A Worldwide Beverage Company Creates Business-Talent Partnerships with Jobvite Engage

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1 A Worldwide Beverage Company Creates Business-Talent Partnerships with Jobvite JOBVITE Challenges Tracking hires Marketing lesser-known, non-retail positions Cultivating business and talent relationships Solution Jobvite Centralized, easy-tounderstand tracking software Specific and focused digital talent networks Results Optimization of social channels Partnerships between talent and business networks Greater recruiter bandwidth and productivity

2 Staffing organizations want to build bridges to the business and bring their business partners into the hiring process. Jobvite helps in this way like no other channel. As a coffee and beverage distributor recognized across the world, the company hasn t had much difficulty hiring dedicated to staff the company s stores worldwide. A household name in almost every country, the company built a massive social media following (including over 65,000 followers on their Twitter Jobs page and 35 million likes on Facebook) and began posting job openings in Four years later, the company s recruiting strategy is stronger than ever, with online campaigns a major focus of hiring and outreach efforts. Beyond their popular beverage stops, the company is always on the lookout for talent to fill corporate jobs and management positions, which are not as immediately synonymous with the company and therefore more difficult to market. The company s manager of global talent sourcing strategy and the HR team decided to explore a new digital pathway to supplement their current recruiting strategy and began experimenting with Jobvite applications. After testing, the company selected and implemented Jobvite. As a large, global enterprise and a hugely recognizable brand, the company appreciated the software s branding options and source tracking capabilities. Thinking back, a lot of social channel experimentation was interesting and exciting and even viral, but the ability to track ROI was not always possible, the talent sourcing manager explains. Within a few clicks, sharing jobs to our own LinkedIn networks produced an impressive number of views, clicks, and applicants. With only two of us using Jobvite, we could see the results. The company s main tracking concern? When I m making decisions regarding where we re going to align scarce staffing resources, hires are what matter, the talent sourcing manager says. Jobvite s advanced reporting enables the organization to determine which social media channels produce the most traffic, the most likely hires, and the hire rate. This way, they can leverage content on various digital platforms, optimizing their posts for hiring success. Even with just a few recruiters and hiring managers engaged socially, we were able to increase our Jobvite hires by 40% in just one quarter. Jobvite became the number three source of new hires, with cost-per-hire lower than almost any other channel, the talent sourcing manager explains.

3 Your hiring managers share their position with their network and people are now coming, raising their hand, and are interested in the position. Jobvite is seamless and efficient and doesn t create a body of work for recruiters. BUILDING A CULTURE OF RECRUITING While tracking and measuring the ROI of Jobvite as a source of hire is a definite priority for the company s hiring team, the talent sourcing manager cites the culture of recruiting that Jobvite facilitates as another major benefit. Thanks to Jobvite s organization of recruiting and business digital channels, recruiters are able to partner successfully with both its retail and non-retail businesses to guarantee more accessible, targeted talent networks. Staffing organizations want to build bridges to the business and bring their business partners into the hiring process, the talent sourcing manager says. Jobvite helps in this way like no other channel. When we started, our hiring managers were not comfortable leveraging their social networks to recruit candidates. Today, we encourage team members to share open positions socially using Jobvite. By tapping into the hiring team s professional networks, we have increased our reach and integrated digital channels into our staffing strategy. Hiring managers and recruiters possess very different and specific talent networks. Instead of requiring recruiters to spend extensive amounts of time attempting to reach networks outside of their social graph, Jobvite enables hiring managers in different departments to share openings and hire within their own networks. When hiring managers understand the power of their networks, recruiters can guide them into filling their own roles with our assistance through channels that we provide them. It becomes less like we are order-takers, filling their roles, the talent sourcing manager explains. We are now partnering with them to understand talent and how best to reach talent. TARGETING AND CAPTURING DIFFICULT HIRES Aside from this culture of recruiting, the company has also witnessed improvement in targeting some of the brand s tougher hires. That includes positions behind the scenes, such as IT, finance, and marketing. Everyone knows that we hire people who work in our stores, but very few understand that we do all of our own store design, we manage the supply chain from where we find and buy materials directly and then send them to stores, the talent sourcing manager says. Those positions are less well-known and sometimes very difficult to sell. With Jobvite s software and the culture of recruiting

4 It s great to have a tool that is easy to use, has selfservice support, has free self-service webinars, and training, so that it requires less bandwidth as an organization to set folks up for success. that it supports, the company s recruiting team is able to partner directly with its businesses. By managing connection between different professional networks and allowing easy sharing between hiring networks, Jobvite lets recruiters align directly with hiring managers in different markets to pinpoint hires and direct strategy around these less top-of-mind openings. PRESERVING RECRUITER BANDWIDTH Jobvite s allowance of easy network collaboration conserves recruiter bandwidth and ensures greater productivity in the hiring process. Your hiring managers share their open position with their network and people are now responding, raising their hand, and are interested in the position; the recruiter had to do very little work to generate this interest from this appropriate talent universe, the talent sourcing manager explains. Jobvite is seamless and efficient and doesn t create a body of work for recruiters. This change puts 20% more time back into each recruiters schedule to then focus on new channels for locating top talent. It is this efficiency that has proven especially valuable for the company. As a large global enterprise running its operations on a variety of software solutions, Jobvite s easy integration immediately offered recruiters a streamlined workflow and consistency across all channels. As the talent sourcing manager explains, it s great to have a tool that is easy-to-use, has self-service support, free self-service webinars, and training, so that it requires less bandwidth as an organization to set folks up for success. Additionally for even more productive recruiting Jobvite s social publishing feature offers automatic updating services and set posting schedules, so no valuable recruiting time is wasted. Recruiters appreciate having tools that work for them, rather than being just another place for them to have to log in. And to have that tool be able to be set up by you to do things while you re sleeping that produces results is a great benefit, the talent sourcing manager says. Between its management of collaboration between networks, its efficient and easy-to-understand tracking system, and consistent ROI, Jobvite has proven a beneficial addition to the organization s impressive recruiting strategy and has become a trusted hiring partner for the business.

5 ABOUT JOBVITE ENGAGE Jobvite is an easy-to-use, web-based application that can help you achieve your recruitment sourcing goals today. It s the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web then build and engage your talent pool. Jobvite is one intuitive platform to manage all sourcing programs and see the results. ABOUT JOBVITE Jobvite is the leading recruiting platform for the social web. Today s fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a- Service (SaaS) platform, which can optimize the speed, costeffectiveness and ease of recruiting for any company. CONNECT WITH US Copyright 2014 Jobvite, Inc. All Rights Reserved. Jobvite, the Jobvite, Inc. logos and all other Jobvite, Inc. product or service names are trademarks, servicemarks, and/or registered trademarks of Jobvite, Inc. and are protected by the laws of the United States and other countries. All other trademarks are property of their respective owners

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