Worldwide Cloud Systems Management Software Market Shares, 2014: Year of Hybrid Cloud

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1 MARKET SHARE Worldwide Cloud Systems Management Software Market Shares, 2014: Year of Hybrid Cloud Mary Johnston Turner IDC MARKET SHARE FIGURE FIGURE 1 Worldwide Cloud Systems Management Software 2014 Share Snapshot Note: 2014 Share (%), Growth (%), and Revenue ($M) Source: IDC, 2015 June 2015, IDC #256995

2 EXECUTIVE SUMMARY The demand for cloud systems management software was strong in 2014 as enterprise and service providers continued to adopt cloud-based architectures across an increasing range of production workloads. Software and SaaS solutions that help configure, provision, orchestrate, monitor, analyze, chargeback, and optimize cloud infrastructure, workloads, and application are more being widely deployed. Open source based solutions and the broadening availability of API interfaces to support integrations across hybrid environments are allowing enterprises to better scale and unify cloud operations. At the same time, market leaders are beginning to consolidate their positions as the market matures and customers strive to streamline their operational processes and tools. The fastest-growing vendors such as market leader VMware are succeeding by providing enterprise customers with evolutionary road maps for blending management of traditional virtualized datacenters, software-defined infrastructure, and hybrid clouds. Cloud service providers continue to resist purchasing commercial management software solutions unless they are convinced that open source and/or internally developed software won't meet requirements. This IDC study discusses 2014 vendor shares and market activity across the worldwide cloud systems management software market. "IDC estimates that worldwide spending on commercial cloud systems management software and SaaS solutions grew 29.9% and totaled $2.3 billion in 2014," states Mary Johnston Turner, IDC research vice president, Enterprise Systems Management Software. "Market demand continues to be strongest in the Americas where large-scale public and hybrid cloud environments are becoming more common. Currency headwinds in EMEA and Asia/Pacific depressed growth rates somewhat in those regions although interest continues to build." ADVICE FOR TECHNOLOGY SUPPLIERS The cloud systems management software market is beginning to mature as major vendors expand their portfolios to provide customers with a fully integrated life cycle of tools to support unified infrastructure, middleware and application provisioning, monitoring, scaling, and optimization across private and public cloud platforms. Customers are seeking solutions that offer an evolutionary road map that allows for consistent operations and integrations of 3rd Platform and 2nd Platform IT assets as infrastructure, middleware, databases, applications, and user expectation each evolve at their own pace. Sometimes referred to as bimodal IT, other times described as hybrid or multicloud IT, emerging enterprise architectures require vendors to support open standards, API-based interfaces, and heterogeneous platforms and infrastructure in a unified and consistent manner. In crafting go-tomarket programs and prioritizing organic development and acquisitions, vendors should consider the following trends: Hybrid cloud architectures are expected to dominate most enterprise customer priorities, and successful cloud systems management software solutions will need to accommodate these requirements. IDC expects that over 65% of enterprise IT organizations will commit to hybrid cloud architectures encompassing multiple public cloud services, as well as private cloud and/or noncloud infrastructure resources, by the end of More than 60% of enterprise IDC #

3 class businesses will subscribe to more than 10 different public cloud services by % of public cloud services offered in 2014 will no longer be available in The availability of this spectrum of choice, combined with uncertainty about the stability of public cloud suppliers, presents an enormous management challenge to organizations that need to ensure consistent SLAs. Service provider resistance to licensed commercial management software solutions will continue to create challenges. IDC expects the largest cloud service providers will continue to leverage open source and internally developed software; however, creative channel partner programs, resale and white-label agreements, and SDKs for customization are expected to stimulate greater public cloud service provider consumption of cloud systems management software solutions at the midtier and lower tier. In many cases, hosted private cloud resources may become the sweet spot for driving service provider purchasing. Competitive pressure will continue to increase due to rising availability of alternative management software solutions that are, in many cases, offered as free hardware or cloud service differentiators or available as free open source solutions. Public cloud services vendors such as Amazon Web Services are aggressively expanding their portfolio of free and paid cloud systems management services, while infrastructure vendors are integrating more and more advanced cloud management software as part of software-defined datacenter and integrated/converged systems. The rise of DevOps and Big Data will expand the range of functionality required across cloud systems management software portfolios. Big Data use cases are already driving the inclusion of automated workload management self-service solutions into broader cloud management environments. Cloud service catalogs will need to continue to expand to offer a rich set of services to a range of personas including Big Data analysts, developers, IT operations teams, and even LOB end users and analysts. By 2017, 25% of IT organizations will formally support a "consumer tier" to allow workers to develop their own personal automation. Ongoing global economic and geopolitical headwinds significantly impacted 2014 market growth when calculated in current U.S. dollars. IDC expects that 2015 will be another tumultuous year as geopolitics, oil price changes, and global macroeconomic conditions slow growth in certain markets. Growing cross-industry alignment and support for core cloud standards will accelerate interoperability and adoption of advanced cloud management software solutions but will also require vendors to innovate faster to continue to offer differentiated solutions. MARKET SHARE The worldwide cloud systems management software market totaled $2.3 billion in 2014, which represented an increase of 29.9% over 2013 (see Table 1). The top vendors by share were VMware, IBM, and Microsoft. This market total was slightly lower than previously forecast, primarily due to currency headwinds negatively impacting calculation of non-u.s. dollar denominated growth rates (see the Methodology section for more information). While each of the top 15 vendors garnered revenue in excess of $15 million, it is important to acknowledge the fact that dozens of other systems management software vendors are beginning to derive small but growing percentages of their business from monitoring, analyzing, and optimizing cloud infrastructure and applications. Specifically, most modern application performance management (APM) vendors now offer plug-ins and/or API integrations with public cloud services, and many customers use existing APM tools and agents to monitor workloads deployed onto public cloud VMs IDC #

