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1 INSIGHT Mobile App Analytics: What Winning Mobile Developers Use By John Koetsier BACK TO SECTION LISTING 1

2 SECTIONS Executive Summary...4 What You ll Get In This Report... 4 Introduction...6 About This Report... 6 Using This Report... 7 Big Picture: Market Share Vs. Market Leaders... 8 Google Analytics: Monopoly Power On Android... 9 Flurry: Dominance On ios But... 2 Out Of 3 Mobile Developers Use More Than One Analytics Tool And: The Most Successful Developer Use Multiple Tools Only 30% Of Developers Say Google Is Their Primary Analytics Choice The Contenders: 8 Mighty Mites Amazon: Shockingly Good Tune: Tiny... And Powerful Localytics: Users Love It Mixpanel: Jack Of All, Master Of One Crashlytics: Never Stop Improving Kochava: The Ratings King Appsflyer: 1 Sdk To Rule Them All Apsalar: A Tale Of 2 Platforms Quantitative Ranking: The Top 15 Analytics Solutions BACK TO SECTION LISTING

3 SECTIONS (CONTINUED) ios ios By Market Share ios By Ratings ios By Install/Uninstall Ratio And Ratings ios By Big App Market Share ios By Uninstall Ratio Google Play Google Play By Market Share Google Play By Ratings Google Play By Install/Uninstall Ratio And Ratings Google Play By Big App Market Share Google Play By Uninstall Ratio Qualitative Ranking: The Top 10 Analytics Solutions KPIS That Matter KPIS That Don t Matter Key Characteristics Global Rankings By Developer Users Conclusion: Recommended Solutions Can t Miss First Choice: Google Or Flurry Google Play Top Picks ios Top Picks Big Media, Enterprise Solution A Note On Pricing Extra: Additional Developer Insights Most-Overlooked App Analytics Methods What Developers Want Most Platform Insights BACK TO SECTION LISTING 3

4 EXECUTIVE SUMMARY What you ll get in this report: 1. The top 15 analytics solutions ranked and rated on each platform a. market share b. ratings of apps using each solution c. big app market share d. installs per publisher e. a combination score that takes into account both user ratings and install/uninstall ratio 2. Even more detail on the top 5 beside Google and Flurry on both ios and Android: what we call the mighty mites 3. The best analytics solutions when you take out market share and only focus on ratings and install/uninstall ratios 4. Developer insights a. Most overlooked app analytics methods b. What developers want most from analytics c. The most important features of app analytics solutions d. Why some analytics solutions are churning and losing developer share e. Developers and data: yes, they care f. Speed matters... and developers switch solutions for more of it 5. KPIs that matter, and KPIs that don t 6. Most important features in analytics solutions 4 BACK TO SECTION LISTING

5 EXECUTIVE SUMMARY Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage and monetize when you don t know what s going on? App analytics solutions are the answer. Or, more accurately, the hundreds of answers... since there are many, many options for mobile developers to consider. But which ones are going to deliver the kind of value that will allow you to properly engage the users you acquire, understand what they re doing, provide the value they re seeking, and enable you to monetize your app? 250 million users To answer this question, we asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn t work. 1.8 million apps We also partnered with MixRank to get access to SDK, ratings, and download data for over 1.8 million apps on Google Play and the ios App Store. What we ve learned: Google Analytics is essentially a monopoly on Google Play... but it probably isn t the best solution Flurry owns ios... and has its own challenges Most developers use more than one analytics solution Some solutions are studs on one platform, and duds on another Twitter is deep; Facebook is broad At a certain scale, some developers prefer to roll their own Some of the best solutions are provided by the smallest competitors BACK TO SECTION LISTING 5

