Wethersfield Public Schools Course Outline

Transcription

1 Wethersfield Public Schools Course Outline Course Name: E-commerce and Website Design Department: Business Grade(s): 9-12 Level(s): Unleveled Course Number(s): Credits:.50 Course Description: This course will enable students to learn about the social, business and the governmental environment of E-commerce. Web design, the use of Internet browsers, effective search strategies, social media and web security will be explored to familiarize students with the web as a business tool and resource. In addition, students will learn the basics of designing and developing a Website. Design issues specific to web-based presentations, web page layout, effective navigations, and use of graphics, as well as critically evaluating Website quality will be areas of concentration. Revised/Approval Date: Approved Administrative Team Approved Student Programs & Services Meeting Authors/Contributors: Chris Palazzo E-commerce and Website Design Page 1

2 Course connections to the Connecticut Business and Finance Technology Frameworks Content Area: Business Management Standards A1. Apply the decision-making process to business applications. A9. Describe effective communication skills. A11. Explain the importance of ethical standards in conducting business. A19. Discuss the advantages and disadvantages of e-business. B34. Describe and give examples of markets for goods and services in the U.S. and global economy. C5. Identify the characteristics of a successful entrepreneur. C46. Describe an entrepreneurial opportunity and formulate the steps in establishing a business oriented toward that opportunity. C47. Identify target markets for potential new businesses. C49. Describe how the Internet and other emerging technologies have impacted the components of marketing including product, place, price and promotion. D67. Illustrate how social, cultural, technological, geographic, and political factors influence consumer buying behavior and business activities in different cultures. Content Area: Computer Information Systems Impact on Society: Assess the impact of information technology in a global society. A1. Describe the impact of technology on the knowledge and skills needed for success in the workplace. C4. Describe the process for managing folders and files. C6. Develop proper input techniques (e.g., 10-key touch pad, scanning,digital cameras, and recognition of developing technologies, the use of a touch screen mouse or stylus, speech recognition, student response systems, digital inking, and any new emerging technology) C7. Use a variety of input technologies to maximize productivity. E10. Design, create, and publish pages incorporating multi-media using various online template resources. E11. Create and utilize multimedia delivery tools (e.g., blogs, podcasting, webcasting). E12. Design, develop, and deliver advanced web content and applications using web design programs. Content Area: Personal Finance E22. Identify alternative sources for purchases (e.g., online, retail stores, catalogs). E25. Investigate current types of consumer fraud, including online scams. E28. Explain how a consumer can identify and report fraudulent behavior and practices observed on the Internet. Course Connections to Common Core State Standards The following Common Core State Standards are integrated throughout each unit, but are not specified under the student objectives. College and Career Readiness Standards for Speaking and Listening Comprehension and Collaboration Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others ideas and expressing their own clearly and persuasively. Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. E-commerce and Website Design Page 2

3 Presentation of Knowledge and Ideas Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience. Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations. Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or appropriate. College and Career Readiness Standards for Reading Key Ideas and details Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text. Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas. Analyze how and why individuals, events, and ideas develop and interact over the course of a text. Craft and Structure Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and analyze how specific word choices shape meaning or tone. Analyze the structure of texts, including how specific sentences, paragraphs, and larger portions of the text (e.g., a section, chapter, scene, or stanza) relate to each other and the whole. Assess how point of view or purpose shapes the content and style of a text. Integration of Knowledge and Ideas Integrate and evaluate content presented in diverse formats and media, including visually and quantitatively, as well as in words. Delineate and evaluate the argument and specific claims in a text, including the validity of the reasoning as well as the relevance and sufficiency of the evidence. Analyze how two or more texts address similar themes or topics in order to build knowledge or to compare the approaches the authors take. Range of reading and Level of text Complexity Read and comprehend complex literary and informational texts independently and proficiently. Overarching Skills This section includes 21 st Century skills and discipline focused skills such as inquiry skills, problem solving skills, research skills, etc. These objectives should be taught and assessed through the integration of the other units. This unit is not meant to be taught in isolation as a separate unit. Title: E-commerce and Website Design Enduring Understandings Making use of online technology has value in the business environment. People can create and change the online environment. The Internet enables users to participate in the Essential Questions What value does online technology have in the business environment? How can the ability to create and change the online environment help people and the business environment? E-commerce and Website Design Page 3

