Cisco Unified Computing Servers: Your Datacenter Reinvented. Watch the WebEx recording of this session by clicking this link

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1 Cisco Unified Computing : Your Datacenter Reinvented Watch the WebEx recording of this session by clicking this link

2 Cisco Unified Computing : Your Datacenter Reinvented Connect using the audio conference box or you can call into the meeting: 1. Toll-Free: (866) Enter Meeting ID: Press 1 to join the conference.

4 Who Is Cisco? Dow Jones Industrial Average Fortune 100 Company $145B Market Capitalization $48B in Revenue $8B in Annual Profits $33B More Cash than Debt $5.9B in Research and Development John Chambers, Chairman and CEO, Cisco Cisco Confidential 4

5 Change Solve Innovate Our Vision For nearly 30 years, we ve focused on helping to change the way the world works, lives, plays, and learns. Our Strategy We solve our customers most important business challenges by delivering intelligent networks and technology architectures built on integrated products, services, and software platforms Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6 Market Leadership Matters No. 1 Routing Edge/Core/ Access 45% No. 1 TelePresence 43% No. 1 Wireless LAN 50% No. 1 Switching Modular/Fixed 64% No. 1 Voice 39% No. 1 Web Conferencing 41% No. 2 x86 Blade 27% No. 1 Storage Area Networks 47% No. 1 Security 33% Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Q1CY14

7 Agenda What is the Cisco Customer Education Series? Introducing Cisco Unified Computing Connecting UCS Technology Innovations to TCO Improvement Customer Results Conclusion About Your Host Brian Avery Territory Business Manager Cisco s, Inc. Priors: Cisco Sales and Channels (10 yrs) President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver Partner Financial Analyst (7 yrs) - Sprint Corporation bravery@cisco.com 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8 What Is the Cisco Customer Education Series? CCE is an educational session for current and prospective Cisco customers Designed to help you understand the capabilities and business benefits of Cisco technologies Allow you to interact directly with Cisco subject matter experts and ask questions Offer assistance if you need/want more information, demonstrations, etc Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9 Unified Computing Introduction Free Your Mind!

10 Cisco Confidential 10

12 Cisco UCS: The Right Solution at the Right Time Customer Asks in 2009 Operational Simplicity Application Centricity Platform for IT Innovation Help me: Reduce the Complexity that Drives OPEX Get the Most Out of Virtualization Automate and Move Faster Get ready for cloud Compute Virtualization CISCO UCS Network & Storage Access Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

14 Data Center Economics Overall Spend Distribution Server-Related Spend WW New Server, Power, Cooling,, and Spending Share 7% 2% 100% 7% 29% 80% 10% 60% 40% 11% 20% 12% 22% 0% People Software Energy / Facilities Networking Storage Disaster Recovery Overhead New Server Server Admin Power and Cooling Source: Gartner, Cisco IT, Data Center Cost Portfolio Source: IDC #250082, Worldwide Server, Power and Cooling, and and Spending Forecast, August 2014

15 Data Center Economics Overall Spend Distribution Server-Related Spend WW New Server, Power, Cooling,, and Spending Share 7% 2% 100% 7% 29% 80% 10% 11% of Overall IT Spent on OpEx (People, SW, and Facilities) 12% 22% 60% 40% 20% 0% People Software Energy / Facilities Networking Storage Disaster Recovery Overhead New Server Server Admin Power and Cooling Source: Gartner, Cisco IT, Data Center Cost Portfolio Source: IDC #250082, Worldwide Server, Power and Cooling, and and Spending Forecast, August 2014

16 Cisco Unified Computing A Differentiated/Revolutionary Approach Simpler Architecture Networking with fewer components Lower cost and easier scaling Fewer management touch points Faster, More Flexible Automated deployment/provisioning Unification leads to reduced complexity via a single interface Higher Performance Brings out the best of x86 architecture Optimized resource utilization for compute, networking, and management No Compromises No trade-offs for function Enhanced design capability Designed for the future, today Better TCO/ROI Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Cisco UCS: Unified Infrastructure, Scalability, and Automation

