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1 13 14 MAY, 2015 BOGOTÁ CASA DANN CARLTON HOTEL OBJECTIVE To generate a space for discussion between the different actors involved in the packaging and packaging life cycle in Colombia, including national and international experiences of circular economy and schemes of Extended Producer Responsibility (EPR), which allow to contribute to a future regulatory framework of packaging and packaging. TARGET On the third version of the Congress is expected to involve major players in the recycling chain, street collectors, recycle storage owners, recycle companies, waste managers, raw material producers, government as issuer and executing of waste policy, academia and non-governmental organizations. Additionally this time we extend the invitation to press; designers, marketers, importers and industry users of packaging and packaging; utilities providers; consumers and Colombian EPR programs. AGENDA The 3rd Congress of Recycling ANDI would be made under the scheme of conference by an international expert, followed by a panel in which the speaker will share with national experts about the thematic axis treaty. On the second day, we will have a workshop where Congress attendees will show their points of view about the possible regulatory framework for Extended Producer Responsibility (EPR) of packaging and packaging. 1

2 FISRT DAY WEDNESDAY MAY 13 TH :00 a.m. Registration and Welcome Coffee 8:55 a.m. Welcome and Opening Ceremony Bruce Mac Master, President of the National Business Association of Colombia ANDI Luis Felipe Henao, Minister for Housing, City and Territory 9:40 a.m. Challenges for a Circular Economy of packaging and packaging policy. A business vision... How the vision of Circular Economy impacts the brand owner companies that put goods on the market? Which internal changes should be made by these companies to face the EPR scheme? How long does it take to get collection targets results set by the national government? Steve Claus, Business Relations Manager at Fost Plus* Master in Applied Economic Sciences, with experience in the development and optimization of horizontal business projects for recyclable packaging and packaging manage, mainly in the sectors of food and beverages, detergents and cosmetics. *Fost Plus, private organization responsible for the promotion, coordination and financing of selective collection, sorting and recycling of household packaging waste in Belgium. 10:20 a.m. Panel: Challenges for a Circular Economy of packaging and packaging policy. A business vision... Moderator: tbc Steve Claus Mario Muñoz, Quality Management and Environmental Affairs Director at Alpina Sebastián Devis, Shared Value Boss at Postobón S.A 10:40 a.m. Coffee Break 2

3 11:00 a.m. Challenges of inclusive recycling within an EPR framework of packaging and packaging What are the common barriers in the process of formalization and inclusion of street collectors? What has been the role of waste pickers in such schemes in Macedonia? What has been the participation of street collectors in European EPR programs? Filip Ivanovski, Director General de PAKOMAK DOO* PhD in Economics and MBA in General Management, with experience in the development of collection and recycling systems of packaging and packaging with economically and environmentally sustainable management. He has publications on recycling, sales and brand management. *PAKOMAK DOO, nonprofit organization responsible for the management of packaging and packaging waste in Macedonia. 11:40 a.m. Panel: Challenges of inclusive recycling within an EPR framework of packaging and packaging. Moderator: tbc Filip Ivanovski Javier Moreno, Sectorial Development Director, Ministry of Housing, City and Territory Nohra Padilla, President of the Bogotá s Recyclers Association - ARB (street collector associations) Julio César Aguilera Wilches, Executive Director, Drinking Water and Sanitation Regulatory Commission - CRA 12:00 m. Lunch 2:00 p.m. Packaging and packaging, to be collected or to protect? The first uses and priorities of packaging and packaging have been protecting food, beverages, cosmetics and pharmaceuticals. Today is questioned where is the real problem of packaging and packaging: to protect products or to be collected for their reuse? Adriana Wolff, TPack s Cofounder partner Industrial designer, specialist in marketing and packaging design for consumer products. Manages strategic packaging design since its technical, commercial and environmental perspective. In 2014 she co-founded TPack, and currently she is the Business Development Director at Creable for Latin America. *TPack, consulting firm of packaging intelligence in Colombia. 3