6 INTRODUCTION The mobile app ecosystem is the fastest-paced, most competitive marketplace in history. Millions of apps are competing for hundreds of millions of users, mostly monetizing via freemium offerings and advertising. The market shifts weekly, if not daily, and smart developers making the most money are both constantly updating their apps and constantly learning from their users to build engagement, increase retention, and kickstart monetization. One of the key tools in a publisher s arsenal? A top-notch app analytics engine, which helps you know how many active users you have, what they re doing, how long they re spending with your app, what your retention rate is, and many other key pieces of data you need to manage your mobile business... including lifetime value of a user, and perhaps, even the reason why your users left. The problem is that there are literally scores of analytics solutions. This report will help you pick the right analytics solution for your apps... which in turn will help you increase engagement, increase retention, and increase monetization. About this report To study this massive ecosystem, we used two widely different approaches. You might anecdotally call them small data and big data. Small data We asked 230 mobile developers with an aggregate of over 250 million active users about 40 of the key solutions on the market: how they work, what they provide, what they re good at, and what they re not so good at. Big data Then we also studied aggregated data on over 1.8 million apps on ios and Android thanks to MixRank s analysis of SDKs embedded within millions of apps on the app store and on Google Play stores. That helped us objectively review the top 31 analytics solutions on the ios app store and the top 43 on Google Play, and gave us significant amounts of data that are relevant to quality: install/uninstall ratio average rating of apps with the solution average number of apps/publisher with the SDK sheer popularity, or market share market share among big apps; those with more than 100 million users 6 BACK TO SECTION LISTING

7 INTRODUCTION The result From that data, we ve highlighted the top 15 solutions on each platform, and we present the top 5 in additional detail. It s clear that there are small solutions that work extremely well, and it s also clear that there are giants in the ecosystem that, at least in Google s case, essentially have a monopoly. It s also clear that there is a lot of wisdom in the crowd about what matters most in analytics, and which solutions are worth considering. Using this report This report is long, and there is a lot of data here. But don t read it all. To get the most out of this report, use the linked table of contents on pages 2-3 to bounce around to areas of key interest. First: Read the table of contents as if it was the report itself. That will tell you a story in and of itself. Make mental notes for sections you want to go deeper on. Second: Click on and read the sections you re most interested in first. Then, go back and surf around, adding bits and pieces of the overall picture. For you, the ratings section might be most important. For others, the more general overviews of market share and market leaders or key mighty mite contenders might be critical. Read either section first or second or fifth, as this report is designed to be used however you wish and in whatever order you wish. What you will find, whatever order you read it in, is that each section reinforces and builds on data and insights in the other sections. And, we trust, that the full view of the app analytics space we present will help you make the right choices for your app s success. BACK TO SECTION LISTING 7

8 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS As you ll see in this report, Google s market share in Android with its Mobile App Analytics product is incredibly dominant. And its ability to provide you with a customizable and flexible solution if you re willing to work to enable it is impressive, to say the least. Meanwhile, Flurry s market share in ios, although not quite as dominant, highlights that it is the top competitor in Apple s space. However, there are a number of much smaller companies offering solutions that may provide better intel for your specific app. And there are at least 5 solutions on Android and 11 on ios that, across all the apps that use them, appear to result in higher average app ratings than Google Analytics. That s correlation, not causation, but it s across literally millions of apps, so it s worth looking at. To tease out the data that will help you make an informed decision, we ll rank the top 15 solutions on each of Android and ios multiple ways, each time prioritizing different variables: market share big app market share (big apps = apps with more than 5M users) install/uninstall ratios ratings of apps using the app analytics solution and a combination score that takes into account both user ratings and install/uninstall ratio And then we ll delve into the strengths and weaknesses of the key solutions. Google and/or Flurry might be right for you...but there are many, many top publishers and developers who are specifically not using them, and there are good reasons for that. 8 BACK TO SECTION LISTING

9 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS Google Analytics: Monopoly Power On Android Google s Mobile App Analytics is not just dominant in Google Play, it s Godzilla to almost all the other Android analytics solutions. 1.5 million apps use its SDK on Android, (out of our sample size of just under 1.6 million apps on Google Play that use app analytics). In chart form, it s almost laughable. While on ios there are four companies with double-digit market share and Apple didn t have the foresight (or the technology) to ensure that it was one of them only two solutions other than Google s have even single-digit share on Google Play. There are reasons for that, as competitor Peter Hamilton, CEO of Tune (HasOffers) told VB Insight. Google Analytics IS damn good, he said in response to my question. In addition, he said that GA is a free and easy solution to get started quickly and it is obviously very in sync with both Android app development and Adwords. BACK TO SECTION LISTING 9

