Campaign Perfection. In search of the world s most effective schools marketing .

Size: px
Start display at page:

Download "Campaign Perfection. In search of the world s most effective schools marketing email. www.sprint-education.co.uk"

Transcription

1 Campaign Perfection In search of the world s most effective schools marketing Sprint Education is part of Sprint Media Limited Duddage Manor Business Park, Tewkesbury, GL20 6BY 1

2 REMARKABLE MARKETING TO SCHOOLS & TEACHERS Transform your whole education marketing strategy into one powerful selling machine. Direct contact with teachers Nurture leads and drive conversions Software, for selling more to schools 2

3 Campaign Perfection In search of the world s most successful By Sophie Scott-Lewis She s designed and converted over 6,000 marketing campaigns to the UK education sector on behalf of Sprint Education s clients. Let Sophie guide you through the steps to get your campaign top of the inbox. Get in touch: sophie@sprint-education.co.uk 3

4 Contents The experiment... 6 The breakdown: what s covered?... 6 Audience: is anybody there?... 7 Timing: when to pounce... 9 First impressions: pick me! Content: the beefy bit The finer detail Future proofing Conclusion What next?

5 Our guide to the perfect We re always looking out for new and innovative ways to help our clients sell more to the education sector. This report answers the many questions our team get asked daily, such as: How does my look? Will it work? Do you think my subject line is strong enough? We always state the facts. It s efficient and tells our clients exactly what they need to do immediately. It s effective and saves everyone time; but getting into the nitty-gritty of why these things can transform an okay campaign into a SUPER one is essential and it all begins with a little thing called research. It s okay, we re not about to regurgitate to you everything we ve ever learned, or tell you to go and read 101 best practice articles no no, that would be crazy! We ve actually done the legwork for you. So relax while we take you through a cross section of real-life campaigns to expose the reasons why they do, and do not work. 5

6 The experiment Over the past few months we ve been busy doing our homework and racking our brains to find out even more ways in which we can make your marketing to schools more effective. So, we thought, what better way to tell our clients what works, than to show them real life stats and trending behaviours adopted by the education sector! To enable us to do this as fairly as possible we ve taken a cross section of 60 campaigns and put them under the microscope to analyse every little detail. We ve picked apart exactly what makes some campaigns more successful than others. The experiment was undertaken over a 10 day period in September (arguably the busiest time of year for sending). Why have we waited until now to show you this report? Well, it takes time. We ve had to analyse and scrutinise all aspects of marketing practice in order to do this. From data, to design, it s all in here! The breakdown: what s covered? In the following pages we take you through the results from this experiment. We ll cover everything from volume of send lists, to subject lines, to spam words, and the effect a campaign s layout can have on its success; and we will tell you exactly what you can do to create an award-winning . Areas covered in this report: 1. Audience 2. Timing 3. First impressions 4. Content 5. Future proofing 6

7 Audience: is anybody there? We ve all experienced it, that initial excitement when you launch a campaign: it s intoxicating, but it s all too much when the phone doesn t immediately ring. You ask yourself, Why? What did I do wrong? My content was concise, great looking and I had heaps of great offers in there! Well, first things first. It really is no good sending your hard work across the country to thousands of staff members only to be opened by one or more of the following: a. Someone with no buying power b. Someone with no decision-making authority c. Someone who will have little need or interest in your service During this experiment we sent 60 client campaigns to a total of 849,807 staff members working in educational establishments across the UK. Here s a run-down of the recipients 7

8 Head teachers Subject Heads Office Staff SENCOs Bursars The above graphs display the popularity of different school staff targeted with marketing, but what can you do to buck this trend a little? Bursars are notoriously good at making decisions and, as the name suggests, they hold the purse strings! Our research also illustrates Subject Heads and Special Educational Needs Coordinators (SENCOs) are more likely to open your campaign than the Head Teachers are. Summary: So, what can we take from this? Think outside the box. Don t just send to the Head Teacher as a default. Yes they re a good fail-safe demographic, the response figures show that (they re much more likely to respond than office 8

