CULTURE IN ITALY MINISTERO PER I BENI E LE ATTIVITÀ CULTURALI SEGRETARIATO GENERALE SERVIZIO I COORDINAMENTO E STUDI PARTECIPATION IN ITALY:

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1 CONTEXT ACTIVITIES MINISTERO PER I BENI E LE ATTIVITÀ CULTURALI SEGRETARIATO GENERALE SERVIZIO I COORDINAMENTO E STUDI AND CULTURAL PARTECIPATION TRENDS IN ITALY: A WIDE-ANGLE SNAPSHOT OF BASIC DATA CULTURE AND STATISTICS ILLUSTRATING THE ACTIVITIES IN ITALY OF THE MINISTRY AND OTHER PUBLIC AND PRIVATE ENTITIES WORKING basicfigures TO PROTECT ITALY S HERITAGE AND PROMOTE CULTURE

2 MINISTERO PER I BENI E LE ATTIVITÀ CULTURALI SEGRETARIATO GENERALE UFFICIO STUDI Via del Collegio Romano, Roma Tel. 06/ Sito web: SECRETARY GENERAL Roberto Cecchi DIRECTOR STUDIES DEPT. Gianni Bonazzi SCIENTIFIC PROJECT Walter Santagata Gianni Bonazzi COORDINATOR Adelaide Maresca Compagna EDITORIAL STAFF Elisa Bucci Emilio Cabasino Silvana Carmen Di Marco Raffaella Onesti Anna Palmieri Marida Pasquazi GRAPHICS Silvana Carmen Di Marco EXTERNAL COLLABORATORS Enrico Eraldo Bertacchini Martha Mary Friel All rights reserved Ministero per i beni e le attività culturali No part of this publication m a y b e s t o r e d i n a r e t r i e v a l s y s t e m o r reproduced in any form or by any means, including photocopying, without the necessary permission. Printed March 2011 SPA ROMA ISBN

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4 SUMMARY PRESENTATION Presentation 3 Museums, monuments, archaeological sites 4 Archives 6 Libraries 7 Cultural Heritage 8 Landscape and environment 10 UNESCO World Heritage 11 Contemporary art 12 Exhibitions 13 Conservation research and advanced training 14 Cultural tourism 15 Performing arts 16 Cinema 17 Training of artists 18 Recording industry 19 Copyright and royalties 20 Radio and television 21 Publishing 22 Cultural participation 24 Internet 25 The best of Made in Italy 26 Resources for culture 27 Cultural employment 30 Sources 31 This booklet presents synthetic data concerning the production, protection and promotion of culture in Italy. The figures refer to 2009 (unless otherwise specified) and have been provided by the National Statistical System, the General Directorates and Central Institutes of the Ministry for Cultural Heritage and Activities (MiBAC) as well as other reliable and sound sources. Despite all efforts to ensure a systematic and balanced presentation of the data, some imbalances persist due to differences in survey methods and the lack of permanent informative exchanges between institutions. However, we hope that, although very concise, this publication will provide basic first-hand information to observers and researchers and allow the public at large to assess Italy s extensive cultural heritage as well as other social and economic aspects that accompany the growth and dissemination of culture. 2 3

5 MUSEUMS MONUMENTS ARCHAEOLOGICAL SITES MUSEUMS MONUMENTS ARCHAEOLOGICAL SITES 4,340 institutions (3,409 museums, 802 monuments, 129 archaeological sites) managed by non-state public boards, local authorities and private owners, 45.5% by Municipalities, 62,701,994 visitors, of which 35,068,423 fee-paying (2006) 420 institutions under the Ministry for Cultural Heritage and Activities (Mibac): 207 museums, 213 monuments and archaeological sites, 32,345,375 visitors, of which 14,612,532 fee-paying, for an overall revenue of 97,091,814 Euros Visitors to municipal museums in the most important cities of art CITIES INSTITUTES VISITORS VENICE ROME MILAN FLORENCE MiBAC institutions and visitors by region (thousands) Institutes Visitors Monthly trends of visitors to MiBAC institutions by charging status 3,000 2,500 2,000 1,500 1, MiBAC institutions by attendance full fee, reduced-fare (18-25 anni) (18-25 aged), non-fee paying (under 18, over 65) free admission 0 jan feb mar apr may june july aug sept oct nov dec SIZE INSTITUTES VISITORS 1,000,000 + VISITORS 6 14,303, ,000-1,000, ,198, , , ,956, , , ,622,814 60, , ,169,837 20,000-60, ,289,071 10,000-20, ,024,218 5,000-10, ,312 UP TO 5, ,477 TOTAL ,345,375 Visitors to MiBAC institutions (thousands) Most visited MiBAC institutions (fee-paying) Colosseo, Palatino, Foro romano Rome (4,655,203) Scavi di Pompei Naples (2,070,745) Galleria degli Uffizi Florence (1,530,346) Galleria dell Accademia Florence (1,130,149) Castel Sant Angelo Rome (804,272) Boboli, Musei Argenti, Porcellane, Costume Florence (640,320) Reggia Caserta (562,256) Galleria Borghese Rome (513,775) Villa d Este Tivoli, Rome (434,206) Galleria Palatina e Galleria d Arte Moderna Florence (366,765) 4 5

