Evaluating impact of online in cross media campaign. Analysis of the cross media Perrier campaign in France JUNE 2011
|
|
|
- Kenneth Campbell
- 8 years ago
- Views:
Transcription
1 Evaluating impact of online in cross media campaign Analysis of the cross media Perrier campaign in France JUNE 2011
2 OBJECTIVES Evaluate the impact of the cross media June 2011 Perrier advertising campaign in France with specific focus on online channels METHODOLOGY 97% of served impressions tagged by Alenty. 48% of those impressions were captured, extrapolated and explored further by Mediametrie through the Mediametrie/NetRatings panel Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
3 Key findings 1 YouTube helps reach the hard-to-get audience % of YouTube reach is incremental: these impressions are served to individuals who weren t exposed to the TV campaign 74% of YouTube contacts were delivered to those who were less exposed to the TV campaign 4 YouTube is effective at building targeted reach % of YouTube GRPs target year olds (vs. 12.9% for TV) meaning less GRPs wasted among those exposed to YouTube Limited incremental reach overlap between the YouTube and non-youtube web, suggesting that YouTube targets different individuals Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
4 Campaign overview June 2011 TV 1st June 13 th June Web (excl. You Tube) YouTube 10 th June 30 th June 6 th June 30 th June Masthead PreRoll TrueView 300x250 Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
5 Cross media campaign reached 74% of 25-34s Reach ( 000) Reach (%) TV YouTube Total web TV+Web 4, , % 7.5% 11.4% 73.8% Frequency (4.6) GRPs (online universe) Av. GRPs / week (online universe) Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
6 Web increased campaign reach by 2.9% points 26% of those exposed to the online campaign were not exposed to the TV campaign TV REACH (NET) 70.9% / 4,603,000 YouTube REACH (NET) 7.5% 489,000 Non-YouTube REACH (NET) 4.6% / 302,000 TV YouTube TV YouTube + Non-YouTube TV Non-YouTube 62.4% 5.0% 1.8% 62.4% 0.7% 0.1% 62.4% 2.8% 1.1% TV-campaign reach: 57.7% INCREMENTAL REACH INCREMENTAL REACH INCREMENTAL REACH TOTAL CAMPAIGN REACH (TV+YouTube+Non-YouTube Web) 73.8% / 4,792,000 Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
7 YouTube raised campaign reach by 1.8% points 24% of those exposed to the YouTube campaign were not exposed to TV or non-youtube web TOTAL TV OR WEB REACH (excluding YouTube) 72.0% / 4,678,000 TV + Web (excluding YouTube) YouTube TV-campaign reach: 57.7% 66.2% 5.8% 1.8% YouTube REACH (NET) 7.5% / 489,000 INCREMENTAL REACH Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
8 Web continues to build exposure after TV ends 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% TV Web END OF TV CAMPAIGN 0% Day Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
9 Web adds reach on all classes of contacts Web campaign adds 4.1% points reach to those exposed to the campaign 3 times or more and fewer GRPs are wasted among those exposed to the online campaign 70.9% 73.8% TV TV+Web % GRPs TV 12.9% TOTAL WEB 23.4% 35.9% 40.0% YOUTUBE 21.5% 19.8% 23.6% 10.0% 13.1% 5.2% 7.6% 2.9% 4.7% Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
10 YouTube helps reach the hard to get target Clear majority 74% of YouTube contacts were delivered to the hard to get target, i.e. individuals who are less exposed than average to the TV campaign QUINTILE ANALYSIS 47.0% % TV GRPs % YouTube GRPs Splits the audience into 5 groups ranked from most to least exposed to the TV campaign The least exposed are difficult to reach and therefore a desirable audience 32.0% 24.0% 10.0% 16.0% 15.0% 17.0% 9.0% 11.0% 14.0% 5.0% Q1 Q2 Q3 Q4 Q5 Unexposed Avg. TV The most exposed The least exposed TV frequency= 3.5 Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
11 YouTube evens out the contact distribution Whilst TV predominantly delivers contacts of the most exposed, YouTube delivers more widely across the quintiles from most to least exposed QUINTILE ANALYSIS 8.5 TV frequency YouTube frequency Splits the audience into 5 groups ranked from most to least exposed to the TV campaign The least exposed are difficult to reach and therefore a desirable audience Q1 Q2 Q3 Q4 Q5 Unexposed The most exposed The least exposed TV Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
12 Last points of TV reach are very expensive Above 68% reach, each additional point of reach based on TV is almost three times more expensive than the first point % REACH 80% 50% of NET budget 57% reach 88% of NET budget 68% reach 100% of NET budget 71% reach 70% 60% 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % 110% NET TV 120% BUDGET Source: Google, Evaluating impact of online in cross media campaign for FMCG brand, (France) June
McDonald s Summer Campaign. Cross Media Case Study
McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation
Bridging Digital with Television Measurement Presentation to the BRC
Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week
Building Brands Online M A R K H E N N I N G D I R E C T O R M E D I A & D I G I T A L S O L U T I O N S
Building Brands Online M A R K H E N N I N G D I R E C T O R M E D I A & D I G I T A L S O L U T I O N S Millward Brown are pioneers of evaluating brand impact of digital advertising Research Quality Brand
Media Efficiency Panel MEP INMA Conference, Lissabon
GfK Consumer Tracking INMA European Conference, Media Efficiency Panel October 2011 Media Efficiency Panel MEP INMA Conference, Lissabon Laurent de Groof GfK Netherlands 2 Adspend Newspapers and Magazines
PERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
CASE STUDY: CrossMedia Research. Haircare category in Malaysia
CASE STUDY: CrossMedia Research Haircare category in Malaysia Research Objectives To understand the impact of individual media on brand perceptions of HAIRCARE BRAND. In doing so ascertain : the medium
Online Advertising Effectiveness in the U.K.