9 staff), but will this approach always get your campaign the exposure it deserves? Heads get targeted daily, and this, juxtaposed with their evergrowing workloads, means your message may not even be opened. Try stretching your audience to the Bursar or even selected Subject Heads: these guys have more buying power than you may think - after all they know best what their departments need. Timing: when to pounce There are so many choices when it comes to launching your campaign; it s a wonder anybody can choose. Our research helps dispel some of the marketing myths regarding when to send. We say, open your mind to a new sending schedule, and it is likely to pay off! Here s a breakdown of the stats from the best day and best time of day to send... 9

10 Taking a look at the stats above (Send Day), we ve come up with a daily trend guide for you. Send Day Monday: It s the start of the week and everyone s on the ball. Yes, they re missing the weekend already but come 9am they ve got their work heads on, making this day the very best for responses. Tuesday: A solid favourite with our clients and rarely disappoints. So, if you want to hedge your bets, Tuesday s a dependable day to send. Wednesday: A nice open and click rate can be achieved on a Wednesday break time (around 10am or 11am) but teachers are often too tied down with work to really action your . Thursday: A bona fide grey area. We don t know why it is the most popular send day (it exceeds Friday by over three times as many sends but falls short the most in almost all areas of sending). You wouldn t be alone in thinking teachers have more time to check 10

11 their s, but as you can see from the Send Day graph, that s just not so. We ve renamed it Frantic-tie-up-loose-ends-day. If you are going to send on a Thursday we d suggest sticking to relaxing times i.e. before school starts, break time and lunch. Friday: Ah, sweet Friday! It s the new Saturday, and it s the perfect opportunity for teachers to start thinking about checking some of those external s. They love a good leaf through their inbox on Friday mornings, but don t be surprised if they don t get back to you until Monday; they re in that weekend frame of mind! Send Time As a general rule we always try to send our clients campaigns in the morning, the results are proven to be better before lunchtime ends, in fact, the earlier the better; between 8am and 10am is ideal. However, there is a huge spike around 3pm at the end of the school day so if you time it right you might just ride this wave of high opens. 11

12 Summary: Try to steer clear of the saturated sending times. Buck the trend by opting to launch your campaign at alternative times. Do a little testing, pick a different day to your norm, and you ll soon see what works best for you. After all, every campaign is different. First impressions: pick me! In the sea of electronic communications it s an on-going struggle to get your noticed. We ve seen some of the best offers and services get overlooked. Sure, they had captivating content but their s fell at the first hurdle. Below we ve detailed key aspects that can make (or break) a campaign. Master these and the rest will be a doddle. 3 key ways to get your campaign noticed: 1. Act small, think BIG 2. Consistency is key 3. Stay true to your content Be the little guy: That s right - it s old news to pretend your company is bigger than it is, sure Apple and Ebay can get away with it but they are huge! The fact is more and more of us modestly sized empires are opting for a really personal message from a real person, and it works. Sending your campaign from a single person rather than a company name will help boost your opens - just check out the stats below to prove it 12

13 So why are people more likely to open an from a single person? Well, if you ve not yet developed a strong brand connection with your audience, they won t care that you ve got hundreds of clients, a bank account full to the brim, and well, you get the picture. Our research shows, when an is addressed from a single person, with a personalised message, people are more 13

14 likely to reply. The more tailored the message is to your reader, the more obliged they ll feel to respond. Even if they re not interested, you ll move your brand forward and reach new audiences. That can only be a good thing! Think big, stay branded: Now, I know I ve just said Be the small guy but it s equally as important to keep a savvy business head. Personality is great, but this will count for little if you overlook the power of your brand. Frequently we receive campaign content with absolutely no mention of a company logo, company name, and even contact details. You heard me - zilch, zip, nada; nothing but waffle. Every day, some of the best businesses go unnoticed. Take this scenario as an example: A marketing arrives: top of your inbox. It has some great offers on your weekly shop, it fits your budget, and you have the ease of fast delivery... but who s it from, how do you contact them? With absolutely no branding, just a list of offers in plain text, yes the offers may be tempting but you d be weary of buying from them right? Brands make people feel comfortable, confident about interacting with you, and often help build lasting connections between businesses and buyers, so keep this in mind when putting together your next campaign. Consistency is key: Once your brand awareness is established in the front of an audience s mind, you must work to stay there. Keep your campaigns regular. Try sending at the same time each week or month, and you ll soon have people expecting your delivery. 14