10 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS Here s the market share data for Google Play apps that use analytics, with full details. On ios, Google Analytics does very well indeed, with just under 30% market share, but nowhere near as high as on Android. That share isn t an accident. Google does some really basic things extremely well. In fact, when we asked developers who use Google Analytics and they aren t very hard to find they rated it significantly higher than other players in terms of pure analytics power. In fact, 65% of them said Google is either Very Good or Excellent at pure mobile analytics, while rating it significantly lower at building user engagement, helping publishers monetize, enabling marketing integrations for user acquisition, and helping developers improve user experience. Rank Company Market share 1 Google Analytics 91.58% 2 Flurry 4.81% 3 Umeng 1.11% 4 Crashlytics 0.61% 5 Localytics 0.34% 6 Mixpanel 0.30% 7 HockeyApp 0.23% 8 HasOffers/Tune 0.21% 9 comscore 0.19% 10 Amazon 0.13% 11 TestFlight 0.14% 12 Omniture 0.12% 13 Adobe 0.12% 14 Apsalar 0.07% 15 Quantcast 0.05% 10 BACK TO SECTION LISTING

11 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS That ties in very nicely with the quantitative data that we studied, which shows that Google s install-versus-uninstall ratio is massive, especially on Android. For every installs on Android, developers have uninstalled Google s mobile app analytics SDK just once. That s extremely impressive, and it conveys just how much value Google offers mobile developers. It s important to note, however, that being the default choice does not necessarily make Google s Mobile App Analytics the preferred choice. And being damn good doesn t mean it is best. As you ll see below, Google Analytics only hits #6 when we ranked solutions by a key user engagement and satisfaction metric: overall ratings of app that use it. That s on Google s home turf, Android, and in its own app store, Google Play. And it s consistent with the qualitative measurements of developers who are actually using the SDK. In addition apps on ios that have Google s analytics SDK only rate.5% higher than average... and Google s app analytics tool falls to the #12 spot for that metric. As we ll see, many smaller tools have much higher ratings, particularly for critical capabilities related to monetization, app marketing, user acquisition, and user engagement. ios is a much more level playing field for app analytics companies than Google Play, so Flurry s domination of ios analytics isn t nearly as hard core as Google s of Android. Still, Flurry has the most market share on ios, even if it falls shy of an absolute majority. BACK TO SECTION LISTING 11

12 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS Flurry: Dominance On ios Dominant market share hasn t helped Flurry to get the best possible ratings for apps that use it, however. When ranked by analytics solutions whose client apps rate the highest, Flurry is only at #9 on ios... although it hits #3 on Google Play. And that hasn t helped it retain developer share on Android. Ranked by install vs uninstall ratio, Flurry is #11 on Google Play with a 2.91 score. That compares to leaders on Google Play such as Crashlytics with a 5.54 or the runaway leader (and massive outlier) Google Analytics, with a On ios however, Flurry s home turf, the tool does much better, with a class-leading install/uninstall ratio of Essentially, Flurry is the default choice on ios just as Google Analytics is the default choice on Android, although to a somewhat lesser degree. Here s the full market share data for apps on ios that use analytics: 12 BACK TO SECTION LISTING

13 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS One concern from our panel of 230 mobile app developers? Speed. According to one developer, Flurry was too slow. We moved to Localytics and then to Google Mobile Analytics. That might be a bit unfair, since giant apps like Temple Run, Angry Birds, and Subway Surfer use Flurry on Android, and each of those solutions have easily 100 million+ users... certainly requiring significant amounts of speed. And clearly, with ios-leading market share and second place on Google Play, Flurry has a lot to offer developers. In fact, Flurry ranked second above Google in overall scoring on global capabilities as rated by developers who scored the tools they actually use. Rank Company Market Share 1 Flurry 36.07% 2 Google Analytics 28.89% 3 Crashlytics 7.61% 4 TestFlight 7.84% 5 BugSense 3.93% 6 Localytics 2.63% 7 HockeyApp 2.68% Developers ranked it third-highest for pure analytics data, secondhighest for the ability to help developers improve their apps user experience, and fourth-highest for ability to aid in monetization. Overall, it s second-ranked in total score on those and other global app analytics factors. That, combined with the fact that it s both available and strong on both major platforms, continues to keep it a major contender. 8 Adobe 2.20% 9 HasOffers/Tune 1.99% 10 comscore 1.71% 11 Mixpanel 1.80% 12 AppsFlyer 0.91% 13 Apsalar 0.63% 14 Quantcast 0.62% 15 Kochava 0.47% BACK TO SECTION LISTING 13

