Submission Deadline: May 31, 2015 ORGANISERS City University of Hong Kong Xi an Jiaotong University

Transcription

1 7/24-27, 2015 Call For Papers Big Data, Cultural Difference and Marketing Submission Deadline: May 31, 2015 ORGANISERS City University of Hong Kong Xi an Jiaotong University University of South Carolina

2 China marketing international conference 2015 C A L L F O R P A P E R S China Marketing International Conference 2015, co-organized by City University of Hong Kong, Xi an Jiaotong University and University of South Carolina will be held from July 24 27, 2015 in Xi an, China. The last China Marketing International Conference was held in Wu an, China in July More than 500 delegates were treated to a wealth of learning and networking opportunities. We successfully invited about 249 scholars from 13 countries and regions, and over 200 leaders from business, government and non-profit organizations. In recent decades, China's rapid socio-economic progress has provided an abundance of opportunity for further research development in the field of marketing theory and practice. The 2015 Conference aims to establish a high level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice. By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will be able to remain abreast of the world's advancement in the field of marketing research. Similarly, overseas scholars can learn more about the rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country Chinese scholars on topics ranging from marketing strategy, modeling, and consumer behavior focused on the Chinese consumer. To facilitate interaction between academia and business, marketing executives from leading companies, both international and domestic, will also be invited to discuss state-of-the-art practices in the marketing field. In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate, effectively and advantageously, the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation. In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government and non-profit organizations. Page 1

3 KEYNOTE SPEAKERS INCLUDE Prof. Ding Min Smeal College of Business, Pennsylvania State University Prof. David Stewart Editor-in-Chief of Journal of Public Policy & Marketing Loyola Marymount University Prof. Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas Page 2

4 Prof. Thomas Kramer, Professor of Marketing University of South Carolina Prof. Eric Fang, Professor of Marketing University of Illinois at Urbana Champaign Prof. Kevin Zheng ZHOU, Professor of Marketing Hong Kong University Page 3

5 Prof.Ben S. LIU Professor of Marketing Quinnipiac University, U.S.A. Foreign Professor for MBA, EMBA, DBA Programs in China, Denmark, Hong Kong, Singapore, Taiwan TOPICS 1. Academic Research Paper Presentations & Doctoral Consortium Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Session: 1) Big data marketing Track Chair: Prof. Steven Chang, Department of Marketing and International Business, College of Management, Long Island University, 2) Marketing Strategy Track Chair: Prof. Xu Zheng, City University of Hong Kong, Prof. Andreas Grein, Department of Marketing, Baruch College, New York, 3) Big Data and Social Networks Track Chair: Prof. Xueming Luo, Fox School of Business, Temple University, 4) Consumer Behavior Track Chair: Prof. Thomas Kramer, University of South Carolina, 5) Service Marketing Track Chair: Prof. Diogo Hildebrand, Grenoble Ecole De Management (France), 6) Brand Management Page 4

6 Track Chair: Prof. Yoshiko DeMotta, Silberman College of Business, Fairleigh Dickinson University, Prof. Warveni Jap, Department of Marketing, International Business & Entrepreneurship, Thompson Rivers University, 7) Logistics and Supply Chain Management Track Chair: Prof. Huang Xiao, Concordia University, 8) Cross-cultural and International Marketing Track Chairs: Prof. Qing Wang, University of Warwick, Prof. Mike Chenho Chao, William Paterson University of New Jersey, 9) Marketing Analytics Track Chair: Prof. Jane Gu, School of Business, University of Connecticut, 10) Non-Profit Marketing Track Chairs: Prof. Jonathan Deschenes, HEC Montréal, Prof. Yanan Wang, Williams School of Business, Bishop University, 11) General Business Track Chair: Dr. Marites Maria Theresa B. Galing Argonza, University Of Modern Sciences in Dubai, Doctoral consortium is chaired by Prof. Haibin Yang of City University of Hong Kong. It is to provide opportunities for senior doctoral students and junior faculty members in marketing field to connect and interact with fellow students and researchers. In particular, we will try to create a mentoring atmosphere by inviting senior researchers to share their valuable experience in teaching and research, and also to give comments on your ongoing projects. The participating scholars include Prof. David Stewart (the Editor-in-Chief of Journal of Public Policy & Marketing), Prof. Yunchuan LIU (University of Illinois at Urbana-Champaign), Prof. Ying XIE (University of Texas at Dallas). Prof. Jane Gu (University of Connecticut), and Prof. Thomas Kramer (University of South Carolina). Doctoral consortium will be held at the School of Management, X an Jiaotong University during 10am- 4pm on July 24, It will start with an information-sharing session (10am-12pm), in which the senior researchers will briefly talk about their own experiences in teaching and research, and then we will proceed with round-table discussions (2pm -4pm). Each participant is expected to submit one working paper or proposal such as dissertation proposal for round-table discussion at the time of registration. 2. The Pragmatic Aspects of Academic Research Business Leaders Forum Business Leaders Forum" will invite business leaders gathering in Xi'an to share their actual cases in marketing management. Scholars will also demonstrate their academic research results to entrepreneurs and will enable participants to explore how advanced academic research can inspire marketing management. Most importantly, the Conference will also encourage sharing of new insights Page 5

