BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN PREPARED BY CONNECT IOWA AND THE BLACK HAWK COUNTY BROADBAND COMMITTEE

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1 BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN PREPARED BY CONNECT IOWA AND THE BLACK HAWK COUNTY BROADBAND COMMITTEE FEBRUARY 27, 2014

2 TABLE OF CONTENTS INTRODUCTION... 3 BACKGROUND... 3 METHODOLOGY... 4 CONNECTED ASSESSMENT... 5 ANALYSIS OF CONNECTED ASSESSMENT... 5 ITEMIZED KEY FINDINGS... 7 COMMUNITY PRIORITY PROJECTS... 8 COMPLETE LIST OF ACTION ITEMS... 8 DETAILED FINDINGS BLACK HAWK COUNTY ASSESSMENT FINDINGS CONNECTED ASSESSMENT ANALYSIS ACTION PLAN COMMUNITY PRIORITY PROJECTS COMPLETE LIST OF ACTION ITEMS APPENDIX 1: STATEWIDE PERSPECTIVE OF BROADBAND STATEWIDE INFRASTRUCTURE BUSINESS AND RESIDENTIAL TECHNOLOGY ASSESSMENTS APPENDIX 2: PARTNER AND SPONSORS APPENDIX 3: THE NATIONAL BROADBAND PLAN APPENDIX 4: WHAT IS CONNECTED? APPENDIX 5: GLOSSARY OF TERMS BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 2

3 INTRODUCTION The purpose of this report is to summarize the community s assessment of local broadband access, adoption, and use, as well as the best next steps for addressing any deficiencies or opportunities for improving the local technology ecosystem. Background Today, technology plays a pivotal role in how businesses operate, the type of service consumers expect, how institutions provide services, and where consumers choose to live, work, and play. The success of a community has also become dependent on how broadly and deeply the community adopts technology resources this includes access to reliable high- speed networks, digital literacy of residents, and the use of online resources locally for business, government, and leisure. As noted in the National Broadband Plan, broadband Internet is a foundation for economic growth, job creation, global competitiveness and a better way of life. 1 Despite the growing dependence on technology, as of 2012, 30% of Americans did not have a high- speed connection at home. 2 Connected Nation s studies also show that 17 million families with children do not have broadband at home and 7.6 million of these children live in low- income households. In 2012, Connected Nation also surveyed 7,004 businesses in 9 states. Based on this data, Connected Nation estimates that at least 1.8 million businesses - 24% - in the United States do not utilize broadband technology today. 3 Deploying broadband infrastructure, services, and application, as well as supporting the universal adoption and meaningful use of broadband, are challenging - but required - building blocks of a twenty- first century community. To assist communities, Connected Nation developed the Connected Community Engagement Program to help your community identify local technology assets, complete an assessment of local broadband access, adoption, and use, and develop an action plan for pursuing solutions. 4 1 Connecting America: The National Broadband Plan, Federal Communications Commission, April 2010, plan/ 2 Consumer Broadband Adoption Trends, Connected Nation, Inc., March 2013, results/residential 3 Connected Nation, Broadband and Business: Leveraging Technology to Stimulate Economic Growth, results/business 4 Connected Nation, parent company for Connect Iowa, is a national non- profit 501(c)(3) organization that works in multiple states to engage community stakeholders, state leaders, and technology providers to develop and implement technology expansion programs with core competencies centered around the mission to improve digital inclusion for people and places previously underserved or overlooked. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 3

4 Methodology By actively participating in the Connected Community Engagement Program, the Black Hawk County Broadband Committee is boosting the community s capabilities in education, healthcare, and public safety, and stimulating economic growth and spurring job creation. The Black Hawk County Broadband Committee has collaborated with multiple community organizations and residents to: 1. Empower a community team leader (local champion) and create a community team composed of a diverse group of local residents from various sectors of the economy including education, government, healthcare, the private sector, and libraries. 2. Identify the community s technology assets, including local infrastructure, providers, facilities, websites, and innovative uses employed by institutions. 3. Complete the Connected Assessment, a measurement of the community s access, adoption, and use of broadband based on the recommendations of the National Broadband Plan. 4. Match gaps in the local broadband ecosystem to solutions and best practices being utilized by communities across the nation. 5. Pursue Connected Certification, a nationally recognized platform for spotlighting communities that excel in the access, adoption, and use of broadband. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 4