4 Similarly, configuration automation solutions from vendors such as Puppet Labs and Chef are being widely deployed to support cloud infrastructure configuration and even to streamline OpenStack and related cloud system software deployments. Increasingly, every systems management software vendor has at least a small share of revenue coming from support of cloud infrastructure, middleware, and workloads. TABLE 1 Worldwide Cloud Systems Management Software Revenue by Vendor, ($M) Share (%) Growth (%) VMware IBM Microsoft HP BMC Cisco CA Technologies RightScale Egenera Oracle ServiceNow Adaptive Computing Red Hat Splunk Micro Focus Subtotal 1, , , Other Total 1, , , Source: IDC, June IDC #

5 WHO SHAPED THE YEAR VMware, Microsoft, Cisco, Oracle, and ServiceNow all saw rapid acceleration of their cloud systems management software businesses, while more traditional vendors such as IBM, HP, and BMC lost share as their growth did not keep up with the market. CA Technologies continued to lose ground, reflecting the decline of its datacenter automation business in recent years. The faster-growing companies succeeded by tightly linking their offerings to core cloud infrastructure and/or services and providing customers with clear road maps for creating hybrid bimodal management environments than span public, private, and noncloud resources and workloads. Specifically: VMware ranked first with 21.6% of the market on revenue of $505 million, reflecting the role that vsphere continues to play in many cloud architectures. VMware's customers have expanded cloud environments that have implemented not only vcenter Server but many elements of the vcloud and vrealize Suites to provide appropriate levels of monitoring, analytics, configuration, orchestration, site recovery automaton, and self-service. Microsoft ranked third with a share of 11.5% on $268 million. The company's growth rate of 45.7% was well ahead of the market, reflecting the increasing role of Hyper-V and Azure in many organizations' private and hybrid cloud environments. With the recent releases of OMS, Azure Stack should continue to provide opportunities for Microsoft to grow demand. Cisco, with a share of 5.1% on estimated revenue of $118.4 million, benefited from the popularity of UCS-based systems being deployed to support cloud environments and increasing interest in the company's Intercloud strategy. Oracle continued to successfully promote the use of Oracle enterprise manager (OEM) among its customers. Although many elements of OEM are bundled as part of core infrastructure offerings, Oracle saw rising demand for application performance monitoring in the cloud as well as interest in cloud-specific management packs. Although the company's $30 million in revenue only represented 1.3% of the market, the 50.1% growth rate in revenue indicates Oracle is increasingly being seen as a viable cloud management player. ServiceNow took dead aim on cloud management in 2014 as it proactively engaged with a number of customers and partners to integrate its service catalog with a range of third-party products and tools. As ServiceNow expands and promotes its automation platform to provide partners and developers with the tools to build complex orchestration and provisioning solutions, the company is poised to continue to grow beyond the $28.4 million and 1.2% market share it saw for cloud systems management software in MARKET CONTEXT In 2014, the worldwide cloud systems management software market saw continued strong growth. As shown in Figure 2, the Americas continued to be the largest region with 59.9% share because of the relative majority and larger scale of many enterprise and service provider clouds. Currency headwinds held down growth as measured in current U.S. currency in some markets IDC #

6 FIGURE 2 Worldwide Cloud Systems Management Software Revenue Share by Region, 2014 Source: IDC, June 2015 Significant Market Developments In past years, the traditional Big Four systems management software vendors carved out solid shares and growth profiles by extending the existing tools and brands to support emerging cloud environments. However, as cloud architectures have matured and open standards have more consistent monitoring and control across heterogeneous platforms, customers have increasingly favored cloud systems management software that integrates most easily with popular hypervisors and converged/integrated platforms. Customers have demonstrated a willingness to create a new management environment optimized for their 3rd Platform virtualization, DevOps, Big Data, and open source requirements. This trend was clear in 2014 and is expected to continue going forward. Also in 2014, the balance of cloud systems management spending across private/hybrid clouds and public cloud enablement continued to favor private/hybrid environments, including enterprise onpremise clouds and hosted and outsourced private clouds. IDC estimates that 63% of worldwide spending was focused on private/hybrid cloud enablement (see Figure 3). Public cloud service providers continued to favor open source and internally developed software whenever possible IDC #