6 ARCHIVES LIBRARIES 104 State archives, one National Central Archive, 34 sections of State archives 8,224 archives of local authorities, 8,100 of which municipal 50,000 (approximately) archives of other public bodies (universities, cultural institutions, chambers of commerce, etc.) 3,957 private archives of historical interest (individuals and institutions, families, enterprises, political parties, etc.) Holding and users of the State Archives (2009) 1,596,838 linear metres of shelving 1,348,354 parchment papers and 13,172,578 folders, volumes, registers, etc. 304,007 readers, 14,882 foreigners 129,165 researches, 39,146 in situ and 90,019 by correspondence 904,476 archival unit consulted Holding by region South 22% Centre 28% North 50% Users by geographical area 12,400 libraries of which: 6,378 belonging to regional public agencies 2,043 to universities 1,261 to ecclesiastical institutions Libraries by region 46 public State libraries of which 2 national central libraries in Rome and Florence housing all Italian editorial production as a legal deposit Collections and readers of Public State Libraries 198,023 manuscripts 23,830,615 printed volumes, of which 34,144 incunabula and 336,936 cinquecentine 52,963 current periodicals 7,387,727 printed pamphlets 1,504,328 readers (70,417 foreigners) 2,280,635 documents consulted 225,062 loans to private individuals Most attended State Archives ITALIANS FOREIGNERS TOTAL FLORENCE 15,801 2,576 18,377 NATIONAL CENTRAL ARCHIVE 14, ,074 VENICE 9,214 3,901 13,115 ROME 11, ,238 TURIN 8, ,761 BOLOGNA ,040 8,140 MILAN 7, ,016 Readers by geographical area National Library Service (2010) The Servizio Bibliotecario Nazionale (SBN) is a network of Italian libraries working together to publish online a public access catalogue for users 4,447 libraries 11,340,190 titles (87% modern, published after 1830, 7% ancient and 5% musical documents); a total of 54,254,748 index cards at these libraries over 23 million online bibliographical searches 6 7

7 CULTURAL HERITAGE CULTURAL HERITAGE Identification and Protection Archaeological Heritage 5,668 protected monuments and sites ( ) 348 identified and documented underwater archaeological sites (2010) 255 authorisations to private and public institutions for research and excavations, 52 long-term still in progress Architectural Heritage 46,025 protected buildings and monuments ( ) 8,688 statements of cultural interest since the Code of Cultural Heritage and the Landscape came into force ( ), 974 in 2009 refer to public owners and private non-profit bodies (including ecclesiastical institutions) Archaeological and architectural properties classified by region ( ) Cataloguing 1,983,689 catalogue cards entered until November 2010 in the General Information System of the catalogue (SIGEC) run by the Central Institute for Cataloguing and Documentation (ICCD), 810,723 of which updated by State superintendencies in MiBAC institutions, 225 dioceses, 31 local institutions up-date inventory cards transfered into the System after National Univocal Code (NCT) verification and attribution, linking cards to that part of cultural heritage subjected to particular protection by the Codice dei beni culturali; 10,407,913 allocated codes (2010) 119,501 of which in ,496,546 catalogue cards produced by Superintendencies from 2002 to 2009 by ordinary funds State superintendencies activity ( ) CARDS PHOTOS CATALOGUING 331, ,556 DIGITIZATION 646, ,019 INTEGRATION 313,305 54,718 OTHER 204, ,903 TOTAL 1,496, , ,297 ministerial acts concerning 51,693 immovable properties Historical, artistic and ethnographic heritage 5,112 certificates of free circulation issued by MiBac Export Offices and 35 refusals Archival Heritage 3,957 private archives declared of notable historical interest Works of art recovered by Carabinieri (Comando Carabinieri Tutela Patrimonio Culturale) 882 thefts of cultural artefacts reported, 45,3% to private individuals, 44,5% in churches and religious institutions 19,043 cultural artefacts, 16,397 archival and book items recovered 39,584 archaeological integral artefacts and coins recovered 14,596 paleonthological objects recovered 42,403 sequestrations in the illicit web market in ,018,563 inventory cards with digital pictures of ecclesiastical moveable assets (artistical, devotional) produced by dioceses 30 Universities with students who take training courses at the ICCD Digititation Projects and European Cooperation Cultural Internet Italian digital libraries portal providing access to: OPAC SBN and special catalogues; 215 digitized historical catalogues of Italian public libraries, with over 6 million images; digital collections with 300,000 records and over 4 million images (2010) Michael European multilingual portal: 8,000 museums, archives, libraries and other institutions digital collections, involving 3,000 cultural organisations; 3,806 Italian collections in 1,724 institutions Europeana European culture portal in which all Member States participate; provides access to over 14 million data 9.5 million of which are images, 4.8 texts, 127,589 videos and 126,313 sound files; approximately 1 million data concerning Italian cultural resources (2010) CulturaItalia Italian culture portal, approximately 130,000 new updated records, 1,000 editorial contributions, news and videos (2010) 8 9