5 CONNECTED ASSESSMENT The Connected assessment framework is broken into 3 areas: ACCESS, ADOPTION, and USE. Each area has a maximum of 40 points. To achieve Connected Certification, the community must have 32 points in each section and 100 points out of 120 points overall. The ACCESS focus area checks to see whether the broadband and technology foundation exists for a community. The criteria within the ACCESS focus area endeavors to identify gaps that could affect a local community broadband ecosystem including: last and middle mile issues, cost issues, and competition issues. As noted in the National Broadband Plan, broadband ACCESS is a foundation for economic growth, job creation, global competitiveness and a better way of life. Broadband ADOPTION is important for consumers, institutions, and communities alike to take the next step in fully utilizing broadband appropriately. The ADOPTION component of the Connected Assessment seeks to ensure the ability of all individuals to access and use broadband. Broadband USE is the most important component of ACCESS, ADOPTION, and USE because it is where the value of broadband can finally be realized. However, without access to broadband and ADOPTION of broadband, meaningful USE of broadband wouldn t be possible. As defined by the National Broadband Plan (NBP), meaningful USE of broadband includes those areas of economic opportunity, education, government, and healthcare where values to individuals, organizations, and communities can be realized. Analysis of Connected Assessment The Community Technology Scorecard provides a summary of the community s Connected Assessment. The Connected Assessment s criteria are reflective of the recommendations made by the Federal Communications Commission s National Broadband Plan. If low scores exist, they may indicate weaknesses in the community s broadband ecosystem, but do not necessarily signify a lack of service. Black Hawk County achieved a score of 114 points out of 120 for overall broadband and technology readiness which indicates that the community is exhibiting high success in technology access, adoption, and use and has surpassed the score of 100 required for Connected certification. The county scored 34 out of a possible 40 points in broadband access; 97.59% of Black Hawk County households can access broadband at advertised download speeds of 3 Mbps, compared to 93.92% of households statewide. Black Hawk County exceeded the 32 points in each focus area that are required for BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 5

6 certification and has qualified for full certification. FOCUS AREA ACCESS ADOPTION USE Community Technology Scorecard Community Champion: Kevin Blanshan Community Advisors: Shawn Wagner & Amy Kuhlers ASSESSMENT CRITERIA Broadband Availability Broadband Speeds Broadband Competition Middle Mile Access Mobile Broadband Availability DESCRIPTION 95% to 97.9% of households have access to 3 Mbps 75% of households with access to at least 50 Mbps 95.0% to 100% of households with access to more than 1 broadband provider Availability of middle mile fiber infrastructure from only 1 provider 99.0% to 100.0% of households with access to mobile wireless SCORE MAXIMUM POSSIBLE SCORE ACCESS SCORE Digital Literacy Program grads are greater than 10 per 1000 residents over the past year Public Computer 500 computer hours per 1000 low Centers income residents per week Broadband Campaigns reach 100% of the Awareness community Vulnerable Population Focus At least 5 groups ADOPTION SCORE Economic Opportunity 2 advanced, 8 basic uses Education 9 advanced, 1 basic uses Government 3 advanced, 7 basic uses Healthcare 3 advanced, 5 basic uses USE SCORE COMMUNITY ASSESSMENT SCORE BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 6

7 While the results indicate that the community has made tremendous strides and investments in technology, this technology plan will provide some insight and recommendations that will help the community continue to achieve success. Itemized Key Findings The Black Hawk County Broadband Committee identified the following key findings (in addition to findings illustrated in the community scorecard) through its technology assessment: ACCESS 11 last- mile broadband providers currently provide 3 Mbps service in Black Hawk County: o 97.59% of households have access to 3 Mbps. o 92.35% of Black Hawk County homes have access to 100 Mbps service. o 98.6% of Black Hawk County households have access to more than 1 provider. Middle mile fiber infrastructure is available from one provider in Black Hawk County. 100% of Black Hawk County households have access to mobile broadband. ADOPTION 8 Digital Literacy Programs exist in the community resulting in 7,593 graduates over the past year. 7 Public Computer Centers (PCC) with a total of 196 computers are open to the public. 6 Broadband Awareness Campaigns are reaching 100% of Black Hawk County. 9 organizations are working with vulnerable populations. USE At least 10 uses of broadband were identified in the area of economic opportunity including 2 advanced uses and 8 basic uses. At least 10 uses of broadband were identified in the area of education including 9 advanced uses and 1 basic use. At least 10 uses of broadband were identified in the area of government including 3 advanced uses and 7 basic uses. At least 8 uses of broadband were identified in the area of healthcare including 3 advanced uses and 5 basic uses. In addition to the items identified above, the Black Hawk County Broadband Committee identified the following technology resources in the community: Technology Providers 19 broadband providers were identified in Black Hawk County Technology Facilities BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 7