7 FIGURE 3 Worldwide Cloud Systems Management Software Revenue Share by Type of Cloud, 2014 Source: IDC, June 2015 METHODOLOGY The IDC software market sizing and forecasts are presented in terms of commercial software revenue. IDC uses the term commercial software to distinguish commercially available software from custom software. Commercial software is programs or codesets of any type commercially available through sale, lease, rental, or as a service. Commercial software revenue typically includes fees for initial and continued right-to-use commercial software licenses. These fees may include, as part of the license contract, access to product support and/or other services that are inseparable from the right-to-use license fee structure, or this support may be priced separately. Upgrades may be included in the continuing right of use or may be priced separately. All of these are counted by IDC as commercial software revenue. Commercial software revenue excludes service revenue derived from training, consulting, and systems integration that is separate (or unbundled) from the right-to-use license but does include the implicit value of software included in a service that offers software functionality by a different pricing scheme. It is the total commercial software revenue that is further allocated to markets, geographic areas, and operating environments. The worldwide software market includes all commercial software revenue across all functional markets or market aggregations. For further details, see IDC's Software Taxonomy, 2014 (IDC #249238, June 2014). Bottom-up/company-level data collection for calendar year 2014 began in January 2015, with in-depth vendor surveys and analysis to develop detailed 2014 company models by market, geographic region, and operating environment IDC #

8 Note: All numbers in this document may not be exact due to rounding. MARKET DEFINITION The worldwide cloud systems management software market is an IDC competitive market that reflects portions of revenue reported in the following functional markets as described in IDC's software taxonomy: Workload scheduling and automation Change and configuration management Performance management Event management Problem management Revenue estimates for this competitive market include license, maintenance, and subscription revenue for packaged software and SaaS solutions used to actively manage on-premise and hosted private and hybrid clouds as well as public cloud services environments, including virtual private clouds, which IDC considers to be public cloud services. It is important to note that in cases where cloud systems management software functionality is bundled as part of converged or integrated hardware platforms or free features of public cloud services, software value is not recognized as revenue unless it is tracked and reported by the hardware or cloud services vendor using separate SKU(s) or similar revenue recognition method. Professional services, training, and implementation support services are excluded as well. IDC's revenue estimates include flagship cloud management software solutions and associated systems management software, management packs, and SaaS to the extent they are sold and deployed specifically to enable the operation of private, public, and/or hybrid cloud environments. In general, cloud environments will have many of the following cloud systems management software capabilities actively in use: Self-service cloud infrastructure, middleware, and application provisioning automation, including a service catalog and policy-based life-cycle management capabilities Automated infrastructure and virtualization configuration automation and workload migration to enable elastic infrastructure resource pooling and sharing across multiple workloads and user groups Orchestration solutions to enable integrated provisioning, migration, and control of complex cloud workloads and enabling cloud infrastructure and services on a coordinated basis The ability to track cloud resource consumption to support life-cycle management, capacity planning, and (optionally) chargeback/showback In addition, as cloud environments become more mature, many organizations will include additional, more sophisticated capabilities including: Performance monitoring and analytics for workloads and infrastructure used to enable and deliver public and private cloud services and optimize resource capacity Cloud service brokering, governance, and service-level management 2015 IDC #

9 Root-cause analysis and problem remediation software to optimize ongoing SLAs and enduser experiences Automated workload management to support complex data and process flows across cloud infrastructure IT environments that are highly virtualized but do not include the ability to dynamically scale and share resources and to provision them on a self-serve, consumption-aware basis do not qualify for this study since the availability of end-user self-service and consumption-based metering are critical elements of any cloud environment. Systems management software capabilities delivered via the SaaS model are only included to the extent they are used to enable management of cloud environments, as described previously. The fact that systems management software is sold via a SaaS cloud service model does not necessarily mean it is included in the estimates for this market since many systems management SaaS solutions are used to manage and monitor resources that operate in noncloud environments and architectures. RELATED RESEARCH IDC Cloud Systems Management Software Forecast (IDC #255722, April 2015) IDC MaturityScape: Hybrid Cloud Management (IDC #253611, January 2015) IDC FutureScape: Worldwide Cloud 2015 Predictions (IDC #253476, December 2014) Hybrid Cloud Strategies Create Management Challenges (IDC #252655, December 2014) Worldwide Cloud Systems Management Software 2013 Vendor Shares (IDC #249131, June 2014) 2015 IDC #

10 About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make factbased decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Global Headquarters 5 Speen Street Framingham, MA USA idc-insights-community.com Copyright Notice This IDC research document was published as part of an IDC continuous intelligence service, providing written research, analyst interactions, telebriefings, and conferences. Visit to learn more about IDC subscription and consulting services. To view a list of IDC offices worldwide, visit Please contact the IDC Hotline at , ext (or ) or for information on applying the price of this document toward the purchase of an IDC service or for information on additional copies or Web rights. Copyright 2015 IDC. Reproduction is forbidden unless authorized. All rights reserved.

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