SPT NETWORKS GAMES MARKET OVERVIEW

Transcription

1 SPT NETWORKS GAMES MARKET OVERVIEW APRIL 2013

2 Mobile Market Overview Smartphone and tablet users continue to grow at accelerated rates as current penetration provides room to grow % 80% 70% 60% 50% 40% 50% 57% 64% 70% 75% 80% Smartphone User Penetration (% of Mobile Phone Users) and users look to mobile to continue to connect across activities Activities Used Tablet Owners Smartphone Owners Games 59% 52% Video 54% 33% Social Networking 48% 50% US Smartphone Users (mm) US Tablet Users (mm) Read Books 47% 10% Weather 45% 56% The mobile/tablet market is expected to grow rapidly Source: emarketer 2

3 Trends in Mobile Games Current trends in mobile gaming continue to evolve and provide a growing market opportunity in freemium offerings Total US mobile gamers have grown at strong rates relative to the market Mobile revenue models continue to evolve Mobile game companies are shifting strategy to keep with market trends US Mobile Phone Gamers (mm) US Social Gamers (mm) 43% 42% 40% 39% 36% 17% 16% 17% 17% 17% 41% 41% 43% 44% 47% In-game Ad-supported Download Transitioning to more freemium titles during H2 2012, including The Simpsons Tapped Out and Need for Speed Reported North American revenue YOY growth of 13%, with its best performing H2 title being its freemium Ice Age Village Reported strong revenues after transition to be a mobile freemium games focused publisher (YOY 12 Rev Yr: +32%; Q4: +38%) Announced realignment of mobile-first focus during its latest earnings call, shifting more of its new game teams onto mobile rather than web 2016 estimated online/mobile game revenue of $48bn (57% of global video game revenue) US mobile gamers are estimated to grow at a accelerated 14% CAGR from 12-16, while other game platforms mature In-game driven revenue models are projected to grow market share from 41% in 2012 to 47% in 2016 Download driven revenue models are projected to decline in market share from 43% in 2012 to 36% in 2016 Large mobile game providers (e.g. EA Mobile, Gameloft) have increased focus toward freemium games Evolving strategic focus toward freemium mobile games has led to industry consolidation Source: emarketer, Capital IQ, Digi-Capital, and Distimo research 3

4 International Mobile Games Market Mobile games in international markets show significant growth which often outpaces the overall games industry 30% 29% 29% 26% 25% 24% 23% 23% 19% 19% 17% 15% 14% 13% 5% Spain Russia Australia Italy Germany Brazil India Mexico Canada South China UK France USA Japan Korea '12-'16 Mobile Games Revenue CAGR '12-'16 Total World Mobile Games Revenue CAGR (15%) In-app purchases are expected to grow faster outside of the US leading to attractive revenue opportunities worldwide 67% 57% 48% 42% 41% 37% ~80% of all mobile games revenue is expected to come from countries outside of the US by % 24% 17% 4% Asia-Pacific is expected to contribute ~45% of all mobile games revenue in % of EUR gamers paid for mobile games vs. 27% of US gamers '12-'16 Mobile Games In-App Purchases and Other¹ Revenue CAGR '12-'16 Total World Mobile Games In-App Purchases and Other¹ Revenue CAGR (20%) Average spending on mobile games in the UK is $16.00 vs. $9.00 in the US Source: emarketer, IHS Screen Digest, NPD, Digi-Capital 1 Other business model revenues include subscription, rental and pay-per-play services. 4

5 Mobile Game Companies Company Platform Revenue Model Selected Games Revenue Employees Hard Rock Casino SimCity: Societies ~$300M N/A Fish Out of Water Fruit Ninja N/A ~60 Angry Birds ~$100M ~100 Online social games Clash of Clans Hay Day ~$850M ~70 Online social games FarmVille Mafia Wars Words With Friends $1BN 3,058 Source: Capital IQ, Company filings, and company website Note: Revenue and employee approximations based on public media sources 5

6 Studio Presence in Mobile Games Content Providers leverage existing IP to enter the gaming market with increasing emphasis on mobile gaming applications Warner Bros. Interactive Entertainment Leverages IP Warner Bros. Interactive Entertainment ( WBIE ) is a developer, publisher, licensor and distributor of videogames across console, handheld platforms, social networks and mobile WBIE's videogames are based on newly created IP, IP owned by Warner Bros., DC Comics (wholly owned by WB) and third party licensors FY2012 videogame revenue was $800mm Grew operations from licensing to publishing through organic growth and notable strategic acquisitions: 1995: Licensed properties for videogame development 2004: Acquired Monolith Productions (developer) 2007: Acquired TT Games (developer/publisher) 2010: Acquired Turbine (developer/publisher) Studio Studios Leverage IP to Enter Gaming Selected Games Console Download Mobile / Apps Online / Social) MMOGs Paid Paid / Free Paid / Freemium Freemium Paid / Freemium 6