8 7 public computing centers 15 wireless hotspots Community Websites 1 Business- related website (excluding private businesses) 6 Education- related websites 9 Government- related websites 1 Healthcare- related website 6 Library- related websites 5 Tourism- related websites Community Priority Projects The Connected Assessment has culminated in the outlining of projects designed to empower the community to accelerate broadband access, adoption, and use. Below are seven priority projects, followed by a complete list of all actions items. 1. Distribute Digital Literacy Content 2. Facilitate Digital Literacy Classes for School Parents About Technology That Kids Are Using Today 3. Continue to Promote and Expand Broadband Service in Black Hawk County 4. Develop or Identify a Broadband Training and Awareness Program for Small and Medium Businesses 5. Develop or Identify a Community Computer Refurbishment or Recycling Program 6. Implement a Community- Based Technology Awareness Program 7. Facilitate Internet Safety Classes Complete List of Action Items Below is a complete list of 16 action items proposed by the Black Hawk County Broadband Team to accelerate broadband access, adoption, and use. Detailed descriptions of each solution proposed by Connect Iowa can be found in the Action Plan section later in this report. ACCESS Broadband Availability 1. Perform a Broadband Build- out Analysis in Unserved Areas 2. Identify, Map, and Validate Broadband Demand 3. Continue to Promote and Expand Broadband Service in Black Hawk County Broadband Speeds No Action Items BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 8

9 Broadband Competition No Action Items Middle Mile Access 4. Develop Public- Private Partnerships to Deploy Broadband Service Mobile Broadband Availability No Action Items ADOPTION Digital Literacy 5. Distribute Digital Literacy Content 6. Facilitate Digital Literacy Classes for School Parents About Technology that Kids are Using Today 7. Facilitate Internet Safety Classes Public Computer Access No Action Items Broadband Awareness 8. Facilitate a Technology Summit 9. Develop or Identify a Broadband Training and Awareness Program for Small and Medium Businesses 10. Implement a Community- Based Technology Awareness Program Vulnerable Population Focus 11. Develop or Identify a Community Computer Refurbishment or Recycling Program USE Economic Opportunity 12. Create Local Jobs Via Teleworking Opportunities Education 13. Improve Education through Digital Learning 14. Connect all School Classrooms to the Internet Government 15. Improve Online Business Services Offered by the Government Healthcare 16. Promote Telemedicine in Remote Areas BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 9

10 DETAILED FINDINGS Black Hawk County Assessment Findings Today, residents in Black Hawk County (or sections of the community) are served by 19 providers. Currently, broadband is defined as Internet service with advertised speeds of at least 768 Kbps downstream and 200 Kbps upstream. According to Connect Iowa s latest broadband mapping update, the following providers have a service footprint in Black Hawk County: Broadband Providers Technology Type Website Reference AT&T Mobility LLC Mobile Wireless Butler- Bremer Communications DSL bremer.com/ Centurylink DSL CFU Fiber Community Digital Wireless Fixed Wireless Dunkerton Telephone Cooperative DSL Farmers Mutual Telephone Company of Jesup Iowa DSL FCTC DSL JAB Broadband/ Prairie inet Fixed Wireless La Porte City Telephone Company DSL Mediacom Cable Oran Mutual Telephone Company DSL Readlyn Telephone Company DSL SpeedConnect Fixed Wireless Sprint Mobile Wireless Traer Municipal Utilities Fixed Wireless U.S. Cellular Mobile Wireless Verizon Wireless Mobile Wireless Windstream DSL BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 10

11 Below is a list of community websites (sorted by category) designed to share and promote local resources. Organization Name Website Website Category Waterloo- Cedar Falls Courier Business Cedar Falls Community Schools falls.k12.ia.us Education Hawkeye Community College Education Hudson Community Schools Education Union Community Schools Education University of Northern Iowa Education Waterloo Community Schools Education Black Hawk County hawk.ia.us Government Cedar Falls Utilities Government City of Cedar Falls Government City of Evansdale Government City of Gilbertville iowa Government City of Hudson Government City of La Porte City Government City of Raymond Government City of Waterloo Government Wheaton Franciscan Healthcare Healthcare Cedar Falls Public Library falls.lib.ia.us Libraries Dunkerton Public Library Libraries Evansdale Public Library Libraries Hawkins Memorial Library (La Porte City) Libraries Hudson Public Library Libraries Waterloo Public Library Libraries Cedar Falls Community Main Street Tourism Cedar Falls Tourism Bureau Tourism Greater Cedar Valley Alliance & Chamber Tourism Main Street Waterloo Tourism Waterloo Convention & Visitors Bureau Tourism BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 11

12 Below is a list of organizations that are making technological resources available to the community. These include organizations that provide videoconferencing, public computing, and wireless hotspots. Organization Name Website Resource Type McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot McDonald s Store Wireless Hotspot Panera Bread Store Wireless Hotspot Panera Bread Store Wireless Hotspot Starbucks Store Wireless Hotspot Starbucks Store Wireless Hotspot Barnes and Noble Wireless Hotspot Waterloo Public Library Wireless Hotspot Cedar Falls Public Library falls.lib.ia.us Wireless Hotspot Dunkerton Public Library Public Computer Facility Evansdale Public Library Wireless Hotspot Hudson Public Library Public Computer Facility Hawkins Memorial Library Public Computer Facility Hawkeye Community College Wireless Hotspot Black Hawk County Courthouse hawk.ia.us Wireless Hotspot Waterloo Center for the Arts Wireless Hotspot Five Sullivan Brothers Convention Center an- en.html Wireless Hotspot BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 12

