Case Study: Increased Website Sales

Transcription

1 EBriks Infotech Pvt. Ltd. E171, Sector 63, Noida, UP Case Study: Increased Website Sales Online E-commerce Store Created By: EBriks

2 UnderMyWear 400% Growth in sales numbers 1200% Visitor increase Within 6 Month 180% Increase in position one rankings

3 A BOUT COMPANY UnderMyWear.co.uk is an online UK based ecommerce platform to sell different international brands underwear products. They have been in this line for over 25 years. OBJECTIVES An ecommerce platform to promote their products and services as well as providing a way to get sales online. UnderMyWear is an online undergarment store, one of the best websites offering underwear, bras, panty, Sloggi Underwear, underpants or thermal underwear in UK. Our objective is to adding more value to customer satisfaction and increase online sales of the website. CHALLENGES In an effort to increase brand loyalty we proposed a few concepts that make UnderMyWear more than just another online underwear store. As a matter of fact, almost every lingerie, underwear brands or even department stores in Europe and America have already own their online stores, some even open mobile sites, like M&S. According to the data, each quarter, most lingerie companies benefited from e-commerce business a lot. By the help of online store, they can sell globally without any regional limitation. They can promote brand awareness widely and update the latest collection information instantly worldwide. Also, they can receive feedback instantly through product ratings, shopper feedback and online customer service, etc. Customers can search, compare, and purchase their lingerie and service at their most convenient. IDEA It all depends upon the need and to meet all these needs, we are there with an online undergarment store for all the people staying in UK, named UnderMyWear store specialize in all kinds of underwear for men, women, and kids. You will find everything here that you are looking for, whether bras, panty, Sloggi Underwear, underpants or thermal underwear. UnderMyWear e-business requires personnel with the knowledge of e-commerce, information technology, lingerie design and manufacture, marketing and management, as well as business operation for the lingerie industry. RESULT 180% Increase in Position-1 Ranking Within 3 months the site was beginning to show rankings in the top 20 pages for the benchmark keywords. More importantly, the less competitive and more profitable long tail keywords were already showing top 10 page rankings and moving up fast. After 6 months site traffic and online sales had increased. The customer is now preparing to double the SEO budget to coincide with the move over to charging for their product. Within 9 months sales were covering the cost of the SEO campaign, and within the 1st year the website was making a profit from SEO with an initial ROI of 3.5. As the marketing budget grows and the company can afford to put more money into SEO more resources can be put into the bench marked keywords to begin building the brand value and solidify the initial successes.

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5 SEO SOLUTIONS Thorough keyword research and its competitor's analysis was our prior job. After knowing the keywords and competitors we boosted ahead in the campaign. On-site Optimization with Meta details and robots.txt and other coding suggestions. Suggestions to make certain design changes to help convert more visitors into prospective customers. Balanced and scheduled Off-site promotions and link building with 100% White Hat SEO techniques counting unique article marketing, advanced web 2.0, niche contextual links and High PR one-way links. Brand management with regular press releases, social media marketing. Regular suggestions, traffic and link analysis, conversion analysis.