Consumer Marketing Strategies - The 5 Best Practices

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1 Leverage the value of your geospatial content Increase your (customers) revenue by Dotka ecommerce API extension to ERDAS APOLLO Wouter Brokx CEO Imagem & Dotka Data 1

2 Algemeen Dagblad Dutch daily newspaper paid subscriptions (#2) Consumer marketing campaign ran in 2012: Free Aerial Photograph of Now (2011) and Then (1960) Duration: 6 weeks Kick-back fee for content provider 3 upsell offerings TV commercial Dotka provided content and webshop based on ERDAS APOLLO and Dotka API 2

3 Create personalized products website: product samples: 1 Rotterdam Rotterdam

4 AD: Very Successful Campaign! Total Image previews: 15.9 million Best day 28 april: 2.3 million hits Served by ERDAS APOLLO #1 - Product sales up by 5%!! #2 - Subscriber participation: 15% Upsell 28% with revenue: 285,000 Order handling by Dotka ecommerce API factsheet 4

5 ecommerce? Is about: Internet Service Automation Creating revenue Includes Presenting and selecting products Order handling & Delivery of products Financial transaction All communication with customer ( ) And of course: Easy to use, Reliable, Quick etc 5

6 Dotka approach to Commercial exploitation Order administration Personalized marketing campaigns Transform geospatial content in consumer ready products How can you benefit? 7

7 How can you benefit? This audience and your current customers: the Geospatial sector Commercial: e.g. Sensor owners, Data brokers (1) Non-profit: e.g. Mapping agencies, Forestry agencies (2) Your new customers: large organizations selling consumer goods (3) Media: newspapers, magazines Food: supermarkets Oil & Gas: gas stations Real Estate: online house information (4) 8

8 Proposition 1: Expanding commercial exploitation Geospatial sector: Commercial organizations (re)selling geodata requirements: easy handling of acquired large volumes of geospatial data instant cataloguing and commercial exploitation of data + information products to multiple markets (B2C/B2C/B2G) in various product formats (prints, data, PDF report etc) to multiple outlets (webshops) example customers: Sensor Owners Data Brokers 9

9 Proposition 2: Automated order handling Geospatial sector: Organizations disseminating geo-information products requirements: easy distribution of large volumes of geospatial information requires automated order handling and product delivery to internal and/or external users optional in different product types: print, download, PDF report, etc example customers: Forestry agency: (repeatedly) distributes information products from (free) available satellite imagery Mapping agency: distributes maps and imagery products to government agencies and/or citizens 10

10 Proposition 3: Increase sales of consumer goods Sector: Organizations selling consumer goods requirements: easy tool to increase consumer sales through channel campaigns delivering personalized and localized information products or images based on geospatial content example campaign: Save 3 coupons, get free aerial photo of your house various markets, such as: Oil & Gas (downstream): increase channel sales at gas stations Food: increase channel sales at supermarkets Media: increase newspaper sales 11

11 Proposition 4: Real estate information Sector: Real Estate requirements: easy tool to offer consumer information about their living environment delivering personalized and localized information products or images based on geospatial content example customers: Real Estate agencies Online real estate brokers Online house information services 12

12 Your Customers Your Products b c Your Current Channel $ Your Revenue Your Geospatial Content 13

13 Your (New) Customers client Originals Mosaic middleware e-commerce API Your Current Channel server APOLLO Advantage PostGres database with PostGIS Your Geospatial Content 16

14 Your Expanded Customer Base Your New Customers Your Customers a b Your Custom webshop Your Mosaic webshop Your Report webshop $$ c e-commerce API Your Current Channel d $ e APOLLO Advantage PostGres database with PostGIS $ Your Geospatial Content 18

15 Originals Mosaic shop Originals Mosaic Report webshop view content product non-geospatial + georeferenced prints & downloads geospatial only downloads markets transactions backoffice consumer & B2B / B2G direct via payment service provider or invoice via subscription customer management, order handling, automatic status s 19

16 Also... Multi-lingual support Sales reporting User registration, authentication and subscription possible Free campaign set up per organization (Report) Consumer discount model (Mosaic) And more cool stuff to increase sales: GeoRSS (add-on) Automatic ing of personalized user registration of location New geospatial content entry automatically creates: updated with new content available for this location 20

17 Dotka license offering: API ecommerce platform Webshop template for ecommerce custom prints and downloads (~Dotka Mosaic) ecommerce original prints and downloads (~Dotka Originals) ecommerce reporting: PDF, JPG and geodata downloads (~Dotka Report) Remote implementation basic configuration Requires Your geospatial content & ICT: Intergraph ERDAS APOLLO Advantage implementation; Customize your own webshop design & processes; Select & implement Payment Service Provider and your Print Shop partner 21

18 We can assist to Leverage the value of your geospatial content Dotka ecommerce API extension to ERDAS APOLLO More information and inquires: Wouter Brokx CEO Imagem & Dotka Data 23

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