POST EVENT REPORT

Transcription

1 15677 Mobile 360 Post Event Report_Layout 1 15/02/ :52 Page POST EVENT REPORT

2 WELCOME I would first like to thank all of our attendees, sponsors and partners for their contributions in making the 2014 GSMA Mobile 360 Series a major success for the industry. This year marked an expansion of the series to four total events across the globe, with conferences in Atlanta, Brussels, Cape Town and Dubai. More than 1,400 people attended one of our Mobile 360 events spanning eight days of influential industry discussions, with unparalleled support amongst the C-suite of each region's leading companies. CEOs and senior representatives from a variety of organisations collaborated across the entire series. Mobile Operators comprised 33% of total attendees at the Mobile 360 Series, representing more than 450 individuals over the course of the four events. We are especially grateful to our event Host and Platinum Sponsors: AT&T, Etisalat, Ooredoo and MTN for their support of the industry and the Series. We extend our gratitude to the cities of Atlanta, Brussels, Cape Town and Dubai, and all of our city partners for being such welcoming and efficient hosts. We would also like to thank our numerous Mobile 360 Series sponsors and partners for their continued support. We look forward to seeing you again in 2015 as we continue to expand the Mobile 360 Series. Warm regards, John Hoffman CEO GSMA Ltd. MOBILE 360 EVENT SERIES GLOBAL PARTNER 2

3 MOBILE 360 SERIES OVERVIEW The 2014 GSMA Mobile 360 Series offered senior executives in the mobile industry a platform to meet and discuss the key issues specific to a region or country. This conference series focused on regional issues while bringing together global leaders from operators, regulators, and governmental bodies to discuss the complex issues affecting the mobile industry in specific geographic areas. The 2014 conferences focused on regionally relevant topics: Mobile North America Driving Innovation in Connected Living Mobile Middle East Creating Connected Societies Mobile Africa Driving Digital and Financial Inclusion Mobile Europe Accelerating Growth through a Connected Europe It is a unique event where all stakeholders, namely operators, regulators, policy makers, service providers, NGOs, etc, meet to exchange invaluable experiences, visions, solutions, innovations, for the benefit of the mobile industry. It is enriching and enlightening. Chief Regulatory Officer, Airtel 3

4 NORTH AMERICA The first-ever Mobile 360 North America event, held September, saw great success with over 275 senior executives, regulatory officials, industry leaders and press in attendance. Executives at the event represented prominent companies including AT&T, Airwatch, The Coca-Cola Company, Ericsson, Jasper, Verizon, Visa, ZTE, and many others. As a feature of the North American event, the GSMA Showcase offered a close look at GSMA programmes and initiatives in Connected Living, Digital Commerce, Personal Data, and Network 2020 through virtual experiences and demonstrations. Mobile 360 North America was pleased to be co-located with Mobility LIVE! Attendees included a vast array of mobile leaders across multiple industry platforms ranging from operators, app developers and device manufacturers to government, healthcare and automotive representatives. Specific demographic information included: Job Function Mobile 360 North America included attendance from over 60% senior-level attendees, including 42 CEOs and Chairmen. C-Level/Owner 15.50% Vice President 15.87% Director/Head 26.20% Attorney/Counsel 2.58% Administrative 1.58% Manager 26.57% Analyst 3.32% Consultant 3.32% Specialist 4.80% Industry The entire spectrum of industries within the mobile ecosystem were represented, led by Mobile Network Operators with 28% of attendees. Other key industries represented were App & Software Development, Government and NGO organisations, Content Providers and Consultancies. Mobile Network Operator 28.04% Other 21.4% Association/Foundations 15.87% Mobile Content/Creation Provider 4.06% Consultancy 6.64% Broadcast/Media 2.95% App & Software Development 2.58% Network Infrastructure Vendor 2.58% Advertising/Marketing/PR 1.85% Finance/Banking 1.85% Government/Regulatory 1.85% Systems Integrator 1.48% Integrated Solution Vendor (Software Only) 1.48% Automotive/Transportation 1.11% Healthcare 1.11% Mobile Virtual Network Operator 1.11% Component Manufacturer 0.74% Device Manufacturer 0.74% Entertainment 0.74% OSS/Billing Vendor 0.74% Education/Training 0.37% Fixed Network Operator 0.37% Insurance 0.37% 4