13 Connected Assessment Analysis A b Access Score Explanation Broadband Availability (8 out of 10 Points Possible) is measured by analyzing provider availability of 3 Mbps broadband service gathered by Connected Nation s broadband mapping program. In communities that may have broadband data missing, community teams were able to improve the quality of data to ensure all providers are included. According to the October 2013 data collected by Connect Iowa, 97.59% of Black Hawk County residents had access to broadband speeds of 3 Mbps or greater. Broadband Speeds (5 out of 5 Points Possible) is measured by analyzing the speed tiers available within a community. Connected Nation will analyze broadband data submitted through its broadband mapping program. Specifically, Connected Nation will break down the coverage by the highest speed tier with at least 75% of households covered. In communities that may have broadband data missing, community teams were able to improve the quality of data to ensure all providers are included. According to the October 2013 data collected by Connect Iowa, 92.35% of Black Hawk County residents had access to broadband speeds of 100 Mbps. Broadband Competition (5 out of 5 Points Possible) is measured by analyzing the number of broadband providers available in a particular community and the percentage of that community s residents with more than one broadband provider available. Connected Nation performed this analysis by reviewing the data collected through the broadband mapping program. In communities that may have broadband data missing, community teams were able to improve the quality of data to ensure all providers are included. According to the October 2013 data collected by Connect Iowa, 98.6% of Black Hawk County residents had access to more than one broadband provider. Middle Mile Access (6 out of 10 Points Possible) is measured based on a community s availability to fiber. Three aspects of availability exist: proximity to middle mile points of presence (POPs), number of POPs available, and available bandwidth. Data was collected by the community in coordination with Connected Nation. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 13

14 Black Hawk County is served by at least 1 middle mile fiber provider. Mobile Broadband Availability (10 out of 10 Points Possible) is measured by analyzing provider availability of mobile broadband service gathered by Connected Nation s broadband mapping program. In communities that may have mobile broadband data missing, community teams were able to improve the quality of data to ensure all providers are included. According to the October 2013 data collected by Connect Iowa, 100% of Black Hawk County residents had access to mobile broadband service. A b Access Score Explanation Digital Literacy (10 out of 10 Points Possible) is measured by first identifying all digital literacy programs in the community. Once the programs are determined, a calculation of program graduates will be made on a per capita basis. A digital literacy program includes any digital literacy course offered for free or at very low cost through a library, seniors center, community college, K- 12 school, or other group serving the local community. A graduate is a person who has completed the curriculum offered by any organization within the community. The duration of individual courses may vary. A listing of identified digital literacy offerings is below. Organization Name Program Description Number of Grads Cedar Falls Public Library 76 tech classes taught during the year; Ex: E- mail, Microsoft Office, Internet Searching, Scanning, 693 Skype, Comp. Maintenance Hudson Public Library 3 Internet classes taught during the year 6 Waterloo Public Library 98 tech classes taught during the year. Ex. E- mail, Microsoft Office, Internet Searching, Scanning, 952 Skype, Comp. Maintenance Hawkeye Community College Cedar Falls Center Basic and advanced digital literacy courses 5,055 Hawkeye Community College Brobst Center for Teaching and Learning Services Hawkeye Community College Student Tutoring and Computer Lab (free to enrolled students) Faculty & staff teaching methodology training sessions (teaching station instruction, adv. Powerpoint, mobile software, and more) Workshops and tutoring: e- mail, web, basic computer skills, basic computer applications BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 14

15 Hawkeye Community College Developmental Ed (2 credit hours of tuition cost) Hawkeye Community College Metro Center Total Graduates 2012 College preparation computer skills course Comp. courses for college & workplace (comp. orientation, Microsoft Office, keyboard skills, Internet skills, job app., etc.) ,593 Public Computer Centers (10 out of 10 Points Possible) is measured based on the number of hours computers are available each week per 1,000 low- income residents. Available computer hours is calculated by taking the overall number of computers multiplied by the number of hours open to a community during the course of the week. A listing of public computer centers available in Black Hawk County is below. Organization Name Number of Open Hours per Week Number of Computers Available Computer Hours per Week Waterloo Public Library 65 hours per week (69 hours per week Sept- May) 65 4,225 (4,485) Cedar Falls Public Library 64 hours per week (68 hours per week Sept- May) 78 4,992 (5,304) Dunkerton Public Library 27 hours per week Evansdale Public Library 40 hours per week Hudson Public Library 59 hours per week La Porte City (Hawkins Memorial) Public Library 32 hours per week 2 64 Hawkeye Community College Library 69 hours per week 30 2,070 Broadband Awareness (10 out of 10 Points Possible) is measured based on the percentage of the population reached. All community broadband awareness programs are first identified, and then each program s community reach is compiled and combined with other campaigns. A listing of broadband awareness programs in Black Hawk County is below. Organization Name Campaign Description Community Reach Hawkeye Community College Broadband awareness is enhanced through students/staff/faculty using broadband 4.6% services in the course of schoolwork. Cedar Falls Municipal Monthly utility bill mailer includes Communications Utility information on broadband 29.9% Mediacom Broadband service commercials on television 90.0% BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 15