8 LANDSCAPE ENVIRONMENT UNESCO WORLD HERITAGE 6,079 acts issued between 1939 and 2009 identifying properties and sites declared to be of notable public interest for their natural beauty or geological uniqueness or aesthetic or traditional importance Ratio between protected sites and regional areas (2010) PIEMONTE 16.49% MARCHE 25.65% VALLE D AOSTA 7.33% LAZIO 20.85% LOMBARDIA 8.11% ABRUZZO 43.85% TRENTINO A.A % MOLISE 50.21% VENETO 16.95% CAMPANIA 18.41% FRIULI V.G. 3.03% PUGLIA 10.27% LIGURIA 36.93% BASILICATA 20.02% E. ROMAGNA 7.28% CALABRIA 4.62% TOSCANA 16.18% SICILIA 11.67% UMBRIA 11.34% SARDEGNA 17.20% 911 sites recognised as being of outstanding universal value worldwide according to 1972 UNESCO Convention and ratified by Italy in 1978: 704 cultural, 180 natural and 27 mixed properties in 151 States, 21 new sites (2010) 45 Italian sites included: important historical centres, cultural landscapes, archaeological sites, monuments and 3 natural sites (2010). Castel del Monte site is also included in the Enhanced Protection list of Cultural Property in the Event of Armed Conflict (1954 Aja Convention, Second Protocol) recently included sites: the Dolomites (2009); Monte San Giorgio (2010), transnational site in common with Switzerland World heritage sites Acts by region ( ) sites Various co-planning procedures between MiBAC and Regions, 2 protocols of understanding with related technical specifications (Abruzzo and Veneto) signed in 2009 Protected Natural Areas TYPOLOGY NUMBER SIZE (thousand of ha) ON LAND IN THE SEA NATIONAL PARK 24 1, NATIONAL PROTECTED MARINE AREA STATE NATURE RESERVE OTHER NATIONAL PROTECTED NATURAL AREAS 3-2,557 REGIONAL NATURE PARK 134 1,295 - REGIONAL NATURE RESERVE OTHER REGIONAL PROTECTED NATURAL AREAS HUMID ZONES OF NATIONAL IMPORTANCE elements including practices, representations, expressions, knowledge and skills that communities acknowledge as part of their traditional crafts recognised worldwide according to 2003 UNESCO Convention, ratified by Italy in 2007, for safeguarding intangible cultural heritage of Humanity 3 Italian intangible cultural heritage elements: Opera dei Pupi, Sicilian Puppet Theatre and Canto a tenore, Sardinian Pastoral Songs (2008) the Mediterranean diet, transnational element in common with Spain, Greece and Morocco, considering the alimentary practice of the Cilento community as Italian example (2010) 10 11