18 Evolution of Server-Centric Computing TRADITIONAL RACK INFRASTRUCTURE FC Sw itch Enet Sw itch Rack Mgrs SERVERS 40 x Rack 2 x FC Switches 2 x Enet Switches 2 x Rack Mgrs for 40 Rack

19 Evolution of Server-Centric Computing TRADITIONAL RACK TRADITIONAL BLADE Replicate Complexity at Higher Density INFRASTRUCTURE FC Sw itch Enet Sw itch Rack Mgrs 2 x Enet Sw itches 2 x FC Switches SERVERS 40 x Rack 2 x FC Switches 2 x Enet Switches 2 x Rack Mgrs for 40 Rack 16 x Blade Serv ers 2 x Chassis Mgrs 2 x Enet Sw itches 2 x FC Switches 16 x Blade Serv ers 2 x Chassis Mgrs 2 x Enet Sw itches 2 x FC Switches 16 x Blade Serv ers 2 x Chassis Mgrs Mini-Rack 1 Mini-Rack 2 Mini-Rack 3 INFRASTRUCTURE SERVERS INFRASTRUCTURE SERVERS INFRASTRUCTURE SERVERS 2 x Enet Sw itches 2 x FC Switches 16 x Blade Serv ers 2 x Chassis Mgrs Mini-Rack 4 INFRASTRUCTURE SERVERS

20 Conventional Approach BLADE SERVERS Limited Local Disk, Memory, and I/O Mgmt Server Mgmt Server TOP RACK OF SWITCHES Ethernet Fibre Channel SYSTEMS MANAGEMENT LOTS OF CABLING Individual Server Elements Chassis Modules Standalone Mgmt. Ethernet Fibre Channel BLADE CHASSIS SWITCHES Ethernet Fibre Channel Ports COMPLEXITY MULTIPLIED Repeat Points of 10RU at a Time

22 Single Unified UNIFIED COMPUTING SYSTEM MANAGER FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX UNIFY FABRICS Fibre Channel Ethernet INTEGRATE COMPUTE Blades and Rack Mount Extended Memory CENTRALIZE MANAGEMENT All Components Self-Integrating OPTIMIZE FOR AUTOMATION Server Personality Abstraction Virtual I/O Aw areness SCALE WITHOUT COMPLEXITY Capacity Instead of Points Few er Components Single Netw ork Layer Open API

23 Single Unified UNIFY FABRICS Fibre Channel INTEGRATE COMPUTE Blades and Rack Mount EMBED MANAGEMENT Centralized OPTIMIZE FOR VIRTUALIZATION SCALE WITHOUT COMPLEXITY Ethernet Extended Memory All Elements Self-Integrating Server Personality Abstraction Virtual I/O Aw areness Capacity Instead of Points Few er Components Single Netw ork Layer

24 Cisco Unified Computing A CLEAN SLATE APPROACH TO COMPUTING INFRASTRUCTURE Benefits CENTRALIZED, FABRIC- BASED ARCHITECTURE UNIFIED MANAGEMENT OPEN API EFFICIENT SCALING REDUCED INFRASTRUCTURE FOOTPRINT APPLICATION CENTRIC, POLICY-DRIVEN AUTOMATION BROAD ECOSYSTEM INTEGRATIONS ORCHESTRATION READY

25 UCS Scaling Advantage $450,000 $400,000 Infrastructure Cost to House Blade $414,990 $350,000 $345,825 $300,000 $276,660 $250,000 $200,000 $207,495 $217,795 $150,000 $100,000 $50,000 $0 $138,339 $182,304 $146,814 $69,165 $111,323 $87,668 $75,840 $64, Number of Chassis Slots Cisco UCS 5108: UCS 5108 Chassis with UCS 6248FI (Two Uplinks per FEX) HP 7000: Hp c 7000 Plat Chassis with 2x VC Flex Fabric and HP OneView Cisco pricing MSRP on March 12, 2015; HP pricing publically available on March 12, All pricing is for blade chassis and networking only. are not included.

