biz) In The (area) Area. Miss This At Your Own Risk.

4 B. Craft your offer and call to action: Choosing a (biz) is a decision that shouldnʼt be taken lightly. Your (home, body, finances, etc.) is/are your biggest asset and source of security. Make sure you know what the pros know before hiring anyone to (biz). Our FREE guide will pull back the curtain and layout insider secrets that may upset other (biz) and give you the upper hand. Don t allow yourself to get taken for a ride, our FREE guide will cover: -The 3 things your (biz) will never tell you -The 5 questions you must ask of any (biz) before you sign on the dotted line -The 2 magic words that will ensure a discount on (biz) INSTANTLY -AND MUCH MORE Register now and you ll also receive a special coupon for (discount offer or free introductory offer)! That s in addition to instant access to our FREE guide on how to (reference headline). Get the insider s information that will have your (biz) ready to give you the best service at a great price with no monkey business. Not reviewing our FREE Guide will have you handing over more of your HARD EARNED cash than you have to. Don t delay, it s FREE and available to you INSTANTLY. C. Choose your Opt-In Box Headline: Get your FREE guide to Enter your info below for instant access to Limited availability, go here for instant access to

5 Create and Connect the & Text Follow Up Campaigns Use the pre-written templates to create the messages and follow the simple instructions to set up the campaigns in Monster Follow Up. When a lead registers for the Free Special Report & Coupon Offer, the follow up campaign will deliver those items automatically. Generate Results in Advance A. Create a simple traffic magnet video following the script below and blast it out with Traffic Geyser to all the video submission sites. Sample Traffic Magnet Video Script Do you have ants in your plants? Termites in your walls? Spiders in your bathtub? Need an exterminator but don t know which one to call? Choosing a reputable pest control company is a decision that shouldn t be taken lightly. Your home, health and peace of mind are too important to leave to chance. Make sure you know what the pros know before you hire an exterminator and don t get taken for a ride by some fly by night operator. Get our Free Special Guide to Finding the Best Exterminators in (area). This special guide reveals the best practices of the most reputable companies, provides inside information about pest control services and answers the most common questions you have about hiring an exterminator. Get the Free Guide simply by entering your Name and primary address in the form or simply text your name and primary address to XXX-XXX-XXXX and we ll send the guide to you instantly. Register right now and we ll also send a coupon offer for a free first exterminator visit or $50 off your service!

6 Create a screen capture image or video of the Google MAC B. results that appear from your Traffic Geyser video blast. For screen shots, you can use software that captures an image of the screen and lets you mark it up with arrows and circles. We use Skitch for the Mac and Snag It for the PC. For screen capture video with voice over, you can use Screenflow for the Mac and Camtasia for the PC. PC Create the Pitch Video and Page This is the video and page the public won t see--only your target business owners will see them. You ll send them to this page to meet you and get a glimpse of the amazing online marketing system you can offer them. The Pitch video is structured like this: Introduce yourself on camera and explain what you do Cut to the computer for the screen capture video you shot of the Google results from your limited Traffic Geyser campaign Cut back to you in the studio making your offer and call to action

7 Here is the script for your Pitch Video: Hi, I m and let me start off by telling you that I m not a (BUSINESS) and I don t intend on getting into the (BUSINESS). What I m doing right now is dominating page 1 of Google for (BUSINESS KEYWORDS) and I m doing it from my home right here in (AREA). This matters to you because although I m not in (BUSINESS) I m already doing better on the Internet than you are because I know what I m doing. I am a Local Online Marketing Consultant and I have special knowledge and tools at my disposal to generate leads and customers for local business using the technologies of the Internet. I m going to give this Internet site and rankings I generated to ONLY 1 (BUSINESS) in the (AREA). This will be on a first come, first served basis, and this has gone out to (#of s) (BUSINESS) in the (AREA). Okay, as we both know, documentation beats conversation. So let s go over to the computer screen so I can show you the prime Internet real estate you could be the proud owner of [CUT TO SCREEN CAPTURE IMAGE OR VIDEO].as you can see I ve Googled for (KEYWORD) and here is my site coming up (SHOW PAGES AND RANKINGS). As you can see, I have literally taken over page 1 for multiple keywords in the (BUSI- NESS). Did you know that the organic, meaning non-paid, links in Google get as much as 8x the traffic as the paid ads? Not only that but things have changed so fast that now 97% of all consumers search online for local products and services. That Yellow Pages ad you re probably still paying for is used about as often as people still write hand written letters to each other instead of sending s or text messages. If you d like to own these results and the ongoing leads and customers I can get for you instead, act quickly. Once you call me all you need to do is be ready for the flood of clients that will be coming your way. I ve already done all of the work for you, now all I need is 1 (BUSINESS) in the (AREA) and it will have exclusivity. I can promise you that if it isn t you, you ll get awfully tired of seeing your competition on top. Take a look at the proof below, as you can see when I m on page 1, it s tough to find anyone else. I ll look forward to hearing from you.

8 Drive Prospects to the Pitch Page A. Find your target businesses in your area using Google Squared (beta) or Google Maps and make a mailing list. B. Use the pre-written and direct mail templates to send messages to the target businesses and get them to visit your Pitch Page. Here s the template: Subject: I will work with 1 Re: I found you on Google Re: I need the best (biz) in (area) Hey, My name is (name). I am going to work with only 1 (biz) in the area. This video will show you a page 1 Google ranking, NOT PAY PER CLICK, and it could be yours. I created a short video. If you have 5 minutes you don t want to miss this. INSERT VIDEO LINK HERE Every (biz) in the area is getting an like this from me. If you want to be the 1 don t delay. This will be a first come, first serve opportunity. Either you ll own page 1 on Google or you ll be watching your competition dominate. It s your call. Thanks, (name) P.S. This is for real, you can see the page ranking and keywords in real time in the video P.P.S. Did you know that the organic (non-paid) links in Google receive as much as 8x the traffic as paid links, so this could be your opportunity to have 2010 be YOUR year. P.P.P.S. Don t worry, I ll do all the work, you ll get all the leads, but only if you re the first to take action. INSERT VIDEO LINK HERE