9 CONTEMPORARY ART EXHIBITIONS 26 contemporary art museums and exhibition centres, members of the Association of Italian Contemporary Art Museums (AMACI) of which: the National Gallery of Modern and Contemporary Art (GNAM), State property, including nineteenth-century collections the Museum of Twenty-First Century Arts (MAXXI Art and MAXXI Architecture) managed by Foundation constituted by MiBAC Public and private museums with over 50,000 visitors MART, TRENTO E ROVERETO 283,835 GALLERIA NAZIONALE D ARTE MODERNA E CONTEMPORANEA, ROME 131,078 MAMBO, BOLOGNA 123,282 CASTELLO DI RIVOLI, TURIN 99,071 MACRO, ROME 93,224 GAM, TURIN 71,797 MADRE, NAPLES 66,896 CENTRO LUIGI PECCI, PRATO 60,656 Most visited art exhibitions TITLE LOCATION VISITORS EGITTO. TESORI SOMMERSI REGGIA, VENARIA REALE, TURIN 219,768 CANALETTO. VENEZIA E I SUOI SPLENDORI CASA DEI CARRARESI, TREVISO 212,249 PICASSO COMPLESSO DEL VITTORIANO, ROME 208,123 EDOUARD HOPPER PALAZZO REALE, MILAN 202,127 GIOTTO E IL TRECENTO COMPLESSO DEL VITTORIANO, ROME 196,544 BEATO ANGELICO. L ALBA DEL RINACIMENTO MUSEI CAPITOLINI, ROME 196,312 MAGRITTE. IL MISTERO DELLA NATURA PALAZZO REALE, MILAN 188,305 MONET. IL TEMPO DELLE NINFEE PALAZZO REALE, MILAN 172,589 FUTURISMO. AVANGUARDIA-AVANGUARDIE SCUDERIE DEL QUIRINALE, ROME 165,939 CANOVA. L IDEALE CLASSICO MUSEI DI SAN DOMENICO, FORLÌ 149,371 FUTURISMO VELOCITÀ+ARTE+AZIONE PALAZZO REALE,MILAN 135,906 FUTURISMO 100. ILLUMINAZIONI MART, ROVERETO 133,067 SIGNORINI E LA PITTURA IN EUROPA PALAZZO ZABARELLA, PADOVA 132,906 GALILEO. DALL ANTICHITÀ AL TELESCOPIO PALAZZO STROZZI, FLORENCE 113,461 HIROSHIGE. IL MAESTRO DELLA NATURA MUSEO FONDAZIONE, ROME 103,652 3 foundations with public participation: Venice Biennale (53 edition Art 2009: 357,702 visitors) Milan Triennale (501,837 visitors, 27 exhibitions) Rome Quadriennale (15 edition 2008: 31,922 visitors) Private foundations (Agnelli, Ambrosetti, Merz, Sandretto Re Rebaudengo, Trussardi, Prada, Pomodoro, Pistoletto, etc.) promoting catalogues, didactic activities and exhibitions Support of MiBAC to young artists DE.MO. (New design for artshop, bookshop and international mobility) with GAI Giovani artisti italiani, 463 supported projects ( ) in two lines: MOVIN UP: 116 candidacies and 20 supported projects in 2009; 4 residence grants in Berlin, Istanbul, Paris DAB with Modena municipality: 54 selected designers with 238 works, 10 of which produced for State museum bookshops VIR (Viafarini-in Residence) with same Association, 12 residence grants in Milan for young international artists ( ) Pagine bianche d autore: 190 participants, 20 winners ( ) The MiBAC Plan for Contemporary Art 2,134,367 Euro, 123 works acquired 47 of which for MAXXI, 37 for GNAM, 35 for the National Graphics Institute Main Archaeological Exhibitions Divus Vespasianus, Colosseo, Rome (number visitors unknown) I marmi di Ascoli Satriano, Museo archeologico, Florence (e.v.u.) Etruschi, Palazzo delle Esposizioni, Rome (161,216 visitors) Giulio Cesare, Chiostro del Bramante, Rome (162,584 v.) La pittura di un Impero, Scuderie del Quirinale, Rome (132,768 v.) Luxus, Museo di Antichità, Turin (64,157 v.) Exhibitions with loans from State collections CATEGORY EXHIBITIONS OBJECTS IN ITALY ABROAD LOANED ARCHAEOLOGY HISTORY, ARTS & ETHN ,000 BOOKS ARCHIVES 358 1,077 1,762 Italian Exhibitions Abroad I due imperi. L aquila e il dragone, Peking and Luoyang I macchiaioli. Maestri del realismo italiano, Fukuyama and Tokyo La raffinata collezione di una nobile famiglia italiana, I Borghese, Tokyo La velata di Raffaello, Portland and Milwakee Michelangelo. Disegni ed opere della Casa Buonarroti, Seattle 12 13

10 CONSERVATION RESEARCH ADVANCED TRAINING CULTURAL TOURISM Mibac schools of advanced training Institute for Conservation and Restoration (ISCR), Rome Opificio delle Pietre Dure (OPD), Florence Central Institute for restoration and conservation of archives and books (ICPAL), Rome Training activities in Italy 22 students of the ISCR and 14 of the OPD attended courses following the old curricula (4 year) in 2009 Other initiatives TYPOLOGY NUMBER PARTICIPANTS SCHOOL SEMINARS 1 - ISCR STAGES OPD STAGES ICPAL STAGES ISCR Training and refresher courses performed abroad Conservation of monuments, paper and parchment Cairo (OPD) Conservation of Taihedian Forbidden City, Peking, China (ISCR) Restoration of trapestries Metropolitan Museum, NYC, USA (OPD) Archaeological restoration Board of antiquities, Dhi Kar, Iraq (ISCR) Restoration of ivory and bone materials for Afghan restorers - (ISCR) Restoration of wooden, metal and stone materials Cairo (ISCR) Restoration and research activities 49 restorations by ISCR: 23 on State properties, 24 private and 2 abroad, (6 archaeological sites and artefacts, 8 paintings, 7 wall paintings, 10 wooden sculptures, 6 textile/leather handmade, 4 stone, 2 metal, 6 contemporary art materials; 9 workshops) 63 restorations by OPD: 18 on State properties and 45 on private, (3 tapestries, 12 paintings, 4 wall paintings, 6 stone artefacts, 4 metal, 6 paper, 7 wooden, 4 textile, 4 ceramic, 4 mosaic, 9 jewelry items) 266 restorations by ICPAL, 94 on private properties and 1 abroad 77 million tourists and million overnight stays in italian tourist destinations (2008) 33 million tourists and 91 million overnight stays in 352 historical and artistic cities (2008) 18.8 million (57% of the total) foreign tourists recorded in cities of art in Italy (2008) 9.4 billion Euro spent by foreign tourists in Italy for cultural/artistic holidays: USA, Germany and UK are the top three markets (2008) Overnight stays by destination (2008) Spa resorts Seaside resorts Top ten historical and artistic cities by overnight stays (thousands 2008) Hillside resorts & other locali es Ci es of historical and ar s c interest Mountain resorts Lakeside resorts Some of the most important restorations Icon in Ara Coeli, Room of the Frieze in Farnesina, Balla House; painting by Otto Dix, Annunciation by Caravaggio in Nancy, Roman villa in Ascoli Satriano (ISCR); Allegory by Pietro da Cortona, the Jeremiah by Donatello, the Crucifix by Brunelleschi, San Zeno s Altarpiece by Mantegna (OPD) 0 5,000 10,000 15,000 20,000 25,