26 Provisioning Power and Cooling Provisioning

27 Provisioning and Admin Cost Reduction ELIMINATE MANUAL CONFIGURATION AUTOMATION REPLACES REPETITIVE TASKS UCS Manager Embedded in All Devices UCS Manager: Auto-discovery, Self-integrating Components UCS Service Profiles Policy-based EXTEND INVESTMENT IN EXISTING TOOLS Seamless Integration with Existing Tools = No Stranded s Investments EXTEND THE REACH OF SME s UCS Manager and UCS Central Allow Administrators to Scale Across Larger Installations and Across Data Center/Geos Provisioning Power and Cooling

28 True Single Pane of Glass UCS Manager for a Single Domain (160 and Access Layer Networking) Provisioning Power and Cooling

29 True Single Pane of Glass UCS Manager for a Single Domain (160 and Access Layer Networking) UCS Central Across Multiple Domains Provisioning Power and Cooling

30 UCS: Bare Metal Abstraction Programmable Infrastructure Abstraction of bare-metal configuration and server identity Encapsulated in Cisco service profiles Available through an intuitive GUI, CLI, or XML API Cisco Service Profile Uplink port configuration, VLAN, VSAN, QoS, and EtherChannel Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Automated, Policy-based Configuration of Entire Hardware Stack Cisco UCS 6200 Series Fabric Interconnects Cisco Virtual Interface Cards Cisco UCS B-Series Blade Server or C-Series Rack-Mount Server Provisioning Power and Cooling

31 Stateless Configuration SIM CARD Identity for a Phone UCS SERVICE PROFILE Identity for a Server Stateless Element Network Policy Storage Policy Server Policy

32 Traditional LAN SAN Server SME Network SME Subject matter experts consumed by manual configuration chores or scripting Serial processes and multiple touches inhibit provisioning speed Configuration drift and maintenance challenges Storage SME QoS settings Border port assignment per vnic NIC transmit/receive rate limiting VLAN assignments for NICs VLAN tagging config for NICs Number of vnics PXE settings NIC f irmw are Advanced feature settings Remote KVM IP settings Call home behavior Remote KVM firmw are Server UUID Serial over LAN settings Boot order IPMI settings BIOS scrub actions BIOS firmw are BIOS settings FC fabric assignments for HBAs Number of vhbas HBA WWN assignments FC boot parameters HBA firmw are RAID settings Disk scrub actions

33 UCS Service Profiles SYSTEM CONFIGURES HARDWARE AUTOMATICALLY Server SME Network SME Storage SME POLICIES USED TO CREATE SERVICE PROFILE TEMPLATES Server name UUID, MAC, WWN Boot information LAN, SAN config SERVICE PROFILE TEMPLATES USED TO CREATE UNIQUE SERVICE PROFILES UUID, MAC, WWN Boot information SERVER 1 LAN, SAN config Firmw are policy SYSTEM CONFIGURES HARDWARE AUTOMATICALLY Server Policy Storage Policy Firmware policy UUID, MAC, WWN Boot information SERVER 2 LAN, SAN config Firmw are policy Network Policy Virtualization Policy Application Profiles UUID, MAC, WWN Boot information SERVER 3 LAN, SAN config Firmw are policy SERVER 4 UUID, MAC, WWN Boot information LAN, SAN config Firmw are policy

34 UCS: Embedded Automation Rapid Deployment of with Service Profiles Server SME Network SME Server Policy Storage Policy Network Policy Virtualization Policy Storage SME Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Serv er port configuration including LAN and SAN settings Network interface card (NIC) conf iguration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and f irmware revisions Unique user ID (UUID), f irmware revisions, and RAID controller settings Serv ice profile assigned to server, chassis slot, or pool configuration: MAC address VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, Application Profiles Provisioning Power and Cooling