15 Each week we receive a mailing from a design blog giving us helpful hits and tips to keep our work ahead of current trends. It s great and we look forward to receiving it. Developing this kind of connection with your audience is invaluable for maintaining a lasting relationship. Stay true to your content: Have you ever received a marketing that promises the world in its subject line but offers nothing that relates to that subject line. It s infuriating, and it s all too common. At Sprint we re advocates for getting creative with subject lines. We suggest keeping subject lines short, solve a problem, be personal, be punchy, be playful with language, but most GUY importantly, keep your subject relevant! What about SPAM words? SPAM is a curious thing. It s often a minefield when trying to best display an offer or competition. Words like save and offer are fine when used sparingly. Just go easy on the repetition and don t overdo it with capital letters and punctuation. Few of us like the hard sell as you can see from the graph over the page 15

16 Here s an example of what works: %%staff name%% - Your Free Video about the German Language and Students Job Prospects. It s personal, and it backs up exactly what content awaits the recipient inside. Personalisation is a key tool to help your audience identify with your brand and build interest. People love reading their own name: don t tell me you ve never Googled yourself! 16

17 Here s an example of what doesn t work: Have you placed your order for ProductX? (Only 3 weeks left, please book before end of October) It s rather long winded, not personalised and lacks imagination. So, where do I start you might ask? Keep a look out for s that pass through your inbox. Keep a note of those that grab your attention and ask yourself why. Work with similar styles and test it on friends and colleagues; if they find it intriguing, it s likely others will too! Content: the beefy bit There are three styles of that we send on a daily basis and they all have their own advantages and disadvantages. 1. The Plain Text Letter: It s a trustworthy fail-safe approach to marketing and due to customers feeling more obliged to reply to these they can have a super response rate. 17

18 Perfect for an invitation, survey, or follow up The Design: These are a great resource for marketing products and services. They re formatted to give maximum brand impact and with a single clear call to action these can be a successful spring-board to your website or landing page for a return on investment (ROI) conversion. 3. The Advert: There s a time and place for an advert. These tend to be used as a last push for products on offer or event sales close to a deadline date. Use these layouts with caution as they can often seem overtly salesy and sometimes cold. Summary: All 3 styles of layout can work really well at certain stages of a marketing strategy. We suggest: 1. Begin with an design, this builds brand awareness and helps instil confidence in your reader. 18

19 2. Then follow up each of your designed s with a letter style approach: This is a great way to touch base and see if what you are promoting is of interest to them (it also gives the reader a single point of contact at your company and can boost responses). 3. Only use adverts if you are keen to sell those last few products (but don t alienate the reader and risk a quick sale over your potential long term relationship with them). Here are some examples of the 3 styles Next, think about what you re running your campaign for. Is it to promote a product or service? The single most important aspect of your campaign should be the bit that gets the reader to interact with it. Introducing - the call to action (CTA). CTAs come in all shapes and sizes. So, don t just stick to the generic click here. Take a look at our top 3 below for some inspiration and get creative! 19

20 Tip: Make sure your CTA areas are in plain text (not embedded in an image) as this will ensure readers can view it even if your images aren t downloaded. But don t worry, they can still look great, just like the ones above. The finer detail It s a common fallacy that if you add more links to your campaign, you will get more clicks to your website and/or landing pages. Not so! An overload of links can often overwhelm and confuse the reader. Keep your as simple and as streamlined as possible. If you want your reader to sign up to an event, make this your primary link, and make it stand out. If you need to add secondary links, such as terms and conditions, try adding these as smaller text links further down your or in the footer, this way so clients don t get distracted from what JOHN you want them to do. 20

21 The graph below shows how detrimental too many links can be to a campaign s response rate. You ll notice readers are either getting lost amongst the links or have simply lost interest. Summary: Keep your content simple. Suppress the urge to overload your campaigns with too many links. One or two will help keep your content focused and will allow you to guide your reader to the desired destination more effectively. Future proofing There are so many different ways to monitor and build on the success of your campaign. The following table details our top areas to monitor, how to monitor them, and how to future proof your strategy from your results. 21