11 PERFORMING ARTS CINEMA 41,000 entertainment venues 181,000 performances 14 Symphonic / Opera Foundations 27 traditional theatres 69 resident theatres 34,3 million fee-paying admissions 4 million free admissions 637 million Euro spent at the box office 818 million Euro total turnover 532 9,356 9,357 28,633 28,634 66,680 66, , , ,382 Turnover (thousand Euro) Production and distribution of films 827 production companies and 112 distribution companies 97 films completely financed by Italian producers (26 with State funds) and 34 co-produced (12 with State funds) 439 million Euro investments, of which 68% Italian 355 films on first release in market, 155 Italian, 159 USA and 81 others 664 million Euro in takings and 192 million tickets sold Cinemas 1,104 cinemas in Italy with total 3,208 screens 210 multiplexes with more than 5 screens Market share by nationality of the film PERFORMANCES FEE-PAYING EXPENDITURE ADMISSIONS AT THE BOX OFFICE THEATRE 81,382 14,465, ,963,223 OPERA 3,086 2,166,307 95,086,857 VARIETY & MUSICALS 2,586 1,641,121 41,667,967 BALLET 6,606 2,023,313 30,216,190 PUPPET SHOWS & MARIONETTE 2, ,986 1,001,780 MISCELLANEOUS ART 31, ,828 13,281,062 CIRCUS 17,005 1,130,514 10,117,781 CLASSICAL CONCERTS 12,575 3,192,275 43,813,045 POP MUSIC CONCERTS 19,317 7,791, ,805,827 JAZZ CONCERTS 4, ,215 9,074,483 State Aid 1,834 institutions financed with 326 million euro Recipients Opera founda ons Resources (thousand Euro) Music Dance Box office successes (million Euro) Ice Age: Dawn of the Dinosaurs USA (29.69) Angels & Demons USA (18.72) Harry Potter and the Half-Blood Prince UK (18.35) New moon USA (16.42) Natale a Beverly Hills Italia (16.39) State Aid 121 films with State recognition, 98 also with funds 36.8 million Euro in grants Script development Italy Europe USA Others Cultural films Prose Circuses and i nerant shows Shorts First & seconds works 16 17

12 TRAINING OF ARTISTS RECORDING INDUSTRY 71,919 students and 10,412 teachers in 129 Training Institutes for Art and Music 3,574 foreign students 1,444 of which enrolled in Fine Arts Academies INSTITUTES STUDENTS TEACHERS FINE ARTS ACADEMIES 20 18,846 2,158 NATIONAL ACADEMY OF DRAMATIC ARTS NATIONAL DANCE ACADEMY ACADEMIES OF MUSIC 58 40,793 5,980 OFFICIALLY RECOGNISED MUSICAL INSTITUTES. 21 5, SECONDARY INSTITUTES FOR ARTISTIC INDUSTRIES LEGALLY RECOGNISED ACADEMIES 24 5,374 1,094 Graduates in Institutes for the Arts and Music (new and old system) Sales and revenue 16.3 million records and musical videos sold, a 16% reduction compared to million Euro in sales revenue with a 24% reduction in takings Breakdown of market by genre (2008) Classic Interna onal Italian 14,000 Men Women 12,000 10,000 8,000 Sales of records and musical videos (units) 6,000 4,000 2, Students in National Academies of Drama and Dance Nat. Academies of Drama Nat. Academies of Dance Experimental Centre of Cinematography National Film School: 233 students in 4 schools in Rome, Chieri (Turin), Milan, Palermo Distribution: 952 films 736 of which in Italy and 216 abroad Restoration, preservation and conservation: 30 restored,30 preserved, 35 reprinted films Digital music market (million Euro) INTERNET DOWNLOADS STREAMING MOBILE DIGITAL CONTENT DOWNLOADS STREAMING

13 COPYRIGHT ROYALTIES RADIO TELEVISION General public register of protected works 475,715 intellectual works protected by the Copyright Law, of which 8,093 registered in 2009 TYPOLOGY TOTAL LITERATURE 146,898 2, ,671 ART 112,530 1, ,198 SCIENCES 172,654 3, ,871 MAGAZINES-NEWSPAPERS 28, ,628 ENGINEERING PROJECTS 2, ,488 ASSIGNMENT OF RIGHTS 4, ,859 OVERALL TOTAL 467,622 8, ,715 Copyright on musical works (2008) 485,9 million Euro income Main national broadcasting stations 19 radio stations 7 television stations, 3 of which public service stations 16,5 million fee-paying subscribers to RAI Local broadcasting stations (2007) 593 local TV stations 1,686 local radio stations Breakdown peak audience viewing (% of watchers/listeners 2006) TELEVISION RADIO EVENING 73 TRAVEL BY CAR 56.1 DINNER 67.8 HOUSEHOLD CHORES 31.6 LUNCH 45.2 LEISURE TIME 28.4 AFTERNOON 25.7 DURING SELF-CARE 25.3 JUST GOT UP 24.4 AT WORK OR STUDY 16.1 Source of royalties (2008) Cinema From Abroad Public Places Records, videos, digital music Radio & Tv 2% 6% 7% 13% 32% Resources television sector ( , million Euro) PUBLIC NETWORK SUBSCRIPTION 1,491 1,567 1,603 1,630 ADVERTISING 3,825 3,933 3, PAY TV 2,145 2,322 2,583 2,875 REVENUE FROM OTHER OPERATORS TOTAL 7,617 8,067 8,044 8,594 Shows & discos 37% Resources main television companies (million Euro) Copyrights on dramas and radio-television works 10,797 members of the SIAE, 10,604 of which are authors 54,1 million Euro income from copyrights 7,284 TV works and formats registered 3,000 2,500 Annual subscrip on Adver sing Pay Tv Others revenues Radio 2,000 1,500 1,000 Format and TV 500 Theatre 0 RAI RTI SKY Telecom Italia Media 20 21