35 UCS Blades Deploy 77% Faster with 67% Fewer Steps Deployment Times Number of Steps 1:18:35 1:23: :17:54 0:18: Blade Scenario 2-Blade Scenario 1-Blade Scenario 2-Blade Scenario Cisco UCS HP ProLiant Cisco UCS HP ProLiant Additional Information Principled Technologies Test Report July 2013 YouTube Video Provisioning Power and Cooling

36 Average 83% Reduction in Provisioning Times BASED ON 95 CUSTOMER CASE STUDIES...Bringing up a new server hosting several virtual machines took only 4 hours rather than the 3 days we had experienced before. One thing that stood out is that a single person can accomplish the task of building a system rather than requiring three people to deal with the same need. Server deployment time has been reduced by between 80 and 90 percent, which means IT staff can focus more on mission critical or value added tasks. Evangelisches Krankenhaus Königin Elisabeth Herzberge With Cisco UCS Manager, provisioning 64 Cisco UCS Blade to develop a new customer solution takes about an hour, Shah says. Provisioning 64 of our other servers generally takes 8 16 hours of staff time." Provisioning Power and Cooling

37 Provisioning Power and Cooling

38 Industry-Leading Compute Infrastructure API Standards-Based XML API Presents Bi-Directional Single Interface to Entire Solution UCS Offers the Customers the Broadest Choice of Cisco or Third-Party Tools goucs Automation Tools CDN.NET/PowerShell, Perl XML UCS Platform Emulator UCS CLI Cisco UCSM UCS Central UCS Director Third Party Customer XML API UCSM Single UCS Domain UCSM Data Center 1 UCSM Data Center 2, 3, Provisioning Power and Cooling

39 Cisco UCS: s Choice Cisco Unified Computing Ecosystem: Service Orchestration, Provisioning and Configuration, and Monitoring Seamless Across Global Operations Automated Infrastructure Deployment Consistent Infrastructure Policies Enforce Best Practices Manage Hardware with the Flexibility of Software Provisioning Power and Cooling

40 Single Point of 32 BLADES: TRADITIONAL 32 BLADES: CISCO UCS Fabric Interconnects 0 Intra Chassis Switches 4 Chassis Module 4 Total Points 8 Fabric Interconnects 2 Intra Chassis Switches 0 Chassis Module 0 Total Points 1 Sw itch LAN LAN SAN A Sw itch SAN B

41 Single Point of 64 BLADES: TRADITIONAL 80 BLADES: UCS Fabric Interconnects 0 Intra Chassis Switches 8 Chassis Module 8 Total Points 16 Fabric Interconnects 2 Intra Chassis Switches 0 Chassis Module 0 Total Points 1 Sw itch SAN A LAN LAN SAN A Sw itch Sw itch LAN LAN SAN A Sw itch SAN B Doubling = Doubling Points UCS = One Touch Point

42 Blade and Rack Managed as Cohesive Resource Pool Unified A Single Unified for Blade and Rack Cisco UCS Manager Cisco UCS C-Series Rack-Optimized Cisco UCS Service Profile Service Profile: HR_App1 VNIC1 Unified Device MAC: 08:00:69:02:01:2E HR_WEB_VLAN (ID=50) VNIC2 MAC: 08:00:69:02:01:2F Network Policy HR_DB_VLAN (ID=210) HBA 1 and 2 WWN: WWN: Storage Policy VSAN ID: 12 Boot Order: SAN BIOS Settings: Turbo On Server Policy HyperThreading On Cisco UCS B-Series Blade A Major Market Transformation in Unified Server Benefits of Cisco UCS Manager and Service Profiles for Both Blade and Rack-Optimized Add Capacity Without Complexity