4 global economy. The Internet enables users to select from a large variety of multimedia tools and to share information with large audiences. The Internet is a worldwide network of hardware that enables users to meet their particular needs. How can the Internet assist users in participating in the global economy? How can people make use of various tools to adapt technology to meet their goals? How does the Internet allow for design flexibility to meet various needs? Objectives (skills) (Show link to standards in parenthesis after objective) The student will: 21 st Century Student Outcomes Think Creatively Use a wide range of idea creation techniques (such as brainstorming) Create new and worthwhile ideas (both incremental and radical concepts) Elaborate, refine, analyze and evaluate their own ideas in order to improve and maximize creative efforts Work Creatively with Others Develop, implement and communicate new ideas to others effectively Be open and responsive to new and diverse perspectives; incorporate group input and feedback into the work Demonstrate originality and inventiveness in work and understand the real world limits to adopting new ideas View failure as an opportunity to learn; understand that creativity and innovation is a long-term, cyclical process of small successes and frequent mistakes Implement Innovations Act on creative ideas to make a tangible and useful contribution to the field in which the innovation will occur Reason Effectively Use various types of reasoning (inductive, deductive, etc.) as appropriate to the situation Use Systems Thinking Analyze how parts of a whole interact with each other to produce overall outcomes in complex systems Make Judgments and Decisions Effectively analyze and evaluate evidence, arguments, claims and beliefs Analyze and evaluate major alternative points of view Synthesize and make connections between information and arguments Interpret information and draw conclusions based on the best analysis Reflect critically on learning experiences and processes E-commerce and Website Design Page 4

5 Solve Problems Solve different kinds of non-familiar problems in both conventional and innovative ways Identify and ask significant questions that clarify various points of view and lead to better solutions Communicate Clearly Articulate thoughts and ideas effectively using oral, written and nonverbal communication skills in a variety of forms and contexts Listen effectively to decipher meaning, including knowledge, values, attitudes and intentions Use communication for a range of purposes (e.g. to inform, instruct, motivate and persuade) Utilize multiple media and technologies, and know how to judge their effectiveness a priori as well as assess their impact Communicate effectively in diverse environments (including multi-lingual) Collaborate with Others Demonstrate ability to work effectively and respectfully with diverse teams Exercise flexibility and willingness to be helpful in making necessary compromises to accomplish a common goal Assume shared responsibility for collaborative work, and value the individual contributions made by each team member Access and Evaluate Information Access information efficiently (time) and effectively (sources) Evaluate information critically and competently Use and Manage Information Use information accurately and creatively for the issue or problem at hand Manage the flow of information from a wide variety of sources Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information Analyze Media Understand both how and why media messages are constructed, and for what purposes Examine how individuals interpret messages differently, how values and points of view are included or excluded, and how media can influence beliefs and behaviors Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media Create Media Products Understand and utilize the most appropriate media creation tools, characteristics and conventions Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments Apply Technology Effectively Use technology as a tool to research, organize, evaluate and communicate information Use digital technologies (computers, PDAs, media players, GPS, etc.), communication/networking tools and social networks appropriately to access, manage, integrate, evaluate and create information to successfully function in a knowledge economy E-commerce and Website Design Page 5