14 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS But... 2 Out Of 3 Mobile Developers Use More Than One Analytics Tool Dominant market share or even monopoly-level market share, however, can be misleading. While 35.6% of publishers use just one analytics tool in their apps, almost two-thirds use two or more. In other words, this is not a zero-sum game where when one vendor wins, everyone else loses. While there are outliers whose sanity is questionable in each of the 6-10, 11-15, and 15+ buckets, significant numbers of developers use 3-5 analytics solutions to understand what is happening with their apps: 26.2 percent. And more than a third use two, with the average number of SDKs at 2.2. A typical scenario on Android is using Google Analytics plus another solution, with Flurry partially taking Google s place on ios. 14 BACK TO SECTION LISTING

15 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS For example, while Supercell s Clash of Clans uses Google s mobile analytics, the company also plugs in Tune (HasOffers) to get a more complete picture of what s happening in the app. Similarly, on ios, Supercell pairs Flurry with Tune. This suggests that many and in fact most developers are not finding all of their needs met in a single solution. It also suggests that there is room for more than just the market leaders. And, finally, it s a good reason for you to not stop your app analytics search at Google, or at Flurry. The best developers with the most popular apps go farther. (data courtesy of MixRank) And: The Most Successful Developers Use Multiple Tools It s not just the case that most developers use multiple tools. Much more importantly and more relevant for publishers who are looking to grow the most successful developers preferentially use multiple tools. In fact, developers with more than 2 million active users are more likely to use 3-5 analytics tools than they are to use either one or two tools. BACK TO SECTION LISTING 15

16 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS Here s another way of looking at the same data, which shows that publishers with over 2 million monthly users are more likely to use 2-5 analytics solutions (with 2-3 being the most common). It also shows that relatively unsuccessful publishers are not only using fewer solutions in a lot of cases, but also that some of them are flailing wildly with huge numbers of analytics solutions 8, 10, 12 in a vain attempt to discover the silver bullet that will lead to success. In other words, you can try too hard. This effect is particularly noticeable when you remove some of the biggest apps in existence such as Facebook, Gmail, Google+, the Google app itself, or other major apps built by huge companies from the dataset. These companies typically have their own analytics solutions in-app or serverside, and would never allow an outside vendor access to their critical user data especially a competitor in other arenas. For example, none of these massive 500 million+ user apps from Google include any analytics solution besides Google s own. You, sadly, are not a Google or a Facebook although your goal might be to get there. To do that, most successful developers are integrating multiple analytics SDKs into their apps to eek every ounce of insight they possible can out of their users activities, and to ensure that they have all angles covered: not just pure analytics power, not just monetization, not just engagement... but all of them together. (data courtesy of MixRank) 16 BACK TO SECTION LISTING

17 BIG PICTURE: MARKET SHARE VS. MARKET LEADERS Only 30% Of Developers Say Google Is Their Primary Analytics Choice Given that the majority of developers prefer to use multiple mobile app analytics solutions, vendors will be particularly interested in which solutions publishers consider their primary app analytics software. While Google is by far the leader in installed base, this data shows that its position may not be as strong as that would suggest. Two hundred-four of the 230 publishers we talked to had what they referred to as a primary app analytics platform... suggesting that 26 of them didn t consider any of their platforms primary. Of those who did, 64 said Google s mobile analytics tool was their primary tool, and 7 more answered Google s Universal Analytics, for a total of 71. Flurry was the next highest, at 18, followed by Mixpanel and Localytics at 11, then Amazon and Adobe at 8. But the biggest surprise was that 79 people answered various combinations of other, including Upsight, IBM Analytics, Crashlytics, comscore, Clicktale, AppSee, Apsalar, Amplitude, and more. The clear implication: mobile developers and publishers use a wide range of tools to analyze and understand what is happening inside their apps, and while Google is by far the leader, it s not the only important player in the space. In fact, about 70 percent of the developers we talked to do NOT consider Google to be their primary mobile analytics solution provider. It s there, it s free, and it s easy to integrate (especially on Android)... but it s not the only game in town. So let s take a look at some of the top contenders. BACK TO SECTION LISTING 17

