Social Selling Seminar (Level 1: Intermediate)

Transcription

1 Social Selling Seminar (Level 1: Intermediate) Introduction: With more than 300 million members, LinkedIn has become the world s largest online business networking site. No longer just a tool for job searchers, LinkedIn has become the premier social media site in online revenue generation and reputation management. Other than Facebook and Twitter, LinkedIn is strictly business and has become a secret weapon for B2B activities such as Replacing Cold Calling Generating New Leads Finding the Decision Maker Accelerating the Sales Cycle Connecting with C-level Executives The State of the LinkedIn Nation: LinkedIn has more than doubled in size in the past year with two users added every single second; Executives from all Fortune 500 Companies are registered on LinkedIn; 45% of LinkedIn s members are considered the major decision makers for their companies; LinkedIn holds the record for the Highest Average Household Income over all other social networking sites at over $109,000 per member; There are no distractions - on LinkedIn, you ll only find high-caliber individuals with a business mindset, focused on networking for results. 277% more effective than Facebook & Twitter In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). LinkedIn's conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business' websites via social media,.98% of that traffic converted into leads, compared to LinkedIn's 2.74%. So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? BrandOvation All rights reserved Page 1

2 COURSE OUTLINE (Level 1: Intermediate) Module 1: Develop your LinkedIn Marketing Plan Set Your Primary LinkedIn Marketing Goals Keep an Eye on Your LinkedIn Competition Map Your Marketing Progress to Stay On Track Module 2: Optimise Your LinkedIn Profile Complete your LinkedIn profile Attain LinkedIn All Star Status Add Multimedia & Endorsements Module 3: Grow your LinkedIn Network Add Connections Get Recommendations Find and Follow Companies Add Your Own Company to LinkedIn List Your Company's Showcases Module 4: Join LinkedIn Groups: Consider the Groups You Plan To Join Follow Five Steps for Better Group Success Create Your Own Group for Thought Leadership Module 5: Position yourself as a LinkedIn Leader: Develop Your Primary Goal Climb to Pre-eminence with Better Lead Generation Force Industry Competitors to Take Notice Module 6: Search for JV Partners: Getting JV Partners to Notice You Search for Industry Leaders Pitch Your JV Partners BrandOvation All rights reserved Page 2

3 Module 7: Conduct Market Research: Choose Your Subject Conduct a Survey Collect the Data Module 8: Interview LinkedIn Experts: Finding and Interviewing Experts Compile Interviews into Promotional Products Module 9: Build Your Lead Magnets for LinkedIn: Research Market Niches on LinkedIn Create Your Lead Magnets Display Your Lead Magnets Module 10: Develop your first LinkedIn Ad Campaign: Make Sure Ad Is Acceptable Define Your Advertising Audience How to Create Killer LinkedIn Ads BrandOvation All rights reserved Page 3

4 LinkedIn Marketing Campaign (Level 2: Advanced) Value Proposition: The LinkedIn Marketing Campaign is aimed at doubling qualified leads generated by the business within 100 days Methodology: The LinkedIn Marketing Campaign is based upon our proprietary methodology of Linked Lead Generation through Customer Value Optimization (CVO see below), consisting of: 1. Top-of-Mind Campaign a. The top of mind campaign includes daily status updates that are distributed to the home page of all prospects in your funnel. Our team helps you develop the content, and submit for your approval prior to posting. By doing this, you stay top of mind with every prospect you're connected to and solidify your position as a trusted advisor. b. Result: You will be the one prospects think of when they're ready to engage. 2. LinkedIn Group Management a. We will help you distribute the best content available into the LinkedIn groups you are a member of. In the setup phase, we ll make sure you are in the correct groups to maximize your exposure to targeted prospects. This exposes your business to significant numbers of additional prospects every single month. b. Result: Attract new prospects into your funnel and position your brand as a leader in the market. 3. Lead Generation Drip Marketing Campaign a. Utilizing our proprietary methodologies, we will help you work prospects through a systematic drip marketing messaging campaign. These prospects will be identified as targeted, relevant prospects who you want to do business with. This quickly builds a personal relationship with prospects, opening the door to business conversations. b. Result: Generate new leads with new prospects every month. BrandOvation All rights reserved Page 4

5 4. Manage LinkedIn Tracking Tool a. Our services include the management of the LinkedIn Sales Navigator tracking tool that shows every prospect's place in the campaign. With multiple prospects in the campaign, this keeps everything well organized. b. Result: When on the phone with new prospects, you ll know exactly what content they ve seen. Not to mention, having a comprehensive database to track all of your prospects. 5. Prospect & Develop New Connections a. Working on your behalf, we find and target new prospects each month, to solicit new 1st degree connections (and leads). This consistently builds your database of targeted prospects. b. Result: Constantly have new prospects that we're adding to your sales funnel. 6. To view the LinkedIn Success Stories and assess Your Social Selling Skills, please go to BrandOvation All rights reserved Page 5