43 Average 67% Reduction of Administrative/ Costs BASED ON 45 CUSTOMER CASE STUDIES Furthermore, with the UCS platform, AUS is seeing a two-fold improvement in performing routine administrative tasks. For example, operations that once took a minute are now taking just under 30 seconds, says Nujumi. Multiply that by the thousands of such minor tasks we do, and it translates into the team spending much more time on service improvement and strategic issues. Naji Nujumi, s Engineer, American University of Sharjah The Cisco environment is so easy to manage that we were able move more than 50% of the staff to other high-value roles, says McIntosh. Staff is now contributing to other vital areas of the business, such as disaster recovery planning and other activities. In the past an IT manager could manage 15 systems. Now they can manage 50 systems. Provisioning Power and Cooling

45 UCS Compute Portfolio Performance Optimized for Bare Metal, Virtualized, and Cloud Applications Cloud Scale Enterprise Performance Intensive/Mission Critical UCS C3160 Ideal Capacity-Optimized Platform for Large Object Storage at Scale UCS C240 M4 Ideal Platform for Big Data, ERP, and Database Applications UCS C460 M4 Mission-Critical, 4-Socket Server for Large, CPU- Intensive Applications Rack UCS C220 M4 Versatile, General Purpose Enterprise Infrastructure, and Application Server UCS M-Series Modular Modular servers optimized for Cloud-scale deployments UCS B200 M4 Optimal Choice for VDI, Private Cloud, or Dense Virtualization/ Consolidation Workloads UCS B420 M4 Enterprise Class, 4-Socket Blade for Large, Memory-Intensive Bare Metal and Virtualized Applications UCS B260 M4 Mission-Critical, 2-Socket Blade for Large, CPU- Intensive Bare Metal and Virtualized Applications UCS B460 M4 Mission-Critical, 4- Socket Blade for Large, CPU-Intensive Bare Metal and Virtualized Applications Blade Provisioning Power and Cooling

46 Server Cost Reduction ELIMINATE I/O ADAPTERS Virtual Interface Cards and Unified Fabric Pool and Reduce Hot Spares Using UCSM Service Profiles BUY FEWER SERVERS Eliminate Improve Consolidation with Large Memory and Industry-leading Performance Provisioning Power and Cooling

47 Virtual Interface Cards Replaces Traditional Approach of Multiple NICs and HBAs per Server: SingleConnect 256 Interfaces vs. 8 to 14 per 2-Port Adapter Up to 80 Gb Bandwidth vs. 20 Gb VM-FEX Provisioning Power and Cooling

48 Eliminating Server I/O Adapters Ethernet Netw ork Sw itch Ethernet Top-of- Rack Sw itches Cisco UCS Fabric Interconnects Fibre Channel Top-of-Rack Sw itches Cisco Nexus Fabric Extenders 1 x 1-Gbps 2 x 1-Gbps Production Data 1 x 1-Gbps Production Data 1 x 1-Gbps vmotion 2 x 10-Gbps Unified Fabric Data and 1 x 1-Gbps VM Console 1 x 1-Gbps VMkernel 2 x 8-Gbps Fibre Channel Traditional Rack Server Per Server Cisco UCS C-Series Rack Server 4 Physical NICs/HBAs 1 9 Cables 2 Provisioning Power and Cooling

49 Buy Fewer Database Rack Rack Rack Rack Rack Virtualized Apps Blade Web Blade Blade Blade Blade Blade Blade Blade Blade Without UCS Service Profiles: Silos Individually Provisioned for Peak Demand and Failures Idle Hotspare Require Application-Specific HW and Firmware Image Configurations With UCS Service Profiles: Configure and Provision Bare Metal on the Fly with Application-specific Service Profile Templates Availability and Burst Capacity Delivered with Fewer Spares Database Rack Rack Rack Virtualized Apps Blade Blade Blade Web Blade Blade Blade Blade Blade Spares Pool Blade Blade Blade Blade Total : 18 Rack Blade Total : 14 Blade Live/Production Burst Capacity Spare Hot Spare Provisioning Power and Cooling

