Boat Games - How to Market Your Bali

Transcription

1 Complex Marketing Solution Case «СHAOS Tournament» by

2 Promoting «CHAOS Tournament»: CHAOS Tournament is a helicopter simulator developed by Altwolf Company with more than 2,5M users. Zenna is responsible for product, traffic and support marketing of the game globally since March 2013.

3 «СHAOS Tournament» Marketing Strategy Project Keynotes: Goal: To double the Game Net Profit. Services: ASO, Localization, Monetization, ASO, CPI/CPC/CPM, Community, Full-cycle Marketing Support globally. Platform: ios/android Stores: App Store, Google Play Target Markets: Ru, US, Asia Campaign: March, present

4 Strategy: Task #1: to increase the key efficiency parameters of game. Task #2: to ensure an efficient marketing solution to double the Net Profit. 1. ADVANCED PRODUCT MARKETING SOLUTIONS to increase the key efficiency indicators such as retention, LTV on the initial stage. 2. SUPPORT MARKETING SOLUTIONS to multiply the results of all further marketing activities directed to double the profits.

5 «СHAOS Tournament» Gameplay & Monetization Audit. Product Marketing: Gameplay & Monetization 1. To increase in-game sales up to +35%: - Helicopters Leasing; - Bidding System for Helicopters Purchase; - Tournaments; - Premium Armor. 2. To increase the paying users conversion up to + 1,5-2%: - Micro transactions and safe purchases (to monetize the non-paying users); - Promos, gifts, additional rewards; - Additional missions and campaigns.

6 Gameplay & Monetization: Results* LTV / Day 14: +17% from initial point. Retention / Day % from initial point. We are on the right way! *Due to the request of our partner we cannot submit any other results and provide statistical data. All data are constantly changing due to the changes integrated.

7 «СHAOS Tournament» Traffic Management To support the game with new users we buy CPA/CPI in 7 countries overall! CPI = $0,7-2,5 %PU = 5,45% LT = 5 months

8 «СHAOS Tournament» Support Marketing Support Marketing: Community Management KPI: To increase engagement and ingame sales. Task #1: to ensure constant communication to increase engagement. Task #2: to increase the retention, ARPU by promos subscribers In Facebook! Task #3: to attract new users through social channels.

9 Facebook Fan Page:

10 Fan Group:

11 Community: Results In-game sales: % due to the promos Retention: +37% (also influenced by the changes made) In the nearest future we are implementing even more tools of socializing!

12 About us: Zenna has always been striving to achieve the best results. United we win, united we stand! Founded in 2012 by internet marketers, infected with the virus of mobile apps, Zenna started with a simple idea: to help apps reach the TOP-lists. Now we re grateful to have the best people, best work and best clients. With all the excellence, creativity and humor, we become better day by day by making superior apps that people don t want to close. Why work with us? We are the first successful agency for marketing and promotion of apps & games in Asia, North America, Western and Eastern Europe. Zenna team consists of 25 people from three various continents. We ve developed sustained experience & expertise in promoting games and apps over the last 2 years. At the very moment, we have 7 apps in the TOP of local stores in the USA, Japan, South Korea, Canada, Western and Eastern Europe. Our clients total revenue is up to $200M. Among them are Game Insight, Linekong, Kabam, Sport.com, Plarium and many other highly respected developers and publishers.

13 Services: Support mobile marketing Community management (SMM) App Store Optimization (ASO) PR-pitching Promo video production User-car Product mobile marketing Monetization & gameplay audit Analytics integration Finance management Playtests Localization & adaptation Traffic mobile marketing Non-incentive installs (CPI/CPC) Incentive installs Complex mobile marketing Complex strategic marketing Revenue share cooperation model

14 Our Clients:

15 RU +7(495) skype: zenna.apps Ukraine, Kharkiv, Moscovsky ave., 199-D5