6 Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information technologies Adapt to Change Adapt to varied roles, jobs responsibilities, schedules and contexts Work effectively in a climate of ambiguity and changing priorities Be Flexible Incorporate feedback effectively Deal positively with praise, setbacks and criticism Understand, negotiate and balance diverse views and beliefs to reach workable solutions, particularly in multi-cultural environments Manage Goals and Time Set goals with tangible and intangible success criteria Balance tactical (short-term) and strategic (long-term) goals Utilize time and manage workload efficiently Work Independently Monitor, define, prioritize and complete tasks without direct oversight Be Self-directed Learners Go beyond basic mastery of skills and/or curriculum to explore and expand one s own learning and opportunities to gain expertise Demonstrate initiative to advance skill levels towards a professional level Demonstrate commitment to learning as a lifelong process Reflect critically on past experiences in order to inform future progress Interact Effectively with Others Know when it is appropriate to listen and when to speak Conduct themselves in a respectable, professional manner Work Effectively in Diverse Teams Respect cultural differences and work effectively with people from a range of social and cultural backgrounds Respond open-mindedly to different ideas and values Leverage social and cultural differences to create new ideas and increase both innovation and quality of work Manage Projects Set and meet goals, even in the face of obstacles and competing pressures Prioritize, plan and manage work to achieve the intended result Produce Results Demonstrate additional attributes associated with producing high quality products including the abilities to: - Work positively and ethically - Manage time and projects effectively - Multi-task E-commerce and Website Design Page 6

7 - Participate actively, as well as be reliable and punctual - Present oneself professionally and with proper etiquette - Collaborate and cooperate effectively with teams - Respect and appreciate team diversity - Be accountable for results Be Responsible to Others Act responsibly with the interests of the larger community in mind Instructional Support Materials Laudon, Kenneth C., and Carol G. Travor. E-commerce Business. Technology. Society. Ninth ed. New Jersey: Pearson, Print. Schneider, Gary P. Electronic Commerce. 9th ed. Cambridge, MA: Course Technology, Print. Miles, James E., and Chip Dolce. E-commerce. New York: Mcgraw Hill, Print. Evans, Mark A., and Michael Hamm. Introduction to Web Design. Columbus, OH: Glencoe/McGraw-Hill, Print. Book Website: Suggested Instructional Strategies Think/Pair/Share Oral Descriptions Modeling Group Problem Solving Graphic Organizers Differentiated Tasks Guided Practice Vocabulary Reinforcement Cooperative Activities Problems Presented in Context Classification Charts Computer Simulations View relevant videos Suggested Assessment Methods (Include use of school-wide analytic and course specific rubrics) Student work Quizzes Student/group presentations Class participation E-commerce and Website Design Page 7

8 Unit 1: The Internet and E-Commerce Time Frame: September/ October Length of Unit: 4-6 Weeks Enduring Understandings The Internet continues to evolve and impact society. E-commerce plays a major role in the way that business is conducted today. E-commerce and e-business enable companies to address a variety of needs. Essential Questions How has the Internet evolved? How does e-commerce enable companies to be more successful? How can the differences between e-commerce and e-business enable companies to address various needs? Objectives (knowledge and skills) (Show link to standards in parenthesis after objective) The student will: 1.1. Explain how the Internet started Explain how search engines help users locate businesses Understand the evolution of e-commerce from its early years to today Differentiate between e-commerce and e-business Describe the major types of e-commerce. Academic Vocabulary Internet E-commerce E-business Marketplace Ubiquity Marketspace Reach Universal Standards Personalization Customization Social e-commerce Mobile e-commerce Local e-commerce Instructional Support Materials Articles (i.e. Pinterest article on how quickly the company has grown) Prezi.com Padlet.com Suggested Instructional Strategies Use of internet resources Think/Pair/Share Oral Descriptions Modeling Group Problem Solving Graphic Organizers/ Timelines Differentiated Tasks Guided Practice E-commerce and Website Design Page 8

9 Vocabulary Reinforcement Cooperative Activities Problems Presented in Context Classification Charts Suggested Assessment Methods (Include use of school-wide analytic and course specific rubrics) Scavenger hunts Oral presentations E-commerce and Social Media Project Quiz E-commerce and Website Design Page 9