5 15677 Mobile 360 Post Event Report_Layout 1 15/02/ :52 Page 5 Geography Though focused on mobile concerns in the North American region, Mobile 360 North America, had attendees from four continents, representing 10 countries, showing the global draw of the regional interests. Attendees within the United States came from 18 different states as well as the District of Columbia. A highly rewarding and enriching experience Executive Secretary, CRASA Regional Participation Worldwide Participation 0.37% 1.85% % 0.37% 0.37% 0.74% 0.37% 0.37% 0.37% Thank you to our Mobile 360 North America Sponsors and Partners: Platinum Sponsor Silver Sponsor Partners Conference Stationery Sponsor Co-Located Event Official Media Partners Global Partner 5

6 MIDDLE EAST Our second annual GSMA Mobile 360 Middle East conference, held on October, continued the regional event s overwhelming success in the region. The event exceeded expectations with more than 400 senior executives, regulatory officials, industry leaders and press in attendance. Many prominent companies from the region were represented, including du, Etisalat, Huawei, Microsoft, Mobily, Nokia, Ooredoo, Orange, STC, VIVA Kuwait, Vodafone Egypt, Zain Group and others. With a focus on smart cities and connected communities, the Middle Eastern mobile ecosystem will continue to grow through the innovation and thought leadership of top tier executives and mobile leaders that attended in Mobile 360 Middle East again was co-located with GITEX Technology Week in Dubai. Job Function The event included over 80% senior-level attendees, including 48 CEOs and Chairmen. Nearly 45% of attendees were Vice Presidents or C-Level executives. C-Level/Owner 28.02% Vice President 17.87% Director/Head 40.58% Attorney/Counsel 0.48% Administrative 0.97% Manager 9.66% Consultant 0.97% Specialist 1.45% Industry A vast array of mobile leaders across multiple industry platforms, led by the Mobile Network Operators, attended Mobile 360 Middle East. Other represented industries included app developers, device manufacturers, government officials, venture capitalists and financial representatives. Mobile Network Operator 54.63% Government/Regulatory 11.11% Advertising/Marketing/PR 5.09% IT/Hardware Manufacturer 5.09% Consultancy 4.63% Network Infrastructure Vendor 4.17% Association/Foundations 3.70% App & Software Development 1.85% Mobile Content/Creation Provider 1.85% Broadcast/Media 1.39% Integrated Solution Vendor (Software Only) 1.39% Mobile Virtual Network Operator 1.39% Entertainment 0.93% Finance/Banking/Insurance 0.93% Systems Integrator 0.93% Fixed Network Operator 0.46% OSS/Billing Vendor 0.46% 6

7 15677 Mobile 360 Post Event Report_Layout 1 15/02/ :53 Page 7 Geography Mobile 360 Middle East welcomed representatives from 39 countries, including nearly every country in the Middle East and North Africa region. There were also government delegations from eight countries in the MENA and East Africa regions. 3.40% Worldwide Participation 3.74% 4.08% 2.04% 1.70% 0.68% 6.12% 0.68% 2.04% 1.70% 0.68% 1.02% 1.70% 3.06% Regional Participation 1.02% 1.70% 1.02% 1.70% 2.72% 2.72% 0.68% 37.07% 11.22% Covered good topics and created good networking opportunities Assistant President, M.E. Region, Huawei Thank you to our Mobile 360 Middle East Sponsors and Partners: Host Sponsor Platinum Sponsor Official Media Partners Gold Sponsor Silver Sponsor / Registration Sponsor Co-Located Event Global Partner Partners 7

8 AFRICA Our inaugural Mobile 360 Africa event, held on 5-7 November in Cape Town, exceeded expectations with over 400 senior executives, NGOs, industry leaders and press in attendance. The event was enhanced by representation by prominent companies in the region including Airtel, Ericsson, MasterCard, MTN, Orange, Safaricom, Vital Wave, Vodacom, and many others. The diverse agenda included a variety of programmes -- the Conference programme, Connected Women, the MMU Global Event, and Mobile for Development -- which enabled this event to deliver a huge impact addressing the regional issues in Africa and drawing an exceptional cross-section of attendees. Job Function Senior executives led attendance at Mobile 360 Africa with more than 60% senior-level attendees, including 24 CEOs and Chairmen. C-Level/Owner 12.67% Vice President 9.33% Director/Head 41.0% Attorney/Counsel 0.67% Administrative 1.33% Manager 21.33% Analyst 1.33% Consultant 5.33% Specialist 6.67% Other Industry Mobile 360 Africa, with its varied programs, hosted a vast array of mobile leaders across multiple industry platforms ranging from operators, app developers, regulatory associations & NGOs. Mobile Network Operators represented 24% of all attendees. Mobile Network Operator 24.33% Finance/Banking/Insurance 16.0% Government/Regulatory 14.67% Association/Foundations 14.33% Consultancy 6.67% App & Software Development 4.67% Mobile Content/Creation Provider 3.00% Other 2.33% Advertising/Marketing/PR 2.00% IT/Hardware Manufacturer 2.00% Healthcare 1.67% Education/Training 1.33% Integrated Solution Vendor (Software Only) 1.33% Broadcast/Media 1.0% Device Manufacturer 1.0% Network Infrastructure Vendor 1.0% Value Added Reseller 1.0% Oss/Billing Vendor 0.67% Fixed Network Operator Systems Integrator Test/Measurement Vendor 8

