STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS

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1 STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS

2 INTRODUCING THE STARTUP ENGINE About 476,000 new businesses are created each month according to reports. Many will struggle during the first few years -- and half will fail. On the other hand, half will succeed. Knowing what separates those that bottom out from those that bubble up is what can make the difference in the health and longevity of a startup. A solid, defined brand -- the driving force within a company and the promise to its customers that both moves the business forward and keeps it on track -- is essential to a business s success. The Startup Engine was built with the small, startup business in mind. Your business has a limited budget with unlimited dreams, and we were able to come up with a proven, winning strategy to success, with a price that is affordable to businesses just trying to get off of the ground. Let us truly differentiate your brand and make your product unique on it s own, and effectively communicate what makes your brand special. In an increasingly crowded landscape doing so will be key to your brand s success for the future.

3 THE METHODOLOGY DreamLab (Goal Identification) Advanced Audience Targeting HeartLab (Think-Tank & Brainstorming) MultiChannel Marketing Strategy We help you develop quantifiable goals for your campaign. Knowing your goals and putting a concrete number on them (for instance, generating 100 new sales leads) can help us decide which advertising tools will generate the most return and aid your brand in tailoring a custom campaign while you execute it to fulfill your goals. If a program is to be truly successful, there needs to be a shared narrative across all media. Paid, earned, owned if they are going to work well, they need to work together. To make this happen, we apply consumer insights with advanced audience targeting and groundbreaking attribution technology to ensure you reach the right people, with the right message, in the right place. Our Think-Tank will develop a variety of ways to execute your campaign. Rarely do marketing campaigns consist of a single idea or method of delivery. We get our team together and draft ideas and methods that can be implemented and combined to maximize the impact of your campaign, from print advertisements, running events and promotions, to marketing via social media or viral marketing campaigns. Your brand has the ability to interact with potential customers on various platforms. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a product's package or even word of mouth. Every once in awhile, some creative at some ad agency does something truly brilliant, and we have to stop and marvel. We want to be create that campaign for your brand.

4 THE METHODOLOGY Visual Strategy TeamSync It s essential to define what parts of your identity we are investing in: in effect, defining what your visual strategy is and sticking to it. Visual strategy is prioritising what the most suitable visual choice is for your brand. It means that alongside the short term gains you get from month-on-month campaigns, your work builds brand recognition and develops those elements as long-term sustainable assets. Your brand has the ability to interact with potential customers on various platforms. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a product's package or even word of mouth. Every once in awhile, some creative at some ad agency does something truly brilliant, and we have to stop and marvel. We want to be create that campaign for your brand. Launch Strategy & Guidelines A successful new brand launch takes research, planning and a skilled and knowledgeable marketing team. These strategies include the implementation of the following: Website/Blog, Social Media, Marketing, Press, Viral Video. Post-Campaign Analytics helps marketers demonstrate value by generating reports that provide analysis and answer key questions on marketing campaign performance. We create a path for you to monitor your campaigns performance and generate a report to determine ROI.

5 PRICING The Startup Engine has a price to fit every budget. We work on a flexible month to month retainer based on the needs of your account. Below are our 3 most popular pricing levels, please choose an option that best matches your current needs. Startup Engine Lite - $499/month Startup Engine Pro - $999/month Startup Engine Pro - $2499/month DreamLab Marketing Plan DreamLab Marketing Plan DreamLab Marketing Plan Competitive Analysis Competitive Analysis Competitive Analysis Monthly Meeting Social Media Content Calendar Social Media Management Automated Digital Marketing (SEO, Local Landing Page Designs & Maintenance Landing Page Designs & Maintenance Search, Lead Scoring) Promotional Visual Design Retainer Monthly Campaign Report Website Optimization Content Creation Bi-Weekly Meetings Promotional s (3+) Automated Digital Marketing (SEO, Local Search, Website Optimization Lead Scoring, Drip Marketing) Weekly Meetings Monthly Campaign Report Automated Digital Marketing (SEO, Local Search, TIMELINE: Is there an annual contract? No, the Startup Engine is a monthly program with no contracts or annual fees. We like to say: Stay as long as you like, cancel at any time, and keep all of the good work we have done for you. Lead Scoring, Drip Marketing) Monthly Campaign Report Can I change levels of service? Yes, you can change your level of service as your business needs change. With many clients, we will start at a higher level of service and then downgrade when the time is right. What is the frequency of payments? We offer a monthly service, so most of our clients pay us monthly. If you would like to pay less frequently, ask us about our discounts for quarterly and annual payments. 100% Money Back Guarantee We stand by our work, which is why we offer a 100% Money Back Guarantee. This is just one of the many reasons, our clients keep coming back.

6 TAKE YOUR BRAND TO THE NEXT LEVEL! Contact us to schedule a free brand assessment call. Subject: Startup Engine

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