50 Buy Fewer CISCO UCS: 100 WORLD RECORDS Superior Technology Fueling Industry-leading Application Performance Fewer VMware Licenses 17 Virtualization $995 $3,495+ $323 $874 Support Additional Information Cisco UCS Benchmarks that held world record performance records as of date of publication For details, please see source document Cisco Unified Computing and Intel Xeon Processors: 100 World-Record Performance Results

51 Buy Fewer CISCO UCS: 100 WORLD RECORDS Superior Technology Fueling Industry-leading Application Performance 23 CPU 17 Virtualization and Cloud 7 Database 17 Enterprise Application 18 Enterprise Middleware 18 HPC Fewer and Fewer OS Licenses Additional Information Cisco UCS Benchmarks that held world record performance records as of date of publication For details, please see source document Cisco Unified Computing and Intel Xeon Processors: 100 World-Record Performance Results

53 Infrastructure Cost Reduction ELIMINATE SWITCHES Unified Fabric for Blade and Rack ELIMINATE CABLES Fewer Switches = Fewer Cables Provisioning Power and Cooling

54 UCS : Radical Simplification Traditional Rack Traditional Blade Cisco UCS Ad Hoc and Inconsistent Structured, but Siloed and Complicated Simplified Provisioning Power and Cooling

55 UCS : Radical Simplification Provisioning Power and Cooling

56 Evolution of Complexity Traditional Rack Infrastructure FC Switch Enet Switch Rack Mgrs 40 x Rack 2 x FC Switches 2 x Enet Switches 2 x Rack Mgrs for 40 Rack Provisioning Power and Cooling

57 Evolution of Complexity Traditional Rack Replicate Complexity for Every 16 Infrastructure FC Switch Enet Switch Rack Mgrs 2 x Enet Switches 2 x FC Switches 16 x Blade 2 x Chassis Mgrs Mini-Rack 1 Infrastructure 2 x Enet Switches 2 x FC Switches Infrastructure 40 x Rack 2 x FC Switches 2 x Enet Switches 2 x Rack Mgrs for 40 Rack 16 x Blade 2 x Chassis Mgrs 2 x Enet Switches 2 x FC Switches 16 x Blade 2 x Chassis Mgrs Mini-Rack 2 Mini-Rack 3 Infrastructure 2 x Enet Switches 2 x FC Switches 16 x Blade 2 x Chassis Mgrs Mini-Rack 4 Infrastructure Provisioning Power and Cooling

58 Fabric-Based Infrastructure BLADE AND RACK SingleConnect Common access layer networking model Ethernet, SAN, management combined Cable for bandwidth vs. connectivity Ethernet Storage Provisioning Power and Cooling

59 Eliminating Complexity with Unified Fabric Unified Fabric Ethernet Fibre Chanel Rack Switch Blade Switch Virtual Switch Provisioning Power and Cooling

60 Eliminating Complexity with Unified Fabric Unified Fabric Ethernet Fibre Chanel SINGLE, MULTI- PROTOCOL FABRIC Cisco Fabric Extender Architecture SINGLE LAYER Rack Switch Blade Switch Virtual Switch ONE NETWORK FABRIC + ONE LAYER = SINGLECONNECT Provisioning Power and Cooling

61 Blade Infrastructure Costs: Chassis/Switching BLADE CHASSIS SAVINGS AT SCALE BLADE SLOT SOLUTION Number of Chassis Slots $500,000 $400,000 $374,880 $432,542 $380,028 $317,218 $316,690 $300,000 $245,102 $253,352 $200,000 $100,000 $0 $187,440 $72,116 $220,838 $129,778 $190,014 $185,348 $149,857 $63,338 $126,676 $114,367 $78,884 $90,711 $67, Cisco UCS 5108: UCS 5108 chassis with UCS 6248 FI (Two Uplinks per FEX) HP c7000: HP c7000 Plat Chassis with 2x VC Flex Fabric and 16x HP IC; Price Includes HP VCEM Each Chassis IBM Flex: IBM Flex Chassis with 2x CN4093 Switches, One Node Every Four Chassis, FSM License Each Chassis Cisco pricing MSRP on December 17, 2014; HP pricing publically available on December 17, 2014; IBM pricing publically available December 17, All pricing is for blade chassis and netw orking only. are not included. Provisioning Power and Cooling