9 15677 Mobile 360 Post Event Report_Layout 1 15/02/ :53 Page 9 Geography Attendees from 60 countries gathered in Cape Town for the event. Highlighting the engagement in the region, more than 25 African countries were represented. An excellent event focused on future need and perfect organisation Regional Participation Chief Procurement Officer, Etisalat Group Worldwide Participation 0.67% 1.33% 1.00% 1.00% 1.33% 2.67% 8.00% 2.33% 10.67% 0.67% 2.33% 1.00% 1.33% 1.67% 0.67% 1.67% 1.67% 2.33% 6.67% 3.33% 1.33% 2.33% 1.00% 0.67% 0.67% 1.00% 27.33% 0.67% 1.33% Thank you to our Mobile 360 Africa Sponsors and Partners: Platinum Sponsor Registration Sponsor Partners Coffee Break Sponsor Official Media Partners Global Partner 9

10 EUROPE The GSMA Mobile 360 Europe conference, held on 8 December, saw great success in the collaboration of government officials and the mobile industry to address growth in the European Union through mobility. Representation by prominent companies and organisations including AT&T, Deutsche Telekom, Ericsson, European Commission, European Parliament, Telecom Italia and Telenor Group, among others, supported enthusiastic discussions throughout the event. From the engaging conference sessions to the extensive networking opportunities, our attendees participated in a unique and valuable experience that will help to shape the future of mobile in the European Union. Job Function Mobile 360 Europe included more than 40% senior-level attendees, including 16 CEOs and Chairmen. In addition, 30% of the attendees represented other job functions including representatives of the EU and their attaché s and staff. C-Level/Owner 6.99% Vice President 6.29% Director/Head 30.07% Attorney/Counsel Administrative 2.10% Manager 31.47% Analyst 2.80% Consultant 13.99% Specialist 3.50% Other 2.10% Industry The event represented a vast array of mobile leaders across multiple industry platforms ranging from consultants, operators, regulatory and associations & NGOs. Specifically, 24% of attendees were from Government, Associations and NGOs, and 22% represented Mobile Network Operators. Mobile Network Operator 21.68% Consultancy 21.68% Network Infrastructure Vendor 13.99% Association/Foundations 11.89% Government/Regulatory 11.89% Finance/Banking/Insurance 2.80% OSS/Billing Vendor 2.10% Fixed Network Operator 2.10% Systems Integrator 2.10% App & Software Development 1.40% Device Manufacturer 1.40% Integrated Solution Vendor (Software Only) 1.40% Mobile Virtual Network Operator 1.40% Advertising/Marketing/PR Automotive/Transportation Broadcast/Media Component Manufacturer Healthcare IT/Hardware Manufacturer 10

11 15677 Mobile 360 Post Event Report_Layout 1 15/02/ :53 Page 11 Geography Attendees at Mobile 360 Europe represented more than 15 countries, including 12 from the European Union. 8.39% 2.10% 74.83% 2.80% The conference was aimed well at senior members of Operators looking at the digital economy from a macro level 2.10% Director, IRG Consulting Thank you to our Mobile 360 Europe Sponsors and Partners: Official Media Partners Global Partner Partners 11

12 Join us in 2015! The Mobile 360 Series offers tremendous opportunities to actively participate and engage with senior mobile executives in a particular region of the world. Becoming a sponsor of a Mobile 360 Series event will elevate your brand and highlight you as a leader and industry driver. Contact us today and let us create a custom opportunity to help you meet your goals.