18 THE CONTENDERS: 8 MIGHTY MITES Given that most developers use multiple solutions, the most successful developers preferentially use multiple analytics engines, and only some 30% of mobile publishers actually consider Google analytics their primary data source on what users are doing, the differentiators are likely to be the second tier of analytics providers. They don t have majority market share, they (mostly) don t have hundreds of thousands of apps in their stables of clients, but they do provide significant developer advantages in terms of user experience improvement. While Google and Flurry are the 800-pound gorillas, there are easily eight mighty mites 5 on each of Google Play and ios, with some overlap between the platforms that are worth your consideration. On Google Play, those are: Mixpanel Tune (HasOffers) Amazon Localytics Crashlytics On ios, those are: Kochava AppsFlyer Apsalar Mixpanel Tune (HasOffers) It s true that these mighty mites have nowhere near the market share of a Google or a Flurry. For example, Google Analytics has something like 300 times Mixpanel s market share on Android. And on ios, Flurry has an even higher multiple of Kochava s tiny 288 publishers and 642 apps. But the 1,200 publishers with 5,000 apps using Mixpanel s SDK on Android have generated almost 50% higher user ratings for their apps. And apps using Kochava on ios are rated an astonishing 12 times higher than apps using Flurry. We ll list all the details in the ratings sections, but suffice it to say for now: these companies should be on your radar, and perhaps on your short list. 18 BACK TO SECTION LISTING

19 THE CONTENDERS: 8 MIGHTY MITES Amazon: Shockingly Good Perhaps it should not be a surprise that a company that specializes in the biggest of big data and has its own Androidbased app store has a topnotch analytics solution. But it was. For Android only, Amazon has a shockingly good mobile app analytics solution, Amazon Insights. While its market share on the Amazon Appstore for Android is almost certainly higher, on Google Play Amazon has only about a.13% market share, good for 10th place on the charts. That s not insignificant, however, as it comprises 937 app publishers and 2141 apps in our sample. The key factor here is that with its own Appstore for Android, interest in mobile, interest in advertising, competition with Google, big data chops, and leading cloud expertise, Amazon has all the motivation and all the ingredients it needs to be a top-notch solution even as a niche player. That s clear when you see that it ranks fourth when judged by overall ratings of apps that use Amazon Insights, third in our overall ranking, third when we prioritized big app market share, and second when we prioritized both market share and ratings and install/uninstall ratio. In addition, Amazon ranked second when we ignored market share and simply prioritized the install/uninstall ratio and ratings. In our qualitative studies, Amazon doesn t stand out overall, but does shine in two specific areas: monetization and user engagement. When publishers rated the tools they use themselves, Amazon ranked third at monetization, with 36% saying it was either Excellent or Very Good, and fourth at helping enhance user engagement, with 31% rating it with the same score. Imangi s Temple Run 2 uses Amazon Insights, and multiple apps from Disney and GameLoft also use Insights. BACK TO SECTION LISTING 19

20 THE CONTENDERS: 8 MIGHTY MITES Tune: Tiny... And Powerful From an overall market share standpoint, Tune (HasOffers) doesn t seem significant. The company has about a.21% share of the Android app analytics market, at least for apps on Google Play, and a more significant but still small 2% market share on ios. But overall market share isn t everything. On Google Play, Tune consistently ranks near the top of every measure we checked, besides market share. The company is fourth in our overall rankings, third when we prioritize market share, third when we prioritize install/uninstall ratios and ratings of apps that include the SDK, and second when we simply look at the overall ratings boosts apps that use the SDK enjoy. We ranked analytics apps 7 different ways, weighting different factors each time. The actual scores will be listed in the ranking sections below, but here s just a quick overview of where Tune/HasOffers landed. On ios, the company is not quite as dominant. But on Google Play, few companies can match its share of global-sized apps (100 million+ users), as well as its share in the million user app category and the 5-50 million bucket. Three apps with 100 million+ users, nine apps with million users, and 107 apps with 5-50 million users use Tune for app analytics. 20 BACK TO SECTION LISTING

