Help Customers find YOUR Business

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1 TM Help Customers find YOUR Business

2 TM 01 What is a waytag? 02 What do I get? 03 How do I use it? Waytag !waytag.com

3 01 What is a waytag? Waytag is a new kind of addressing for an internet-connected world. Customers don t want the hassle of trying to find your address in this time starved world. What they want is a quick and easy way of finding you. Most often, they are doing this whilst en route somewhere and if you can t be found immediately on their smartphone, they will find someone else who can be. This is where your waytag comes in it s a simple and easy way to enable your business to be found instantly. A waytag uses your business website domain name or brand name as an address, so it is easy to remember and becomes an easy way for people to find you. eg.!mcdonalds.com You tag your business location to your waytag so customers can find you first time everytime. All waytags start with an exclamation mark! (we call it a BANG)

4 02 What do I get? We know it is frustrating when customers cannot find you, especially when there are 14 Smith streets in your area, so we created a simpler addressing system to make it easy for people to find you, using your unique brand name as your address. Everyone knows how website domain naming works, the www bit, followed by the company name followed by.com or the local country code.co.za. By telling people that waytag names work the same, you just replace www. with an exclamation mark (!), we quickly get the whole world to understand how to find you using your waytag name. By mimicking the internet naming system we have created an address system that is embedded in the very fabric of the internet. This means that you can now use your website name as your waytag name for your physical address, so that your customers can find you. We even cater for multiple locations linked to your name so that your customers can find you wherever they are.! + Website name = Your Location(s) on a map just one click away from your customer navigating to you Not all businesses own a website name so we have reserved.tag for you..tag names are perfect for small businesses operating from a single location. Eg. JoePlumber.tag

5 What do I get? 02 WITH WAYTAG YOU GET: UÊ Your brand name as your address Customers already know your website domain name so now they can find you using your waytag domain name UÊ Multiple locations linked to your waytag domain name Owning your waytag domain name means you can link all your locations so that customers can find you wherever they are. UÊ Easy to use tools Claim your name and your locations at and use our tools to update, manage and accurately share your waytag name. UÊ Buttons, links and maps Add a Button or link on your website and we will ensure that your customers receive a mobile, tablet and PC friendly list and map view of your locations so that they can find you. Customers can also enter your waytag name into our search bar at to find your locations.

6 No Extra costs No need to incur expenses to add maps to your website, build mobile friendly interfaces and ask programmers to update your information every time you move or add a new location. We will do all this for you! 02 WHAT DOES IT COST? Buying a waytag domain name is just like buying a website domain name it is renewable annually at a fixed price for the period, US$50 or ZAR500 plus VAT for 12 months if purchased in No extra charge is levied for multiple locations linked to a waytag domain name.tag names are FREE. Universally accessible Developers and companies are always looking for accurate business information. We ll share your publically available content to make sure your business can be found in as many solutions as possible. We already supply TomTom with updated content so that their users can find you. On-line and real-time updates Your changes are immediately updated on our maps making it easy to add or move locations, which will reflect automatically on your website. With more than 21 million locations already on waytag, claim and own yours today and help people find you using your simpler address for our connected world. Your waytag name stays the same even when you move Simply update your location and your customers will be directed to your new location using your unchanged waytag name. No more lost and frustrated customers. No competitors advertising on your name Customers entering your waytag name will only see your branded locations and not those of your competition. No distractions and no clutter. Keywords to help new customers find you Add up to 6 free keywords to your waytag locations so that new customers can find you. Add the word pizza to your locations if you sell pizza and we will ensure that your brand is included in the search results.

7 03 How do I use it? Put your waytags on the map. Step 1: Find and claim your waytag domain Go to and type your waytag domain in the search bar. Your waytag domain is exactly the same as your website address, but you must replace the www. with an exclamation mark (! ). Once you ve found your waytag domain, simply click on the claim banner and follow the checkout process to claim it. Naming your waytags We suggest that you give each of your waytags a short but relevant extension. This individual name will appear after the /. Step 2: Add or edit your locations. Adding your locations to the map is easy. Simply log in at select your waytag(s) and use the simple tools to update your locations. If you d like to use our batch upload facility for multiple locations, please send an to and we d be able to help you. If your locations are already on Waytag, you can edit them as soon as you ve claimed your waytag domain name, making sure that all of the details are correct and that they are all in the right place. Don t have a website? If you don t have a website to link your waytags to, you can still create.tag waytags. For example:!joeplumber.tag. You can still share this waytag so that people can find you, add keywords so you can be found in search, and get all the benefits of a business waytag. With this type of waytag, however, you can t use the same waytag name for more than one location.

8 03 How do I use it? Step 3: Add keywords. For each of your locations that you put on waytag, you can add 6 keywords to increase your visibility. Your customers can search on waytag in the following ways: Keyword search: Customers can look up keywords for things they re looking for. They will usually type in things like seafood, bar or a general term of search. They could also type in the name of your restaurant like steers if they were looking for a steers near them. food Filtering your domain by keyword: If a customer enters!absa.co.za, adds a space and types in ATM, they ll see all of the ABSA ATM s around them. This is particularly good for filtering your locations by type, like adding halaal to the halaal locations of a food chain. To make a filter apply to a particular location, simply include the filter word in the location s keywords.!absa.co.za ATM Filtering your domain by area: If a customer enters!absa.co.za adds a space, and types in Cape Town, they ll see all of the Absa locations in Cape Town. Waytag automatically filters area information from each waytag s address details, so make sure your address information is accurate.!absa.co.za Cape Town

9 03 Put your waytag to good use. Once, you ve claimed your waytag domain, your locations are exposed on and all of its partners. In order to make the most use of your waytag, we also recommend the following: 1. Put a link on your website. Where to put it Put a link to your waytag next to your Facebook and Twitter icons. Try use words like Find us or Locate us on your link so that your customers know that clicking it will show them your locations. If you don t have Facebook or Twitter, not to worry just put the link to your waytag where your contact us link is. You can download buttons for your website from the downloads section on What the link should look like Your link should have the waytag logo, as well as the word waytag. This helps communicate to your customers that your locations are up to date and managed by you. It also gives your customers the confidence that your locations are also smartphone and tablet friendly, making it easier for them to find you when they are out and about. Find us with 2. Put your waytag on your print material The really good thing about having a waytag is that it s more than just a link, it s a one word address that never changes. You can say your waytag over the phone, you can paint it on your door, you can put it on your business card, or you can put it on your flyers and ads. You can also SMS or it to customers and post it on your Facebook and Twitter pages.

10 03 How do I use it? Here are some ideas: Put your waytag on your business card/flyers/poster/storefront Teach your front desk staff how they can use it to help your customers. Find us!lead.co.za Put a Find us on Waytag tab on your Facebook page. You can find out more about these and other ideas in the Getting your waytag out there booklet in the downloads section on Alternatively you can contact us and our staff will gladly assist you. Create a QR code that customers can scan to find your locations. TRY IT Your website Your mobile website Your App

11 PUT YOUR TM OUT THERE! The really good thing about having a waytag is that it s more than just a link, it s a one word address. You can say your waytag over the phone, you can paint it on your door, you can put it on your business card, or you can put it on your flyers and ads. You can also sms or it to customers and post it on your Facebook and Twitter pages.

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