International undergraduate recruitment. Student Tuition Consultations October 2015

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1 International undergraduate recruitment Student Tuition Consultations October

2 Recruitment at UBC The International Student Initiative (ISI) recruits undergraduate students to meet international enrolment targets set by each of the faculties. The ISI recruits students for: UBC Vancouver and UBC Okanagan UBC s English bridging programs, including Vantage College and the English Foundations Program Graduate & Postdoctoral Studies (Vancouver) and College of Graduate Studies (Okanagan) supports recruitment for international and domestic graduate students. At the graduate level: no set enrolment limits or goals, recruitment is more decentralized to individual faculty and units, centralized recruitment is in the form of a dedicated web presence, social media, online community engagement, representation at select fairs/exhibitions 2

3 International undergraduate recruitment Recruitment carried out in and Recruitment teams aligned to support regional focus o Asia & Europe (A & E) o Americas, Middle East, & Africa (AMEA) Recruiters are a include: group of, e.g. languages spoken by the team Arabic, Mandarin, Cantonese, Spanish, Portuguese, French, Korean, Japanese, German, Afrikaans, Swedish, Bahasa Indonesian, Turkish, Hindi Recruitment include: visits to secondary schools (1250 school visits/year in 350 cities worldwide) in-country international student advisors/recruiters erecruitment (online info sessions, virtual college fairs, live chats) (150 sessions/year) on-campus recruiting: campus tours (10,000 + visitors per year), familiarization tours for high school counselors, other hosted events strategic partnerships with other universities as well as government sponsoring organizations strategic need and merit scholarship programs 3

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5 Undergraduate admission to UBC UBC recruits in good schools around the world that can provide students with the appropriate preparation for university. Admission to UBC: Is administered by Undergraduate Admission (Enrolment Services/Registrar's office) Is competitive Is needs-blind (as is common across all Canadian public universities) Does not require applicants to self-identify race or ethnicity (common for US universities; not common in Canada on college applications) Expects students to be graduating from a senior secondary school program within a 12-year (K-12) system, or be applying from a recognized college transfer program Requires a relatively high-level of English language proficiency Requires appropriate high school prerequisites for certain programs 5

6 Context for international recruitment Growing worldwide demand for higher education, with 4.5 million internationally-mobile students. More than half are from Asia. 6

7 Top destination countries 7

8 UBC enrols 2 nd largest number of international students in North America (Data is as of Fall 2014 and includes both graduate + undergraduate levels) 8

9 Top 20 countries of origin of international undergraduates at UBC 9

10 Gender balance of international degreeseeking undergraduates enrolled at UBC in 2014 Male Female 3,555 or 47.8% 3,889 or 52.2% PAIR data/statistics/demographics 10

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12 Geographic diversity a goal and a challenge UBC international enrolment goals and strategies subject to global forces of supply and demand UBC committed to recruiting from a variety of countries, even if the numbers are small from an individual country, to balance the outsize demand from certain countries A healthy diversity of students from different countries, different linguistic and cultural backgrounds supports true internationalization and pedagogical goals UBC focusing recruitment on five key regions over the next five years to enhance geographic diversity: Africa (particularly Kenya, Ghana and Nigeria) Middle East Southeast Asia South Asia USA 12

13 Results this first year of the strategy are encouraging APPLICATIONS 13

14 Results this first year of the strategy are encouraging REGISTRATIONS 14

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