21 THE CONTENDERS: 8 MIGHTY MITES (See the full details below in the rankings section.) Outside of Flurry and Google, you simply do not see this kind of scale anywhere else. And only Mixpanel seems to result in apps with a higher average user rating. Major apps using Tune include Supercell s Hay Day and Clash of Clans, Plants vs. Zombies, Bible, the Talking Tom (Cat) series by Outfit 7, and more. Localytics: Users Love It Localytics didn t hit the heights in many of our quantitative rankings below, generally showing up in the middle of the pack in most categories. But most of those stats don t take full account of how developers who are actually using each SDK feel about it. It s when you look here that Localytics really shines, with the highest overall score of any analytics solution. We asked the 230 developers we surveyed to rate the tools they currently use on how well they work for five global factors that are critical in building great apps with high numbers of users and good levels of monetization: Pure analytics Building engagement Monetization Marketing integration Improving user experience The leader? Localytics. BACK TO SECTION LISTING 21

22 THE CONTENDERS: 8 MIGHTY MITES Localytics scored the highest percentage of developers who said that it was Very Good or Excellent at those categories, with quite some distance between the next contender, Flurry. Here are the actual totals: Developer Rankings Pure Analytics Building Engagement Monetization Marketing Integration Improving User Experience Total Localytics 55% 52% 49% 36% 21% 212% Flurry 56% 30% 33% 20% 33% 172% Google 65% 30% 30% 22% 23% 170% Mixpanel 43% 31% 31% 23% 31% 160% Facebook 29% 46% 26% 31% 14% 146% Amazon 42% 31% 36% 16% 16% 140% ComScore 61% 29% 26% 7% 13% 136% Adobe 53% 20% 14% 26% 12% 124% Apsalar 23% 27% 36% 23% 9% 118% Crashlytics 22% 14% 28% 11% 39% 114% That s an impressive showing. Developers who currently use Localytics rated it higher for helping create user engagement than any other tool. They also rated it higher than any other tool for integration of marketing tools. It s fourth for pure analytics behind leaders Google, comscore, and Flurry, and first again for monetization. Those are all impressive feats for a tool that is fifth on Google Play for market share and sixth on ios. 22 BACK TO SECTION LISTING

23 THE CONTENDERS: 8 MIGHTY MITES And all that developer love does show up in the quantitative analysis in at least one score: install versus uninstall ratios, where Localytics ranks just below category leaders Flurry and Google on ios. Major apps using Localytics on ios include ESPN s SportsCenter, ebay, FOX Sports Mobile, and thescore, while on Google Play you have some of the same apps, plus Amazon Kindle, popular fitness app RunKeeper, and augmented reality tool Layar. Mixpanel: Jack Of All, Master Of One Mixpanel is just pretty good at pretty much everything, ranking in the fours, fives and sixes in many of our quantitative rankings as well as many of our qualitative rankings. Everything s solid, nothing s spectacular. Except user ratings. Mixpanel is the leading app analytics solution on Google Play when you rank it by the average ratings boost apps that use it generate. While the average analytics package boosts the ratings of apps by 2.93 over all apps in general, apps that use Mixpanel have an average ratings boost of 6.4%. Perhaps that shouldn t be a surprise. In our qualitative scores from developers who actually use the tools, Mixpanel ranked second only to Localytics and Facebook in improving user engagement, and second only to Crashlytics and Flurry in improving user experience. BACK TO SECTION LISTING 23

24 THE CONTENDERS: 8 MIGHTY MITES Thirty-one percent of developers using MIxpanel said it was either Very Good or Excellent at helping generate higher app engagement, and the same number said it was Very Good or Excellent at improving user experience. Those numbers may not sound high, but developers can be a tough crowd, and only two solutions out-scored Localytics in those categories. Crashlytics: Never Stop Improving Twitter s Crashlytics has impressive market share on Google Play and IOS, ranking fourth on Google Play and third on ios. And, somewhat like Mixpanel, it s generally middle of the pack on most of our ratings. That in itself is in some sense amazing for a tool that was particularly focused from the very beginning on crash reporting. However, there are two places where Crashlytics stands out. One is its uninstall ratio on Google Play, which is second only to Google itself, at (For every five and a half current installs, only one developer has uninstalled the SDK.) This suggests that mobile publishers find the tool extremely useful and, once installed, don t remove it. 24 BACK TO SECTION LISTING

Mobile App Analytics: What Winning Mobile Developers Use

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