14 PUBLISHING PUBLISHING Books 58,829 published works, 37,827 new, 10,046 of which by foreign authors (2008) 213 million copies (2008) 3.4 billion Euro in sales in million Euro as turnover of digital market 1.1 million of which related to e-book in 2009 Breakdown of published titles by category (2008) 18,2 18 6,6 Textbooks Current 2,4 affairs 12,1 Theological 100 publica ons Technical/Professional publica ons Cultural publica ons Bestsellers (Italian and foreign narrative) 1 S. Larsson - Luftslottet som sprängdes 2 S. Larsson - Män som hatar kvinnor 3 S. Larsson - Flickan som lekte med elden 4 D. Brown - The Lost Symbol 5 A. Camilleri - La danza del gabbiano Breakdown of sales per outlet Children s books Schoolbooks Reference The Arts & Illustrated publica ons Narra ve Non specialized superstores New stands Newspapers 7.1 million average daily circulation 4.8 million average daily sold copies 3 billion Euro publishing revenue 6,491 employed journalists Dailies sales by geographical area (copies per 1,000 inhabitants, 2008) Most visited websites (daily average hits in thousands) USERS PAGES VISITED LA REPUBBLICA 1,128 11,464 CORRIERE DELLA SERA 844 7,752 LA GAZZETTA DELLO SPORT 498 3,685 IL SOLE 24 ORE 215 1,196 LA STAMPA 201 1,697 Periodicals million copies sold in billion Euro, estimated publishing revenue 3,194 employed journalists Diffusion of weeklies by genre (2008) North 102 Centre 99 South 56 Chain libraries Sport Others Gossip/current affairs Tradi onal bookshops Online sales Television State Grants 985,000 Euros for cultural periodicals 118,000 Euros for prizes to book exporters 36,000 Euros for national prizes for translations Poli cs Women s magazines 22 23

15 CULTURAL PARTECIPATION INTERNET Out of 100 Italians age 6 or more in the last 12 months (2008) HAVE READ AT LEAST ONE BOOK TO 3 BOOKS A YEAR OR MORE 6 6 HAVE READ NEWSPAPERS AT LEAST ONCE A WEEK HAVE WATCHED TELEVISION HAVE LISTENED TO THE RADIO HAVE GONE TO THE CINEMA HAVE GONE TO THE THEATRE HAVE GONE TO CLASSICAL MUSIC CONCERTS AND OPERA 9 10 HAVE GONE TO POP MUSIC CONCERTS HAVE VISITED EXHIBITIONS AND/OR MUSEUMS HAVE VISITED ARCHAEOLOGICAL SITES AND MONUMENTS People who have gone People who have read to the theatre at least once (%) at least one book (%) Household consumption 54.3% of households are PC owners 47.3% have an internet connection 34.5% have a broadband connection Households with internet connection ( ) Italy Frequency of internet use Europe (15 countries) 11,3 13,8 13,9 16,9 17,0 19,6 19,7 25,3 25,4 32,5 29,1 31,4 31,5 38,5 38,6 45,4 45,5 51,3 51,4 57,5 No internet use Every day Once or more a week Several mes a month Several mes a year Places patronised by the Italians at least once a year (% ) Cinema Museum/Exhibi ons Archaeological sites/monuments Theatre Classical music concerts /opera Primary uses ( ) TOTAL USERS 2007 % 2008% SEND OR RECEIVE READ NEWSPAPERS AND NEWS USE INTERNET TO LEARN UPLOAD SELF-PRODUCED ITEMS (PICTURES, VIDEOS, TEXTS, MUSIC) ENJOY MUSIC & VIDEOS ON WEB TV & RADIO PLAY OR DOWNLOAD GAMES, PICTURES, TEXTS, MUSIC SHARE MUSIC & VIDEOS, PEER TO PEER