10 Unit 2: The Nature of E-commerce: Business Models and Concepts Time Frame: October/November Length of Unit: 4-6 Weeks Enduring Understandings E-commerce has changed the way in which people participate in the marketplace. There are many advantages and disadvantages in using e-commerce versus a traditional brickand-mortar outlet. There are a variety of business models that companies take advantage of. Essential Questions How has e-commerce changed the way that people participate in the marketplace? What are the advantages and disadvantages in using e-commerce versus a traditional brickand-mortar outlet? What are some examples of various business models that companies can take advantage of? Objectives (knowledge and skills) (Show link to standards in parenthesis after objective) The student will: 2.1. Explain how e-commerce has changed the way people do business Discuss the advantages and disadvantages of e-commerce over traditional business methods Define business problems Identify the key components of e-commerce business models Describe the major business to consumer, business models Describe the major business to business, business models Academic Vocabulary Business Model Business plan E-commerce business model Key Elements of a Business Model Value Proposition Revenue /Financial Model Advertising Revenue Model Subscription Revenue Model Transaction Fee Revenue Model Sales Revenue Model Affiliate Revenue Model Market Opportunity Competitive Environment Competitive Advantage Asymmetry First-Mover Advantage Unfair Competitive Advantage Perfect Market Leverage Market Strategy Organizational Development Management Team E-commerce and Website Design Page 10

11 Instructional Support Materials Articles (i.e. Twitter article on generating revenue) Suggested Instructional Strategies Use of internet resources Think/Pair/Share Oral Descriptions Modeling Group Problem Solving Graphic Organizers Differentiated Tasks Guided Practice Vocabulary Reinforcement Cooperative Activities Problems Presented in Context Classification Charts Suggested Assessment Methods (Include use of school-wide analytic and course specific rubrics) Scavenger hunts Oral presentations Developing a Business Model Project Quiz E-commerce and Website Design Page 11

12 Unit 3: Case Analysis of E-commerce and Web Services Time Frame: December Length of Unit: 2-3 Weeks Enduring Understandings There are different revenue models that vary in effectiveness for businesses. Creating a mutually advantageous business relationship increases the likelihood for businesses to be successful. Essential Questions What are the various revenue models and how can they enable businesses to be more effective? How can relationships have an impact on the success or failure of a business? Objectives (knowledge and skills) (Show link to standards in parenthesis after objective) The student will: 3.1. Identify revenue models 3.2. Compare and contrast the effectiveness of various revenue models Explain the importance of creating business relationships Evaluate how information technology transforms business processes and relationships. Instructional Support Materials Amazon.com Paypal.com Various online Web Services Suggested Instructional Strategies Group presentations/projects Multimedia resources Group discussion Collaborative learning Scavenger hunts Suggested Assessment Methods (Include use of school-wide analytic and course specific rubrics) PayPal Group Project and Presentation Amazon Individual/Group Project and Presentation E-commerce and Website Design Page 12

13 Unit 4: Web Design Time Frame: December/January Length of Unit: 6-7 Weeks Enduring Understandings The Internet and the World Wide Web are not the same thing. Research shows that certain design elements are more effective. The Internet and World Wide Web continue to create a variety of career opportunities. Developing a Website enables a developer to be creative in the way in which they provide information to the public. Essential Questions What is the relationship between the Internet and the World Wide Web? How do the various components of a Web page impact its functionality? What are examples of careers that a person may pursue that require the understanding of Web site development? How can the way in which a Website is developed impact the way it is viewed by the public? Objectives (knowledge and skills) (Show link to standards in parenthesis after objective) The student will: 4.1. Explain the difference between the Internet and the World Wide Web Describe the common elements of a Web page Summarize the steps in the Website development process Compare and contrast Website development careers, job opportunities, job duties, and skills Develop and maintain a Website. Academic Vocabulary Internet World Wide Web File Web site Web page Home page Web browser Text Graphics Multimedia Audio Video Animation Hyperlink Folder Subfolder Interface design Web site authoring software WYSIWYG Web producer Web designer Web developer Web site administrator Webmaster E-commerce and Website Design Page 13

14 Copyright Citation Trademark Markup language Tag Instructional Support Materials Google sites w3schools.com Suggested Instructional Strategies Oral Descriptions Modeling Group Problem Solving Graphic Organizers Differentiated Tasks Guided Practice Vocabulary Reinforcement Cooperative Activities Problems Presented in Context Classification Charts Computer Simulations Group Projects View Exemplars Suggested Assessment Methods (Include use of school-wide analytic and course specific rubrics) 5 Stages in the Website Development Process Poster Internet and Society project Creating the Business of Your Dreams Website (Using Google sites) E-commerce and Website Design Page 14