Mobile App Analytics: What Winning Mobile Developers Use

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1 Brochure More information from Mobile App Analytics: What Winning Mobile Developers Use Description: Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage and monetize when you don t know what s going on? App analytics solutions are the answer. Or, more accurately, the hundreds of answers... since there are many, many options for mobile developers to consider. But which ones are going to deliver the kind of value that will allow you to properly engage the users you acquire, understand what they re doing, provide the value they re seeking, and enable you to monetize your app? 250 million users: To answer this question, we asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn t work. 1.8 million apps: We also partnered with MixRank to get access to SDK, ratings, and download data for over 1.8 million apps on Google Play and the ios App Store. What we ve learned: - Google Analytics is essentially a monopoly on Google Play... but it s the primary analytics solution for only 30% of developers - Flurry owns ios... but has its own challenges - Most developers use more than one analytics solution... and the more successful they are, the more try that is - Some solutions are studs on one platform, and duds on another - Twitter is deep; Facebook is broad - At a certain scale, some developers prefer to roll their own - Some of the very best solutions are provided by the smallest competitors What you ll get in this report: 1. The top 15 analytics solutions ranked and rated on each platform - market share - ratings of apps using each solution - big app market share - a combination score that takes into account both user ratings and install/uninstall ratio 2. Even more detail on the top 5 beside Google and Flurry on both ios and Android: what we call the mighty mites 3. The app analytics package that has.2% market share on Android, but is used by 7 of the top 20 grossing apps on Google Play and 8 of the top 20 grossing apps on ios 4. The best analytics solutions when you take out market share and only focus on ratings and install/uninstall ratios 5. Analytics engines used by the top 20 apps on each platform 6. Developer insights 7. Most overlooked app analytics methods 8. What developers want most from analytics 9. The most important features of app analytics solutions 10. Why some analytics solutions are churning and losing developer share 11. Developers and data: yes, they care about privacy 12. Speed matters... and developers switch solutions for more of it! 13. KPIs that matter, and KPIs that don t 14. More importantly, which KPIs matter most to the most successful developers 15. Most important features in analytics solutions

2 Contents: 1. Executive Summary 2. Introduction - About This Report - Using This Report 3. Big Picture: Market Share Vs. Market Leaders - Google Analytics: Android Monopoly? - Flurry: ios Dominance - But... 2 Out Of 3 Mobile Developers Use More Than One Analytics Tool - And: The Most Successful Developers Use Multiple Tools - Only 30% Of Developers Say Google Is Their Primary Analytics Choice 4. The Contenders: 8 Mighty Mites - Amazon: Shockingly Good - Tune: Monetization Monster - Localytics: Users Love It - Mixpanel: Jack Of All, Master Of One Crashlytics: Never Stop Improving Kochava: The Ratings King - Appsflyer: 1 Sdk To Rule Them All - Apsalar: A Tale Of 2 Platforms 5. Quantitative Ranking: The Top 15 Analytics Solutions ios - ios By Market Share - ios By Ratings - ios By Install/Uninstall Ratio And Ratings ios By Big App Market Share - ios By Uninstall Ratio Google Play - Google Play By Market Share - Google Play By Ratings - Google Play By Install/Uninstall Ratio And Ratings - Google Play By Big App Market Share - Google Play By Uninstall Ratio 6. Qualitative Ranking: The Top 10 Analytics Solutions - KPIs That Matter - KPIs That Don't Matter - Key Characteristics - Global Rankings By Developer Users 7. Conclusion: Recommended Solutions - Can't Miss First Choice: Google Or Flurry - Google Play Top Picks - ios Top Picks - Big Media, Enterprise Solution - A Note On Pricing 8. Appendix: Additional Developer Insights - Most Overlooked App Analytics Methods - What Developers Want Most - Platform Insights 9. Appendix: Analytics Solutions Top Apps Use - ios - Google Play Ordering: Order Online -

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4 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: Mobile App Analytics: What Winning Mobile Developers Use SC Product Format Please select the product format and quantity you require: Electronic (PDF) - Single User: Quantity USD 499 Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

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