22 What to monitor How to monitor How to future proof Open rates Statistical tracking report The more opens you get, the better your subject line and from name will be. Try an A/B split test to help decide what approach works best until you get the open rate you deserve. Click rates Statistical tracking report Re-read your campaign and make sure your CTA is clear and text based. Warm leads Database of Qualified Leads There could be a million and one reasons why a reader has looked at, but not responded to, your but one thing is clear, the interest is there. Buy a database of those who opened your and follow them up with a personal phone call or to introduce yourself. You can always use a database to help segment your send list more effectively too. The more personalised to the 22

23 reader you can make your marketing, the better! Response rates Monitor who replied to your campaign This is an effective and free way to make the most out of your recipients. Don t just make a note of who was interested, but make a note of those who weren t this time around. They could be your future customers. As you can see, the campaign results are a sure-fire way to help improve and future proof your campaigns; but that s not all you can do. In the social media driven world we live in today it would be madness not to take advantage of some of the social ways to strengthen an campaign before and after its launch. A significant 86% of marketers said that social media was important to their businesses (Source: Social Media Examiner) and we ll bet that figure will just keep on growing. We ve put together a list of online related channels for you to use alongside your next campaign: Facebook Responding to comments Like a page or post 23

24 Promote and share content such as images 1. Twitter Share content from other people in your industry Tweet snackable content that is quick and easy to digest on the go Take advantage of commenting and retweeting functionalities 2. Pinterest Pin internal and external content to promote a more personable brand image Engage with recent pinners 3. LinkedIn Promote and share content and company news Use groups to engage with potential customers Ask questions to spur discussion 4. Google+ Share content in your circles Ask questions to spur discussion 5. Instagram Feature staff photos and give a little behind the scenes insight into your company Share photos Use inspirational quotes Tip: Aim to post activities on each of the above channels before and after each of your campaigns and you ll soon build a firm foundation to promote your brand to the masses. 24

25 Conclusion Phew, we made it through. Hopefully you ll now have a better grasp of the key areas you ll need to address before your next campaign. Reflect on your past results and keep track of who your audience are and when you have been sending to them. Be diligent with your content and look at your campaign through the eyes of your reader: what s your first impression? What does the sender want me to do? Then, re-read your through a good few times to make sure the finer details haven t been missed. Support your campaign on social media channels like Facebook, Twitter and Pinterest. Contact with prospective customers with a Database of Qualified Leads. And finally Measure trends using statistical tracking. 25

26 What next? Our design service is a great way to get your marketing campaign off to the right start. Our in-house designers and copywriters are professionally equipped to create s that are not only eye-catching, but effective too. If you have any questions about our design service call , or sophie@sprint-education.co.uk. Now go make your s perfect! Sophie Scott-Lewis - Head Designer T: I E: info@sprint-education.co.uk I W: Sprint Education is part of Sprint Media Limited, Duddage Manor Business Park, Tewkesbury, Gloucestershire, GL20 6BY Sprint Media Limited registered in England and Wales, no: VAT reg. no:

12 Shocking Secrets. When Selling to Schools. Sprint www.sprint-education.co.uk. The 12 Shocking Secrets When Selling to Schools

12 Shocking Secrets. When Selling to Schools. Sprint www.sprint-education.co.uk. The 12 Shocking Secrets When Selling to Schools 12 Shocking Secrets When Selling to Schools Sprint Education is part of Sprint Media Limited Duddage Manor Business Park, Tewkesbury, GL20 6BY 1 HOW TO SELL TO SCHOOLS Transform your whole education marketing

More information

A Blueprint for Success

A Blueprint for Success A Blueprint for Success How our clients are selling more to schools Sprint Education is part of Sprint Media Limited Sprint Media Limited, Duddage Manor Business Park, Tewkesbury, GL20 6BY 1 REMARKABLE

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

The Ultimate Guide to Email Marketing in Boring Industries

The Ultimate Guide to Email Marketing in Boring Industries The Ultimate Guide to Email Marketing in Boring Industries Table of Contents Introduction... 3 What B2B Customers Really Want... 5 Developing Your B2B Email Marketing Strategy... 6 Longer Sales Cycles...