16 THE BEST OF MADE IN ITALY RESOURCES FOR CULTURE Design 9,900 designs registered by Italian companies in 2009 at the European Union Agency for trade marks and designs registration Fashion over 80,000 active companies 56.5 billion Euro turnover (compared with 66.5 in 2008) 700,000 persons employed exports for 32.9 billion Euro in 2009 (19.4 less than 2008) Fashion Districts Areas specialised in textiles and clothing Designs registered by country Food and Wine Industry 135 P.D.O. products (protected designation of origin) 81 P.G.I. products (protected geographical indication) 119 I.G.T. (typical geographical indication) 4 of which transregionals 52 C.G.D.O. wines (controlled and guaranteed designation of origin) 330 D.O.C. (controlled designation of origin) 9 of which transregionals 4,528 traditional agri-food products overall UK (7%( Others 24% Spain 7% France 11% Italy 17% 1 Germany 34% Ministry of Cultural Heritage and Activities billion Euro in the 2010 budget current expenditure billion Euro capital expenditure 290 million Euro Reimbursement financial liabili es 0.5% Common charges on current account 6.4% Investments 17% Administra ve costs 6.5% Works 24.4% MiBAC expenditure compared to State Budget and GDP Staff costs 45.2% YEAR MIBAC EXPENDITURE % STATE BUDGET % GDP ,102,267, % 0.18% ,240,982, % 0.18% ,114,531, % 0.16% ,116,173, % 0.16% ,196,711, % 0.16% ,200,625, % 0.15% ,859,838, % 0.13% ,987,001, % 0.13% ,037,446, % 0.13% ,718,595, % 0.11% ,710,407, % 0.11% 200 million Euro provided by Arcus (State joint-stock co.) for the period , 119 million Euro of which for 2010 projects 60 million Euro planned for 2010 by the Lottery funds 1 6 Resources from Arcus and National lottery D.O.C. wines ARCUS LOTTO YEAR PROJECTS AMOUNT AMOUNT ,720, ,712, ,700, ,078, ,220, ,078, ,860, ,028, ,176,794 89,228, ,727,144 78,669,103 TOTAL ,404, ,796,

17 RESOURCES FOR CULTURE RESOURCES FOR CULTURE Breakdown by sector of Lottery funds SECTOR 2009 % 2010 % CROSS-SECTOR 15,044, ,700, LIBRARIES 5,771, ,400, ARCHIVES 4,621, ,441, ARCHAEOLOGICAL 10,895, ,168, ARCHITECTURAL 13,991, ,492, ARTISTIC HISTORICAL 7,187, ARCH./CONTEMPORARY ART 32, CINEMA 3,164, ,400, PERFORMING ARTS 12,142, ,500, ITALIAN AUTONOMOUS PROVINCES 5,818, ,758, TOTAL 78,669, ,860, Programs co-funded by European Regional Development Fund ( ) 6 billion Euro (estimated), assigned by ROP (Regional Operational Programmes) to axes related to environment, culture and tourism; 4 million Euro for MiBAC Technical Assistance Operational Programme (TAOP); 1 billion Euro (approx.) for Multi Regional Programme Cultural, Natural and Tourism Attractions MiBAC Technical Assistance Operational Programme ( ) Provincial Administrations (2008) current expenditure: over 235 million Euro, equal to 2.6% of the total, 184 million Euro of which for theatres and cultural activities, almost 50 million Euro for libraries and museums capital expenditure: almost 60 million Euro, equal to 1.3% of the total, 45 million Euro of which for theatres and cultural activities, over 14 million Euro for libraries and museums Municipal Administrations (2008) current expenditure: billion Euro, equal to 3.3% of the total, 970 million Euro of which for theatres and cultural activities, almost 780 million Euro for libraries and museums capital expenditure: 710 million Euro, equal to 3% of the total, over 390 million of which for theatres and cultural activities, almost 320 million Euro for libraries and museums Transfers Administra ve costs Investments Transfer of capital Capital contribu on & shareholding 48% 52% Ob.1 - Project quality and efficiency of processes Ob.2 - Inter-ins tu onal rela ons Ob.3 - Dissemina on of good prac ces and local promo on Staff costs 39% 61% 36% 64% ,300 1,800 Regional ac vi es (Calabria, Campania, Puglia, Sicilia) Central cross-cu ng ac vi es Tourism Multiregional Operational Programme ( ) Bank Foundations 88 Bank Foundations (53% in the North, 34% in the Centre, 13% in the South of Italy) 513 million Euro for culture (30.6% of the total) in 2008; 408 million Euro (29.4% of the total) in ,700 projects (36.4% of the total) in 2008; 9,103 (35.4% of the total) in , , , , , ,000 50,000 0 Ac ons and intermediary bodies when different from the Minister of Tourism 156, ,441 Gran Tour (MIBAC) Arts and popular tradi ons (Calabria) 62,577 Parks and nature reserves (Min. Amb.) ,153 Marinas (Puglia) UNESCO sites (Sicilia) 99,294 Trasversal ac ons and system 306,093 Territorial projects centrally managed Donations by companies, agencies and individuals 29.4 million Euro provided by companies and commercial agencies (art. 100, T.U.I.R., Income Tax Law) 12.4 million Euro in favour of cultural heritage and activities 17 million Euro in favour of entertainment 22.6 million Euro from private individuals and non-commercial agencies (art. 15, T.U.I.R.) in favour of cultural heritage 28 29

