A PLEA FOR BETTER AND MORE SUSTAINABLE DISRUPTIVE TECHNOLOGIES

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1 Silvia C. Zimmermann, CEO/Lead Experience Designer Silvia C. Zimmermann A PLEA FOR BETTER AND MORE SUSTAINABLE DISRUPTIVE TECHNOLOGIES User Research - Ergonomics - Usability - User Experience - Design - Innovation Institut für Software-Ergonomie und Usability AG , Version 1.0 USABILITY, that s our world!

2 Silvia C. Zimmermann! Psychology and Wirtschaftsinformatik! President of the Usability Professionals Association 2011! Board Member Swiss Informatics Society! University Teacher (FHNW - BA Computer Science)! Swiss Eye Tracking Competence Center! Hobbies! Cognitive Psychology! Perception! Persuasion! Emotion and Design Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 2

3 Institut für Software-Ergonomie und Usability AG , Version 1.0 USABILITY, that s our world!

4 20 years of experience in the field of Usability & UX! Hearing Aids! Redesign of the entire Swiss Traffic Management! Various redesign projects in the area of Banking and Finance! Various proejcts for the Swiss Government! Various Industrie Projects (Plant Asset Management)! Food Websites and Online Stores!...! The only things which is currently missing is Space! Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 4

5 Software design and development is a relatively young industry Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 5

6 With a tremendous focus on processes, methodologies and technology! Waterfall! Spiral! V-Model! Maturity Models! Iterative! Rappid Application Development! Agile! Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 6

7 Instead of focusing on user needs and disruptive innovation Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 7

8 ERPs Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 8

9 Responsive Design Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 9

10 Tons and tons of Apps Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 10

11 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 11

12 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 12

13 Frustration, Irritation, Stress Institut für Software-Ergonomie und Usability AG , Version 1.0 USABILITY, that s our world!

14 Joy, Wellbeing and Happiness Institut für Software-Ergonomie und Usability AG , Version 1.0 USABILITY, that s our world!

15 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 15

16 Various Design Philosophies Design- Philosophy Overview User Designer User Centred Focuses on the users, their goals and needs Users steer the design Translates user needs and goal into a suitable design Ac7vity centred Focuses on the aci7vites and tasks that need to be completed Users fulfill the tasks Creates tools that allow the user to complete the tasks System Design Focuses on System components Sets the goals for the system Ensures, that all aspects of the system are available Genius Design Rests on the wisdom of the designer Validate the designer s ideas Is the source of inspira7on Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 16

17 User Centred Design (ISO) ISO Bildquelle: Userinmind.de Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 17

18 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 18

19 UX Testing!! Bild von Tesla" 360o User Experience Research requires both explicit as well as implicit testing methods. Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I

20 360 o User Experience! Cognitive! Affective! Explicit! Usability Testing (Efficiency and Effectiveness) Key Journey Testing Scenario based Testing Acceptance Ratings User Experience Questionnaires (UEQ) Depth Interviews Implicit! Eye Tracking Observation EEG /GSR EEG GSR Reaction Time Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. Institut für Software-Ergonomie und Usability AG Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 20

21 Let s start now to integrate user centred design in IoT Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 21

22 Computer Science is a SOCIAL SCIENCE Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 22

23 Social Innovation Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 23

24 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 24

25 The Disruptive Innovation Model! Quality is a relative term! You can in fact be too good! Non Consumers can be great sources for information! Invest a little and learn a lot! Seek a few quick, but small wins Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 25

26 Source IDEO Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 26

27 Source IDEO Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 27

28 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 28

29 HUMAN COMPUTER INTERACTION ASSOCIATIONS 1. HFES Human Factors and Ergonomics Society 2. ACM SIGCHI 3. Usability Professionals Association 4. STC Society for Technical Communication 5. IxDA Interaction Design Assocation Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 29

30 Invitation to participate! Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 30

31 Kontakt Institut für Software-Ergonomie und Usability AG Silvia C. Zimmermann CEO / Lead Experience Designer Technoparkstrasse Zürich (Fon) (Fax) Eye Tracking Kompetenz Center Institut für Software-Ergonomie und Usability AG I Technoparkstrasse Zürich I I 31

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