7 and current thinking focused on how to apply innovative research ideas and will enable entrepreneurs to provide practical feedbacks and suggestions. This exciting event will provide a great opportunity for business leaders to set up connections, we invite you to participate! Business Leaders Forum will be chaired by Professor Fengjie Jing from East China University of Technology 3. China Marketing Excellence Awards As a highlighted program in China International Marketing Conference, the China Marketing Excellence Awards (abbreviated as CMEA hereafter) aims to collect and reward outstanding marketing cases by companies/organizations and excellent marketing individuals. CMEA is a great opportunity and platform to showcase successful marketing strategies in public for companies/organizations/ individuals. Any company/organization within the Great China, regardless of size, sector or industry, and individuals are welcome. 4. Marketing Teaching Forum In order to improve teaching quality and practical application of Marketing, panel discussion will be held to discuss the prevalent and difficult issues about teaching on marketing. Meanwhile, oversea and domestic scholars will share their experiences and expertise on how to cultivate marketing talents. These discussions will provide a great opportunity for universities to reflect and rejuvenate. Topic 1 : How to Teach Marketing through Experiential Learning/Speaker: Yanan Wang (Williams School of Business Bishop s University.) Topic 2: Thesis Writing Workshop/Speaker: Jonathan Deschenes (HEC Montreal, Canada) 5. Special Interest Groups The objective of the Special Interest Group Track is to provide some time and space for groups of scholars who share the same interest in a field of research to have deeper or broader dialogues which may not fit into the established tracks list. Join the Special interest groups will enable the participants to Page 6

8 Discuss new and exciting research in that area; Gain insight into the topic and expand knowledge of relevant techniques Make valuable contacts and discuss possibilities for collaborative research Themes: 1) Service Marketing SIG (Chair: Prof. Yonggui Wang from University of International Business and Economics ) Service Marketing Special Interest Group (SIG) is committed to exploring the important marketing and management issues in the service industry and the service aspect in the manufacturing industry. They include service quality, service recovery, customer satisfaction, customer value, service design, service innovation and other classic topics, as well as the application and expansion of Internet, big data and service oriented paradigms. Qualitative or quantitative, all is welcome in this SIG! This SIG aims to provide an exchange and sharing platform, facilitating in-depth interaction and cooperation among scholars of service marketing and management from all over the world. 2) Theoretical Business Models SIG (Chair: Prof. Yunchuan Liu, University of Illinois at Urbana- Champaign/Prof. Ying Xie from The University of Texas at Dallas and Prof. Liwen Chen from City University of Hong Kong) The quantitative marketing models SIG focuses on research that develops and employs quantitative methods to solve marketing problems. Scholars who are interested in either theoretical or empirical modeling are invited to join. The aim of this SIG is to provide a platform to facilitate interactions among quantitative marketing researchers. 3) New Product Development (To be chaired by Prof. Chengli Shu from Xi an Jiaotong University) New Product Development SIG focuses on research on big data and new product ideation, crosscultural new product development, New service development, Imitative new product development, Innovation management 4) Computer Intelligence Marketing Science SIG (To be chaired by Prof. Yukun Bao, School of management, Huazhong University of Science and Technology) Page 7