4 2:40 p.m. Panel: Packaging and packaging, to be collected or to protect? Moderator: tbc Adriana Wolff Wilson Cifuentes, President of the Industrial Recycling National Association ANIR (recycling storage association) María del Pilar Romero, Sustainable Development Coordinator, Ajover S.A Mauricio Contreras, Marketing Manager for Colombia, Tetra Pak Ltda 3:00 p.m. Coffee Break 3:20 p.m. How to encourage consumers to separate at source It is essential that consumers achieve a serious commitment to recycling, and also they are responsible for separating at source. It is important to clarify: How important is the consumer in the EPR scheme? How the consumers have been motivated to separate at source in Romania? After implementing campaigns to encourage consumers, how long did take significant results in the collection of packaging and packaging? What kind of incentives have shown better results on the collection of packaging and packaging? Marius Cristian Brinzea, Marketing & Sales Director at Eco-Rom Ambalaje* Graduate of the Executive Program INSEAD (France) and the Academy of Economic Affairs of Bucharest. He has experience in developing schemes for the collection and recycling of packaging and packaging, focusing on implementation of marketing and communication strategies aimed at consumers. Member of the EPR Working Group and Regulatory Affairs at the Extended Producer Responsibility Alliance (EXPRA). *Eco-Rom Ambalaje, Romanian organization of producers and importers of packaged products, commits to achieve all recovery and recycling targets for the packaging introduced on the market. 4:00 p.m. Panel: How to encourage consumers to separate at source Moderator. tbc Marius Cristian Brinzea Luis Alberto Camargo, Executive Director, Organization for Environmental Education and Protection OPEPA Lucas Ivorra, Academic Director of Sustainability Academy AISO 4:20 p.m. End of first day 4

5 SECOND DAY THRUSDAY MAY 14 TH :30 a.m. Summary of first day 9:00 a.m. Role of national and local government in an EPR scheme of packaging and packaging What should be the role that play the national government and the local government in the EPR scheme for packaging and packaging? How national or local governments can encourage the development of infrastructure and new markets for the collected materials in order to achieve the targets outlined in the EPR schemes? Filip Ivanovski, Director General de PAKOMAK DOO PhD in Economics and MBA in General Management, with experience in the development of collection and recycling systems of packaging and packaging with economically and environmentally sustainable management. He has publications on recycling, sales and brand management. 9:40 a.m. Panel: Role of national and local government in an EPR scheme of packaging and packaging Moderator. tbc Filip Ivanovski María Carolina Castillo, Deputy Minister for Water and Sanitation, Ministry for Housing, City and Territory Margarita Gutiérrez, Environmental matters - Urban Sector Director (Ch), Ministry for Environment and Sustainable Development Jaime Grajales Serna, Mayor of Belén de Umbría 10:00 a.m. Coffee Break 5

6 10:20 a.m. Learned lessons and recommendations from the European experience in packaging and packaging manage After 20 years of the European regulatory framework released, which were the major challenges and how did you overcame them? How to start the development of a policy on packaging and packaging? What recommendations would you give to the different actors involved in an EPR scheme? Steve Claus, Business Relations Manager at Fost Plus* Master in Applied Economic Sciences, with experience in the development and optimization of horizontal business projects for recyclable packaging and packaging manage, mainly in the sectors of food and beverages, detergents and cosmetics. 11:00 a.m. Panel: Learned lessons and recommendations from the European experience in packaging and packaging manage Moderator. tbc Steve Claus Ricardo Valencia, Regional s Initiative for Inclusive Recycling Director IRR Carlos Herrera, Vice President for Sustainable Development, ANDI 11:20 a.m. Workshop (first part) As part of fulfilling the Congress objective, it will be held a participatory workshop to generate a debate space between the different actors that will be part of audience, who could made observations and recommendations, provide feedback to developed themes and thus, contribute to a future regulatory framework of packaging and packaging. The workshop will be constituted by the formation of working groups that respond to specific questions about issues that have been addressed in the Congress, and the answers to these questions will emerge as the final recommendations of the Congress of Recycling ANDI for packaging and packaging policy. 12:30 m. Lunch 2:00 p.m. Workshop (second part) 3:30 p.m. Final conclusions Isabel Cristina Riveros, Executive Director of the Chamber of Pulp, Paper and Board Industry, ANDI 4:00 p.m. End of the Congress 6

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