REQUEST FOR PROPOSALS FOR CONSULTING SERVICES FOR MARKET RESEARCH

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1 REQUEST FOR PROPOSALS FOR CONSULTING SERVICES FOR MARKET RESEARCH 1. CONTEXT The Caribbean Disaster Emergency Management Agency (CDEMA) is a Regional Organization currently comprising eighteen (18) member countries in the Caribbean Region. CDEMA embraces the principles and practice of Comprehensive Disaster Management (CDM) which is an integrated and proactive approach to disaster management. CDM seeks to reduce the risk and loss associated with natural and technological hazards and the effects of climate change to enhance regional sustainable development. The activities of the agency are financed mainly through contributions made by its Participating States and donations by various Development Partners. Since the transition from CDERA to CDEMA the Agency s structure has been expanded with particular attention being paid to, inter alia, the establishment of the Alliance and Cooperation Services (ACS) Unit. One of the strategic priorities of the ACS unit is resource mobilisation, which is considered to be of paramount importance to the long-term sustainability and viability of the organisation. Organisations such as CDEMA are largely funded by four (4) sources. These are: i. Government contributions; ii. Donor contributions; iii. Earned income; and, iv. Investment income or private donations. Amongst these options, earned income represents a largely untapped source of revenue for the Agency and is a significant area that will require the benefit of a market analysis, matched by the Agency s core competencies and competitive niches. The Agency, has therefore taken a position to explore the possibility of offering, for a fee, its knowledge, capabilities and developmental tools to NGOs, private and public sector entities in the Caribbean. To facilitate this, and in support of the CDEMA Strategic Priorities, it is proposed that CDEMA undertake market research with a view to unveiling valuable information that will assist the Agency in informing its business development. 1 P a g e

2 2. OBJECTIVES The objectives of this research initiative are as follows: i. To establish the level of demand that exists for CDEMA s products in its Participating States; ii. To determine the level of brand awareness that CDEMA possesses in its Participating States; iii. To determine perceptions of the CDEMA brand in its Participating States; iv. To identify a list of vendors/competitors offering similar services in the Caribbean; and v. To explore attractive price points for the agreed list of products. 3. TARGET COUNTRIES The research initiative will target the following countries: Antigua and Barbuda, Barbados, Bahamas, Cayman Islands, Grenada, Suriname, Turks and Caicos Islands and Trinidad and Tobago. 4. TARGET INDUSTRIES CDEMA seeks to engage private and public sector entities as well as NGOs (international, national and community-based). From these, 260 entities will be selected from the following industries: i. Tourism & Hospitality ii. Retail iii. Insurance iv. Education v. Manufacturing vi. Financial Services vii. Oil & Natural Resources (incl. mining) viii. Sewage and Wastewater Treatment ix. Telecommunications x. Health and Wellness 2 P a g e

3 5. SPECIFIC TASKS CDEMA proposes to hire a firm or consortium to undertake the following: 1. Develop a strong research instrument in support of the aforementioned research objectives. 2. Conduct interviews with the Executive Director, Manager Alliance and Cooperation Services (ACS) Unit and Director Resources Management and Administration Division to identify specific needs as it relates to resource mobilisation. 3. Review relevant literature aimed at providing an understanding of the context for the consultancy. Documents to be reviewed will include, inter alia: i. Agreement Establishing CDEMA; ii. iii. iv. Establishment of the Alliance and Cooperation Services (ACS) Unit; Comprehensive Disaster Management (CDM) Strategy and Programming Framework; CDEMA Coordinating Unit (CU) Strategic Plan; v. Work Programme for the CDEMA CU; and vi. Market Research Strategy CDEMA Services 4. Train field agents to facilitate the collection of reliable and valid data. 5. Conduct Surveys with private and public sector agencies and NGOs in target countries and industries. 6. Conduct secondary research for the purpose of competitor analysis. 7. Code, and enter data arising from collection procedures into statistical software for the purpose of analysis. Consultant will be expected to undertake data cleaning where necessary. 8. Analyse data, subsequently providing a draft report to the Alliance and Cooperation Services Unit, which details key findings segmented by country and industry. 9. Present briefs on the content of the report to the Executive Management Team (EMT) of CDEMA s Coordinating Unit (CU). 10. Finalize and submit the aforementioned, taking into consideration feedback from the EMT and other key stakeholders. 3 P a g e

4 6. DELIVERABLES Output An inception report detailing proposed approach and work implementation plan Deadlines Friday, March 22 nd, 2013 A pre-tested research instrument Friday, March 29 th, 2013 Training for all field agents Wednesday, April 3 rd, 2013 A draft report of key findings and analysis of data collected, with segmentation by country and industry A PowerPoint presentation to the EMT of CDEMA s CU A final report that incorporates feedback from the EMT of CDEMA s CU and other key stakeholders. Thursday, May 9 th, 2013 Thursday, May 9 th, 2013 Monday, May 13, DURATION The period of work is 12 weeks in duration and is expected to be completed by Monday, May 13 th, SUBMISSION OF PROPOSALS A technical proposal that addresses the following areas should be submitted: i. A clearly articulated approach to: a. the design of a research instrument b. training of field agents c. data collection d. data entry e. data analysis and reporting ii. Statement of relevant experience i.e. similar assignments executed within the last five years; iii. Indication of availability to carry out the consultancy during the 12 week period; iv. Supporting documents such as CVs are to be attached as appendices. A financial proposal should be submitted separately and should include all project costs including travel, overheads, printing, posting, copying and presentation. Proposals should be submitted in both electronic and hard copy format. 4 P a g e

5 9. QUALIFICATIONS AND EXPERIENCE Consultants can be a firm or consortium. The eligible team should have the following qualifications and experience: i. A Master s Degree in the Social Sciences (Management, Marketing, Research) or relevant field; ii. iii. iv. At least ten years practical experience in conducting market research initiatives; Sound knowledge of statistical analysis software such as SPSS or SAS; Experience in delivering training interventions; and v. Excellent communication and representation skills. Proposals should be delivered no later than 1600hrs on Friday, March 8 th, 2013 at the address below: Attention: Alliance and Cooperation Services (ACS) Manager Caribbean Disaster Emergency Management Agency (CDEMA) Building #1, Manor Lodge Complex, Lodge Hill, St Michael, Barbados Only short-listed applicants will be contacted. 5 P a g e

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