Online Advertising Effectiveness in the U.K. Analyzing the Impact of Ad Format and Frequency of Exposure Hernan Lopez, President,.Fox Networks Gian Fulgoni, Chairman, comscore Study Background Objective:
TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance
CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure Cross-Media Results Charles Buchwalter President & CEO, Symphony Advanced Media Presented to CIMM Cross Platform Summit April
Engage Your Customers Online with the Right Social Media Management Package for Your Business!
Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Revealing the impact of online advertising for FMCG brands
Revealing the impact of online advertising for FMCG brands October 27 2011 Background Spend on advertising during 2011 will show an increase over last year s figures with the investment in digital advertising
Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment IAB Europe Metrics and KPIs Bulletin October 2014 Brand advertisers seek consumer insight and viewable
Are Your Video Ads Making an Impression?
May 2015 Are Your Video Ads Making an Impression? Video Ad Viewability Insights for Digital Marketers and Publishers WHAT WE WANTED TO KNOW We conducted research using our Active View technology to learn
Insights from DoubleClick Video advertising momentum
Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean
GfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012
Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,
DESKTOP + TA BL E T A P P = P OW E R CO UP L E
Septemb er Octo b er 20 14 DESKTOP + TA BL E T A P P = P OW E R CO UP L E Fairfax Media partnered with ANZ and research company TNS, to explore the synergies of media planning and measure the impact that
Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
Multiscreen-Nutzung in Deutschland
Multiscreen-Nutzung in Deutschland Neue Wege der Messung zur Erschließung der Potenziale für Media und Marketing GfK Crossmedia Link (MEP) Florian Renz, Senior Product Manager Tracks Summit, Hamburg, 13.
MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
TV + Online Video: The Best of Both Worlds
WHITE PAPER: Share-shift Analysis TV + Online Video: The Best of Both Worlds FEBRUARY, 2011 EXECUTIVE SUMMARY Online video ad spending increased by 40% 1 in 2010 as an increasing number of advertisers
www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web
www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords
Constant Contact Small Business Pulse The Health and Wellness of Small Businesses
Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Based on Research Conducted in May 2012 Copyright 2012 Constant Contact Inc. 1 In This Report What s Keeping SMBs Up at
Online measurement: Connecting all the dots Matthew Dodd Admap March 2010
Online measurement: Connecting all the dots Matthew Dodd Admap March 2010 Online measurement: Connecting all the dots Matthew Dodd Admap March 2010 Connecting all the dots Matthew Dodd Online branding
Using Online Video to Enhance the Reach and Performance of TV
WHITE PAPER: Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV JANUARY, 2012 EXECUTIVE SUMMARY Advertisers and agencies typically treat TV and online as separate parts
Reasons you might think Google AdWords is not for you.
Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses
CONTENT MARKETING PROPOSAL: JE DUNN
CONTENT MARKETING PROPOSAL: JE DUNN Prepared by SEED April 2014 PROPOSAL We see an opportunity exists to establish JE Dunn as the thought leader and content expert in the areas of LEED, LEEN, sustainable
Advertising Metrics. This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice.
Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris Marketing Metrics Reference: Chapter 9 Impressions
Digital TV switchover: Social media
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians
Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
BIG DATA: The Data-Driven Media Plan
BIG DATA: The Data-Driven Media Plan Helen Katz SVP, Director of Research Starcom Mediavest Group Dan Stein Senior Vice President Crossix Solutions Andrew Ward Group Vice President Comcast Media 360 Dan
Top 10 Advertising Lessons Learned
Top 10 Advertising Lessons Learned May 2010 Extol the virtues of research to a creative and you re likely to get a swift slap. However, an Ipsos ASI evaluation, which tracked thousands of commercial campaigns
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.
ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,
The influence of brand advertising on the buying process
The influence of brand advertising on the buying process User is exposed to advertisement User becomes aware of the brand User gathers information User buys the product Seite 2 User is exposed to advertisement
ONLINE GRP. igrp yougrp. wegrp. What You Need to Know About. P1 United States Europe Canada. Copyright 2013 BrightRoll, Inc. All names and logos are
igrp yougrp wegrp What You Need to Know About ONLINE GRP Copyright 2013, Inc. All names and logos are P1 Digital video advertising is projected to grow 41% in 2013. What You Need to Know About Online GRP
Mobile ist das neue Web!
Mobile ist das neue Web! Ein Überblick zum aktuellen Stand der Nutzung digitaler Medien in Deutschland Mobile Advertising Summit, Berlin, 21. April 2015 Florian Renz, Senior Manager #MAS15 GfK 2015 Mobile
Measuring success on Facebook
Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement
Social Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence.
JOB DESCRIPTION POST: Web Designer GRADE: Scale 6 RESPONSIBLE TO: Marketing & Communications Manager KEY PURPOSE: To manage, maintain and develop the College s website and online digital channels and to
Display versus Email The SEAT Ibiza ST campaign illustrating how to effectively allocate your online advertising budgets
Display versus Email The SEAT Ibiza ST campaign illustrating how to effectively allocate your online advertising budgets Munich, 2011 Authors: Volker Wiewer and Rolf Anweiler Prologue: Background and Executive
The Marketers Guide To Measuring Social Engagement
The Marketers Guide To Measuring Social Engagement ORIGAMI LOGIC EXECUTIVE SUMMARY Social media is increasing in importance as a marketing channel, with investment expected to rise to over 18% of total
Become an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business
Become an EM Partner Extend your offer, leverage the power of Effective Measure and generate additional income for your business About Effective Measure (EM) A leading global provider of digital audience,
TABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.
Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content
Reach a larger audience online.google AdWords for Video Google AdWords for Video with TrueView.
Google with TrueView. Pay for the people you want. YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success
Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success JUDY BAHARY SVP, Marketing Solutions STEPHANIE FLOSI Sr. Marketing Communications Analyst Introduction CALLING ALL ADVERTISERS,
The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
Media Planning. Marketing Communications 2002
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
Generate Leads With. -YouTube- Creating YouTube Ads
Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views
Study Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
The Asian media landscape is turning digital
The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise
Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building
Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond the Buzz: Measuring the Effectiveness of Social Media for Brand Building Background
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
Coalition for Public Relations Research. Standard. Metric name
Coalition for Public Relations Research Standards Metric name Item Standards area Metric description and application. The question that this metric answers. Social media measurement An item of content
zoom zoom zoom T.V zoom T.V
MEDIA KIT. zoomin. TV zoomin. TV Your 1 online video partner About Zoomin.TV Zoomin.TV Multinational Company HQ in Amsterdam, The Netherlands 11 years of experience 120+ employees The 1 market leader in
Introduction to Paid Search Advertising
AV Introduction to Paid Search Advertising NOVEMBER 11, 2014 1 Over 1 Billion Google Searches Every Day... 22squared 2014. All Rights Reserved 2 4 Billion YouTube Video Views Per Day 22squared 2014. All
Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
IAB & AOP Online Advertising Effectiveness Research - Best Practice Guidelines
1 - Background IAB & AOP Online Advertising Effectiveness Research - Best Practice Guidelines 1.1 Demonstrating effective return on investment from online advertising expenditure is increasingly important
How Delivery and Brand/Sales Effectiveness Can Drive Digital Advertising ROI in a Cross-Media World PAGE 1
How Delivery and Brand/Sales Effectiveness Can Drive Digital Advertising ROI in a Cross-Media World PAGE 1 ABOUT / PAGE 04 INTRODUCTION / PAGE 05 DELIVERY / PAGE 09 NON-HUMAN TRAFFIC (NHT) VALIDATION
Strategic Media Planning with Out of Home Ratings
Strategic Media Planning with Out of Home Ratings Using the New Numbers 2012 TAB OAAA Out of Home Media Conference & Marketing Expo Traffic Audit Bureau for Media Measurement, Inc. 212-972-8075 www.tabonline.com
DIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility
Media Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign
AUDIENCE PROFILE: The characteristics of the people who make up an audience of an advertising medium in terms of age, sex, region, education, socio-economic group, occupation or any other demographic aspects.
AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013
AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings
Variations in Video Advertising Impact
Variations in Video Advertising Impact Beth Uyenco Global Research Director Microsoft Corporation David Kaplan SVP, Research & Product Development Nielsen IAG The Rise of Online Video In an overall down
Every Step Counts. Insights and guidelines for a better attribution approach
Every Step Counts Insights and guidelines for a better attribution approach Overview The advent of online advertising came with big promise, and in many ways it has delivered: You now have the ability
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104
HOW TO SAVE BUDGET AND INCREASE SALES WITH MARKETING OPERATIONS
- White paper - HOW TO SAVE BUDGET AND INCREASE SALES WITH MARKETING OPERATIONS Optimizing the marketing infrastructure can save up to 15-20% of the total marketing budget, and achieve an additional 10-15%
Online Marketing for Franchisees One Less Thing To Worry About
Local Franchise Marketing(white pictures of IFA, Googl Partner), Bing/Yahoo Partnership Online Marketing for Franchisees One Less Thing To Worry About We understand that franchisees are extremely busy
Part 1 What is an Integrated Digital Strategy How is IDS different? Why take an IDS approach? Benefits of an IDS IDS Campaign Successes & Failures
Networx event - 24 February 2010 'Integrated Digital Strategy' Page 1 Craig Somerville & Llew Jury Reload Media 24 February 2010 Part 1 What is an Integrated Digital Strategy How is IDS different? Why
ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital
ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
Bring Life to Your Business
NOW OPEN Bring Life to Your Business With a Neighborhood Partnership with DNAinfo Chicago DNAinfo Chicago s award-winning journalism has made it the go-to source for news and information on the city s
GreenLotus.ca Bassem@GreenLotus.ca
The First Annual Conference of Islamic Economics & Islamic Finance, ECO-ENA, Inc., Canada Venue: Toronto University: Chestnut Conference Center August 30 th & 31 st, 2013 Bassem Ghali Founder & Head of
Contents. Introduction 3. Executive Summary 4. The reach offered by online incremental and defined 5
whitepaper Contents Introduction 3 Executive Summary 4 The reach offered by online incremental and defined 5 The impact of online building and shaping brands 6 How online complements other media integration
Certified Digital Marketing Expert
Programme Details Certified Digital Marketing Expert 28,29 May & 4,5,11,12 June 16 THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and
Can you briefly describe, for those listening to the podcast, your role and your responsibilities at Facebook?
The Audience Measurement Event Speaker s Spotlight Series Featured Speaker: Fred Leach, Facebook Interviewer: Joel Rubinson, President, Rubinson Partners Can you briefly describe, for those listening to
MHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
A Comprehensive Guide to Attracting Prospects with Video
A Comprehensive Guide to Attracting Prospects with Video Why would you want to use video to attract prospects? It's easier (and cheaper) to write a blog or post on Facebook. But it's a proven fact that
Proposed services for SPIR in Czech Republic Unified Digital Measurement
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Effective Media Strategies: Beyond the Brochure
Effective Media Strategies: Beyond the Brochure November 5, 2015 Northeast Resource Team Center for the Application of Prevention Technologies (CAPT) Presenter: Gisela Rots, MSc Coordinator, Northeast
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
The 2011 State of Inbound Marketing
www. The 2011 State of Inbound Marketing February 2011 Tweet This! Contents Introduction... 3 The State of Marketing Costs & Budgets... 4 Inbound Channels Convert Leads into Customers... 10 What s Important
The Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
What s new in Shopping ads and buy buttons
What s new in Shopping ads and buy buttons By Ann Stanley Managing Director of Anicca Digital Our brands Digital & Search Marketing (Paid advertising, SEO, PPC, Analytics, ecommerce) Marketing training
The launch of the World s first online video trading currency.
The launch of the World s first online video trading currency. Magnus Anshelm, CEO @ MMS in Sweden Twitter: MediaAnshelm. @ ASI APAC May 2015 in Singapore 1 About MMS JIC (Joint Industry Committee) Measuring
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
Presented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
How TV, Online and Magazines Contribute Throughout the Purchase Funnel
Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel OVERVIEW Dynamic Logic, a company specializing in advertising accountability research, recently updated their
Expanding Your Digital Audience
Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type
YouTube optimisation best practice guide
YouTube optimisation best practice guide 23 rd April 2015 Alex Ovsianikov, Senior Natural Search Analyst Oliver Robertson, Senior Natural Search Analyst Dan Spry, Digital Promotions Analyst James Allen,
Presented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
Internet Marketing Campaign: Egencia.com. Karen Luise Fields. Full Sail University
Internet Marketing Campaign 1 Running Head: Internet Marketing Campaign Internet Marketing Campaign: Egencia.com Karen Luise Fields Full Sail University Internet Marketing Campaign 2 Abstract With over