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Getting More From Your New App

Getting More From Your New App Getting more from your Platinum App Monthly Analytics & Reporting >>> Your monthly App Analytics You now have monthly analytics installed as part of your Platinum App. This means that from now on you will

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Conferences Going Mobile: 2012 Trends

Conferences Going Mobile: 2012 Trends Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

How to create a killer e mail campaign

How to create a killer e mail campaign How to create a killer e mail campaign How to create a killer email campaign When you start your very first outbound campaign (or even when you have already sent hundreds of messages), you need to keep

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

An Introduction to using. Twitter for Business By Business Training Made Simple

An Introduction to using. Twitter for Business By Business Training Made Simple An Introduction to using Twitter for Business By Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

Hairy Goat D E S I G N

Hairy Goat D E S I G N Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the W A H T PROOF Joanna 43% increase in UK event attendees JC significant increase in warm leads

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

How to Improve Your Email Conversion Rate by Increasing Windows XP Sales

How to Improve Your Email Conversion Rate by Increasing Windows XP Sales 5 Facets of Superior Email Conversion @ $ 1 How do you attain a conversion rate that is 9X the industry average? Here s some insight: 9x 9x industry average: That s what your return could be with true

More information

E-mail Marketing for Martial Arts Schools:

E-mail Marketing for Martial Arts Schools: E-mail Marketing for Martial Arts Schools: Tips, Tricks, and Strategies That Will Send a Flood of New Students into Your School Practically Overnight! By Michael Parrella CEO of Full Contact Online Marketing

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Buyer & Seller Lead Conversion Program. Written and provided by Travis Robertson Coaching International

Buyer & Seller Lead Conversion Program. Written and provided by Travis Robertson Coaching International Buyer & Seller Lead Conversion Program Written and provided by Travis Robertson Coaching International travisrobertson.com trulia.com/mdpp Sample Buyer Lead Program Use the following program template to

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 ways social media can help grow your business 2013 Constant Contact, Inc. 11-2286 BEST PRACTICES Guide Social Media MARKETING If you re a business owner, chances

More information

MEDIABURST: SMS GUIDE 1. SMS Guide

MEDIABURST: SMS GUIDE 1. SMS Guide MEDIABURST: SMS GUIDE 1 SMS Guide MEDIABURST: SMS GUIDE 2 Contents Introduction 3 This guide will cover 3 Why use SMS in business? 4 Our products 5 How do I add existing contacts? 6 Who are you sending

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

A New Approach to Lead Generation* for Forward Thinking Firms. *These strategies consistently generate 30% response rate.

A New Approach to Lead Generation* for Forward Thinking Firms. *These strategies consistently generate 30% response rate. A New Approach to Lead Generation* for Forward Thinking Firms *These strategies consistently generate 30% response rate. Confidential: The systems and processes discussed within are proprietary and confidential

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Written by: Cheryl Baldwin, Director of Marketing Communications

Written by: Cheryl Baldwin, Director of Marketing Communications Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines Helping travel companies generate quality leads online. How Airlines Can Use Email To Promote New Routes

More information

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

The A-Star Event Guide will provide you with some top tips for creating outstanding events.

The A-Star Event Guide will provide you with some top tips for creating outstanding events. The A-Star Event Guide will provide you with some top tips for creating outstanding events. From planning your event to promoting it, managing registrations and measuring your event success, this guide

More information

How to make the most of ebay Motors.

How to make the most of ebay Motors. autorevo.com 2013 Guide #06 How to make the most of ebay Motors. an ebay Motors guide by AutoRevo. Boost exposure and get more leads... With ebay Motors, even the smallest local dealer with a handful of

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Return on Investment and Social Media

Return on Investment and Social Media Connect with us. Return on Investment and Social Media Measuring your impact FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting Started

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

EMAIL MARKETING: A CONSTANT DRIP

EMAIL MARKETING: A CONSTANT DRIP EMAIL MARKETING: A CONSTANT DRIP Written By: Cheryl Baldwin Presented By: WSI Superior Analytics Table of Contents Email Marketing: A Constant Drip Introduction... 4 Building Your Database of Contacts...

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

How to Get Started with Email Marketing

How to Get Started with Email Marketing How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?

More information

Before We Start Five Basic Rules of Email Testing

Before We Start Five Basic Rules of Email Testing Page 1 Before We Start Five Basic Rules of Email Testing Rule #1: Improve Email Response Rates by Routinely Testing Although it may seem too obvious to bear mentioning, the first rule of email testing

More information