16 Mediacom Broadband service advertisements within local newspapers 50.0% CenturyLink Broadband service advertisements within local newspapers 90.0% Mediacom Broadband service advertisement mailer 100% Vulnerable Population Focus (10 out of 10 Points Possible) A community tallies each program or ability within the community to encourage technology adoption among vulnerable groups. Methods of focusing on vulnerable groups may vary, but explicitly encourage technology use among vulnerable groups. Example opportunities include offering online GED classes, English as a Second Language (ESL) classes, video- based applications for the deaf, homework assistance for students, and job- finding assistance. Communities receive points for each group on which they focus. Groups may vary by community, but include low- income, minority, senior, children, etc. A listing of programs focusing on vulnerable populations in Black Hawk County is listed below. Organization Name Program Description Vulnerable Group Cedar Falls, Dunkerton, Evansdale, Hudson, La Porte City, and Waterloo Public Libraries Waterloo Public Library Hawkeye Community College Metro Center Hawkeye Community College Metro Center Hawkeye Community College Metro Center Hawkeye Community College Career Center Hawkeye Community College Student Tutoring and Computer Lab (free to enrolled students) NEIBORS Audiobooks & Overdrive AudioBooks Technology Classes Online and hybrid GED classes Free classes for adults to develop conversational English as well as computer skills Free comp. literacy skills classes for adults enrolled in ABE/GED classes to develop comp. skills needed for college & workplace Cover letter & resume writing/application process, interview preparation; career exploration, job search strategies, and more Workshops & tutoring, e- mail, web, basic comp. skills, basic comp. applications, and more Visually impaired Spanish speaking community Low- income, minority Minority, low- income, non- English speaking Minority, low- income, low- skilled adults, adults w/o high school credential Ex- felons, elderly, disabled, minority, tribal groups, low- income Elderly, disabled, minority, non- English speaking, low- income BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 16

17 Hawkeye Community College Student Tutoring and Computer Lab (free to enrolled students) Hawkeye Community College Student Tutoring and Computer Lab (free to enrolled students) Assisted tech. lab: various hardware & software dependent on current student needs/requests (i.e. hands- free mouse, large text) Preparatory Academic Lab (PAL): online modular mastery based learning for low skill reading/writing/math/science Disabled Elderly, disabled, minority, non- English speaking, low- income U b Use Score Explanation Economic Opportunity (10 out of 10 Points Possible) A community receives one point per basic use of broadband and two points per advanced use of broadband. Categories within economic opportunity include: economic development, business development, tourism, and agriculture. Identified uses of broadband in the area of economic opportunity are listed below and identified as basic or advanced. Application Provider Main Street - Waterloo Main Street - Cedar Falls Waterloo Convention & Visitors Bureau Cedar Falls Tourism Bureau Online banking - numerous banks throughout Black Hawk County Cedar Falls Times & Cedar Falls Patch Waterloo- Cedar Falls Courier Waterloo- Cedar Falls Board of Realtors Description Online information including Main Street events, available space, business development, attractions, news, and business directory Online information including Main Street events, available space, business development, attractions, news, and business directory Online information including local attractions, hotels, sports & rec., events, dining, night life Online information including local attractions, hotels, sports & rec., events, dining, night life Free online banking service for consumers and businesses Cedar Falls newspaper with online edition; online newspaper Newspaper with online edition Complete online searchable database of Black Hawk County homes Basic / Advanced Basic Basic Basic Basic Basic Basic Basic Basic BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 17

18 Waterloo Telecom Municipal Utility UNI Innovation Incubator Telecommunication support, surveyed needs of area businesses Serves community entrepreneurs engaged in technology and information solutions business development Advanced Advanced Education (10 out of 10 Points Possible) A community receives one point per basic use of broadband and two points per advanced use of broadband. Categories within education include K- 12, higher education, and libraries. Identified uses of broadband in the area of education are listed below and identified as basic or advanced. Application Provider Online Catalog - Waterloo Public Library Online Catalog - Cedar Falls Public Library Online Catalog - Evansdale Public Library Online Catalog - Hudson Public Library Online Catalog - Dunkerton Public Library Hawkeye Community College Library Hawkeye Community College Project Lead the Way Hawkeye Community College Hawkeye Community College - Distance Learning Hawkeye Community College - STEM Career Fair Description Online search renewal, request for library materials and reference help, database access Online search, renewal, request for library materials and reference help, database access Online search, renewals, databases Online search, reference help, databases Online search, renewal, request for library materials and reference help, database access Online catalog, research resources, tutorials, Libguides, e- books & video streaming. Upper & lower levels have WiFi Gives students entry- level expertise in the professions of the future in sciences and technology 100% of classrooms are connected to Internet via broadband Variety of general education courses online, GED testing & reporting Gives middle- level students hands on experience in the STEM career pathways to assist with high school planning Basic/ Advanced Advanced Advanced Advanced Advanced Advanced Advanced Advanced Basic Advanced Advanced Government (10 out of 10 Points Possible) A community receives one point per basic use of broadband and two points per advanced use of broadband. Categories within government include general government, public safety, energy, and the environment. Identified uses of broadband in the area of government are listed below and identified as basic or advanced. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 18