62 Unified Fabric: Rack Server Environment Ethernet Netw ork Sw itch Fibre Channel Top-of-Rack Sw itches Ethernet Top-of- Rack Sw itches Cisco UCS Fabric Interconnects 1x 1-Gbps 2x 1-Gbps Production Data 1x 1-Gbps Production Data Cisco Nexus Fabric Extenders 1x 1-Gbps vmotion 1x 1-Gbps VM Console 1x 1-Gbps VMkernel 2x 8-Gbps Fibre Channel 2x 10-Gbps Unified Fabric Data and Provisioning Power and Cooling

63 Comparison of Rack Server I/O Traditional Rack Server Cisco Rack Server Cisco Wins: Deltas 1 Server 4 Adapters 1 Adapters 3 9 Cables 2 Cables Adapters 10 Adapters Cables 20 Cables Adapters 50 Adapters Cables 100 Cables Adapters 100 Adapters Cables 200 Cables 700 Provisioning Power and Cooling

64 Average 77% Reduction in with an Average Cost Savings of 73% BASED ON 31 AND 8 CUSTOMER CASE STUDIES, RESPECTIVELY The savings on cabling alone were around 90 percent. And this means not only one-off savings on investment costs, but also similarly reduced installation and maintenance expenses in Virtual Core customer projects. KAMP Netzwerkdienste GmbH costs alone have dropped by about 70 percent in the new data center, a significant figure, because they used to represent up to 30 percent of each new deployment. Almaviva Tele Sistemi Ferroviari UCS has cut the number of cables required by more than 60 percent. Groupe Steria SCA Provisioning Power and Cooling

65 Provisioning Power and Cooling Power and Cooling

66 Power and Cooling Cost Reduction Unified Fabric for Blade and Rack ELIMINATE INFRASTRUCTURE Fewer Fewer Switches Provisioning Power and Cooling

67 Power and Cooling SYSTEM-LEVEL SAVINGS Smaller blade server increments reduces stranded capacity Fewer adapters to support I/O requirements Easier power management with UCS Manager No extra software to buy saving both CapEx and OpEx Industry-leading virtualization performance improves server consolidation ratios Fewer switches with a Unified Fabric In the chassis and ToR Fewer cables for better airflow through the rack Provisioning Power and Cooling

68 Average 49% Reduction in Power and Cooling Costs BASED ON 69 CUSTOMER CASE STUDIES Efficient Cisco UCS servers have also significantly reduced power and cooling in the data center. Transitioning to Cisco UCS lowered the average temperature in the data center from 73 to 69 degrees Fahrenheit, decreasing the need for powerful cooling fans. Combined with the reduced power consumption associated with the Cisco UCS blade servers, OCS cut power consumption by two thirds in the data center for a significant cost savings. Minnesota Wild reduced power by 63 percent and operated the data centers with 68 percent lower cooling costs. We ve seen a 90 percent reduction in energy use. Provisioning Power and Cooling

70 Software ELIMINATE SYSTEMS MANAGEMENT LICENSING UCS Manager Embedded in the Product, No Additional Charge ELIMINATE MANAGEMENT SERVERS UCS Manager Runs in the Fabric Interconnects, Accessed via API Provisioning Power and Cooling

