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1 The System Supporting a Student Centered Approach through Web Content Management Educause Mid-Atlantic Conference January 12, 2006 Mark Leuba, Chief Information Officer Susan McMahan, Interactive Media Project Leader System System 2006.

2 System This work is the intellectual property of the author. Permission is granted for this material to be shared for noncommercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. System System 2006.

3 Overview About APUS The Challenge with Web Content The Solution Results So Far System System 2006.

4 System System System System 2006.

5 About APUS 100% Online University Founded in 1993 Nationally accredited in 1995, 2005 through DETC Candidate for North Central accreditation System System 2006.

6 APUS Degree Programs Over 50 Degree Programs Associate, Bachelor s and Master s Intelligence Homeland Security Criminal Justice Emergency & Disaster Management Business Administration more System System 2006.

7 Our Students Adult Learners Part-time Large population of active-duty military Students work in organizations like the Transportation Security Agency, the New York Police Department, and the U.S. State Department System System 2006.

8 Our Faculty 50+ full time and 300+ adjunct faculty members Reside around the world U.S., Canada, Austria, Brazil, Many teach at other universities as well Active professionals at the National Security Agency, United Nations, the U.S. military, System System 2006.

9 Overview About APUS The Challenge with Web Content The Solution Results So Far System System 2006.

10 The Challenge We rely on the web Need to keep information up to date Pace of change increasing Old ways of working just not effective System System 2006.

11 Value Scale Effort Results Value System System 2006.

12 Value Scale - Before Effort Results Value Where we were System System 2006.

13 Value Scale - Vision Effort Results Value Where we wanted to be System System 2006.

14 Overview About APUS The Challenge with Web Content The Solution Results So Far System System 2006.

15 APUS Requirements A Content Management System Database driven Standards based Open architecture Met our business functionality needs System System 2006.

16 The Options Up-market Packages Rich functionality Complex Expensive Take it or leave it features, product direction System System 2006.

17 The Options Mid-market Package Appropriate functionality Simpler Cheaper Ability to influence product features, direction System System 2006.

18 The Solution SiteExecutive, from Systems Alliance, Inc. Proven Track Record Solution-based approach, not product based System System 2006.

19 The Solution Willingness to add new features or advance their delivery schedule Custom modules were available at a fair price System System 2006.

20 The Project Design a new public web site for APUS Used 3 rd party design firm for graphics Implement the design in 8 weeks, from concept to production launch Selection Site Design Site Development Go Live February March April 2005 System System 2006.

21 Overview About APUS The Challenge with Web Content The Solution Results So Far System System 2006.

22 The Results A great solution on the value scale Content author/owners manage their content With appropriate oversight and quality assurance Refocused IT staff to more appropriate knowledge-based work in the process System System 2006.

23 APUS Launches New Website (I) System System 2006.

24 Public Web Phase II Degree Program Redesign Faculty Biography Redesign Marketing Landing Pages Learning Outcomes Assessment Online Library System System 2006.

25 Public Web Phase II Student/Faculty Handbook Intranet Community outreach projects System System 2006.

26 Degree Program Pages Utilizes APUS Web Services Custom Modules Dynamic content Flexible Design Content easily updated Promotes Programs System System 2006.

27 New Website (II) Degree Programs System System 2006.

28 Faculty Biography Redesign Utilizes APUS Web Services Custom Modules Dynamic content Flexible Design Promotes Faculty System System 2006.

29 Faculty Biography Redesign System System 2006.

30 Marketing Landing Pages Easy Template Creation Resulted in the launch of 24 landing pages Landing pages generate 4 times the form submission as the APUS site Student acquisition costs were reduced from $375 to $43 System System 2006.

31 Marketing Landing Pages System System 2006.

32 Learning Outcomes Assessment Portal to help improve the learning environment through courses and programs Easy Template Creation Empower Content Author System System 2006.

33 Learning Outcomes Assessment System System 2006.

34 Online Library Resource portal for students and faculty Easy Template Creation Empower Content Author Modification to UI improved user experience Increased usage 50% with new design System System 2006.

35 Online Library System System 2006.

36 Student/Faculty Handbook Portal for Student/Faculty resources and information New user friendly template created in the CMS Empower Content Author Reduced IT work load due to constant maintenance System System 2006.

37 Student/Faculty Handbook System System 2006.

38 APUS Intranet Content Authors from various departments now can update their own pages on the intranet Content is now current and up to date System System 2006.

39 APUS Intranet System System 2006.

40 WV Governor's Council Tech in EDU Community Outreach Project Style Sheet Controlled Easy Template Design Form Generated Module Search Enabled Dynamically Maintained System System 2006.

41 WV Governor's Council Tech in EDU System System 2006.

42 Association of the U.S. Army, GWC Community Outreach Project Easy Template Design System System 2006.

43 Association of the U.S. Army, GWC System System 2006.

44 SiteExecutive CMS Features WYSIWYG Interface Template/Dreamweaver Import Tool Object Inclusion Module Form Creation Module System System 2006.

45 SiteExecutive CMS Features Image Rotator Module Site Map Module Content Search Module System System 2006.

46 CMS User Interface System System 2006.

47 Features - WYSIWYG Easy User Interface Identifiable icons No Technical Expertise Required System System 2006.

48 Features - WYSIWYG System System 2006.

49 Features DreamWeaver Import Tool Imports images Imports content Imports tables Imports style sheets System System 2006.

50 Features DreamWeaver Import Tool System System 2006.

51 Features Object Inclusion Embed pages, media, audio & documents anywhere Can be inserted into templates or pages Easy to rearrange System System 2006.

52 Features Object Inclusion System System 2006.

53 Features Content Search Target Search with results on a separate page Customizable Results Searches meta data inside PDF, Word, Images, HTML, etc Advance Search System System 2006.

54 Features Content Search System System 2006.

55 Features Form Creations Multiple Input Field Types ed Confirmation Receipts Archive Results for Future Export Simple layout control Easy to organize/rearrange input fields System System 2006.

56 Features Form Creations System System 2006.

57 Features Image Rotator Random/Sequential Rotations Set simple expiration dates Link to internal/external pages for each image Easily Change the display order Quickly view inside image groups with an image library System System 2006.

58 Features Image Rotator System System 2006.

59 Features Site Map Dynamic Outline of site Includes all pages & folders Collapsible & Retractable Views System System 2006.

60 Features Site Map System System 2006.

61 Lessons Learned Key Success Factors Executive support Cross functional teams Other Lessons Accountability Quality Assurance Leverage workflow tools for content approval System System 2006.

62 Future Vision for CMS Continue to leverage dynamic nature of the CMS Further integrate and leverage presentation capabilities to display content from other systems Leverage forms to pass information to back end systems (ERP) with intelligent forms System System 2006.

63 Question and Answer Contact Information Mark Leuba: Susan McMahan: System System 2006.

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