19 Application Provider Description Basic/ Advanced Next Generation 911 System - Black Hawk County People can SMS the 911 center for help Advanced Code Red - Black Hawk System calls in event of emergency situation that County Emergency requires immediate action Management Advanced Black Hawk County website County website, online real estate mapping service Advanced Waterloo website Local government website w/videos Basic Cedar Falls website Local government website w/tv channel 15 streaming Basic Evansdale website Local government website Basic La Porte City website Local government website Basic Raymond website Local government website Basic Gilbertville website Local government website Basic Hudson website Local government website Basic Healthcare (10 out of 10 Points Possible) A community receives one point per basic use of broadband and two points per advanced use of broadband. Entities within healthcare can include, but are not limited to, hospitals, medical and dental clinics, health departments, nursing homes, assisted living facilities, and pharmacies. Identified uses of broadband in the area of healthcare are listed below and identified as basic or advanced. Application Name Description Basic/ Advanced Iowa Department of Inspections & Appeals Online restaurant health inspection scores Basic Waterloo Convention & Online tool for local resources - listing of medical care Visitors Bureau facilities Basic Cedar Falls Tourism Online listing of convenient care & hospitals Basic Remote Access - Remote access is available to 100% of physicians to Wheaton Franciscan complete records and track patient progress Healthcare Advanced My Chart - Covenant Availability of patient records to 100% of Covenant Clinic Clinic patients Advanced Guest Network Access - Wheaton Franciscan Healthcare Krames - Wheaton Franciscan Healthcare vee.com/health/pharma cy/default.aspx Availability of Internet within hospitals for patients, families, visitors during their hospital stays Web- based, print- on- demand patient education application for providing instant patient education Manage prescriptions online Basic Advanced Basic BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 19

20 ACTION PLAN Community Priority Projects This exercise has culminated in the outlining of projects to allow the community to continue its recognized excellence in technology and broadband planning across the community. Below are seven priority projects, each describing a project plan with suggested steps. This is followed by a complete list of all action items. 1. Distribute Digital Literacy Content (Adoption Digital Literacy) Project Description Leverage the abundant digital literacy content available online to distribute to local trainers. Currently, numerous non- profit organizations and for- profit corporations provide curriculum that can be adapted for classroom or self- paced study. Some organizations also provide additional resources for instructor use, including classroom setup information, teaching tips for each course, additional practice, test item files, and answers to frequently asked questions. Digital literacy content can be deployed via local websites (a community portal), print material, podcasts, blogs, and videos. Goals 1. Facilitate partnerships in order to provide digital literacy training. Benefits 1. Increasing the community s digital literacy facilitates widespread online access to education and other public and government services, provides equal access to opportunities such as jobs and workforce training, enables people to find information about their health, and offers the opportunity to increase levels of social interaction and civic involvement. Action Items 1. Develop partnerships with local organizations and equip them with digital literacy content Train staff to deliver the curriculum to potential adopters. 2. Promote local organizations as a source of broadband access and training. 3. Engage non- adopters with a comprehensive public outreach campaign, helping them understand the benefits of broadband service and inviting them to experience the value at their libraries. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 20

21 4. Provide curriculum to teach computer and Internet use, as well as the skills required to utilize the Internet effectively for essential services, education, employment, civic engagement, and cultural participation. 5. Offer compelling promotion to participants, giving them the opportunity to adopt the technology for everyday use in their homes. Implementation Team: Black Hawk County 2. Facilitate Digital Literacy Classes for School Parents About Technology That Kids Are Using Today (Adoption Digital Literacy) Project Description Learning the ins and outs of the latest technology can be a daunting task for parents. As schools shift toward online platforms and e- learning devices, technology- challenged parents may feel intimidated. Technology education courses can help keep parents up- to- date with the digital pace. Goals 1. Ensure that parents are educated on the technology that kids are using today. Benefits 1. The project helps ensure that parents remain digitally savvy. Action Items 1. Partner with local libraries or community anchor institutions to offer technology education classes. Implementation Team: Black Hawk County, libraries, community anchor institutions 3. Continue to Promote and Expand Broadband Service in Black Hawk County (Access Broadband Availability) Project Description While Black Hawk County is relatively well- served by broadband service, there are areas that could use additional service. Expanding broadband access to all citizens within Black Hawk County is essential for the continued development of our community. It is important that everyone within Black Hawk County wherever they live and whatever their circumstances has access to the benefits of broadband. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 21

