NYU Digital Communications Group web mobile social media. Mobile Analytics. Jim Robertson. Exec Director Apr 2, 2013

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1 NYU Digital Communications Group web mobile social media Jim Robertson Exec Director Apr 2, 2013

2 NYU Private university 40,000+ students 12,500 in residence halls 18 schools and colleges Stern School of Business Tisch School of the Arts Opened Abu Dhabi campus in 2010 Opening Shanghai campus in 2013

3 Digital Communications Group Blended group in both Public Affairs & IT "Web+" Central NYU.edu website (including central administrative units) powered by our enterprise web CMS Mobile app and web Social media initiatives for central NYU Webmaster support: legacy web server Google Search Appliance analytics UI/UX MySQL & epayment Gateway liaison NYU Home portal Mass HTML tool Blog platform etc.

4 NYU Mobile app for ios and Android

5 NYU Mobile web

6 Planning

7 Mobile web traffic

8 Mobile web traffic

9 NYU Mobile app

10 NYU Mobile app

11 Post-launch

12 NYU Mobile app usage

13 Usage patterns Analytics

14 Usage patterns Analytics

15 Usage patterns - transit Analytics

16 Usage patterns - map and people Analytics

17 Usage patterns - CareerNet Analytics

18 Search

19 Search Every time someone types a search keyword into your page, they're telling you what link they wanted to find on that page. --Jared Spool

20 Search (14,000 searches over 11 months) first day fall semester first day spring semester

21 Search (14,000 searches over 11 months)

22 Search term distribution (5,962 unique terms)

23 Search terms # # 2 -- Albert (SIS system) top 10: calendar top 20: NYU Home portal trends during Welcome Week and first week of classes: bookstore NYU Card or NYU ID

24 Search terms

25 Sweet spot of interesting data

26 Other search terms work order when do fall classes start subway Starbucks tour

27 Search improvements? auto-complete and -suggest catch common spelling errors ensure all location and office "nicknames" are in directory and map metadata Search vs. navigation Search as navigation FAQ

28 Actionable data

29 Analytics If we can measure it, we can manage it.

30 Analytics Market research + Needs assessment + Analytics

31 What is needed Better raw data Better analytics tools

32 Trend analysis

33 What is needed Things we know Things we know that we don't know Things we don't know that we don't know

34 Trend analysis

35 Use of this intelligence Opportunities Prioritization of enhancements Content strategy Optimization Risks: Optimization vs. innovation Self-fulfilling prophesy

36 Q&A

37 Questions for the audience How many of you are looking at analytics? What tools are you using? Are you looking at Search? What are you finding that is similar or different from what we are finding? Are you using analytics in governance?

38 Extra slides if needed...

39 Vision The NYU Mobile app will be a single, global, NYU-wide flagship app that serves various audiences, but is primarily oriented towards: current students first current employees second the rest of the world third. The NYU Mobile app is not oriented to prospective students (although we do hope they download the app to get a preview and taste of the NYU experience). Analytics

40 Now

41 Near future

42 Ideal future

43 Big web/mobile picture at NYU

44 Going forward

45 Challenges 1. Managing expectations of stakeholders and community 2. Discipline to keep focused 3. NYU systems not being available or ready to for mobile integration 4. Maintain unified user experience

46 Fini

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