9 The purpose of the Computer Intelligence Marketing Science is to bring together the computational intelligence community and marketing science community to set up visions on how state-of-art computational intelligence techniques can be and are being used for insightful marketing analysis, and how marketing scientists can contribute in promoting new applications with computational intelligence. 5) Brand Management SIG (Prof. Jiaxun He, East China Normal University) You can also create your own special interest group and invite colleagues to participate (if you are interested, please us at please do not miss this platform) VENUE AND REGISTRATION The 2015 China Marketing International Conference will be held on campus at the School of Management, Xi an Jiaotong University (Address: 28 Xianning West Rd, Beilin, Xi'an, Shaanxi, China). Detailed information on hotel reservations will be available on the conference website soon. REGISTRATION FEES Category Attendee Student Early Bird Fee: If registered on or before May 15, 2015 Normal Fee: If registered after May 15, 2015 RMB 1600/person; or USD 260/person RMB 2000/person; or USD 325/person RMB 600/person; or USD 100/person RMB 800/person; or USD 130/person IMPORTANT DATES Page 8

10 Deadline April 30, 2015 May 31, 2015 May 31, 2015 June 15, 2015 July 24 27, 2015 Item Abstract submission Full length paper submission for the Best Paper Award competition Doctoral Consortium registration paper submission for Best Student Paper Award competition Conference and hotel reservation Conference date SUBMISSION INSTRUCTIONS Papers for Best Paper Award Competition (full length), special session proposals, and poster abstracts are welcomed to address any of the above topics. We accept papers in either English or Chinese. Researches on Big Data, Cultural Difference and Marketing are particularly encouraged. Authors should transmit their submissions by to Please download the paper template for further details. All accepted papers will be published by ABA, and submitted for CPCI-SSH (ISSHP) Indexing. Excellent papers will be selected and recommended to be published in excellent English Journals. CONFERENCE CHAIR CONFERENCE CHAIR Prof Wei Huang Prof. Chenting Su Prof. Zhilin Yang Xi an Jiaotong University City University of Hong Kong City University of Hong Kong Page 9

11 Prof. Sha Yang Prof.Er Fang University of Southern California University of Illinois at Urbana-Champaign CONFERENCE CO-CHAIRS CONFERENCE CO-CHAIRS Prof. En Xie Prof. Guijun Zhunag Prof. Liwen Chen Prof. Haibin Yang Prof. Yeqing Bao Professor Thomas Kramer Professor Zhen Zhou Xi an Jiaotong University Xi an Jiaotong University City University of Hong Kong City University of Hong Kong University of Alabama in Huntsville University of South Carolina Hong Kong University CONFERENCE ACADEMIC STEERING COMMITTEE (Sorted in random order) CONFERENCE ACADEMIC STEERING COMMITTEE Prof. Ziguang Chen Prof. Sijun WANG City University of Hong Kong Loyola Marymount University Page 10

12 Prof. Jia Li Prof. Yeqing Bao Prof. Gangshu CAI Prof. Tony CUI Prof. Yunchuan LIU Prof. Sha YANG Prof. Chao Ganglin Prof. Dahai Dong Prof. Xiaopin Fan Prof. Xiaorong Fu Prof. Yanping Gong Prof. Zhaoyang Guo Prof. Shunping Han Prof. Jiaxun He Prof. Qingyun Jiang Prof. Fengjie Jing Prof. Dongjin Li Prof. Yi Liu Prof. Juan Lu Prof. Yilin Lu Prof. Changhui Ning Prof. Siqing Peng Prof. Tao Wang Purdue Universit The University of Alabama Santa Clara University University of Minnesota: Twin Cities The University of Illinois at Urbana Champaign The University of Southern California The Shanghai University of Finance and Economics Dalian University of Technology Zhejiang University Southwestern University of Finance and Economics Zhongnan University Xiamen University Nanjing University East China Normal University Fudan University East China University of Science and Technology Nankai University Shanghai Jiao Tong University China Agricultural University Renmin University of China Zhongnan University of Economics and Law Beijing Unviersity Wuhan University Page 11

13 Prof. Xuhui Wang Prof. Haizhong Wang Prof. Xingyuan Wang Prof. Yonggui Wang Prof. Haiying Wei Prof. Zhilong Tian Prof. Xiaoding Wu Prof. Ping Zhao Prof. Xiaoding Wu Prof. Guijun Zhuang Prof. Rensu Zuo Prof. Meihua Zhou Dongbei University of Finance & Economics Zhongshan University Shandong University University of International Business and Economics Jinan University The Huazhong University of Science and Technology Jilin University Tsing Hua Unviersity Jilin University Xi an Jiaotong Unviersity Sichuan Unviersity China University of Mining and Technology Page 12