22 Goals 1. Improve broadband access within Black Hawk County. Increase broadband adoption rates for low- income families within Black Hawk County. Benefits 1. Increased at- home access and adoption to broadband services, including low- income families. Action Items 1. Encourage broadband providers to expand service to unserved areas within Black Hawk County. Encourage Internet providers to provide reduced broadband rates for free/reduced lunch kids. Implementation Team Black Hawk County and area broadband providers 4. Develop or Identify a Broadband Training and Awareness Program for Small and Medium Businesses (Adoption Broadband Awareness) Project Description Methods of implementing a small and medium business broadband awareness program include, but are not limited to, facilitating awareness sessions, holding press conferences led by community leaders, inviting speakers to community business conferences or summits, and public service announcements. It is also important to educate local businesses about Internet tools that are available at minimum or no cost to them. A training program, or entry- level Broadband 101 course, could be utilized to give small and medium businesses an introduction on how to capitalize on broadband connectivity, as well as more advanced applications for IT staff. In addition, training should include resources for non- IT staff, such as how to use commerce tools for sales, streamline finances with online records, or leverage knowledge management across an organization. Additional training might include: "How- to" training on setting up guest Wi- Fi networks. How- to training for key activities such as online collaboration, search optimization, cyber- security, equipment use, and Web 2.0 tools. Technical and professional support for hardware, software, and business operations. Licenses for business applications such as document creation, antivirus and security software, and online audio- and videoconferencing. Website development and registration. Basic communications equipment, such as low- cost personal computers and wireless routers. BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 22

23 Goals 1. Businesses adopt and use broadband- enabled applications, resulting in increased efficiency, improved market access, reduced costs, and increased speed of both transactions and interactions. Benefits 1. Provides entrepreneurial support. 2. Eliminates knowledge gap about how best to utilize broadband tools, increasing productivity. 3. Promotes business growth and workforce development. 4. Broadband empowers small businesses to achieve operational scale more quickly by lowering start- up costs through faster business registration and improved access to customers, suppliers, and new markets. According to Connected Nation s 2012 Jobs and Broadband Report, businesses that are using the Internet bring in approximately $300,000 more in median annual revenues than their unconnected counterparts. Action Items 1. Identify federally or state sponsored business support programs (e.g. Chamber of Commerce, SBA, EDA, Agriculture, or Manufacturing extension) that include assistance with broadband or IT content. 2. Identify or develop a business awareness and training program. 3. Identify or develop online training modules for businesses. For example, the Southern Rural Development Center, in partnership with National Institute of Food and Agriculture, USDA, administers the National e- Commerce Extension Initiative. As the sole outlet nationally for e- Commerce educational offerings geared at Extension programming, the National e- Commerce Extension Initiative features interactive online learning modules. In addition, the program's website offers a library of additional resources and a tutorials section for greater explanation on website design and function. Modules and presentations include: A Beginner s Guide to e- Commerce, Doing Business in the Cloud, Electronic Retailing: Selling on the Internet, Helping Artisans Reach Global Markets, and Mobile e- Commerce. To see some examples, click here: Implementation Team: Black Hawk County 5. Develop or Identify a Community Computer Refurbishment or Recycling Program (Adoption Broadband Awareness) Project Description BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 23

24 Recruit community members to sanitize old computers and install new software. There are several target groups for performing refurbishments: community volunteers, high school and college students, and prison inmates. Community computer refurbishing provides an opportunity for volunteers and students to gain valuable new skills and training that can be used for career enhancement, and in some cases earn credits for school or college, while reinvesting in their communities. Communities also have the option of using prison inmates to refurbish computers so that they leave prison with some valuable job skills. Alternatively, if the computers are beyond refurbishment, the community can develop a computer recycling program. Recycling and reusing electronic equipment reduces the amount of hazardous materials that may enter the environment. Recycling and reuse programs also reduce the quantities of electronic scrap being landfilled in the state. Goals 1. Initiate a computer refurbishment program designed to help recycle computers donated by local businesses, government, schools and other organizations, and then distribute them to low- income households and other households who face affordability barriers to computer ownership. Alternatively, develop a community recycling program to reduce the amount of hazardous materials that may enter the environment. Benefits 1. Computer refurbishing programs have shown to be an excellent work force training tool for correctional facilities, young adults, and the mentally and physically challenged. The correctional facility program trains inmates with computer skills that should help them find jobs upon their release. The process by which computers and other electronic equipment are refurbished or broken down to their basic parts is called de- manufacturing. This helps conserve energy and raw materials needed to manufacture new computers and electronic equipment. These parts are then reused in upgrading other computers. 2. Refurbishing programs are also useful to help low income families connect to technology. Action Items 1. Develop a model for computer refurbishing or recycling. A basic framework might include: o Step 1: Project Planning Determination of minimum computer specifications Acquisition and storage of donated computers Determination and installation of appropriate computer operating system Calculation of costs needed to carry out the program o Step 2: Inventory Management Examine how equipment and software will be sorted and managed Manage your inventory by identifying computers that are ready to be refurbished from those that are non- functioning o Step 3: Volunteer Training BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 24