71 ADFAD FA ADFAD FA ADFAD FA ADFAD FA ADFAD FA ADFAD FA ADFA DFA ADFA DFA ADFA DFA ADFAD FA ADFAD FA ADFAD FA ADFAD FA ADFAD FA ADFAD FA Extend SME Reach and Scale Unifies management of multiple UCS domains and thousands of servers Centralizes global policies, service profiles, ID pools, and templates Simplifies global operations with centralized inventory, faults, logs, and server consoles UCS Central Foundation for efficient global administration, high availability, and workload mobility Data Center 1 Data Center 2 Data Center 3 Data Center 4 Built on UCS Manager technology; combines local performance and tiered control UCS Manager UCS Manager UCS Manager UCS Manager Model-based API for large scale automation and integration Provisioning Power and Cooling

73 Loughborough University When we compared the legacy server and network with one based on Cisco UCS, TCO effectively halves over a five-year investment lifecycle. Dr. Phil Richards Director of IT, Loughborough University Provisioning Power and Cooling

74 Loughborough University 5-Year TCO 48% overall savings $18,542 5-year per node overall savings Savings Breakdown Server hardware and warranty 38% Switch hardware and warranty, cabling 80% Power and cooling 49% Initial provisioning and ongoing server and networking administration Virtualization software licenses and warranty 79% 39% Provisioning Power and Cooling

75 Loughborough University $2.0M $1.8M $1.6M $1.4M $1.2M $1.0M $0.8M $0.6M $0.4M $0.2M $1,814,456 $272,990 Existing Rackmount Solution and Warranty $245,195 Networking, and Warranty $214,253 Power and Cooling $14,531 Provisioning $131,820 Virtualization Software $871,476 Savings $935,667 UCS Solution $0 Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS B year lifecycle. Study conducted May 1, 2012 to July 26, Provisioning Power and Cooling

76 Major Travel Services Provider 5-Year TCO 39% overall savings $11,522 5-year per node overall savings Savings Breakdown Server hardware and warranty 18% Switch hardware and warranty, cabling 54% Power and cooling 69% Initial provisioning 79% Provisioning Power and Cooling

77 Major Travel Services Provider $14M $13M $12M $11M $10M $9M $8M $7M $6M $5M $14,273,022 $1,470,939 Competitor s Rackmount Solution and Warranty $1,055,931 Networking, and Warranty $2,037,077 Power and Cooling $989,691 Initial Provisioning $5,553,638 Savings $8,719,384 UCS Solution Comparison of existing 482 rack servers and associated switching infrastructure plus projected growth vs. Cisco UCS B-Series. 5-year lifecycle. Study conducted May 2011 to September Provisioning Power and Cooling

79 Real Innovation Improves TCO and Warranty Traditional Solution Unified Fabric Radical infrastructure simplification Efficient scaling High performance SingleConnect, Networking, and Warranty Power and Cooling Provisioning and s Software Unified Embedded device management Self-integrating Stateless Automated Programmable UCS Solution Provisioning Power and Cooling

82 Cisco Unified Computing After Five Years UCS: Fastest Growing Product in the Market #1 Americas market share in x86 blades 1 43,800+ UNIQUE UCS CUSTOMERS 2 More than 85% of all customers have invested in UCS Fortune 500 3,700+ UCS CHANNEL PARTNERS 100+ world record performance benchmarks to date Source: 1 IDC Worldwide Quarterly Server Tracker, 2015Q1, May 2015, Vendor Revenue Share Source: 2 As of Cisco Q3FY15 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V Cisco Confidential 82

83 Thank You and Next Steps www. Contact Your Cisco Partner OCATR/performBasicSearch.do Brian Avery Cisco and/or its affiliates. All rights reserved. Learn more about Cisco Unified Computing: Cisco Confidential 83

84 Join us again for a future Cisco Customer Education Event CCE sessions are held weekly on a variety of topics CCE sessions can help you understand the capabilities and business benefits of Cisco technologies Watch replays of past events and register for upcoming events! Visit for details Cisco and/or its affiliates. All rights reserved. Cisco Confidential 84

85 Thank you.