Utility programs designed to do one thing. Work. Street Smart Marketing Recruitment campaigns that lure your customers

Transcription

1 Utility programs designed to do one thing. Work. Street Smart Marketing Recruitment campaigns that lure your customers

2 30 years experience We re casting. We re catching. We re moving forward. Experienced Utility Program Marketing Honeywell Street Smart Marketing is ready to assist with your marketing needs. We offer the resources, skills and bandwidth needed to effectively connect with customers and help make your energy efficiency programs a success. enhance your brand and meet your customer participation goals on time. We provide the kind of assistance you need to help deliver the results you and your stakeholders want to see on your program implementation. Street Smart Marketing is a full-service marketing agency focused solely on marketing programs for utilities. We re not just a marketing firm we re experienced utility program marketers who understand how to help achieve your goals, as well as the financial impacts of reaching those goals. Our program marketing strategies aim to positively impact your customer satisfaction ratings, We ve also gained our expertise and keen customer understanding by managing our own brand in more than 100 countries with products in more than 39,000 retail locations worldwide. We provide cost-efficient ways to engage your customers and help get the results you want from your energy programs.

3 1.4 million program participants recruited Insight to reach customers. Driven to reach your goals. Experienced Customer Recruitment for Demand-Management Programs Our Capabilities Promote Total Program Success We have approaches to help recruit participants for the following types of programs: Demand response Income qualified Energy efficiency Contractor-based It s the kind of recruitment expertise you can put to work for your next program. Where Our Work Really Shines We ve been successfully marketing utilities programs for more than 30 years, and have more than 60 active marketing programs meeting aggressive goals throughout North America. Our experience involves projects in these sectors: Residential Small commercial Multi-family Large commercial Income qualified housing Smart Grid Solutions in North America Honeywell Utility Customers

4 How We Get Results You Set the Goals and We ll Help Reel in the Results The Honeywell Street Smart Marketing team continually builds on the results of prior campaigns. We employ learnings from data and analytics across all of our utility projects to strengthen future campaigns with high response rates and costeffective strategies and tactics. Your programs will benefit from this knowledge base. We ll also assist in the tracking of campaign goals through: Ongoing monitoring and trend analysis Ongoing refinement of tactics as needed Detailed reporting on campaign performance We ll work closely with you every step of the way to help you achieve your program goals. Experience Gets Results Over 1.4 million utility program participants recruited in the past three years alone Customer satisfaction rates consistently above 90 percent More than 18 million pieces of direct mail sent to utility customers annually Over 4 million residential energy efficiency installations More than 1 million load control devices installed Over 9 million residential customer visits Over 1 million residential energy audits completed We are a team you can count on to help your programs hit their participation goals. 18 million pieces of direct mail annually A marketing agency focused on your goals. As of June 2013

5 Full-Spectrum Planning and Creative Services Designed for Success Our marketing successes come from our unique strategic planning approach: Customer segmentation to minimize cost per lead Key message development to motivate end-users Data analysis and customer or geographic assessments to develop and drive marketing plans Tactic selection based on success probabilities Refinements Business Objectives Planning Process Customer Insights Customized Creative Execution Each plan is essentially built specifically for each utility. Our internal staff offers the core capabilities of leading-edge and traditional tactics: Customer research and surveys Opportunity sizing Digital marketing for: Web Mobile Direct mail Outbound and inbound telemarketing In-store and retail marketing Community outreach and grassroots campaigns PR and publicity Mass media In-person field sales Contractor development programs Testing & Results Campaign Development

6 A Total Solution From Customer Recruitment to Customer Care Street Smart Marketing capabilities go beyond those of traditional marketing agencies. Our in-house call center, direct sales street teams and sophisticated data management/it systems all come together to create a comprehensive marketing solution. Our broad spectrum of capabilities enable us to efficiently move leads from an initial inquiry to program enrollment, and ultimately, participation in multiple programs over time. We can help create a responsive, engaged customer base for your utility. Through our customer data management system, we capture valuable data at the customer level. We track contacts made with your customers, measure the success of outreach campaigns, understand customer s individual needs based on their actual data, capture additional data over time, and utilize all customer touch points for cross-marketing opportunities. With Street Smart Marketing, your recruitment programs will benefit from data-powered: Inbound and outbound call center service Personalized customer care s Tightly coordinated program operations and field delivery teams Real-time tracking of marketing performance metrics In-person grassroots outreach by experienced Street Smart Marketing field teams Automated customer satisfaction surveys Optimized cross-marketing opportunities

7 90 % customer satisfaction Source: Medallia Customer Satisfaction Surveys Smart marketing requires integrated customer level data. Landing Customers With Street Smart Marketing Employing Street Smart Marketing for your programs puts the power and presence of Honeywell to work for you. You ll have the experience of a $34 billion company with strong brand recognition in your corner. The broad range of services we offer make us your one-stop shop for turnkey program marketing. We ve successfully implemented programs around the globe and use our experience to customize each opportunity and promote success for your programs. To put Street Smart Marketing to work on your utility s programs, or for more information, call , ext. 628 or Building.Solutions@Honeywell.com.

8 Find Out More Honeywell s Street Smart Marketing team is ready to make your program a success. To achieve your efficiency and recruitment goals, Building.Solutions@Honeywell.com. Honeywell Building Solutions Honeywell 1985 Douglas Drive North Golden Valley, MN , ext. 628 honeywell.com Printed on recycled paper containing 10% post-consumer waste. SL June Honeywell International Inc.