18 CULTURAL EMPLOYMENT SOURCES Employees of the Ministry of Cultural Heritage and Activities (2010 sept.) MANAGERIAL PERSONNEL 193 1% TECHNICAL & SCIENTIFIC SECTOR 6, % - ARCHEOLOGISTS ARCHITECTS ARCHIVISTS LIBRARIANS 1,082 - RESTORERS/CONSERVORS ART HISTORIANS HEAD TECHNICIANS OTHER SPECIALISED PROFESSIONS 209 (COMPUTER SCIENTISTS, BIOLOGISTS, ENGINEERS, CHEMISTS, PHYSICISTS, GEOLOGISTS, ETC.) - TECHNICAL & SCIENTIFIC COLLABORATORS 2,344 ADMINISTRATION 4, % - ADMINISTRATIVE OFFICERS ADMINISTRATIVE COLLABORATORS 3,412 SURVEILLANCE AND RECEPTION SECTOR 8, % AUXILIARY ACTIVITIES SECTOR 1, % TOTAL 20, % 53 average age of employees 53% women 681 retirements in retirements in 2010 Breakdown of employees by region (2010 september) Peripheral ins tu ons Central administra on Museums, monuments, archaeological sites ISTAT, Censimento dei musei non statali, Progetto Incipit (2006) Ministry of Cultural Heritage and Activities (MiBAC), Ufficio di statistica Managers of Municipal museums in Venice, Rome, Milan and Florence Archives MiBAC, Direzione generale per gli archivi e Ufficio di statistica Libraries MiBAC, Direzione generale biblioteche, istituti culturali e diritto d autore, ICCU, Anagrafe delle biblioteche italiane and SBN Cultural Heritage MiBAC, Direzioni generali: antichità, paesaggio, belle arti, architettura e arte contemporanee, archivi; ISCR (Sistema informativo territoriale Carta del rischio); Comando Carabinieri tutela patrimonio culturale; ICCD, Osservatorio della catalogazione Landscape and environment MiBAC, Direzione generale paesaggio, belle arti, architettura e arte contemporanee, Banca dati geografica SITAP Ministero dell Ambiente e della tutela del territorio e del mare UNESCO World heritage MiBAC, Ufficio lista patrimonio mondiale dell UNESCO Contemporary art AMACI - Associazione musei d arte contemporanea italiani Data provided by museums and foundations MiBAC, Direzione generale paesaggio, belle arti,architettura e arte contemporanee Exhibitions Il giornale dell Arte, Allemandi editore, 2010 april MiBAC, Direzioni generali Conservation research and advanced training MiBAC, Istituto superiore conservazione e restauro, Istituto centrale restauro e conservazione del patrimonio archivistico e librario, Opificio delle pietre dure Cultural tourism ISTAT, Capacità e movimento degli esercizi ricettivi (anno 2008), 2010 Touring Club Italiano, TurisMonitor 2011 Performing arts SIAE, Annuario dello spettacolo 2009 MiBAC, Direzione generale per lo spettacolo dal vivo Cinema SIAE, Annuario dello spettacolo 2009 ANICA, Il cinema Italiano in numeri, 2009 MiBAC, Osservatorio dello spettacolo Training of artists Ministero dell istruzione, dell università e della ricerca, Banca dati dell Alta formazione artistica e musicale 30 31

19 SOURCES Centro sperimentale di cinematografia Recording industry Federazione industria musicale italiana - FIMI Copyright and royalties MiBAC, Direzione generale biblioteche, istituti culturali e diritto d autore SIAE, Rapporto Musica 2008 SIAE, Attività della Sezione DOR, Rapporto 2009 Radio and television Ministero sviluppo economico, Dipartimento comunicazioni, Direzione generale servizi di comunicazione elettronica e radiodiffusione RAI, Radiotelevisione Italiana ISTAT, Cittadini e tempo libero L uso dei media e del cellulare in Italia (anno 2006), 2008 Autorità per le garanzie nelle comunicazioni, Relazione annuale 2010 Publishing AIE, Rapporto sullo stato dell editoria in Italia 2009 Eurisko FIEG, La stampa in Italia MiBAC, Centro per il libro e la lettura Cultural participation ISTAT, Aspetti della vita quotidiana, (anno 2008) 2010; Cittadini e Tempo Libero Spettacolo musica e altre attività del tempo libero (anno 2006), 2008 Internet Eurostat, Information Society Statistics ISTAT, Aspetti della vita quotidiana Cittadini e nuove tecnologie, The best of Made in Italy Ufficio registrazione marchi, disegni e modelli Unione europea Camera nazionale della moda italiana, Fashion economic trends, 2010 september ISTAT, Distretti industriali e sistemi locali del lavoro 2001, 2006 Ministero delle politiche agricole alimentari e forestali Resources for culture MiBAC, Direzione generale per organizzazione, affari generali, innovazione, bilancio e personale ISTAT, Bilanci consuntivi amministrazioni provinciali e comunali (anno 2006) ACRI, Quattordicesimo e Quindicesimo rapporto sulle fondazioni di origine bancaria, 2010 and 2011 Cultural employment MiBAC, Direzione generale per organizzazione, affari generali, innovazione, bilancio e personale, data provided by controllo di gestione 32

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