25 Implementation Team: Black Hawk County 6. Implement a Community- Based Technology Awareness Program (Adoption Broadband Awareness) Project Description Conduct an extensive advertising campaign to raise awareness about the benefits of broadband and related technology. Develop a strategy to help the community become more aware of the benefits associated with Internet and computers adoption in their daily lives and activities. Methods of delivery include, but are not limited to, classroom style awareness sessions, press conferences led by community leaders, having a speaker at a community event, posting community posters, handouts, and public service announcements. Additionally, the campaign should specifically target technology non- adopters. By using established media, the campaign reaches non- adopters where they are. Public radio, broadcast and cable TV, utility bill stuffers, and print newspapers have been utilized to reach households of many types. The public awareness campaign should focus on helping residents, particularly those from underserved communities, understand the personal value they can derive from an investment in information technology. There are also opportunities to leverage existing resources to expand and enhance workforce- training programs, encourage more post- secondary education, and create additional awareness within the community in regards to global resources. It is important to support the outcomes of awareness training with the development of technology training programs that will then teach community members how to use the technology. Goals 1. Organize, promote, and deliver a technology awareness program that would increase utilization of technology resources in the community. Benefits 1. Success is achieved when a community experiences increased usage of computers and the Internet, improved basic computer skills, increased use of technology in day- to- day operations of a community, and increased access to economic opportunities. Action Items 1. Determine the type of public awareness campaign that is appropriate for your community. Connect Ohio s statewide Every Citizen Online public awareness campaign provides an excellent case study of a professionally developed campaign: awareness- campaigns. 2. Create a centralized technology portal/website that promotes local technology resources for use by residents. Resources would include calendars (promoting local tech events and BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 25

26 showing available hours at public computing centers), online training resources, and local computer resources. Implementation Team: Black Hawk County 7. Facilitate Internet Safety Classes (Adoption Digital Literacy) Project Description Create a program designed to help community members who are using the Internet to identify and avoid situations that could threaten their safety, threaten business or government networks, compromise confidential information, compromise the safety of children, compromise their identities and financial information, or destroy their reputations. Goals 1. Ensure that community members are aware of how to navigate the Internet safely. Benefits 1. This project helps ensure that community members have a solid understanding of cyber threats. There are many risks, some more serious than others. Among these dangers are viruses erasing entire systems, a hacker breaking into a system and altering files, someone using someone else s computer to attack others, someone stealing credit card information, sexual predators making advances at children, and criminals making unauthorized purchases. Unfortunately, there's no 100% guarantee that even with the best precautions some of these things won't happen, but there are steps that can be taken to minimize the chances. Action Items 1. Partner with a local library or community center to offer security- awareness training initiatives that include classroom style training sessions and security awareness websites and information booklets. Awareness training can also be used to alleviate anxiety for community members who are not using the Internet because of fear of cyber threats. Implementation Team: Black Hawk County, libraries, community anchor institutions BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 26

27 Complete List of Action Items Below is a complete list of 16 action items proposed by the Black Hawk County Broadband Team to accelerate broadband access, adoption, and use. ACCESS Broadband Availability 1. Perform a Broadband Build- out Analysis in Unserved Areas Conduct an onsite visual assessment of the defined geographic area seeking broadband coverage. The assessment determines the feasibility of deploying various Internet systems in a defined area. You should gather site specific information required for (i) determining use of existing infrastructure, (ii) designing wired and wireless Internet system using these assets, and (iii) expanding the broadband coverage in the defined area. Wireless may be the best likely solution. To assist with that, you should conduct a visual assessment of the vertical assets (broadcast towers and water tanks) to determine the feasibility of deploying a fixed wireless broadband Internet system in the unserved community and to gather site- specific information required for that purpose. Goals 1. Determine which areas lack the necessary technological structure and determine the feasibility of deploying various Internet systems in the defined area. Benefits 1. Determines project feasibility and provides information to develop a business case for build- out. 2. First step in providing unserved community residents with adequate broadband access. Action Items 1. Conduct a wireless assessment to include: o Determining the functionality of all potential transmit locations o Surveying the availability of adequate power sources at each location o Identifying any issues regarding ingress and egress at each location o Designing a wireless broadband system using these potential transmit locations o Creating a methodology for the expansion of wireless broadband coverage into the unserved areas of the community 2. Identify, Map, and Validate Broadband Demand Develop a team to conduct research surveys and market analyses to validate a business case. A market analysis includes research on the existing and potential service offerings and BLACK HAWK COUNTY TECHNOLOGY ACTION PLAN FEBRUARY 27, 2014 PAGE 27

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